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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for March 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Will Smith Broke Google Trends Well, let’s not bury the lead. The biggest story from our collected data stems from The Slap Heard ‘Round The World. There was a huge spike in search volume related to the slapper, Will Smith on the night of the Oscars.. Because of the large number of searches, it made the reporting of Google Trends’ daily trends a little funky. We’ll examine those queries in their own section below, but the rest of the month did have some other interesting search topics. There were other topics related to the world of entertainment outside of the Oscars. We’ll examine what movies and TV shows people were hoping to see. March Madness took up a lot of real estate in Google Trends’ report so we’ll take you through those queries, and we think we know why weather-related keywords are getting more queries lately. Without further ado, here are our insights into Google Trends for March 2022. The Other Top Quered Phrases For March 2022 Beyond Will Smith, there were two other topics that drove over 10 million queries in a day. Those topics were attached to Google Doodles, which become queries when someone simply clicks on the altered Google logo. Winter Paralympics - 3/3/2022 - 10,000,000+ queries Rosa Bonheur - 3/15/2022 - 10,000,000+ queries The Winter Paralympics were held between March 4th and 13th and interest in the games was supported by Google Doodle. The French painter Rosa Bonheur was celebrated on what would have been her 200th birthday. Holiday Searching - March 2022 Style This year, March was full of holidays. Let’s take a look at the list. Ash Wednesday - 3/1/2022 - 1,000,000+ queries Mardi Gras 2022 - 3/1/2022 - 1,000,000+ queries International Womens Day - 3/7/2022 - 2,000,000+ queries Pi - 3/14/2022 - 1,000,000+ queries St. Patrick's Day 2022 - 3/16/2022 - 1,000,000+ queries April Fools pranks - 3/31/2022 - 1,000,000+ queries The start of Lent kicked off March and people interested in both Mardi Gras and Ash Wednesday took to Google to learn more about those holidays. One of the members of our AMP SEO team went to New Orleans to see the celebrations first hand and lived to tell the tale! The highest queried holiday in this list was International Women’s Day, which occurs every March 8th. This holiday has picked up in search interest over the last 5 years. It looks like there was a lull in 2020 (gee, I wonder what else was happening around March 8th that year?) but has rebounded nicely to where the interest was in 2018. An unofficial holiday that is celebrated on March 14th is Pi Day. Since Pi the mathematical constant of the ratio of a circle's circumference to its diameter is 3.14 (rounded up), it corresponds with the month number and day of March 14th. Let’s see the five year trends of Pi Day. The search interest peak for this holiday happened in 2018. During the pandemic, the interest took a big blow but it appears to be back on the rise. Holidays present a big opportunity for marketers. How can you use these upward trending holidays in your plans for 2023? Since these two queries were aligned with the passage of time, we’re discussing here in the Holiday section. Google searchers also wanted to know more about Daylight Savings time for two different reasons. Daylight savings 2022 - 3/11/2022 - 2,000,000+ queries Daylight savings time - 3/15/2022 - 2,000,000+ queries The first reason was to figure out when to change the clocks. The second reason was to find out more about Congress trying to keep Daylight Savings in place for good. We’d like the time to stay in one place but it probably should be Standard time (sorry). Entertainment That Wasn’t The Oscars Ceremony Here is the list of all the TV shows, films, and trailers that were released in March 2022 that made the Google Trends daily top 3: The Dropout - 3/3/2022 - 500,000+ queries Pieces of Her - 3/4/2022 - 200,000+ queries ACM Awards 2022 - 3/6/2022 - 500,000+ queries Turning Red - 3/11/2022 - 1,000,000+ queries Deep Water - 3/18/2022 - 500,000+ queries Where the Crawdads Sing - 3/22/2022 - 200,000+ queries Bridgerton - 3/25/2022 - 1,000,000+ queries Moon Knight - 3/29/2022 - 1,000,000+ queries Morbius - 3/31/2022 - 1,000,000+ queries The Dropout, Pieces of Her, Bridgerton, and Moon Knight are all shows that you can stream and the spike in search interest corresponds with their release date. Turning Red, Deep Water, and Morbius are all films that were released last month. Where the Crawdads Sing is a film that is adapted from a novel and its trailer dropped on the 22nd. It will be shown exclusively in theaters in July. Lastly, the American Country Music awards were held on the 7th and, for the first time, were not on network television. The show was streamed on Amazon to mixed reviews. Queries related to this award show were probably related to understanding where one could watch them. The Effect Of Extremely High Query Volume There are some events that occur that drive people to search. The last one we saw was the November 2020 Presidential Election. Looking back at those insights, the queries were stretched out over many days. The immediate reaction of Will Smith slap on The Oscars caused a big spike in queries during a short amount of time. Here’s our recording of the queries: Will Smith - 3/27/2022 - 10,000,000+ queries Will Smith Oscars - 3/27/2022 - 10,000,000+ queries Will Smith - 3/27/2022 - 10,000,000+ queries Here’s a screenshot from Google Trends’ Daily Search Trends page: It’s not often you see the same query in the first and third position. The volume of searches were too much for the reporting module to take. We noted in the February report that the Oscars had a down year in 2021 in terms of search interest and we would be monitoring the trend in March. Any guesses if the trend is up or down this year? Here’s the chart: This chart is of the Academy Awards topic over the last five years. It’s hard to decipher if the search interest would have been as high as it's shown here without the slap but it’s clear that it is much higher than it’s been since 2018. News Queries As the Russian Invasion of Ukraine continues, so do queries related to it persist in Google Trends. Ukraine nuclear power plant - 3/2/2022 - 200,000+ queries Ukraine nuclear power plant - 3/3/2022 - 500,000+ queries Oil Prices - 3/7/2022 - 100,000+ queries Unlike February 2022, there were only these three queries that made Google’s daily top 3. March Madness Throughout The Month The most persistent topic during March 2022 was the NCAA basketball tournament. Take a look at how people searched for their teams, the matchups, and the tourney itself over the month. Duke basketball - 3/5/2022 - 1,000,000+ queries Michigan basketball - 3/9/2022 - 500,000+ queries NCAA bracket - 3/13/2022 - 2,000,000+ queries NCAA Tournament - 3/16/2022 - 1,000,000+ queries March Madness - 3/17/2022 - 2,000,000+ queries NCAA Tournament - 3/17/2022 - 1,000,000+ queries Baylor basketball - 3/19/2022 - 1,000,000+ queries Gonzaga - 3/19/2022 - 1,000,000+ queries Michigan basketball - 3/19/2022 - 500,000+ queries Duke basketball - 3/20/2022 - 500,000+ queries Duke Basketball - 3/24/2022 - 1,000,000+ queries Texas Tech basketball - 3/24/2022 - 500,000+ queries NCAA basketball - 3/25/2022 - 2,000,000+ queries Duke Basketball - 3/26/2022 - 2,000,000+ queries Kansas basketball - 3/26/2022 - 500,000+ queries Duke vs Arkansas - 3/26/2022 - 200,000+ queries UConn women's basketball - 3/28/2022 - 200,000+ queries Clearly, there are a few Duke fans out there. Players Making Moves In The NFL The most popular sport in the USA from a search perspective is the NFL. The league doesn’t stay out of the Daily Trends of Google Trends for long - even in the off-season. Russell Wilson - 3/8/2022 - 5,000,000+ queries Carson Wentz - 3/9/2022 - 500,000+ queries Tom Brady - 3/13/2022 - 5,000,000+ queries Von Miller - 3/16/2022 - 500,000+ queries Davante Adams - 3/17/2022 - 1,000,000+ queries Deshaun Watson - 3/18/2022 - 2,000,000+ queries Matt Ryan - 3/21/2022 - 1,000,000+ queries Tyreek Hill - 3/23/2022 - 2,000,000+ queries All of these players made changes of employment. Most of them are going to play for another team next year, except for Tom Brady who just can’t stay retired. Weather Queries Aren’t Getting More Popular But …they are becoming easier to plug into Google’s search bar. As a part of a user’s Google Discover feed, there is a clickable button that leads to Google search results that are tied to weather queries! Because of this new feature, millions of queries related to extreme weather are now appearing in Google Trends. Winter Storm Warning - 3/11/2022 - 1,000,000+ queries Severe Thunderstorm warning - 3/29/2022 - 1,000,000+ queries Mystery solved! We didn’t think that people were suddenly really, really interested in the weather but one never knows. Tech Woes, Tech Shows Finally, the two top Tech queries from March 2022 happened on the same day. Spotify - 3/8/2022 - 2,000,000+ queries Apple - 3/8/2022 - 500,000+ queries Spotify had a major outage on the 8th as Apple had an event announcing their newest devices and operating system release dates. Not having Spotify makes pulling Google Trends data mor difficult for some reason. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for February 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Well, That Was Quick We always feel like February comes and goes so quickly. Since it has less days than the other months, it makes sense. During its 28 days, we collected search queries from Google Trends. There were some big topics to query last month including the Winter Olympics, the Super Bowl, and the War in Ukraine. Overall, there were 9 keyword phrases that were queried over 10 million times in February 2022, which is only 2 less than the previous month. Maybe we just did more in less days last month. Along with the aforementioned topics, we’ll examine the top queried phrases related to the world of entertainment, politics, and the weather. Winter can bring some tough conditions and we need to know how to deal with them. Google seems to be the tool to help us learn more and figure out the best course of action. Here’s our take on the search trends of February 2022. Doodles To Noodle You know the score: Google changes their logo to a clickable visual. Those clicks become queries to their engine and they get counted in Trends. These three phrases were triggered by Doodle clicks: Lunar New Year - 2/2/2022 - 10,000,000+ queries Toni Stone - 2/8/2022 - 10,000,000+ queries Dr Michiaki Takahashi - 2/16/2022 - 10,000,000+ queries The Lunar New Year made our list again. We saw it first as a Doodle on January 31st but the Doodle fun lingered into February. Toni Stone was celebrated on the 8th as she was the first of three women to play professional baseball. Her Doodle was published in honor of the 1 year anniversary of her induction into the Minnesota Sports Hall of Fame. Dr Michiaki Takahashi invented the first chickenpox vaccine and his Doodle coincided with what would have been his 94th birthday. Holidays February has some minor holidays. Let’s take a look at the ones that made the daily top 3: Groundhog Day 2022 - 2/1/2022 - 5,000,000+ queries Valentine's Day - 2/14/2022 - 2,000,000+ queries We went a little further to understand the popularity of these two holidays over time. Let’s just say the data tells two different tales: Groundhog Day is gaining popularity and riding a 2 year wave, with a peak in interest this past February. On the other hand, Valentine’s Day is decreasing in search popularity and has been on a 4 year skid. For Google searchers, a season-predicting rodent is better than a box of chocolates. The TV & Movies Were Worth Searching For February had an interesting mix of video entertainment that made the Google Trends daily top 3: Tommy Lee - 2/2/2022 - 1,000,000+ queries Jackass Forever - 2/4/2022 - 500,000+ queries Inventing Anna - 2/11/2022 - 1,000,000+ queries Uncharted - 2/17/2022 - 500,000+ queries John Mulaney - 2/26/2022 - 500,000+ queries Euphoria Season 3 - 2/27/2022 - 1,000,000+ queries For movies, Jackass Forever and Uncharted were released last month and drove interest on their opening nights. For TV events, The Pam & Tommy miniseries debuted on Hulu last month and drove queries for Tommy Lee. Inventing Anna was released on Netflix and piqued the interest of Google users. Towards the end of the month, John Mulaney, who is no stranger to the Google Trends daily top 3, made the list due to his hosting of Saturday Night Live. His entry on February 26th was his third appearance since May 2021. Lastly, the season 3 finale of the HBO original series Euphoria captivated searchers to learn more about the episode. It’s awards season so people want to know more about the performers getting nominated for and winning awards. Oscar Nominations 2022 - 2/8/2022 - 2,000,000+ queries SAG Awards 2022 - 2/27/2022 - 500,000+ queries The Oscars had a down year in 2021 in terms of search interest. We’ll monitor and report next month if the awards show had a turnaround in interest this year. In The News When news breaks, people search. The biggest news story in February was Russia’s invasion of Ukraine, but there were other stories that triggered queries in Google. Jeff Zucker - 2/2/2022 - 2,000,000+ queries Similac recall - 2/17/2022 - 1,000,000+ queries CDC mask guidelines - 2/25/2022 - 500,000+ queries Jeff Zucker resigned from CNN because of his relationship with a colleague and Similac and other baby formula brands were recalled following complaints about bacterial infections in infants who consumed the products. Finally, after several months of COVID-related queries that were not so great, the CDC relaxing mask guidelines drove queries on the 25th. Ukraine Invasion It’s been in the news and on our minds for a couple of months now. We present this timeline as a record of how the war has unfolded via search queries. Ukraine - 2/11/2022 - 1,000,000+ queries Ukraine - 2/21/2022 - 2,000,000+ queries Russia - 2/21/2022 - 1,000,000+ queries Ukraine - 2/22/2022 - 10,000,000+ queries Ukraine - 2/22/2022 - 2,000,000+ queries Russia Ukraine - 2/22/2022 - 2,000,000+ queries Ukraine - 2/23/2022 - 10,000,000+ queries Russia - 2/23/2022 - 5,000,000+ queries NATO - 2/23/2022 - 2,000,000+ queries Fox News - 2/24/2022 - 1,000,000+ queries Russia invades Ukraine - 2/24/2022 - 1,000,000+ queries SWIFT - 2/26/2022 - 500,000+ queries From this list, we saw some duplication in the list as the search volume was very high for this topic on the 22nd and 23rd. In the past, we have seen Google Trends have an issue with duplication of phrases, especially on keywords that have a huge spike in interest. We’ll keep collecting the top 3 phrases of the day, hoping that the conflict comes to an end. Politics Topics Last month, there was a nominee for a new Supreme Justice. Ketanji Brown Jackson - 2/24/2022 - 2,000,000+ queries Ketanji Brown Jackson husband - 2/25/2022 - 500,000+ queries The AMP team found it interesting that not only did the candidate’s name make the daily top 3 but also queries about her husband. We guess it’s interesting that Judge Ketanji Brown Jackson is related to former Speaker of the House Paul Ryan through marriage. President Biden’s first State of the Union address drove queries on the 28th. State of the Union - 2/28/2022 - 1,000,000+ queries State of the Union 2022 - 2/28/2022 - 500,000+ queries We wonder if users needed to refine their search to include the year since it seems as Google should have been able to give up-to-date results on the first query. Tech Sector Keywords From the world of technology, there were subjects that people queried to understand better and gain information. Samsung - 2/9/2022 - 500,000+ queries Truth Social - 2/20/2022 - 500,000+ queries Starlink - 2/26/2022 - 500,000+ queries On the 9th, the Samsung Galaxy Unpacked 2022 event took place and the new S22 series was unveiled. Donald Trump’s long awaited social media platform launched on the 21th and Elon Musk launched Starlink on the 26th. Winter Weather Snow, ice, and wind are a big part of winter weather in the USA. Here are two weather related phrases that made the daily top 3: Winter Storm Warning - 2/16/2022 - 1,000,000+ queries Snow squall - 2/18/2022 - 500,000+ queries We don’t think we have figured out the Winter Storm Warning query yet since it has appeared numerous times over the past few months. We thought there was a Google-enabled automatic query for the phrase, but it may be an aggregation of related phrases for the purposes of Google Trends Daily Trend reporting. You can see that the volume on the topic has exploded only recently: It’s odd because there have been winter storm warnings issued by the National Weather Service before 2022. We are not sure why they are becoming a topic that Google is picking up on now. Who learned the definition of a snow squall this year? It looks many people did. This Year’s Winter Olympics The 2022 Winter Olympics were held in Beijing and although the TV ratings were down, there was enough search interest for the games and the athletes to report in our post. Winter Olympics - 2/3/2022 - 10,000,000+ queries Shaun White - 2/3/2022 - 5,000,000+ queries Olympic medal count - 2/4/2022 - 500,000+ queries Eileen Gu - 2/6/2022 - 500,000+ queries Nathan Chen - 2/7/2022 - 500,000+ queries Eileen Gu - 2/8/2022 - 1,000,000+ queries Shaun White - 2/10/2022 - 2,000,000+ queries Nathan Chen - 2/10/2022 - 1,000,000+ queries Women's figure skating - 2/17/2022 - 1,000,000+ queries The volume on the first query of this list was assisted by a Google Doodle. Other than that, interest in the games did spur keyword queries throughout their duration with specific athlete’s names being the most searched for topics. What Time Does That Big Game Start? Every year, the NFL’s championship game drives search queries. It is still the most popular sporting event in the USA and the search volume proves it. It may be popular, but people still need to verify when it’s happening. Superbowl Kickoff time - 2/11/2022 - 500,000+ queries What time is the Super Bowl - 2/12/2022 - 5,000,000+ queries Check out related queries from the past 3 years: Super Bowl time - 2/5/2021 - 500,000+ queries Super Bowl 2020 time - 2/1/2020 - 2,000,000+ queries Super Bowl Time - 2/2/2019 - 1,000,000+ queries The AMP SEO team thinks that knowledge of the kickoff time is important for party meal prep. You have to know when to start the chili or put the wings in the oven so they are ready for the game. Here are the other keywords related to the Super Bowl that made our list: Super Bowl 2022 - 2/12/2022 - 10,000,000+ queries Mary J. Blige - 2/12/2022 - 10,000,000+ queries Joe Burrow - 2/13/2022 - 10,000,000+ queries Super Bowl score - 2/13/2022 - 5,000,000+ queries NBC - 2/13/2022 - 1,000,000+ queries Notable queries include Mary J. Blige, who was among several different performers of the halftime show, and Joe Burrow, the losing quarterback of the game. Both of them must have more star power than the others. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Welcome to 2022 We flipped another page on the calendar and here we are. Although the number has changed, we still hear from people who say 2020 has been the longest year ever. Writing these posts gives us a different perspective. The whims of the audience using Google Search are ever-changing and to document it monthly helps to put the passage of time into clearer focus. As we look back at January 2022, it appears no one is searching for “Who won The Voice 2021?” That phrase is sooooo December 2021. From our collected data, we saw a large number of keywords that were queried over 10 million times as reported by Google Trends. We also saw the concern regarding Russia’s amassing forces at the border of Ukraine drive searches in Google. Interest in the NFL, which is definitely the most searched American sports league, came to life across 24 phrases we collected (out of 93). Lastly, with winter in full effect, we saw a big increase in a certain weather related keyword. Let’s get into it. The Top Queries from Google Trends’ Daily Search Trends Not sure why, but January 2022 had a larger than typical number of phrases that Google Trends recorded as being queried over 10 million times. There are so many that we need to break them into different categories to examine them properly here in this post rather than just list them all out in one section. Let’s look at the top phrases related to sports: Antonio Brown - 1/2/2022 - 10,000,000+ queries Alabama vs Georgia - 1/10/2022 - 10,000,000+ queries Green Bay Packers - 1/22/2022 - 10,000,000+ queries Rams - 1/22/2022 - 10,000,000+ queries Super Bowl 2022 - 1/30/2022 - 10,000,000+ queries Joe Burrow - 1/30/2022 - 10,000,000+ queries When you quit your team in spectacular fashion, people will query your name. That is the case with Antonio Brown as he left the field mid-game on the 2nd. The College Football Playoff National Championship was held on the 10th and drove search interest in the outcome of that game. The remaining phrases are all NFL-related and are a mix of the victorious and the defeated (sorry, Packers fans). One note on the Super Bowl phrase, our team at AMP agency has uncovered a keen insight for marketers who seek to tie their efforts to the Big Game. Super Bowl search interest traditionally starts in earnest right after the outcomes of the conference championship games. If you’re looking to capture the attention of the audience who is planning Super Bowl parties or other activities related to the game, dial up your campaigns 2 weeks before it. That’s when the mindset changes! Two holidays drove people to search last month. Here’s the data we captured for them: Dr. Martin Luther King Jr. Day - 1/16/2022 - 10,000,000+ queries Lunar New Year - 1/31/2022 - 10,000,000+ queries The query numbers for both holidays were assisted by Google Doodles. Modified corporate logos on Google’s site tends to drive many queries of the topic the Doodle is associated with, including this Polish avant-garde sculptor: Katarzyna Kobro - 1/25/2022 - 10,000,000+ queries Google posted this Doodle in honor of what would have been the artist’s 124th birthday. Lastly, there were a couple of keyword phrases related to celebrity deaths and births: Bob Saget - 1/9/2022 - 10,000,000+ queries Betty White birthday - 1/17/2022 - 10,000,000+ queries When there is a celebrity death, the search volume on their name spikes and we see it in the Daily Search Trends. Bob Saget’s death was surprising and drove over 10 million queries. On what would have been Betty White’s 100th birthday, Google updated their results to show an animated overlay in tribute to the late actress. This Google result Easter Egg could be seen throughout the day on the 17th. Tensions On The Ukraine Border The news of Russia building up its armed forces near Ukraine led people to search in order to learn more about the escalation: Ukraine - 1/19/2022 - 200,000+ queries Ukraine - 1/23/2022 - 1,000,000+ queries Ukraine - 1/24/2022 - 1,000,000+ queries You can see that the need for updates and news on this situation was a multi-day affair. From the World of Entertainment It’s always interesting to see what’s distracting us from more pressing issues. If you want to know what’s hot in entertainment, check out Daily Search Trends from Google Trends: Daniel Radcliffe - 1/1/2022 - 1,000,000+ queries Eternals - 1/11/2022 - 500,000+ queries Adam Sandler - 1/11/2022 - 500,000+ queries Scream 5 - 1/14/2022 - 200,000+ queries Moon Knight - 1/17/2022 - 1,000,000+ queries When We Were Young Festival - 1/18/2022 - 1,000,000+ queries Jeopardy! - 1/26/2022 - 5,000,000+ queries Neil Young - 1/27/2022 - 500,000+ queries So, here’s our breakdown of the list. Daniel Radcliffe was in the Harry Potter reunion special called Return to Hogwarts. Why people searched his name rather than the special is unknown. Google Trends is odd like that. The film, Eternals, started to stream on Disney+ on the 11th and the fifth installment of the Scream movie franchise hit theaters on the 14th. A trailer for the Disney+ series Moon Knight premiered on the 17th and the lineup for the When We Were Young Festival was announced on the 18th. A rumor about Adam Sandler’s death that was started and spread on TikTok drove people to query his name. At this writing, those rumors are unfounded. Amy Schneider’s winning streak came to an end on 26th, pushing the game show name into the Google Trends daily top 3. Lastly, Neil Young wanted off of Spotify in protest of Joe Rogan’s podcast. He got his wish on the 26th. Winter Comes With Warnings There were a few storms that triggered winter storm warning alerts in the month of January 2022 and we saw when they happened by looking at Google Trends: Winter storm warning - 1/5/2022 - 1,000,000+ queries Winter storm warning - 1/28/2022 - 2,000,000+ queries Winter storm warning - 1/31/2022 - 2,000,000+ queries The AMP SEO team is looking into the uniformity of the query over these three days. We believe that the phrase is attached to a Google search feature or Google Trends is compiling multiple “winter storm warning” phrases under one heading. Once we learn more, we’ll report it. We wonder if this query will become more commonplace in the daily top 3. Other News Items When news breaks, people search. While we were dealing with winter storms in the USA, Tonga was dealing with a volcano causing many types of disruption. Tonga - 1/15/2022 - 5,000,000+ queries Back at home, people seeking to get rich quickly were searching to learn more about the Powerball jackpot that grew to over half a billion dollars. Powerball - 1/1/2022 - 2,000,000+ queries Powerball - 1/4/2022 - 2,000,000+ queries Congrats to the winner! Last month, we stated that we didn’t want to report on any more COVID terms but here we are: IHU variant - 1/4/2022 - 500,000+ queries Thankfully, there were not any other COVID queries in January 2022. Wha? Taco Bell Has Wings? Taco Bell offered wings for a limited time and the excitement for this new menu item was seen in Google Trends. Taco Bell wings - 1/6/2022 - 500,000+ queries The AMP SEO team loves to see food items make the daily top 3. We’ll keep watching to see if and/or when wings come back. The Top Business Queries There were a good number of keyword phrases related to different business items so we grouped them together for this section: Microsoft - 1/18/2022 - 1,000,000+ queries Peloton - 1/20/2022 - 200,000+ queries Google Docs - 1/24/2022 - 1,000,000+ queries Dow Jones - 1/24/2022 - 1,000,000+ queries Microsoft reportedly is acquiring Activision Blizzard and drew interest from the gaming crowd. Peloton announced they were going to halt production of its bikes and treadmills as demand waned. On the 24th, the Dow Jones industrial average dropped 450 points and Google Docs rolled out a new watermark feature. Both topics were big enough news to drive people to search and learn more. January Is For The NFL If you don’t know already, topics related to sports drive many people to search in Google. The NFL playoffs happened throughout the month so there were many keyword phrases related to the team, games, and players in our database. Since a few of them made the 10 million plu query club, we thought we’d just showcase the 5 million plus queries to round out the story. Raiders - 1/9/2022 - 5,000,000+ queries Cowboys - 1/15/2022 - 5,000,000+ queries NFL - 1/15/2022 - 5,000,000+ queries Rams - 1/16/2022 - 5,000,000+ queries Chiefs - 1/16/2022 - 5,000,000+ queries Buffalo Bills - 1/23/2022 - 5,000,000+ queries Tom Brady - 1/29/2022 - 5,000,000+ queries All of these teams played in the playoffs, with Tom Brady’s retirement making headlines (even though it wasn’t official) on the 29th. Next month, we will examine the Super Bowl queries leading up to and on the day of the championship game. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. 