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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. A Return To The Typical For September 2021 After a weird August 2021, last month’s queries looked more like the ones to which we are accustomed. There were a few phrases that were queried over 10 million times. Deadly weather events weren’t a top search topic - thank goodness - and the return of the NFL brought back many of the top team names back into the daily top 3. September did have its unique qualities too. We noticed some intriguing reporting on some Google Doodle clicks - phrases that were in the top 3 one day and then gone the next. Also, the sad story of Gabby Petito can’t be ignored as her name appeared in our capture 6 times last month. Lastly, coffee had a moment in September as a national day held in its honor was searched a bunch on the 28th. With that, let’s get into the top searched phrases of September 2021. The Curious Clicks of Google Doodles When Google changes the logo on its homepage with what they call a Google Doodle, people click. When people click, it leads them to search results. When they are led to search results, it’s counted as a query. Here are three queries that we counted because they were attached to a Google Doodle; Christopher Reeve - 9/24/2021 - 10,000,000+ queries Google - 9/27/2021 - 10,000,000+ queries Rodolfo 'Corky' Gonzales - 9/30/2021 - 2,000,000+ queries Two of last month’s Doodle were published to celebrate the lives of people of note, the actor Christopher Reeve and political activist Rodolfo Gonzales. The other Doodle, noted by the query “Google” was posted to celebrate the company’s 23rd birthday. One thing we noted as a team was the reporting of Google Doodle clicks on September 5th. Since we check the daily search trends from Google Trends every day, we saw that it was initially reported that Google’s 2021 Labor Day Doodle had driven over 10 million clicks. It appeared as a query for “Labor Day” on Monday. But since we know there is an adjustment period for these results, we recorded the top 3 queries for Sunday on Tuesday and found the Labor Day query was no longer there. We didn’t know what to make of it. Since there were no Google Doodle-related queries in August, we wondered if Google Trends was changing how it reported Doodle clicks. If there was a change, it was temporary as we saw more Doodle clicks and the queries related to those clicks late last month. The Non-Doodled Holidays Putting the cryptic Labor Day Doodle query aside, here are the holiday related terms that people searched for the most in September: Rosh Hashanah - 9/5/2021 - 500,000+ queries Labor Day meaning - 9/6/2021 - 200,000+ queries 9/11 - 9/10/2021 - 1,000,000+ queries Yom Kippur - 9/15/2021 - 500,000+ queries National Coffee Day 2021 - 9/28/2021 - 200,000+ queries “Labor Day meaning” did make the top 3, interestingly enough. We interpret this query and the number associated with it are connected to a genuine interest of learning more about the holiday. The Jewish holidays of Rosh Hashanah and Yom Kippur both occurred in September this year as did the 20th anniversary of the September 11th attacks. Lastly, and we love to see this type of “holiday” query appear in the daily top 3, National Coffee Day 2021 had a resurgence as compared to the last 4 years. The peak for this holiday may have happened in 2015 but it’s clear that more of us were searching for a way to celebrate coffee this year. The Films and TV Shows We Watched To gauge the popularity of video entertainment, AMP Agency takes note of the search volume behind movie and television show titles. The film industry has taken a hit and we are not sure if going to the movies will ever come back to the way it was but here are the films that drove the most search volume in September. Shang-Chi - 9/2/2021 - 1,000,000+ queries Matrix 4 - 9/9/2021 - 500,000+ queries Malignant - 9/10/2021 - 500,000+ queries Cry Macho - 9/17/2021 - 500,000+ queries Venom - 9/30/2021 - 1,000,000+ queries With the exception of Matrix 4 (that film’s trailer dropped on the 9th), all of these films were released last month. Dancing With the Stars 2021 - 9/8/2021 - 200,000+ queries Ted Lasso - 9/19/2021 - 2,000,000+ queries Dancing with the Stars - 9/20/2021 - 500,000+ queries For TV shows, people still love Dancing With The Stars as it began its 30th season. The cast announcement and its premier episode drove people to search. Interestingly enough, Ted Lasso is the only query related to the Emmy Awards that were held on the 19th. That show won 7 awards and may have picked up a few more viewers after the Emmys. September 2021 News Events For these monthly analyses, we typically do not report on queries related to celebrity deaths or other tragedies unless the search volume dictates that it can’t be ignored. Queries related to Gabby Petito’s disappearance and death made the daily top 3 of 6 days in September. Gabby Petito - 9/15/2021 - 1,000,000+ queries Gabby Petito found - 9/16/2021 - 500,000+ queries Gabby Petito found - 9/17/2021 - 1,000,000+ queries Gabby Petito found - 9/18/2021 - 500,000+ queries Gabby Petito - 9/19/2021 - 10,000,000+ queries Gabby Petito Autopsy - 9/21/2021 - 500,000+ queries The other big news story that drove millions of queries was related to the California recall election. Californa recall election - 9/13/2021 - 2,000,000+ queries California recall election - 9/14/2021 - 5,000,000+ queries It’s interesting to see the number of queries increased the day after the election as people wanted to learn of the results. Gaming Keywords related to video games make the top 3 rarely so we thought it was a treat to see three phrases last month. Deltarune - 9/16/2021 - 100,000+ queries Nintendo Direct - 9/22/2021 - 200,000+ queries New World - 9/27/2021 - 200,000+ queries The second chapter of the Deltarune game was released on the 16th and New World was released by Amazon Games on the 28th. Nintendo Direct announced all the games updates for their Switch console that are rolling out this winter. Just the Top Sports Keywords Of the 90 phrases we collected in September, 37 were related to sports. Since there were so many, let’s just keep it to the keywords that were queried 2 million times or more: Dallas Cowboys - 9/9/2021 - 5,000,000+ queries Georgia football - 9/4/2021 - 2,000,000+ queries Parkers - 9/12/2021 - 2,000,000+ queries Cleveland Browns - 9/12/2021 - 2,000,000+ queries NFL - 9/12/2021 - 2,000,000+ queries Raiders - 9/13/2021 - 2,000,000+ queries Thursday Night Football - 9/16/2021 - 2,000,000+ queries Ravens - 9/19/2021 - 2,000,000+ queries Packers - 9/20/2021 - 2,000,000+ queries Christian McCaffrey - 9/23/2021 - 2,000,000+ queries UFC - 9/25/2021 - 2,000,000+ queries Dallas Cowboys - 9/26/2021 - 2,000,000+ queries Packers - 9/26/2021 - 2,000,000+ queries Chiefs - 9/26/2021 - 2,000,000+ queries Bengals - 9/30/2021 - 2,000,000+ queries Yes, gridiron football is back and the stadiums are filled with people. You can see the NFL dominate the number of sports keywords in this list. The Dallas Cowboys and the Green Bay Packers seem to be winning the popularity contest so far this season. Apple News A new iPhone? Oh, you know people want to know more about that. The iPhone 13 series was unveiled on the 14th and the latest iOS version was released on the 20th. iPhone 13 - 9/14/2021 - 2,000,000+ queries iOS 15 - 9/20/2021 - 500,000+ queries All in all, a good month for Apple. If they ever launch a search engine, they can celebrate their company’s birthday with a doodle of their own. