July 12, 2016

Consumers Don't Mind Hearing From Brands on Messaging Apps


The line between social media and texting is more blurred than ever, and brands have a real chance to capitalize on this. Consumer behavior is dictating a shift towards intimacy of sharing content and experiences versus public sharing. Messaging apps now boast more active users than social networks, and this shift from social media to social messaging will redefine how marketers will approach connecting with consumers.

Now open for business.

Topics: Media, App Development, Branding, Advertising, Content Strategy