July 22, 2016

Bigger Budgets for Back-To-School This Year, According to National Retail Federation


Retailers might just get their wish this back-to-school season. Yesterday, The National Retail Federation released a report that predicts consumers will spend more, shop earlier and be more receptive to specific promotions. The survey found that total spending for kindergarten through 12th grade and college should reach $75.8 billion, up 11% from last year. The expectations are in stark contrast to 2015, when shoppers waited till the last minute to spend and cut back on purchases.

Retailers, start your engines.

Topics: Digital Strategy, Culture, Advertising, Customer Journey, Vertical - Retail