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Peculiar Search Trends For August 2021 Let’s come out with it: Looking back at what we captured from Google Trends, August 2021 was a different kind of month. First off, it was the first month since March 2020 where we didn’t have a keyword that was searched more than 10 million times in a day. Even more unusual, we had only one keyword that made the 5 million plus club! Not that Google would tell us, but we wonder if there are some months where overall search activity is down. There’s seasonality in search but I wonder if there are some months where there aren’t huge news stories driving people to search. What we theorize happened in August: people getting outside and enjoying the last full month of summer in the second year of this pandemic. We’re not sure but we have our eyes on the trends every day and something was different this time. Other than the lower query volumes for the daily top 3, there were interesting keywords that made our collection including an Instagram comment that caught fire and one related to a celebrity McDonald’s meal. Queries about weather events and other news stories dominated our list so they will have their own section in this post. Lastly, with a lack of big sports events in August, the number of sports-related queries were down. We’re sure that’s welcome information for our regular readers. Weather Events And News Queries There were a few hurricanes that made landfall in the USA last month and people searched to learn about them. Here are the weather related keywords that made our collection in chronological order: The first named storm was Henri: Hurricane Henri - 8/19/2021 - 500,000+ queries Hurricane Henri path - 8/20/2021 - 1,000,000+ queries Hurricane Henri path - 8/22/2021 - 1,000,000+ queries Clearly, there were some questions related to how Henri was tracking up the East coast of the U.S. and where landfall was going to be. The next named storm was Ida and she drove more search interest. Queries about this storm on the 28th made it the most searched keyword for the month. Ida - 8/26/2021 - 2,000,000+ queries Ida - 8/28/2021 - 5,000,000+ queries Since Ida was supposed to make landfall on the anniversary of Hurricane Katrina in 2005, there were enough queries for the former storm to push it into the dail top 3 on the 27th. Hurricane Katrina - 8/27/2021 - 200,000+ queries Beyond the topic of weather, the big news story of the month was the withdrawal of US troops from Afghanistan. Here are the queries associated with that event: Afghanistan - 8/15/2021 - 2,000,000+ queries Taliban - 8/15/2021 - 1,000,000+ queries Biden Afghanistan - 8/15/2021 - 1,000,000+ queries Afghanistan news - 8/26/2021 - 2,000,000+ queries Looking across all the keywords we gathered for this report, these two topics were the most searched. It’s a good reminder that sometimes search is a tool to gain knowledge about topics that have serious consequences for people and those they care about. Sometimes, there isn’t any further analysis needed. Top August 2021 TV & Movie Keywords Switching gears, here are the movies and TV shows that people queried the most in August 2021. First up, films based on comic book characters are still popular. Also, having the trailer of an upcoming film get leaked expands the number of days a movie gets searched for. Suicide Squad - 8/5/2021 - 2,000,000+ queries Spider-Man: No Way Home - 8/22/2021 - 1,000,000+ queries Spider-Man: No Way Home - 8/23/2021 - 1,000,000+ queries If you wanted to know if the show you were excited to watch was popular, check out Google Trends. Look - there were lots of queries about the third Kissing Booth film. Bachelorette finale - 8/9/2021 - 200,000+ queries Kissing Booth 3 - 8/11/2021 - 200,000+ queries White Lotus - 8/16/2021 - 200,000+ queries Nine Perfect Strangers - 8/18/2021 - 200,000+ queries Only Murders in the Building - 8/31/2021 - 200,000+ queries Mike Richards was named the new host of the game show Jeopardy! and it spurred some interest. When that host job was taken away, that’s when people wanted to know more. Mike Richards - 8/4/2021 - 200,000+ queries Mike Richards - 8/20/2021 - 1,000,000+ queries By looking at the data Google Trends provides, you can see if the hype is real or not. Nah, He Tweaking Now, this type of query makes it to the top of Google Trends daily report rarely, if ever. This phrase was an Instagram comment that went viral and people wanted to know what it meant and why it was seemingly everywhere. So, they turned to Google for answers. Nah he tweakin - 8/25/2021 - 500,000+ queries Originating from a Lil Nas X comment in reaction to a post about Tony Hawk’s blood infused skateboards, these three words suddenly were being used in comments all over Instagram. Someday, we’ll understand why a comment gets repeated by a large number of people but until then, it’s fun to wonder how things go viral. The Newest Celebrity McDonalds Meal The team here at AMP loves to see queries related to food make the daily top 3. McDonalds Celebrity meals has been a topic we have been tracking since last year and here’s the latest top query. Saweetie - 8/9/2021 - 200,000+ queries Now, not all McD’s celebrity meals are as popular as others. The South Korean boy band BTS’ meal was released last May 26th and the search interest was not large enough to make its way into the daily top 3. On the other hand, the keyword “Travis Scott McDonald's” was the most searched phrase on September 8th, 2020, queried over a million times. We guess the search interest in this topic is a matter of taste. Well, It’s