October 3, 2016

Branding Once Meant Logos. Today, It Means AI


When was the idea of a brand born? A comprehensive timeline of branding, all the way from 1 BC to today, developed by Lauren Cascio and partner Matt Miksa, begins with a simple argument: that the world has always been branded. Here, an exhibit about branding traces its millennia-old history and points to its ominous future.

More than a mark.

Topics: Research and Insights, Branding, Design Process, Design Thinking