December 2, 2016

Confessions of an Instagram Influencer

1200x-1.jpgEarlier this year, an anonymous social media executive ranted on Digiday that marketers were essentially throwing money away on influencers, whom the ranter characterized as talentless. Because advertising budgets will inevitably flow to any medium where large numbers of people are spending large amounts of time—Instagram has attracted a sort of professional class. These “influencers,” as they’re known, are media properties unto themselves, turning good looks and taste into an income stream. Some swear the work is difficult, some dispute that.

A day in the life.

Topics: Social Media, Social Influencers, Digital Life