Not Like Sports Went Away Just because there were less sports-related phrases in our August 2021 collection doesn’t mean there were none. Here are the keywords that correlated to sports events last month. There were a few games that drove search interest, some of the most queried phrases of the month - one for international soccer and one for Major League Baseball. Mexico vs USA - 8/1/2021 - 2,000,000+ queries Field of Dreams Game - 8/11/2021 - 2,000,000+ queries Queries related to professional boxing also sparked the interest of Google users. Pacquiao vs Ugas - 8/20/2021 - 1,000,000+ queries Jake Paul - 8/28/2021 - 2,000,000+ queries Jake Paul vs Tyron Woodley - 8/28/2021 - 2,000,000+ queries Jake Paul vs Tyron Woodley - 8/29/2021 - 2,000,000+ queries The rest of the notable sports-related queries were of athlete’s names and all three of them went through some job changes. Messi - 8/5/2021 - 1,000,000+ queries Lionel Messi - 8/8/2021 - 200,000+ queries Tim Tebow - 8/14/2021 - 500,000+ queries Tim Tebow - 8/17/2021 - 200,000+ queries Cam Newton - 8/30/2021 - 1,000,000+ queries Lionel Messi announced that he was not returning to FC Barcelona on the 5th and had a press conference on the 8th. Tim Tebow played in a pre-season NFL team for the Jacksonville Jaguars on the 14th and then was cut from the team on the 17th. Lastly, Cam Newton's tenure with the New England Patriots ended on the 30th when he was released from the team. The NFL is starting its season in September so we fully expect that keywords related to the players, teams, and games will make up a large percentage of the daily top 3 as reported by Google Trends. Don’t say we didn’t warn you. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for July 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The One and Only For most months, there are multiple keyword phrases that are searched over ten million times. In July 2021, there was only one: Giannis Antetokounmpo - 7/20/2021 - 10,000,000+ queries We still have a hard time pronouncing his last name but “The Greek Freak” had his moment not only in his sport but also in Google search when he helped his Milwaukee Bucks win the NBA championship for the first time in 50 years and earned himself the Finals MVP award. The fact that an NBA player’s name was the only phrase that made the 10 million plus club should be seen as foreshadowing. There will be more to come on the topic of sports. Independence and Ice Cream We love seeing search query data related to holidays. Here are the top ones related to the Fourth of July: Independence Day - 7/3/2021 - 5,000,000+ queries Fourth of July - 7/4/2021 - 1,000,000+ queries Joey Chestnut - 7/4/2021 - 500,000+ queries The 4th just wouldn’t be the 4th without Joey Chestnut making the top 3 most queried phrases, as we discussed last year. Another “holiday” that we thought would drive a lot of queries in 2021 was National Ice Cream Day. National Ice Cream Day 2021 - 7/18/2021 - 200,000+ queries We were excited to see it make the top 3 on July 18th. We’ll write up the companion piece to our original food and beverage holiday post in the coming weeks. July Movie and TV Show Premieres If you want to answer the question of, “What are the most popular movies or TV shows?” at any given time, look at Google Trends data. It will show you what people are searching for, which you can translate into what people are interested in watching. Black Widow - 7/8/2021 - 1,000,000+ queries Never Have I Ever - 7/15/2021 - 200,000+ queries Space Jam - 7/16/2021 - 2,000,000+ queries Money in the Bank 2021 - 7/18/2021 - 500,000+ queries Jungle Cruise - 7/30/2021 - 500,000+ queries It looks like people really wanted to see the Space Jam sequel during its opening weekend even if it didn’t get the best reviews from critics. Billionaires In Space July 2021 will be remembered as the month when two guys with extremely large net worths got into rocket ships and blasted off into space. Richard Branson - 7/10/2021 - 2,000,000+ queries Jeff Bezos - 7/19/2021 - 2,000,000+ queries Even though Richard Branson could note a ‘win’ by beating his rival Jeff Bezos’ launch date by 9 days, there was no win in search interest. It was about the same for each launch. Gaming News There’s always one topic that gets a few phrases into the daily top 3 that we bring forth in these posts. For much of 2021, it’s been the meme stock phenomena. In July, we were happy to see two keyword phrases related to gaming as it is one of the industries in which we have expertise: Steam Deck - 7/15/2021 - 500,000+ queries Pokemon Unite - 7/20/2021 - 200,000+ queries Sports - The Most Searched Topic Of the 93 keywords collected each day in July 2021 (the daily top 3 most queried phrases) 58% of them were sports-related. That’s one percentage point better than in June. With the combination of the NBA Finals, International Soccer, MLB All Star Game and trade deadline, and the Olympics, search interest in sports was at an all-time high. In this section, we don’t present all of the phrase but key moments during the month (there were a lot of them). Since Giannis took the 10 million plus queries award, we’ll list all of the NBA related phrases: Bucks - 7/1/2021 - 1,000,000+ queries Bucks - 7/3/2021 - 2,000,000+ queries NBA Finals - 7/8/2021 - 2,000,000+ queries Suns vs. Bucks - 7/14/2021 - 2,000,000+ queries NBA Finals - 7/17/2021 - 5,000,000+ queries Giannis Antetokounmpo - 7/20/2021 - 10,000,000+ queries NBA Draft 2021 - 7/29/2021 - 2,000,000+ queries Russell Westbrook - 7/29/2021 - 2,000,000+ queries The championship matches of two international soccer tournaments occured in July 2021 and the growing US interest for what the rest of the world calls Football continued: Euro 2021 - 7/2/2021 - 1,000,000+ queries Copa America - 7/2/2021 - 500,000+ queries England vs Denmark - 7/6/2021 - 1,000,000+ queries Italy vs Spain - 7/6/2021 - 500,000+ queries Argentina vs Brazil - 7/9/2021 - 1,000,000+ queries Italy vs England - 7/10/2021 - 5,000,000+ queries England vs Italy - 7/11/2021 - 1,000,000+ queries With fans back in stands, interest in Major League Baseball is back up this July: Home Run Derby 2021 - 7/12/2021 - 2,000,000+ queries All-Star Game - 7/13/2021 - 1,000,000+ queries Washington Nationals - 7/17/2021 - 200,000+ queries Yermin Mercedes - 7/21/2021 - 200,000+ queries Anthony Rizzo - 7/28/2021 - 1,000,000+ queries Anthony Rizzo - 7/29/2021 - 2,000,000+ queries Javier Baez - 7/30/2021 - 200,000+ queries Nick Madrigal - 7/30/2021 - 200,000+ queries Even the NHL, with its Stanley Cup Finals ending on July 7th, had a