April 6, 2016

Baseball, NFL sports streaming deals are probably the wave of your sports viewing future

Two pro sports video-streaming deals announced yesterday illustrate Silicon Valley’s growing interest in sports partnerships that could be worth billions in the future and radically change the way fans get their live sports fix. While some sports organizations have been testing the streaming waters in the past few years, the deals with Yahoo (MLB) and Twitter (NFL) are more concrete and long-term, lasting for the full duration of the respective sports seasons, commercials included.

Forget the DVR, never miss your team’s big game again.

Topics: Digital Strategy, Culture, Advertising