May 10, 2016

Demand for Stock Photos of “House Husbands” and “Entrepreneur Women” is Skyrocketing

In the past year, the volume of search for “female empowerment” in Getty’s stock photos has grown a whopping 722%. Searches for the term “empowered woman in 40s” have risen 166%, while “confident happy woman” is up 308% and “entrepreneur woman” is up 402%.

How stock photography demonstrates changing gender roles.

Topics: Research and Insights, Branding, Culture