2021 Comes To a Merciful End Another year comes to a close and so does our reporting of Google Trends analysis for 2021. It is sometimes fun to compare our takes with what Google’s marketing presents from its own data. Their campaign showcased an increase in the search volume for the phrase “how to heal”. Yes, we do see that uptick in Google Trends for that search term in this all time view. Looking at this chart, we can see that there are peaks in the month of July over the last few years, which lines up with a related phrase “how to heal tattoo”. Are we, as a people, trying to heal holistically from the pressures of the modern world or just from body art that we get in the summer? We can only guess. Last month, we saw top searched keywords in the typical categories: Sports, Entertainment, and Holidays. There were a few phrases attached to current events that are worth noting and a few keywords related to tech companies. With that, here’s our take on December 2021 Google Trends. The Top Queried Phrases In December 2021 There were two Google Doodles that drove people to query a phrase in the search engine just by clicking on the modified logo: Winter Season - 12/20/2021 - 10,000,000+ queries New Year's Eve - 12/30/2021 - 10,000,000+ queries Appropriate for this month, the start of winter and NYE doodles got people to interact with Google results The third phrase, also queried ten million plus times, was less celebratory in nature with the passing of American actress Betty White on the 31st. Betty White birthday - 12/31/2021 - 10,000,000+ queries It’s curious that the phrase reported by Google Trends was related to her birthday in January as she was about to turn 100 on January 17th. Typically when a famous person dies, their name is what is reported by Google Trends. We feel that this keyword shows that people were wondering how soon she was going to reach the century mark. ‘Tis The Holiday Season When we think of December, we think of holidays. Here are the holiday-related queries from last month: Pearl Harbor Day - 12/6/2021 - 500,000+ queries NORAD Santa tracker - 12/23/2021 - 2,000,000+ queries Merry Christmas - 12/24/2021 - 1,000,000+ queries New Year's Day - 12/31/2021 - 5,000,000+ queries We can attribute some of the query volume of the New Year’s Day term to a Doodle that was published on Jan.1. Knowing that Google is on Pacific Standard Time, some of that New Year query volume was captured on the 31st. What Do You Want To Watch? We love our TV shows. Here are the most popular ones that aired or premiered in December 2021: Facts of Life Live - 12/7/2021 - 200,000+ queries And Just Like That - 12/8/2021 - 500,000+ queries Miss Universe - 12/11/2021 - 500,000+ queries Who won The Voice 2021 - 12/13/2021 - 500,000+ queries The Witcher - 12/17/2021 - 500,000+ queries The AMP SEO team thinks that if a movie title appears in the top 3 phrases in Google Trends daily searches, people will go see it in droves. If it appears across multiple days, then it really has high interest. Spider-Man: No Way Home - 12/14/2021 - 1,000,000+ queries Spider-Man: No Way Home - 12/16/2021 - 500,000+ queries Matrix - 12/22/2021 - 1,000,000+ queries Sing 2 - 12/22/2021 - 200,000+ queries Don't Look Up - 12/24/2021 - 1,000,000+ queries Now The Matrix Resurrections, Sing 2, and Don’t Look Up are probably going to be viewed by many people, but Spider-Man: No Way Home is on its own level. As of this writing, the film has earned $668.8 million to date and is the sixth-highest-grossing U.S. distributed theater movie of all time. Over the course of 2021, the film appeared in Google Trends Top 3 queries on seven separate dates. From Google Trends, we could see that the buzz/hype for this movie was enormous. Weather Event and Other Natural Occurrences There were a few weather events that drove people to search. Some, unfortunately, were deadly: Hawaii blizzard - 12/3/2021 - 200,000+ queries Mayfield, Ky - 12/10/2021 - 5,000,000+ queries Meteor shower tonight - 12/13/2021 - 200,000+ queries Colorado - 12/30/2021 - 2,000,000+ queries The devastating tornado that affected Mayfield, KY among other towns and cities was the event that drove the most volume. Yep, More COVID-19 Queries Just when we thought we were out of the woods, the Omicron variant brought COVID cases back up. Right after Christmas, people were searching about COVID: CDC COVID guidelines - 12/27/2021 - 1,000,000+ queries Walgreens COVID testing - 12/27/2021 - 500,000+ queries We really hope we don’t have to report any COVID keywords in 2022. What’s Going On In Tech? We categorized these phrases as tech-related but their intent varies. Spotify Wrapped 2021 - 12/1/2021 - 2,000,000+ queries Bitcoin - 12/3/2021 - 200,000+ queries AWS outage - 12/7/2021 - 500,000+ queries Let’s get the phrases with negative intent out of the way first. On the 3rd, Bitcoin lost value and Amazon Web Services had an outage on the 7th. On the positive side, we love the Spotify Wrapped feature and look forward to it each December. From its inclusion in the daily Top 3, it appears that many people enjoy it too. Looking at search volume over the last 5 years, it looks like 2020 was the bigger year for Wrapped. We’ll see what 2022 will bring for the music streaming company. The Wide World of Sports Over the last three years of recording this data, we know that sports-related keywords get the most volume. We decided to break down the most popular phrases into their own sub-categories: The 5 million plus club had a couple of notable deaths and a college football team: Demaryius Thomas - 12/9/2021 - 5,000,000+ queries John Madden - 12/28/2021 - 5,000,000+ queries Alabama football - 12/31/2021 - 5,000,000+ queries Jake Paul boxes and people are interested in his bouts: Jake Paul - 12/17/2021 - 1,000,000+ queries Jake Paul vs Tyron Woodley - 12/17/2021 - 500,000+ queries Jake Paul - 12/18/2021 - 2,000,000+ queries European Football has fans in the USA: Manchester United - 12/2/2021 - 200,000+ queries The most popular NFL teams are the ones that are searched the most: Cowboys - 12/2/2021 - 2,000,000+ queries Patriots - 12/6/2021 - 2,000,000+ queries Steelers - 12/9/2021 - 2,000,000+ queries Packers - 12/12/2021 - 2,000,000+ queries Dallas Cowboys - 12/12/2021 - 2,000,000+ queries Rams - 12/13/2021 - 2,000,000+ queries Patriots - 12/18/2021 - 2,000,000+ queries Tampa Bay Buccaneers - 12/19/2021 - 2,000,000+ queries Packers - 12/25/2021 - 2,000,000+ queries Dallas Cowboys - 12/26/2021 - 2,000,000+ queries Miami Dolphins - 12/27/2021 - 2,000,000+ queries We can say the same thing about college football teams too: Oregon football - 12/3/2021 - 500,000+ queries Alabama vs Georgia - 12/4/2021 - 2,000,000+ queries Michigan football - 12/4/2021 - 2,000,000+ queries Georgia Football - 12/4/2021 - 2,000,000+ queries Michigan football - 12/5/2021 - 2,000,000+ queries Army Navy game - 12/10/2021 - 1,000,000+ queries Oklahoma football - 12/29/2021 - 500,000+ queries Over the last three years of recording this data, we know that sports-related keywords get the most volume. We decided to break down the most popular phrases into their own sub-categories: The 5 million plus club had a couple of notable deaths and a college football team: Demaryius Thomas - 12/9/2021 - 5,000,000+ queries John Madden - 12/28/2021 - 5,000,000+ queries Alabama football - 12/31/2021 - 5,000,000+ queries Jake Paul boxes and people are interested in his bouts: Jake Paul - 12/17/2021 - 1,000,000+ queries Jake Paul vs Tyron Woodley - 12/17/2021 - 500,000+ queries Jake Paul - 12/18/2021 - 2,000,000+ queries European Football has fans in the USA: Manchester United - 12/2/2021 - 200,000+ queries The most popular NFL teams are the ones that are searched the most: Cowboys - 12/2/2021 - 2,000,000+ queries Patriots - 12/6/2021 - 2,000,000+ queries Steelers - 12/9/2021 - 2,000,000+ queries Packers - 12/12/2021 - 2,000,000+ queries Dallas Cowboys - 12/12/2021 - 2,000,000+ queries Rams - 12/13/2021 - 2,000,000+ queries Patriots - 12/18/2021 - 2,000,000+ queries Tampa Bay Buccaneers - 12/19/2021 - 2,000,000+ queries Packers - 12/25/2021 - 2,000,000+ queries Dallas Cowboys - 12/26/2021 - 2,000,000+ queries Miami Dolphins - 12/27/2021 - 2,000,000+ queries We can say the same thing about college football teams too: Oregon football - 12/3/2021 - 500,000+ queries Alabama vs Georgia - 12/4/2021 - 2,000,000+ queries Michigan football - 12/4/2021 - 2,000,000+ queries Georgia Football - 12/4/2021 - 2,000,000+ queries Michigan football - 12/5/2021 - 2,000,000+ queries Army Navy game - 12/10/2021 - 1,000,000+ queries Oklahoma football - 12/29/2021 - 500,000+ queries An NBA player broke the three-pointer record: Steph Curry - 12/14/2021 - 500,000+ queries Lastly, UFC has a large following too: UFC - 12/11/2021 - 2,000,000+ queries There were more sports related phrases, 46 in all. When you collect 93 phrases and their estimated search volume on a daily basis, you get a good understanding of how popular sports are in the USA. