December 12, 2016

Consumers More Likely to Open Marketing Emails During Holidays

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Online shoppers are 68% more likely to open a retailer’s email during the holiday season than at any other time of year, according to a recent study from Adlucent. In addition, 32% of online shoppers suggested that they would be more likely to click on a retail ad.

Holiday mode on.

Topics: Research and Insights, Digital Strategy, Branding

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