October 19, 2016

Broadcasters Begin to Embrace Programmatic Ad Buying


TV broadcasters have long been hesitant when it comes to the adoption of programmatic advertising techniques, often fearing the risk of commoditization. Yet, slowly but surely, buyers report that more digital inventory from broadcasters is available through programmatic in the upfront market.

This just in.

Topics: Media, Advertising, Vertical - Entertainment and Media, Programmatic