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. What Were The Takeaways For November 2021? Looking back at last month, we’re reminded that elections happen somewhere in the country in November. There were a few elections that gained national attention and we saw that in the top searches near the beginning of the month. Two criminal trials were big news and people were interested in them enough to search for details related to the cases. Holidays and holiday shopping are always big in November and we’ll showcase this year’s keywords. Lastly, there were a few interesting odds and ends to discuss to wrap up our examination of the month. Oodles of Doodles The month of November had special Google logos that drove more than 10 million queries each. Here’s the list of the queries attached to those Doodles in chronological order: Day of the Dead - 11/2/2021 - 10,000,000+ queries Dr. Kamal Ranadive - 11/7/2021 - 10,000,000+ queries Veterans Day - 11/10/2021 - 10,000,000+ queries Johannes Vermeer - 11/11/2021 - 10,000,000+ queries History of Thanksgiving - 11/25/2021 - 10,000,000+ queries Day of the Dead was a multi-day Doodle and we also recorded the 10 million plus queries at the end of October too. Dr. Ranadive was honored on what would have been her 104th birthday for her research on links between cancers and viruses. The Dutch painter Johannes Vermeer got a Doodle that celebrated the 26th anniversary of the exhibition that opened at Washington D.C.’s national Gallery of Art. Lastly, Veterans Day and Thanksgiving received Doodles that sent people to learn more about these holidays. State Governor Elections Right at the start of the month, search interest in U.S. elections grew and was captured by the AMP SEO team: Glenn Youngkin - 11/1/2021 - 5,000,000+ queries N.J governor race - 11/2/2021 - 5,000,000+ queries Virginia election results - 11/2/2021 - 2,000,000+ queries Election day 2021 - 11/3/2021 - 200,000+ queries The Governor races in New Jersey and Virginia were the elections that drove the most queries, including the winner of the VA election, Glenn Youngkin. This list is a reminder that important elections happen every year and not just every four years. The Criminal Trials of November A couple of high profile court cases drove search volume over many days in November 2021. Kyle Rittenhouse - 11/8/2021 - 500,000+ queries Kyle Rittenhouse trial - 11/10/2021 - 1,000,000+ queries Rittenhouse - 11/15/2021 - 2,000,000+ queries Kyle Rittenhouse - 11/15/2021 - 1,000,000+ queries Rittenhouse - 11/19/2021 - 5,000,000+ queries Ahmaud Arbery - 11/22/2021 - 1,000,000+ queries Ahmaud Arbery - 11/24/2021 - 2,000,000+ queries From the lists above, queries related to the Rittenhouse trial made the daily top 3 in Google’s Daily Trends across five days. Queries related to the Ahmaud Arbery murder trial only appeared on two days. The AMP SEO team pulled some charts from Google Trends to see a visualization of the query volume. This chart represents query volume (interest) for the names of Kyle Rittenhouse and Ahmaud Arbery. The blue line shows that the volume was much higher for Kyle’s name. Curiously, a slightly different take on the same subjects revealed a different story. By switching the categorization of each of their names from “Search term” to “Topic”, we saw this chart: In this chart, you can see that queries related to the topic of Ahmaud Arbery appear to be larger than those of Kyle Rittenhouse. From our understanding, topics are set up to include more phrases than just the singular keyword inputted into the tool. It appears that Google Trends Daily report is more in line with exact keywords and not topics. Queries From The World of Entertainment Moving to a lighter subject, here are the queries related to what Americans were interested in watching in November. Eternals - 11/4/2021 - 1,000,000+ queries Yellowstone season 4 - 11/7/2021 - 2,000,000+ queries CMA Awards 2021 - 11/10/2021 - 1,000,000+ queries Spider-Man: No Way Home - 11/16/2021 - 1,000,000+ queries King Richard - 11/19/2021 - 1,000,000+ queries Hawkeye - 11/23/2021 - 500,000+ queries Spider-Man: No Way Home - 11/28/2021 - 2,000,000+ queries The Spider-Man movie queries were driven by trailers. The film isn’t hitting theaters until December 2021 but it’s clear people are excited about it. Even though The Beatles documentary was released in November, search interest was not big enough to appear in the daily top 3. Interest in two singers was captured in November 2021: Britney Spears - 11/12/2021 - 500,000+ queries Adele - 11/14/2021 - 2,000,000+ queries Yes, Britney’s conservatorship finally ended on the 12th and Adele performed on national television on the 14th ahead of her 30 album release. Holidays and Holiday Spending Besides Thanksgiving, there were other holidays including some shopping holidays: Diwali - 11/3/2021 - 500,000+ queries Thanksgiving - 11/24/2021 - 2,000,000+ queries Happy Thanksgiving - 11/24/2021 - 2,000,000+ queries Black Friday deals - 11/25/2021 - 5,000,000+ queries Best Buy - 11/26/2021 - 2,000,000+ queries Cyber Monday deals - 11/28/2021 - 2,000,000+ queries Diwali drove search interest on the 3rd and that search interest has grown over the last 5 years. You can see how it has grown in this chart: After Thanksgiving, holiday shopping starts traditionally and the deals you can find on both Black Friday and Cyber Monday had people searching. In years past, retailer names also made the daily top 3. This year, Best Buy was the lone brand with that distinction. So Why Were People Searching Urban Dictionary So Much? Sometimes, keywords will appear in our daily capture and we’ll be left scratching our heads. This keyword in particular not only had us guessing about the reason why people were querying it so much but also had us feeling a bit tentative about the prospect of learning more Urban Dictionary - 11/21/2021 - 2,000,000+ queries Thankfully, the reason was fairly innocuous. Because of a trending topic on Twitter, people were driven to search the online slang definition provider to learn more about their names as defined by Urban Dictionary. The AMP SEO team warns that your first name’s definition may not be safe for work. Saving Time and Natural Phenomena Oh, turning our clocks back an hour always makes people search and sometimes, if there’s something to look at in the sky, people will search for that event too. Daylight Savings - 11/6/2021 - 2,000,000+ queries Lunar Eclipse 2021 - 11/18/2021 - 2,000,000+ queries We have to guess that some of those Daylight Savings queries are from people who wonder why we change our collective understanding of what time it is twice a year. Omicron Variant Just when you thought we’d had enough of COVID-19 variants, there’s reports of a new one named Omicron. Omicron variant symptoms - 11/27/2021 - 200,000+ queries This query shows us how people are seeking to understand the symptoms of this new variant rather than just general information about it. We’re keeping positive thoughts that this variant is the last one that we need to know about. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.
Predicting the future is a tough business. No one can really do it with 100% accuracy. If I were a true soothsayer, I wouldn’t be writing this article. I’d be living on my own private tropical island with all the money I made betting on sports and stocks, but I digress. In reality, I am writing this post to examine what I boldly predicted back in the spring of 2021. In this Summer Food and Beverage Days post, I theorized that 3 days associated with either a food or drink item would drive users to search for more information about these “holidays”. Using historic Google Trends data, and thinking that an ease of pandemic restrictions may help boost interest, I thought the search popularity of these days would be the biggest ever (or at least, be bigger than last year. The three food/beverage days are: National Doughnut or Donut Day - occurred on June 4th in 2021 National Ice Cream Day - occurred on July 18th in 2021 National Tequila Day - occurred on July 24th in 2021 So how did I do? Is 1 out 3 good? National Doughnut or Donut Day I will take full credit for predicting this one. Clearly, the chart shows that search interest in this national day was higher than it was in 2020. Was it an all-time high? No, but I will take the win. I was only predicting a lift over last year. National Ice Cream Day I am shocked and saddened that this day wasn’t queried as much as last year. Who doesn’t like ice cream? What could have been the problem this year? I can’t think of anything that would have stopped the populace of this country from celebrating the frozen delight that makes summer a wonderful time to be alive. Ok, maybe one thing. Not enough discounts or free cones being advertised. Not enough brands wanted to own the holiday. That, or maybe the weather. National Tequila Day This one just bums me out. This holiday saw a jump in 2020 so I thought we would see another one this year. Nope. I guess there wasn’t enough to celebrate this summer. It’s a real shame, too. We should have seen a real jump in search interest with more people getting out there and celebrating. I guess not. What Does It All Mean? Like I stated, it’s hard to predict the future even with strong data to help guide you. People are a fickle bunch and we’re still trying to figure out how to interact with each other. The other aspect to ponder is if there is a brand or two who are promoting these food holidays. If there is a big push one year and not the other, search volume can be affected tremendously. I still think that these national holidays can be owned. We have years worth of data that shows that people want to be part of them. All a brand needs to do is to tap into that potential. Who knew that International Coffee Day was going to be so big this year? If you’d like to know how to own these holidays, contact us and we can talk about it more.