few phrases make the daily top 3: Tampa Bay Lightning - 7/7/2021 - 500,000+ queries Seattle Kraken - 7/21/2021 - 500,000+ queries Evander Kane - 7/31/2021 - 200,000+ queries Although it was reported the TV ratings of this year’s Summer Olympics were poor, the search interest spanned across more than a week. Here are the top queried terms related to the games: USWNT - 7/21/2021 - 200,000+ queries Olympic Games Tokyo 2020 - 7/22/2021 - 2,000,000+ queries Olympics 2021 schedule - 7/22/2021 - 200,000+ queries Olympics schedule - 7/23/2021 - 500,000+ queries Michael Phelps - 7/23/2021 - 200,000+ queries United States Olympic Games Tokyo 2020 - 7/24/2021 - 1,000,000+ queries USA Basketball - 7/24/2021 - 1,000,000+ queries Olympic medal count - 7/24/2021 - 500,000+ queries Simone Biles - 7/25/2021 - 2,000,000+ queries ROC Olympic Games Tokyo 2020 - 7/25/2021 - 1,000,000+ queries Simone Biles Olympics - 7/25/2021 - 500,000+ queries Katie Ledecky - 7/26/2021 - 500,000+ queries Tom Daley - 7/26/2021 - 200,000+ queries Simone Biles - 7/27/2021 - 5,000,000+ queries Suni Lee - 7/28/2021 - 1,000,000+ queries Katie Ledecky - 7/31/2021 - 500,000+ queries Melissa Gonzalez - 7/31/2021 - 200,000+ queries The team at AMP doesn’t think that this monopoly on search interest can be maintained by the world of sports. There were a few factors that led to the large number of sports-related queries making the daily top 3. The sheer number of interesting sporting events happening during the month was one factor. For example, the Olympics don’t happen every month. Also, with people returning to stadiums to watch games, the level of search interest in professional sports has increased. We think that we shouldn’t underestimate the importance of fan-attended games to drive interest. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for June 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. So Many Doodles Every month, there’s at least a few keywords that get queried 10 million times or more during the day. Here are many of them that we recorded for June 2021: Shirley Temple - 6/8/2021 - 10,000,000+ queries Father's Day 2021 - 6/19/2021 - 10,000,000+ queries Tommy Kono - 6/26/2021 - 10,000,000+ queries The query volume of these keyword phrases were driven by Google Doodles, the logo alteration that the search engine publishes from time to time. This month, Google celebrated the actress Shirley Temple and the Japanese American weightlifter Tommy Kono along with the Father’s Day holiday. One other phrase hit the maximum reported query volume level in June, but it deserves to be a part of its own section. Recognizing Juneteeth The search popularity of Juneteenth has been growing over the last few years; but in June 2021, it had its peak (so far). The phrase and its companion phrase of “Juneteenth federal holiday” made the daily top 3 most-queried phrases five times during the month. Juneteenth - 6/14/2021 - 1,000,000+ queries Juneteenth - 6/16/2021 - 2,000,000+ queries Juneteenth federal holiday - 6/16/2021 - 1,000,000+ queries Juneteenth federal holiday - 6/17/2021 - 2,000,000+ queries Juneteenth - 6/18/2021 - 10,000,000+ queries A Google Doodle was published to celebrate the establishment of Juneteenth as a US Federal Holiday, which helped to drive the query volume beyond the 10 million mark. AMP Agency will not be surprised if Google reveals at the end of the year that Juneteeth was one of the most queried phrases of the 2021. Summer Food Holiday Shifting gears, it was good to see that a query related to National Donut Day made the daily top three this year: National Donut Day 2021 - 6/3/2021 - 500,000+ queries The AMP Team predicted that this special day would be popular this year in our hot trending summer food and beverage days blog post. There are a few happening in July, so we’ll wait until the data is in and then we’ll share how right we were! Summer Entertainment Queries AMP Agency is fascinated with using search query data as an indicator of a film or TV show’s popularity. Check out the titles that made the daily top 3 last month. Did you see any of them, or are you just pumped about the iCarly reboot? The Conjuring - 6/3/2021 - 1,000,000+ queries Loki - 6/9/2021 - 500,000+ queries In The Heights - 6/10/2021 - 500,000+ queries iCarly reboot - 6/17/2021 - 500,000+ queries Fast And Furious 9 - 6/24/2021 - 1,000,000+ queries Britney Spears was in the news as she went to court for her conservatorship case. Britney Spears - 6/22/2021 - 1,000,000+ queries Britney Spears - 6/23/2021 - 2,000,000+ queries There are a few AMPers who are pulling for her. #FreeBritney Technology, Ecommerce, and Finance Knowing that technology news drives people to search, here are the top queries related to that topic: Zoom - 6/7/2021 - 1,000,000+ queries Nintendo E3 - 6/15/2021 - 500,000+ queries Windows 11 - 6/24/2021 - 500,000+ queries Zoom, the company with the name that is synonymous with video conferencing, had an earnings call on the 7th. Nintendo had a presentation of new and upcoming games at the Electronic Entertainment Experience (E3) event, and Microsoft introduced Windows 11, which will be released later on this year. Amazon Prime Day - 6/20/2021 - 2,000,000+ queries Everyone’s favorite discount shopping day that’s not Cyber Monday had a ‘just ok’ search volume level this year as compared to other years. This chart shows the level of search interest in the two main keyword phrases associated with Amazon’s big sale day. The peak appears to have happened in 2018 from a search perspective. Meanwhile, financial resources report that total Prime Day gross sales were up 7% year over year to $9.55 billion. Lastly, meme stocks are still a thing. AMC stock - 6/1/2021 - 1,000,000+ queries AMC - 6/1/2021 - 1,000,000+ queries AMC stock - 6/2/2021 - 1,000,000+ queries Americans Love Their Sports If you follow this monthly series, you know that sports-related queries make up a big chunk of the most popular phrases of any month. It is noteworthy that in June 2021, of the 90 phrases we recorded in our daily top three collections, 51 were sports-related – 57%! Queries were driven by pay-per-view boxing, international soccer (football) and the NBA playoffs. Floyd Mayweather and Logan Paul boxed each other and the search interest level was quite high, extending over many days. People searching for the time of the bout was the most popular phrase. Mayweather vs Logan Paul time - 6/4/2021 - 1,000,000+ queries Logan Paul vs. Mayweather - 6/4/2021 - 500,000+ queries Logan Paul vs Mayweather - 6/5/2021 - 10,000,000+ queries Floyd Mayweather vs