July 11, 2016

Booze Brands Rush to Snapchat While Contending With Age Risks


Here is the surest sign yet that Snapchat is growing up: Alcohol brands are starting to advertise on the mobile app in significant numbers. Anheuser-Busch was the first to run ads in the “Stories” section in May that were tied to a Bud Light-branded event. Since then, the pace of alcohol advertising has accelerated as marketers gain more confidence in Snapchat's ability to keep content away from users who are under age 21.

Please snap responsibly.

Topics: Social Media, Media, Innovation, Vertical - Alcohol, Branding, Advertising