July 7, 2016

Culture as a Competitive Advantage: 3 Tips for Sustainable Success


For an entrepreneur, one of the most difficult things to do is admit how little control you have. If the world is increasingly volatile, and if products, processes and people only create short-term competitive advantages, what should an entrepreneur focus on to produce sustainable success? Culture. Corporate culture is sometimes the only aspect of the company that doesn’t have external dependencies.

Technology changes, but culture endures.

Topics: Branding, Culture, Technology