April 20, 2016

Chobani and Yahoo: Yes, Search Ads Really Can Lift Sales

A new test conducted by Yahoo and Nielsen Catalina Solutions showed that people searching for yogurt-related terms who were served up Chobani advertising actually bought 9% more of the Greek yogurt than those who did not see the ads. The test was designed to match households from their use of the Yahoo search engine through to actual grocery store checkouts, going well beyond just tracking if someone clicked on an ad.

Read more about the test campaign here.

Topics: Search - SEO & SEM, Vertical - CPG, Vertical - Retail