October 28, 2016

Burger King Tries to Scare Customers by Dressing Up as McDonald's for Halloween


What's the scariest thing Burger King could do for Halloween? Dress itself up as McDonald's, apparently. In a stunt, Burger King wrapped an entire store in Queens, New York, in a ghostly white sheet emblazoned with the words "McDonald's."

Boo-ger King.

Topics: Integrated Campaigns, Branding, Advertising, QSR