October 6, 2016

Bots Are the New Apps, Only They Suck (For Now)


So far, bots — like live video, distributed content teams, virtual reality, augmented reality, AI and a dozen other doodads — might be the future, but they’re not the present. While news publishers have hastily assembled bots to pump their content onto platforms like Facebook Messenger, Line and Kik, the results have been underwhelming. 

Bot not so hot.

Topics: App Development, Innovation, Digital Strategy, robots, Content Strategy