Logan Paul - 6/5/2021 - 2,000,000+ queries Mayweather vs Logan Paul time - 6/6/2021 - 5,000,000+ queries After a year of postponement, international soccer tournaments were back this June and drove people to search for information related to the UEFA European Championship and Copa América. Spoiler alert – there will be more phrases to be reported in the July 2021 post. Mexico vs USA - 6/6/2021 - 2,000,000+ queries Euro 2021 - 6/11/2021 - 500,000+ queries Christian Eriksen - 6/12/2021 - 2,000,000+ queries France vs Switzerland - 6/28/2021 - 500,000+ queries Next, let’s take in the dominance of the NBA in terms of their league related queries making the daily top 3 in June. Almost a third of all of our collected phrases for the month were NBA related. There were so many, we broke them into 2 groups: teams and players. NBA Teams (note: the Suns made the top three twice on the 28th with the same phrase!) Clippers - 6/2/2021 - 1,000,000+ queries Lakers - 6/3/2021 - 2,000,000+ queries Suns - 6/7/2021 - 1,000,000+ queries Clippers - 6/8/2021 - 1,000,000+ queries Sixers - 6/8/2021 - 500,000+ queries Utah Jazz - 6/10/2021 - 500,000+ queries Sixers - 6/11/2021 - 500,000+ queries Sixers - 6/14/2021 - 500,000+ queries Nets - 6/15/2021 - 2,000,000+ queries Sixers - 6/16/2021 - 1,000,000+ queries Clippers - 6/18/2021 - 1,000,000+ queries Nets - 6/18/2021 - 1,000,000+ queries Bucks - 6/19/2021 - 2,000,000+ queries Clippers - 6/22/2021 - 500,000+ queries Suns - 6/24/2021 - 500,000+ queries Bucks vs. Hawks - 6/25/2021 - 500,000+ queries Suns vs Clippers - 6/26/2021 - 500,000+ queries Suns - 6/28/2021 - 500,000+ queries Suns - 6/28/2021 - 500,000+ queries Bucks - 6/29/2021 - 5,000,000+ queries Suns - 6/30/2021 - 2,000,000+ queries NBA Players Damian Lillard - 6/1/2021 - 1,000,000+ queries James Harden - 6/5/2021 - 2,000,000+ queries Kyrie Irving - 6/13/2021 - 1,000,000+ queries Ben Simmons - 6/20/2021 - 2,000,000+ queries Devin Booker - 6/20/2021 - 1,000,000+ queries Trae Young - 6/23/2021 - 1,000,000+ queries Giannis Antetokounmpo - 6/29/2021 - 1,000,000+ queries It’s interesting to see the jump in the number and volume behind these queries as people have been allowed to attend games. When the league was playing in a “bubble” last year, the search interest was not as large. Lastly, Carl Nassib became the first active NFL player to publicly come out as gay and his announcement drove search queries for his name: Carl Nassib - 6/21/2021 - 2,000,000+ queries As a part of his statement, he pledged to donate $100,000 to The Trevor Project, an organization dedicated to crisis intervention and suicide prevention among LGBTQ+ youth. Happy Pride Month! Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for May 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Highest Queried Phrase in May 2021 (according to Google Trends) Unlike other months where we see multiple keyword phrases hit the maximum query number, we only have one to report for this May. Memorial Day - 5/30/2021- 10,000,000+ queries Even though this term is related to a holiday and the unofficial start of summer in the USA, the query numbers were aided by a Google Doodle which records a query with every click on the modified Google logo. AMP thinks the lack of compelling news stories this month was the reason we didn’t see many 10 million+ queried terms, which is probably a good thing. May 2021’s Other Holidays and Special Occasions Memorial Day may have been the holiday that got the most queries, but there were other days in May that sparked the need to search for information using Google: US Teacher Appreciation Week - 5/2/2021 - 1,000,000+ queries Cinco de Mayo - 5/4/2021 - 2,000,000+ queries Cinco de Mayo - 5/5/2021 - 2,000,000+ queries Happy Mother's Day! - 5/7/2021 - 1,000,000+ queries Mother's Day 2021 - 5/9/2021 - 5,000,000+ queries Happy Mother's Day - 5/9/2021 - 2,000,000+ queries Teacher Appreciation Week is a subject that makes the top 3 most queried terms in Google Trends on an annual basis. It has grown in popularity over the last 5 years. With the pandemic raging last year, it hit new heights, which you can see in this chart: In 2021, the topic wasn’t as popular as it was last year, but that can be expected. AMP does anticipate that this week will become a more popular gift giving season in future years. The two other holidays, Cinco de Mayo and Mother’s Day, had multiple entries across multiple days. We found the 2 day Cinco De Mayo queries interesting as it may show the last minute planning that is associated with this holiday. As for Mother’s Day – who doesn’t enjoy seeing an exclamation as a top queried phrase? Looking at the data, Mother’s Day continues to be a popular May holiday for US search audience. Top Movies and TV Shows To understand the popularity of a movie or TV show, AMP Agency looks closely at Google Trends top queried phrases. Here are the films, trailers and TV shows that were searched for the most in May 2021: Those Who Wish Me Dead - 5/14/2021 - 500,000+ queries The Woman in the Window - 5/14/2021 - 500,000+ queries Army of the Dead - 5/21/2021 -1,000,000+ queries A Quiet Place 2 - 5/27/2021 - 1,000,000+ queries Cruella - 5/28/2021 - 1,000,000+ queries Friday the 14th was a big night for streaming as two films were made available on that day. Towards the end of the month, the sequel to A Quiet Place and a 101 Dalmatians prequel of sorts drove search interest. Previews of upcoming films sparked the imaginations of searchers with the trailers being released in May: Dear Evan Hansen - 5/18/2021 -500,000+ queries Eternals - 5/24/2021 - 500,000+ queries The film version of Dear Evan Hansen is set to be released in September 2021 and Eternals has a November 2021 release date. Fans of the ‘90s television show Friends seeked more information about the cast’s reunion that was available to be streamed on HBO Max: Friends reunion - 5/27/2021 - 2,000,000+ queries At 2 million plus queries, it was the most popular TV event of the month, using search interest as a proxy. Finance and Technology With the meme-stock trend that started back in January of this year, the AMP Agency team has been keeping a close eye on keywords related to financial matters. Here are the top phrases for May 2021. AMC stock - 5/13/2021 - 200,000+ queries AMC stock - 5/26/2021 - 1,000,000+ queries Keywords related to stock of the movie theater chain made the top 3 of Google Trends twice in May as speculation about the stock’s price was in the news and discussed on message boards. Phrases related to cryptocurrency were prevalent during May 2021: Dogecoin - 