May 20, 2016

Brands are Dropping the Ball on Social Media

Brand behaviors don’t even come close to syncing up with people's expectations on social media, according to new data from a recent Sprout Social study. People want a response, and they want it much faster than most organizations are either willing or able to give.

Most brands are moving in the wrong direction at the wrong time.

Topics: Social Media, Research and Insights, Branding, Customer Service