Our Marketing Blog

Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

Content Creation With Apture and Zemanta

I want to share two services with you today. One of the more tedious aspects of blogging can be properly hyperlinking your content and finding relevant images to spruce it up. I know I've spent upwards of an hour in the past looking for Creative Commons images relevant to my topic. Then I had to go through the trouble of making sure I was properly linking back to the images source to be sure I wasn't stepping on any toes.


Image representing Apture as depicted in Crunc...

The first tool I started using to help with the image and linking problem was Apture. In the past, you could find it in use on a few popular sites like The Washington Post, The Economist and Scribd. The easiest way to see it in action now is to go to the Apture About page and highlight any piece of content.

My favorite feature at the time was the ability to search for Creative Commons images right from within my WordPress Edit Post screen. Apture would then properly link back to the source and I was good to go. You could also create links to rich media popup boxes as well to encourage users to click a link rather than waiting for them to highlight some text. The service looked great with YouTube, Twitter, Facebook and Wikipedia. Sadly, they stopped supporting the plugin, and the community was not happy.
The current state of Apture is still something worth exploring. You can request a customized line of code to insert into your WordPress site that will enable the media popup functionality. The real benefit of using the service to open links in rich media popups is your reader will stay on your site longer. In fact, according to the Apture website:

"When visitors use Apture, they spend 2-4x more time on the page and view 1.5-2x more pages per visit".

Try Apture Now



So what I lost from Apture when they stopped supporting their WordPress plugin, I found in Zemanta. Zemanta adds a few extra boxes to your WordPress Edit Post screen similar to the way Apture once did. However, the main focus of Zemanta is to assist in the hyperlinking, tagging and insertion of relevant images into your site. My favorite feature is the ability to personalize my sources so Zemanta can recommend better content for my site. I can also refine my Zemanta results to find better images and links without every leaving my WordPress dashboard. Half of the links in this post and all of the images were created and found using Zemanta.

Zemanta also takes recommending posts to the next level. The system uses my own sources as well as popular sources around the web to find posts relevant to the topic of my post. The list constantly refreshes itself as I type, making the links more and more relevant to my content. When I hover over the links to decide whether or not to insert them, it tells me how old the post is as well as how many Tweets and Facebook likes the post has.

Another cool part of Zemanta is how many different ways you can use it. You can install the WordPress plugin to use it on just that one site or any one of their browser plugins to use it on an array of popular blogging sites.

Try Zemanta Now

Just Scratching The Surface

These tools are just a small subset of what's out there to help you create better content. If you know of any similar tools, please share them in the comments below.