5/3/2021 - 1,000,000+ queries Elon Musk - 5/8/2021 - 2,000,000+ queries Dogecoin - 5/9/2021 - 2,000,000+ queries Bitcoin price - 5/12/2021 - 1,000,000+ queries Bitcoin price - 5/16/2021 - 500,000+ queries Bitcoin price - 5/19/2021 - 2,000,000+ queries Queries into Dogecoin and Bitcoin led the pack this month, and Elon Musk’s appearance on Saturday Night Live had effects on query volume related to cryptocurrency. The more recent queries about Bitcoin were driven by its falling price. Lastly, the gasoline shortage fueled by (pun intended) a ransomware hack drove people to search for gas price apps: GasBuddy - 5/11/2021 - 500,000+ queries NBA Playoffs A clear indication that things are getting back to normal, keywords related to sports took up a third of all of the queries we collected for the month. The biggest segment of sports queries were related to the NBA playoffs. Here’s the list of NBA team name keywords that spiked when the team was playing. Warriors - 5/16/2021 - 500,000+ queries Celtics - 5/18/2021 - 500,000+ queries Lakers - 5/19/2021 - 2,000,000+ queries Miami Heat - 5/22/2021 - 500,000+ queries Knicks - 5/23/2021 - 1,000,000+ queries Lakers - 5/25/2021 - 2,000,000+ queries Clippers - 5/25/2021 - 1,000,000+ queries Knicks - 5/26/2021 - 1,000,000+ queries Lakers - 5/27/2021 - 1,000,000+ queries Celtics - 5/28/2021 - 500,000+ queries Celtics - 5/30/2021 - 1,000,000+ queries Seeing the Lakers and Celtics make the list 3 times each is bittersweet since they were both knocked out of the playoffs in the first round. Oh well – there’s always next year. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for April 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The 10 Million Plus Group The highest number of daily queries that Google Trends reports is 10,000,000+. Here are the keywords that made that grade last month. Covid-19 prevention - 4/5/2021 - 10,000,000+ queries DMX - 4/8/2021 - 10,000,000+ queries Prince Philip - 4/9/2021 - 10,000,000+ queries The Metropolitan Museum of Art - 4/12/2021 - 10,000,000+ queries Johannes Gutenberg - 4/13/2021 - 10,000,000+ queries Derek Chauvin - 4/20/2021 - 10,000,000+ queries Anne McLaren - 4/25/2021 - 10,000,000+ queries There were seven phrases that were reported to have been queried over ten million times in one day in the month of April. Some of these were related to news items, like the Derek Chauvin verdict and the deaths of DMX and Prince Philip. The other phrases were connected to Google Doodles. On the 5th, Google pointed its logo to search results for COVID-19 prevention as vaccines rolled out across the country. The 151st anniversary of the Metropolitan Museum of Art was celebrated along with two important historical figures: Johannes Gutenberg, who invented the printing press in the 15th century, and Anne McLaren, who was an important 20th century reproductive biologist. Spring Holidays Because there are a large number of people searching for more information about special occasions, phrases related to holidays tend to make the daily top 3 in Google Trends. Happy Easter - 4/4/2021 - 1,000,000+ queries Easter - 4/4/2021 - 500,000+ queries Ramadan 2021 - 4/11/2021 - 1,000,000+ queries Earth Day - 4/22/2021 - 2,000,000+ queries The subject of Easter made the list twice on the 4th. Clearly, some people were seeking a happy one while others just wanted the plain variety. We’re joking about that assessment, but it is interesting to see that variation during that day. There could be queries related to holiday wishes or gifts being picked up by the search engine that are different from queries with strict informational intent. The query volume associated with the beginning of the month of Ramadan was reported on the 11th and Earth Day, which happens every April 22nd, was supported by a Google Doodle this year. What Are We Watching? Over the last few months, Google Trends has been giving us a good sense of what the most popular new video entertainment is. Here’s a chronological list of queries related to TV shows and movies that premiered in April 2021: Law and Order: Organized Crime - 4/1/2021 - 500,000+ queries Thunder Force - 4/9/2021 - 500,000+ queries Cruel Summer - 4/21/2021 - 200,000+ queries Mortal Kombat - 4/23/2021 - 2,000,000+ queries Shadow and Bone - 4/23/2021 - 500,000+ queries Of that list, the Mortal Kombat film reboot got the most daily queries, indicating that the popularity of the ‘90s video game has not waned. Events and awards shows drive people to search, too. Here’s our list for April 2021: WrestleMania 37 - 4/10/2021 - 500,000+ queries ACM Awards 2021 - 4/18/2021 - 1,000,000+ queries Oscars 2021 - 4/25/2021 - 5,000,000+ queries Oscar winners 2021 - 4/25/2021 - 1,000,000+ queries Although it is interesting to see the continued popularity of the WWE and Academy Of Country Music Awards, the one item we wanted to investigate further from this list was the popularity of the Oscars. This year, the awards show received the lowest TV ratings in its history with its viewership dropping 56% from last year. The one question we wanted answered was, “Would search interest also be down YoY?” Yes, it appears that search interest has dropped considerably on the search term “the oscars” from last year. The search volume on the term is at its lowest level in 5 years. Google Trends does have special groupings of keyword phrases as a part of its tool that allows us to see the trends across multiple related terms to a topic in a selected timeframe. The AMP team looked at the special “Award” grouping of the topic “Academy Awards” to see if the trend was the same. Yes, quite. We wonder if this trend is a temporary one and the interest will come roaring back in 2022. We’ll have to wait and see. For marketers, this award show may not be the advertising boon as it once was if the audience continues to dwindle. So Much Sports As promised in our March 2021 article, we learned who won the NCAA Basketball Championships in April: UConn women's basketball - 4/2/2021 - 500,000+ queries Gonzaga - 4/3/2021 - 5,000,000+ queries Gonzaga University - 4/3/2021 - 500,000+ queries Stanford women's basketball - 4/4/2021 - 200,000+ queries Gonzaga - 4/5/2021 - 5,000,000+ queries We did find it fascinating that losing teams made the top 3 (UConn, Gonzaga) more often than winning ones (Stanford, Baylor (men). It could be a sign of bigger fan bases driving more searches, no matter the game outcome. Jake Paul was back in the top 3 in April with his Pay-Per-View fight against Ben Askren. Jake Paul vs Ben Askren - 4/16/2021 - 2,000,000+ queries Ben Askren - 4/16/2021 - 2,000,000+ queries Jake Paul vs Ben Askren - 4/17/2021 - 5,000,000+ queries Historically, boxing events of all kinds drive a large number of queries. Search interest in this match was powered not only by Jake Paul’s notoriety, but also because it was the inaugural event of Triller Fight Club, promoted by the video sharing app Triller. The NFL Draft had people searching. Here are the top queries related to activities of the teams choosing new players. NFL Draft 2021 - 4/28/2021 - 5,000,000+ queries Aaron Rodgers - 4/28/2021 - 2,000,000+ queries Trevor Lawrence - 4/29/2021 - 2,000,000+ queries Mac Jones - 4/29/2021 - 1,000,000+ queries Overall, the general subject of the draft was the biggest driver of search, but word of Aaron Rodgers’ unhappiness in Green Bay drove interest in his situation. Ultimately, it was nice to see the New England Patriots top pick make the daily top 3, since the fans on the AMP team need to move on from the Tom Brady era. Lastly, the Kentucky Derby was run on the 30th of April and not on its traditional first Saturday of May. The pandemic is still shifting schedules and affecting search interest. Kentucky Derby 2021 - 4/30/2021 - 2,000,000+ queries Kentucky Derby 2021 horses - 4/30/2021 - 500,000+ queries ESPN - 4/30/2021 - 500,000+ queries As social distancing mandates start to ease, will these traditional annual events (Kentucky Derby, The Oscars) regain their search popularity? We’ll have to continue to track this data to see. Who’s Hungry? We love when food related queries make Google Trends’ daily top 3 because they don’t happen often and they’re alway fun to report. Here’s one about the launch of a YouTube star’s virtual restaurant chain. MrBeast Burger - 4/26/2021 - 100,000+ queries Ok – with query volume somewhere between 100-200K, the topic is not a search powerhouse as compared to other phrases that made the daily top 3 (the 26th may have been a slow search day). Still, the AMP team is always looking for new and interesting topics that pop up in the Trends data, and here’s an example. Could this virtual restaurant concept be a start of a new business trend? There also seems to be a connection between YouTube stars and Google Trends (see also: Jake Paul) that we’ll continue to investigate as time goes on. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
Since January 2019, The AMP Agency SEO team has been tracking the top three most searched queries, as reported by Google Trends, on a daily basis. Over this time, we noticed that national days of celebration have been popular drivers of search behavior. Some of these national days have been dedicated to food or beverages. Because we have been recording and tracking these phrases over the last 2+ years, we’ve gotten a taste of what national days may be popular in the future. For this article, we are focusing on a few food and beverage “holidays” that occur in the summer. Over the last several years, these days have been gaining popularity in search interest. This year, the stars are aligning for these days to reach peak popularity. AMP Agency believes that this type of data (trending search queries) attached to brand-friendly topics (National Celebration Days) can be a powerful tool for our clients and prospects in planning their marketing activities. Now there are many National Celebration Days during the year. It seems every day is a holiday for something, if you look at the right calendars. The issue is that not all days are as popular as others. Below are three National Days that have captured the imaginations of a large group of the populace and are primed for a cultural explosion this summer. National Doughnut or Donut Day This national day is celebrated in the United States and in some other countries on the first Friday of June of each year. Here’s a chart from Google Trends that shows the search interest in this holiday over the last 5 years. AMP Agency pulled data based on Trends’ categorization of this query as a “Celebration”, which compiles data of related queries and displays them in one chart. As you can see, there is a small spike in interest during the month of November. From our research, we learned there is a less popular competing National Doughnut day that occurs on November 5th. Because of behavioral changes caused by the pandemic, the interest in the June observation of this holiday was not as large as in prior years. AMP believes that this popularity will rebound in 2021 as more people get vaccinated and donut lovers will feel more free to enjoy a treat on June 4th. National Ice Cream Day National Ice Cream Month is celebrated each year in July, and in the United States, National Ice Cream Day is celebrated on the third Sunday in July. This chart from Google Trends shows the search interest in the holiday since 2016: This day of celebration has some real clout – it was signed into law back in July of 1984 by President Reagan. Although the search interest waned a bit in July of 2020, July 18th of this year should prove to be a wonderful day of honoring and consuming ice cream! National Tequila Day The only fixed date of the bunch, every July 24th is the day that Americans can set aside time to celebrate National Tequila Day. This Google Trends chart conveys the rising popularity of this National celebration day: Many of the websites we reviewed when researching this holiday stated that its origin is unknown. Looking at the all-time Google Trends data, National Tequila Day became a measurable search term in 2007 and gained its first spike of search query activity in July of 2009. With a return to social gatherings this summer, the popularity of this day could see new heights. How Can Brands Prepare There’s a bigger takeaway from this article than just the fact that people have interests in days that celebrate donuts, ice cream, and tequila. Clearly these are not traditional holidays – and the public’s interest in them is fueled by free giveaways and brand promotions. Brands have the ability to capitalize on national days of celebration and it seems like most days in the calendar have been designated already to be a special day set aside to celebrate something. Not all national days of celebration are popular, but they have the potential to be. Brands can own these days with proper planning. With AMP’s Search Listening platform, we’re able to predict what days are gaining interest and can instruct brands on the search terms they are using when seeking information about the special day. This data can be used to create a marketing campaign to reach and engage your target audience. So, work with us and we can set a plan together. Is there a National Day of Celebration that makes sense for your brand? Does your audience know about it already? Is there an opportunity to add to the momentum or do we need to build it up from scratch? Additionally, if your brand is in either the Doughnut/Donut, Ice Cream, or Tequila industry, contact us right away!