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. What Did We See In October 2021 Examining the queries we collected from last month, we see the month had an inauspicious start with a few important websites and services having outages. News about Facebook bookend the month with the Frances Haugen report released during the first week and the corporate rename happening in the last week. People searched for information about holidays and the latest cryptocurrency along with the latest movies and TV shows. Lastly, the NFL and Major League Baseball drove a lot of interest in their teams, so we’ll explore what are the most popular ones. Here’s our take on the top search activity of October 2021. Top Queried Phrases of the Month There were three phrases that topped the upper limit of reported query volume. Two of them were attached to Google Doodles and sadly one was attached to a tragedy on a film set. Alec Baldwin - 10/21/2021 - 10,000,000+ queries Claude Cahun - 10/24/2021 - 10,000,000+ queries Day of the Dead - 10/31/2021 - 10,000,000+ queries The shock of the incident on the Rust movie set involving actor Alec Baldwin drove a large number of queries on the 21st. The updated Google logo (Doodle) created for French photographer Claude Cahun and the Day of the Dead holiday stoked clicks for queries, which made them the top searched queries of their respective days. The Doodle counting discrepancy that we covered in the September 2021 article seems to have cleared up. The Holidays Holidays tend to be big query drivers. From shopping deals to what’s open, people need to know information about these special days. Columbus Day - 10/10/2021 - 2,000,000+ queries Halloween - 10/30/2021 - 5,000,000+ queries With Columbus Day making the daily top 3, we conducted a comparison with the holiday that is taking its place. It appears that Indigenous Peoples’ Day still has some ways to go in terms of search popularity. Also, it was reported that spending on Halloween this year was record breaking. We pulled the chart from Google Trends to see if that report translated into more query volume. According to Google Trends, keywords related to the celebration of Halloween 2021 were queried more than last year but it was not the biggest year ever. That award goes to Halloween 2006! People Love Movies, TV Shows, and Movie Trailers Too We find that people want to know more about entertainment. Now, it’s been widely reported that “Squid Game” is being searched for in large volumes, especially in the month of October 2021. Curiously, it never made the daily top 3 of Google Trends. Here are the TV shows and movies that did last month. The Many Saints of Newark - 10/1/2021 - 1,000,000+ queries The Guilty - 10/1/2021 - 200,000+ queries Halloween Kills - 10/14/2021 - 1,000,000+ queries You Season 3 - 10/15/2021 - 500,000+ queries Dune - 10/21/2021 - 2,000,000+ queries The above list all had anticipated release dates. We believe that having this element tied to your film or TV show is what gets your title into the daily top 3. Squid Game has more of a slow burn as people learn more about it. The search interest is large but just spread out. Anticipation certainly drives people to search for official movie trailers. Take a look at the two that made the cut in October 2021: The Batman - 10/16/2021 - 1,000,000+ queries Lightyear - 10/27/2021 - 500,000+ queries Does search interest in a film’s trailer equate to future financial success? Possibly. Outages and Hacks As stated in the summary above, the month started off ominously as major websites and services had their troubles. Bank of America - 10/1/2021 - 500,000+ queries WhatsApp - 10/4/2021 - 500,000+ queries Twitch - 10/6/2021 - 500,000+ queries BoA’s site had a major outage on the 1st as did WhatsApp on the 4th, along with all of Facebook’s properties. There was a report of a hack on Twitch on the 6th that drove people to learn more about it. The Searches For Shiba Inu Coin Powered by rumors of a decentralized exchange and a tweet by Elon Musk, the search volume behind this cryptocurrency made the daily Top 3 twice last month. Shiba Inu coin - 10/23/2021 - 500,000+ queries Shiba Inu coin - 10/27/2021 - 2,000,000+ queries As we have learned throughout this year, meme stocks and coins drive search interest. Someday, there will be a case study on how word of these financial assets gets spread. How Was Your October, Facebook? Sorry, we meant Meta. Here are the two phrases that made our list last month. Facebook whistleblower - 10/4/2021 - 1,000,000+ queries Meta - 10/28/2021 - 2,000,000+ queries These two keywords along with outages that happened on the 4th made for an eventful month for the social media giant. Time will tell of the lasting effect it had on the organization. 2 Million Queries or More for Sports October, with the Major League Baseball playoffs and the NFL regular season in full swing, stirs up a lot of search volume for sports. Noting that 62% of the phrases we collected last month were related to sports, we decided to focus on the top searched phrases. Baseball team names get queried a lot. Let’s take a look at which ones got searched the most. Yankees - 10/5/2021 - 2,000,000+ queries Dodgers - 10/6/2021 - 2,000,000+ queries Dodgers - 10/14/2021 - 2,000,000+ queries Red Sox - 10/15/2021 - 2,000,000+ queries Braves - 10/23/2021 - 2,000,000+ queries World Series - 10/26/2021 - 2,000,000+ queries World Series - 10/29/2021 - 2,000,000+ queries Along with the team names, the World Series got attention this year. Conspicuously absent from this list is the Astros. We guess they aren’t as popular as the other playoff teams. Moving on to the NFL, here are all the team names that also made the 2 million or more query list: Patriots - 10/3/2021 - 5,000,000+ queries Dallas Cowboys - 10/3/2021 - 2,000,000+ queries Raiders - 10/4/2021 - 2,000,000+ queries Seahawks - 10/7/2021 - 2,000,000+ queries Chiefs - 10/10/2021 - 2,000,000+ queries Ravens - 10/11/2021 - 2,000,000+ queries Tampa Bay Buccaneers - 10/14/2021 - 2,000,000+ queries Steelers - 10/17/2021 - 2,000,000+ queries Buffalo Bills - 10/18/2021 - 2,000,000+ queries Browns - 10/21/2021 - 2,000,000+ queries Seahawks - 10/25/2021 - 2,000,000+ queries Packers - 10/27/2021 - 2,000,000+ queries Dallas Cowboys - 10/31/2021 - 5,000,000+ queries Did your favorite team make the list? The dates on which these queries occurred align with when the teams played. When there’s an event to know more about, acute surges in queries happen. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. A Return To The Typical For September 2021 After a weird August 2021, last month’s queries looked more like the ones to which we are accustomed. There were a few phrases that were queried over 10 million times. Deadly weather events weren’t a top search topic - thank goodness - and the return of the NFL brought back many of the top team names back into the daily top 3. September did have its unique qualities too. We noticed some intriguing reporting on some Google Doodle clicks - phrases that were in the top 3 one day and then gone the next. Also, the sad story of Gabby Petito can’t be ignored as her name appeared in our capture 6 times last month. Lastly, coffee had a moment in September as a national day held in its honor was searched a bunch on the 28th. With that, let’s get into the top searched phrases of September 2021. The Curious Clicks of Google Doodles When Google changes the logo on its homepage with what they call a Google Doodle, people click. When people click, it leads them to search results. When they are led to search results, it’s counted as a query. Here are three queries that we counted because they were attached to a Google Doodle; Christopher Reeve - 9/24/2021 - 10,000,000+ queries Google - 9/27/2021 - 10,000,000+ queries Rodolfo 'Corky' Gonzales - 9/30/2021 - 2,000,000+ queries Two of last month’s Doodle were published to celebrate the lives of people of note, the actor Christopher Reeve and political activist Rodolfo Gonzales. The other Doodle, noted by the query “Google” was posted to celebrate the company’s 23rd birthday. One thing we noted as a team was the reporting of Google Doodle clicks on September 5th. Since we check the daily search trends from Google Trends every day, we saw that it was initially reported that Google’s 2021 Labor Day Doodle had driven over 10 million clicks. It appeared as a query for “Labor Day” on Monday. But since we know there is an adjustment period for these results, we recorded the top 3 queries for Sunday on Tuesday and found the Labor Day query was no longer there. We didn’t know what to make of it. Since there were no Google Doodle-related queries in August, we wondered if Google Trends was changing how it reported Doodle clicks. If there was a change, it was temporary as we saw more Doodle clicks and the queries related to those clicks late last month. The Non-Doodled Holidays Putting the cryptic Labor Day Doodle query aside, here are the holiday related terms that people searched for the most in September: Rosh Hashanah - 9/5/2021 - 500,000+ queries Labor Day meaning - 9/6/2021 - 200,000+ queries 9/11 - 9/10/2021 - 1,000,000+ queries Yom Kippur - 9/15/2021 - 500,000+ queries National Coffee Day 2021 - 9/28/2021 - 200,000+ queries “Labor Day meaning” did make the top 3, interestingly enough. We interpret this query and the number associated with it are connected to a genuine interest of learning more about the holiday. The Jewish holidays of Rosh Hashanah and Yom Kippur both occurred in September this year as did the 20th anniversary of the September 11th attacks. Lastly, and we love to see this type of “holiday” query appear in the daily top 3, National Coffee Day 2021 had a resurgence as compared to the last 4 years. The peak for this holiday may have happened in 2015 but it’s clear that more of us were searching for a way to celebrate coffee this year. The Films and TV Shows We Watched To gauge the popularity of video entertainment, AMP Agency takes note of the search volume behind movie and television show titles. The film industry has taken a hit and we are not sure if going to the movies will ever come back to the way it was but here are the films that drove the most search volume in September. Shang-Chi - 9/2/2021 - 1,000,000+ queries Matrix 4 - 9/9/2021 - 500,000+ queries Malignant - 9/10/2021 - 500,000+ queries Cry Macho - 9/17/2021 - 500,000+ queries Venom - 9/30/2021 - 1,000,000+ queries With the exception of Matrix 4 (that film’s trailer dropped on the 9th), all of these films were released last month. Dancing With the Stars 2021 - 9/8/2021 - 200,000+ queries Ted Lasso - 9/19/2021 - 2,000,000+ queries Dancing with the Stars - 9/20/2021 - 500,000+ queries For TV shows, people still love Dancing With The Stars as it began its 30th season. The cast announcement and its premier episode drove people to search. Interestingly enough, Ted Lasso is the only query related to the Emmy Awards that were held on the 19th. That show won 7 awards and may have picked up a few more viewers after the Emmys. September 2021 News Events For these monthly analyses, we typically do not report on queries related to celebrity deaths or other tragedies unless the search volume dictates that it can’t be ignored. Queries related to Gabby Petito’s disappearance and death made the daily top 3 of 6 days in September. Gabby Petito - 9/15/2021 - 1,000,000+ queries Gabby Petito found - 9/16/2021 - 500,000+ queries Gabby Petito found - 9/17/2021 - 1,000,000+ queries Gabby Petito found - 9/18/2021 - 500,000+ queries Gabby Petito - 9/19/2021 - 10,000,000+ queries Gabby Petito Autopsy - 9/21/2021 - 500,000+ queries The other big news story that drove millions of queries was related to the California recall election. Californa recall election - 9/13/2021 - 2,000,000+ queries California recall election - 9/14/2021 - 5,000,000+ queries It’s interesting to see the number of queries increased the day after the election as people wanted to learn of the results. Gaming Keywords related to video games make the top 3 rarely so we thought it was a treat to see three phrases last month. Deltarune - 9/16/2021 - 100,000+ queries Nintendo Direct - 9/22/2021 - 200,000+ queries New World - 9/27/2021 - 200,000+ queries The second chapter of the Deltarune game was released on the 16th and New World was released by Amazon Games on the 28th. Nintendo Direct announced all the games updates for their Switch console that are rolling out this winter. Just the Top Sports Keywords Of the 90 phrases we collected in September, 37 were related to sports. Since there were so many, let’s just keep it to the keywords that were queried 2 million times or more: Dallas Cowboys - 9/9/2021 - 5,000,000+ queries Georgia football - 9/4/2021 - 2,000,000+ queries Parkers - 9/12/2021 - 2,000,000+ queries Cleveland Browns - 9/12/2021 - 2,000,000+ queries NFL - 9/12/2021 - 2,000,000+ queries Raiders - 9/13/2021 - 2,000,000+ queries Thursday Night Football - 9/16/2021 - 2,000,000+ queries Ravens - 9/19/2021 - 2,000,000+ queries Packers - 9/20/2021 - 2,000,000+ queries Christian McCaffrey - 9/23/2021 - 2,000,000+ queries UFC - 9/25/2021 - 2,000,000+ queries Dallas Cowboys - 9/26/2021 - 2,000,000+ queries Packers - 9/26/2021 - 2,000,000+ queries Chiefs - 9/26/2021 - 2,000,000+ queries Bengals - 9/30/2021 - 2,000,000+ queries Yes, gridiron football is back and the stadiums are filled with people. You can see the NFL dominate the number of sports keywords in this list. The Dallas Cowboys and the Green Bay Packers seem to be winning the popularity contest so far this season. Apple News A new iPhone? Oh, you know people want to know more about that. The iPhone 13 series was unveiled on the 14th and the latest iOS version was released on the 20th. iPhone 13 - 9/14/2021 - 2,000,000+ queries iOS 15 - 9/20/2021 - 500,000+ queries All in all, a good month for Apple. If they ever launch a search engine, they can celebrate their company’s birthday with a doodle of their own. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Peculiar Search Trends For August 2021 Let’s come out with it: Looking back at what we captured from Google Trends, August 2021 was a different kind of month. First off, it was the first month since March 2020 where we didn’t have a keyword that was searched more than 10 million times in a day. Even more unusual, we had only one keyword that made the 5 million plus club! Not that Google would tell us, but we wonder if there are some months where overall search activity is down. There’s seasonality in search but I wonder if there are some months where there aren’t huge news stories driving people to search. What we theorize happened in August: people getting outside and enjoying the last full month of summer in the second year of this pandemic. We’re not sure but we have our eyes on the trends every day and something was different this time. Other than the lower query volumes for the daily top 3, there were interesting keywords that made our collection including an Instagram comment that caught fire and one related to a celebrity McDonald’s meal. Queries about weather events and other news stories dominated our list so they will have their own section in this post. Lastly, with a lack of big sports events in August, the number of sports-related queries were down. We’re sure that’s welcome information for our regular readers. Weather Events And News Queries There were a few hurricanes that made landfall in the USA last month and people searched to learn about them. Here are the weather related keywords that made our collection in chronological order: The first named storm was Henri: Hurricane Henri - 8/19/2021 - 500,000+ queries Hurricane Henri path - 8/20/2021 - 1,000,000+ queries Hurricane Henri path - 8/22/2021 - 1,000,000+ queries Clearly, there were some questions related to how Henri was tracking up the East coast of the U.S. and where landfall was going to be. The next named storm was Ida and she drove more search interest. Queries about this storm on the 28th made it the most searched keyword for the month. Ida - 8/26/2021 - 2,000,000+ queries Ida - 8/28/2021 - 5,000,000+ queries Since Ida was supposed to make landfall on the anniversary of Hurricane Katrina in 2005, there were enough queries for the former storm to push it into the dail top 3 on the 27th. Hurricane Katrina - 8/27/2021 - 200,000+ queries Beyond the topic of weather, the big news story of the month was the withdrawal of US troops from Afghanistan. Here are the queries associated with that event: Afghanistan - 8/15/2021 - 2,000,000+ queries Taliban - 8/15/2021 - 1,000,000+ queries Biden Afghanistan - 8/15/2021 - 1,000,000+ queries Afghanistan news - 8/26/2021 - 2,000,000+ queries Looking across all the keywords we gathered for this report, these two topics were the most searched. It’s a good reminder that sometimes search is a tool to gain knowledge about topics that have serious consequences for people and those they care about. Sometimes, there isn’t any further analysis needed. Top August 2021 TV & Movie Keywords Switching gears, here are the movies and TV shows that people queried the most in August 2021. First up, films based on comic book characters are still popular. Also, having the trailer of an upcoming film get leaked expands the number of days a movie gets searched for. Suicide Squad - 8/5/2021 - 2,000,000+ queries Spider-Man: No Way Home - 8/22/2021 - 1,000,000+ queries Spider-Man: No Way Home - 8/23/2021 - 1,000,000+ queries If you wanted to know if the show you were excited to watch was popular, check out Google Trends. Look - there were lots of queries about the third Kissing Booth film. Bachelorette finale - 8/9/2021 - 200,000+ queries Kissing Booth 3 - 8/11/2021 - 200,000+ queries White Lotus - 8/16/2021 - 200,000+ queries Nine Perfect Strangers - 8/18/2021 - 200,000+ queries Only Murders in the Building - 8/31/2021 - 200,000+ queries Mike Richards was named the new host of the game show Jeopardy! and it spurred some interest. When that host job was taken away, that’s when people wanted to know more. Mike Richards - 8/4/2021 - 200,000+ queries Mike Richards - 8/20/2021 - 1,000,000+ queries By looking at the data Google Trends provides, you can see if the hype is real or not. Nah, He Tweaking Now, this type of query makes it to the top of Google Trends daily report rarely, if ever. This phrase was an Instagram comment that went viral and people wanted to know what it meant and why it was seemingly everywhere. So, they turned to Google for answers. Nah he tweakin - 8/25/2021 - 500,000+ queries Originating from a Lil Nas X