Image by Sami Keinänen

Related Posts

Predicting the 2020 Console War Winner With Google Trends

Console wars were back in late 2020 with the release of the next gen systems. Although one console was the clear winner, both Xbox Series X and PS5 saw record numbers for units sold. We looked to Google search trends to see which console would come out on top. As we continuously look at search trends throughout the year, we noticed that one console stood out over the other. We wanted to see if we could use this data to predict which console would sell more units. Major Date Announcements On September 9th, Microsoft announced that the Xbox Series X would release November 10th. Microsoft also announced the price of both editions, $499 for the Xbox Series X and $299 for the all-digital Xbox Series S. Pre-orders were announced to go live September 22nd. Sony did not release their pre-order or release date info for another week. During the PlayStation Showcase on September 16th, Sony announced the PS5 would release November 12th and would cost $499 ($399 for the all-digital). Sony then ended the event with a surprise announcement that pre orders would go live the following day, September 17th. Pre Orders Google searches for both Xbox Series X and PS5 skyrocketed after the announcements. The search queries with the highest increase in volume were queries related pre orders, price, release date, and retailer availability. Comparing exact match queries, PS5 had almost 4 times as many searches as Xbox Series X for pre orders, price, and release date. According to search trends, the most popular retailer to pre-order an Xbox from was Amazon, and for PS5 was Walmart. Xbox searches September 2020: Xbox series x pre order – 1,800,000+ queries    Xbox series x price – 550,000+ queries    Xbox series x release date – 370,000+ queries Xbox series x pre order amazon – 110,000+ queries PS5 searches September 2020: PS5 pre order – 7,500,000+ queries PS5 price – 1,800,000+ queries PS5 release date – 1,500,000+ queries PS5 pre order Walmart – 300,000+ queries Post Launch According to Google trends, search interest for the PS5 pre orders was double that of Xbox Series X pre orders. The sales numbers confirmed these trends. Through the first 4 weeks of sales, the PS5 sold 1.5 times more units than the Xbox, both globally and in the US. Consoles sold globally through first 4 weeks: PS5 Global sales – 3,368,098 units Xbox Series X global sales – 1,817,303 units Consoles sold domestically through first 4 weeks: PS5 US sales: 1,389,963 units Xbox Series X US sales: 988,641 units After launch, we saw “restock” queries skyrocket as retailers everywhere were completely sold out. We saw similar trends here as we did with pre order queries, with PS5 restock queries outnumbering Xbox Series X queries almost 4 to 1. “Restock” searches November 2020: PS5 restock – 2,200,000+ queries Xbox series x restock – 500,000+ queries “Restock” searches December 2020: PS5 restock – 5,000,000+ queries Xbox series x restock – 800,000+ queries Overwhelming Demand Crashes Retailer Websites Both consoles saw an unprecedented demand online due to COVID-19 restrictions at physical retail locations. This caused retail websites to struggle to keep up with the demand. In some cases, the demand was too much, and the websites went down temporarily. When these sites were down, consumers turned to Google search for answers. During the month of September, the Best Buy website went down multiple times. The queries “is best buy website down” and “best buy site down” had the most volume during that time. “is best buy website down – 5,400+ queries “best buy site down – 2,400+ queries During November, the Walmart website went down on multiple occasions. The queries “Walmart website down” and “Walmart site crash” had the most volume during that time. “Walmart website down” – 6,600+ queries “Walmart site crash” - 5,400+ queries As we continued to track search interest daily, we found there was more buzz for the PS5 over the Xbox Series X. When we compared the most popular keywords for each, PS5 queries had over twice as much volume as Xbox queries. We were able to accurately predict that PS5 would outsell the Xbox Series X, as the search trend data directly correlated to sales. All brands should be paying attention to search trends in order to have a better understanding of the marketplace, their own brand health, and the search interest in their competition. If you liked this article, we invite you to learn more about our SEO services.

AMPlifier - Social Media Industry Update - Week of March 1, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER RE-LAUNCHES TEST OF WARNINGS ON POTENTIALLY HARMFUL TWEET REPLIES Twitter is now re-launching the alerts, with a new format, and further explanation as to why each reply has been flagged. Read more CLUBHOUSE FACES NEW SECURITY QUESTIONS AFTER SIGNIFICANT DATA BREACH The latest comes as a result of hackers gaining access to Clubhouse audio, and re-recording that data into third-party streams. Read more 15 TIKTOK TIPS TO MAXIMIZE YOUR BRANDED CONTENT EFFORTS This overview of tips from the team at Socialtyze covers everything from choosing topics to user demographics to hashtags on the platform. Read more That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMP Agency Wins 4 Hatch Awards

AMP Agency took home 4 awards last night at the 60th annual Hatch awards that celebrates creative excellence in New England. AMP won bronze awards for the below work: “Eastern Bank’s Color & Capital for Good closing Boston’s wealth Gap” Work for Good Category “Facebook’s Gaming Just Like Us” Film Category “Stop & Shop’s On Your Terms”Design Category AMP also won a Merit award for work done with RXBAR.  Be sure to check out AMP’s article featured in the Boston Globe that looks at the virtual realities of advertising and how flexibility led to a creative growth spurt in marketing in 2020.