September 28, 2016

Day in the Life: Twitter's Head of Content Planning Thinks 'Feed First'


Stacy Minero heads Twitter’s content planning and creative agency development team, where she works with brands and agencies to tailor content for Twitter. The biggest challenge? Getting brands to think of Twitter-specific content. Traditionally, brands think about TV first. “Short-form text or audio-optional content are not easy to do at scale.”

Quick, be witty.

Topics: Social Media, Content Marketing, Digital Strategy, Content Strategy