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October 28, 2016

Burger King Tries to Scare Customers by Dressing Up as McDonald's for Halloween

BurgerKing_TheScariestBK16.jpg

What's the scariest thing Burger King could do for Halloween? Dress itself up as McDonald's, apparently. In a stunt, Burger King wrapped an entire store in Queens, New York, in a ghostly white sheet emblazoned with the words "McDonald's."

Boo-ger King.

Topics: Integrated Campaigns, Branding, Advertising, QSR

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