June 30, 2016

Condé Nast Is Connecting Media Consumption and Purchase Data to Improve Branded Content

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Like many of its peers in the media space, Condé Nast is delving deeper into the data game. Condé Nast has announced it’s launching Spire, a new division that will focus on finding links between consumers' purchasing activity and their content consumption by connecting Condé's own first-party behavioral data—it collects more than 1 trillion new data points every month.

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Topics: Content Development, Big Data, Content Marketing, Branding, Content Strategy, Consumer Insights

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