comment in reaction to a post about Tony Hawk’s blood infused skateboards, these three words suddenly were being used in comments all over Instagram. Someday, we’ll understand why a comment gets repeated by a large number of people but until then, it’s fun to wonder how things go viral. The Newest Celebrity McDonalds Meal The team here at AMP loves to see queries related to food make the daily top 3. McDonalds Celebrity meals has been a topic we have been tracking since last year and here’s the latest top query. Saweetie - 8/9/2021 - 200,000+ queries Now, not all McD’s celebrity meals are as popular as others. The South Korean boy band BTS’ meal was released last May 26th and the search interest was not large enough to make its way into the daily top 3. On the other hand, the keyword “Travis Scott McDonald's” was the most searched phrase on September 8th, 2020, queried over a million times. We guess the search interest in this topic is a matter of taste. Well, It’s Not Like Sports Went Away Just because there were less sports-related phrases in our August 2021 collection doesn’t mean there were none. Here are the keywords that correlated to sports events last month. There were a few games that drove search interest, some of the most queried phrases of the month - one for international soccer and one for Major League Baseball. Mexico vs USA - 8/1/2021 - 2,000,000+ queries Field of Dreams Game - 8/11/2021 - 2,000,000+ queries Queries related to professional boxing also sparked the interest of Google users. Pacquiao vs Ugas - 8/20/2021 - 1,000,000+ queries Jake Paul - 8/28/2021 - 2,000,000+ queries Jake Paul vs Tyron Woodley - 8/28/2021 - 2,000,000+ queries Jake Paul vs Tyron Woodley - 8/29/2021 - 2,000,000+ queries The rest of the notable sports-related queries were of athlete’s names and all three of them went through some job changes. Messi - 8/5/2021 - 1,000,000+ queries Lionel Messi - 8/8/2021 - 200,000+ queries Tim Tebow - 8/14/2021 - 500,000+ queries Tim Tebow - 8/17/2021 - 200,000+ queries Cam Newton - 8/30/2021 - 1,000,000+ queries Lionel Messi announced that he was not returning to FC Barcelona on the 5th and had a press conference on the 8th. Tim Tebow played in a pre-season NFL team for the Jacksonville Jaguars on the 14th and then was cut from the team on the 17th. Lastly, Cam Newton's tenure with the New England Patriots ended on the 30th when he was released from the team. The NFL is starting its season in September so we fully expect that keywords related to the players, teams, and games will make up a large percentage of the daily top 3 as reported by Google Trends. Don’t say we didn’t warn you. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for July 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The One and Only For most months, there are multiple keyword phrases that are searched over ten million times. In July 2021, there was only one: Giannis Antetokounmpo - 7/20/2021 - 10,000,000+ queries We still have a hard time pronouncing his last name but “The Greek Freak” had his moment not only in his sport but also in Google search when he helped his Milwaukee Bucks win the NBA championship for the first time in 50 years and earned himself the Finals MVP award. The fact that an NBA player’s name was the only phrase that made the 10 million plus club should be seen as foreshadowing. There will be more to come on the topic of sports. Independence and Ice Cream We love seeing search query data related to holidays. Here are the top ones related to the Fourth of July: Independence Day - 7/3/2021 - 5,000,000+ queries Fourth of July - 7/4/2021 - 1,000,000+ queries Joey Chestnut - 7/4/2021 - 500,000+ queries The 4th just wouldn’t be the 4th without Joey Chestnut making the top 3 most queried phrases, as we discussed last year. Another “holiday” that we thought would drive a lot of queries in 2021 was National Ice Cream Day. National Ice Cream Day 2021 - 7/18/2021 - 200,000+ queries We were excited to see it make the top 3 on July 18th. We’ll write up the companion piece to our original food and beverage holiday post in the coming weeks. July Movie and TV Show Premieres If you want to answer the question of, “What are the most popular movies or TV shows?” at any given time, look at Google Trends data. It will show you what people are searching for, which you can translate into what people are interested in watching. Black Widow - 7/8/2021 - 1,000,000+ queries Never Have I Ever - 7/15/2021 - 200,000+ queries Space Jam - 7/16/2021 - 2,000,000+ queries Money in the Bank 2021 - 7/18/2021 - 500,000+ queries Jungle Cruise - 7/30/2021 - 500,000+ queries It looks like people really wanted to see the Space Jam sequel during its opening weekend even if it didn’t get the best reviews from critics. Billionaires In Space July 2021 will be remembered as the month when two guys with extremely large net worths got into rocket ships and blasted off into space. Richard Branson - 7/10/2021 - 2,000,000+ queries Jeff Bezos - 7/19/2021 - 2,000,000+ queries Even though Richard Branson could note a ‘win’ by beating his rival Jeff Bezos’ launch date by 9 days, there was no win in search interest. It was about the same for each launch. Gaming News There’s always one topic that gets a few phrases into the daily top 3 that we bring forth in these posts. For much of 2021, it’s been the meme stock phenomena. In July, we were happy to see two keyword phrases related to gaming as it is one of the industries in which we have expertise: Steam Deck - 7/15/2021 - 500,000+ queries Pokemon Unite - 7/20/2021 - 200,000+ queries Sports - The Most Searched Topic Of the 93 keywords collected each day in July 2021 (the daily top 3 most queried phrases) 58% of them were sports-related. That’s one percentage point better than in June. With the combination of the NBA Finals, International Soccer, MLB All Star Game and trade deadline, and the Olympics, search interest in sports was at an all-time high. In this section, we don’t present all of the phrase but key moments during the month (there were a lot of them). Since Giannis took the 10 million plus queries award, we’ll list all of the NBA related phrases: Bucks - 7/1/2021 - 1,000,000+ queries Bucks - 7/3/2021 - 2,000,000+ queries NBA Finals - 7/8/2021 - 2,000,000+ queries Suns vs. Bucks - 7/14/2021 - 2,000,000+ queries NBA Finals - 7/17/2021 - 5,000,000+ queries Giannis Antetokounmpo - 7/20/2021 - 10,000,000+ queries NBA Draft 2021 - 7/29/2021 - 2,000,000+ queries Russell Westbrook - 7/29/2021 - 2,000,000+ queries The championship matches of two international soccer tournaments occured in July 2021 and the growing US interest for what the rest of the world calls Football continued: Euro 2021 - 7/2/2021 - 1,000,000+ queries Copa America - 7/2/2021 - 500,000+ queries England vs Denmark - 7/6/2021 - 1,000,000+ queries Italy vs Spain - 7/6/2021 - 500,000+ queries Argentina vs Brazil - 7/9/2021 - 1,000,000+ queries Italy vs England - 7/10/2021 - 5,000,000+ queries England vs Italy - 7/11/2021 - 1,000,000+ queries With fans back in stands, interest in Major League Baseball is back up this July: Home Run Derby 2021 - 7/12/2021 - 2,000,000+ queries All-Star Game - 7/13/2021 - 1,000,000+ queries Washington Nationals - 7/17/2021 - 200,000+ queries Yermin Mercedes - 7/21/2021 - 200,000+ queries Anthony Rizzo - 7/28/2021 - 1,000,000+ queries Anthony Rizzo - 7/29/2021 - 2,000,000+ queries Javier Baez - 7/30/2021 - 200,000+ queries Nick Madrigal - 7/30/2021 - 200,000+ queries Even the NHL, with its Stanley Cup Finals ending on July 7th, had a few phrases make the daily top 3: Tampa Bay Lightning - 7/7/2021 - 500,000+ queries Seattle Kraken - 7/21/2021 - 500,000+ queries Evander Kane - 7/31/2021 - 200,000+ queries Although it was reported the TV ratings of this year’s Summer Olympics were poor, the search interest spanned across more than a week. Here are the top queried terms related to the games: USWNT - 7/21/2021 - 200,000+ queries Olympic Games Tokyo 2020 - 7/22/2021 - 2,000,000+ queries Olympics 2021 schedule - 7/22/2021 - 200,000+ queries Olympics schedule - 7/23/2021 - 500,000+ queries Michael Phelps - 7/23/2021 - 200,000+ queries United States Olympic Games Tokyo 2020 - 7/24/2021 - 1,000,000+ queries USA Basketball - 7/24/2021 - 1,000,000+ queries Olympic medal count - 7/24/2021 - 500,000+ queries Simone Biles - 7/25/2021 - 2,000,000+ queries ROC Olympic Games Tokyo 2020 - 7/25/2021 - 1,000,000+ queries Simone Biles Olympics - 7/25/2021 - 500,000+ queries Katie Ledecky - 7/26/2021 - 500,000+ queries Tom Daley - 7/26/2021 - 200,000+ queries Simone Biles - 7/27/2021 - 5,000,000+ queries Suni Lee - 7/28/2021 - 1,000,000+ queries Katie Ledecky - 7/31/2021 - 500,000+ queries Melissa Gonzalez - 7/31/2021 - 200,000+ queries The team at AMP doesn’t think that this monopoly on search interest can be maintained by the world of sports. There were a few factors that led to the large number of sports-related queries making the daily top 3. The sheer number of interesting sporting events happening during the month was one factor. For example, the Olympics don’t happen every month. Also, with people returning to stadiums to watch games, the level of search interest in professional sports has increased. We think that we shouldn’t underestimate the importance of fan-attended games to drive interest. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.