June 30, 2016

Condé Nast Is Connecting Media Consumption and Purchase Data to Improve Branded Content


Like many of its peers in the media space, Condé Nast is delving deeper into the data game. Condé Nast has announced it’s launching Spire, a new division that will focus on finding links between consumers' purchasing activity and their content consumption by connecting Condé's own first-party behavioral data—it collects more than 1 trillion new data points every month.

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Topics: Content Development, Big Data, Content Marketing, Branding, Content Strategy, Consumer Insights