May 23, 2016

Craft Brewers Teamed Up to Make a Single Beer, With 4,490 Brewery Names on the Label

This week is American Craft Beer Week. To celebrate, craft brewers from every state have teamed up to create a single beer, which is being made using the same recipe by more than 100 craft brewers—and in an act of even greater unity, features the names of 4,490 craft brewers from all 50 states on the can. It's a cool idea and an interesting design, but does it pop?

Another excuse to drink beer this week.

Topics: Innovation, Vertical - Alcohol, Culture, Advertising