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for March 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Cruelest Month Is March We know that T.S. Eliot, in his poem “The Waste Land”, stated that April is cruelest month, but we beg to differ–and we aren’t the only ones. Here in the Northeastern part of the USA, winter sticks around too long and the thought of being cooped up in the house for another month is enough to make us loathe March. Last year, the lockdown started in March, so we can add to the list of bad stuff that happens in this month. Luckily, there were more things to distract us this year, like The Grammys, movie releases and NCAA basketball. Let’s take a look at what drove people to search last month. Here are the top Google Trends keywords of March 2021, as analyzed by AMP Agency. March 13th - Wha’ Happened? March is so cruel, Google Trends skipped a day. For some reason, Google Trends didn’t post any information for Saturday, March 13th. There appears to have been a glitch that lasted over 24 hours. From the screenshot, you can see that March 14th was also affected. Typically, for any date, the top 20 phrases are posted in the Trending Searches module. On the 14th, only the top 5 were reported. It’s a good thing we don’t use Google Trends in place of our calendar because we would be at least a day behind while writing this article. Coming In Like A Lion Along with the March 13th glitch, we had a doubled query count on the first of the month. Dr. Seuss - 3/1/2021 - 2,000,000+ queries Dr. Seuss - 3/1/2021 - 1,000,000+ queries The announcement from Dr. Seuss Enterprises stating that they will stop publishing six of its books did stir users to search for more information but we’re not sure why this query had to be published twice. March is so cruel. What Keywords Were Searched The Most in March There were four phrases that drove over 10 million queries in March 2021. Texas - 3/2/2021 - 10,000,000+ queries Meghan Markle - 3/7/2021 - 10,000,000+ queries St. Patrick's Day - 3/16/2021 - 10,000,000+ queries Spring season - 3/19/2021 - 10,000,000+ queries Texas was hit with extremely cold temperatures and massive power outages in the beginning of March. The Oprah Winfrey interview with Meghan Markle and Prince Harry was quite the bombshell and people wanted to learn more about it. This interview drove a number of related phrases that will be examined in the next section. The other two phrases were driven by Google Doodles where clicks on the altered logo are registered as queries. About That Oprah Interview As stated, the Oprah Interview had some lasting effects in the daily top 3 most searched keywords: Meghan Markle - 3/3/2021 - 200,000+ queries Piers Morgan - 3/8/2021 - 500,000+ queries CBS Oprah interview - 3/8/2021 - 500,000+ queries Piers Morgan - 3/9/2021 - 1,000,000+ queries Piersmorgan - 3/10/2021 - 1,000,000+ queries Before the interview aired, Meghan Markle was in the news because an investigation was started into her alleged bullying of two personal assistants that forced them to leave their positions. After the interview aired, the UK broadcaster Piers Morgan reacted to the story Good Morning Britain, which led to him walking off the set and quitting the show. Other Holiday Queries St. Patrick’s Day and the first day of Spring were the most popular dates, driven by Google Doodles. Here’s the list of the other top searched March holiday related keywords. International Women's Day - 3/7/2021 - 2,000,000+ queries St. Patrick's Day 2021 - 3/16/2021 - 1,000,000+ queries St. Patrick's Day - 3/16/2021 - 1,000,000+ queries Leprechaun - 3/17/2021 - 200,000+ queries April Fools pranks - 3/31/2021 - 500,000+ queries International Women’s Day gained in search popularity year over year. Looking at the 5 year trend, there were more searches for the holiday in 2021 than in 2020 and 2019. AMP Agency celebrated the day this year and you can read more about it in this post. Entertainment There were a few movies that were released during March 2021 that made the daily top 3. Also, the Grammys were held last month, which is unusual because they are typically held in late January or early February. Raya and the Last Dragon - 3/5/2021 - 500,000+ queries Coming to America 2 - 3/4/2021 - 2,000,000+ queries Grammys 2021 - 3/15/2021 - 5,000,000+ queries Justice League Snyder Cut - 3/18/2021 - 2,000,000+ queries Godzilla vs Kong - 3/31/2021 - 2,000,000+ queries The four movies that are listed above had the highest search volumes in the month of March. We like to use the search interest in films on their opening days as an indication of how many people are going to watch, either in theaters or at home. It’s curious that Disney’s Raya and the Last Dragon did not make the 2 million plus query mark. The 63rd annual Grammy Awards reportedly had less than half the audience tune in to watch the show live in 2021 vs. 2020. The search volume was down year over year but not by 50%: According to the same reports, streaming of the event was up 83%. From our search data analysis, it appears that audience interest in the awards show is down but not dramatically so. Politics Thankfully, with no raid on the Capitol or impeachment trial this month, there were much fewer keywords related to politics making the daily top 3 in March 2021. Kyrsten Sinema - 3/5/2021 - 500,000+ queries Covid relief bill - 3/10/2021 - 200,000+ queries Matt Gaetz - 3/30/2021 - 1,000,000+ queries The senior United States Senator from Arizona made headlines with her vote on the minimum wage bill last month. The H.R.1319 - American Rescue Plan Act of 2021 became law on the 11th and the announcement that Matt Gaetz is facing an inquiry from the Justice Department made headlines on the 30th. NCAA Basketball We guess they don’t call it March Madness for nothing. The NCAA Basketball tournament was back this year and queries related to it took up a lot of the top 3 this month. Check out the timeline of these 15 keyword phrases as the tourney progressed. Michigan basketball - 3/12/2021 - 200,000+ queries March Madness 2021 - 3/14/2021 - 1,000,000+ queries NCAA Tournament - 3/18/2021 - 2,000,000+ queries Oral Roberts - 3/19/2021 - 1,000,000+ queries Syracuse basketball - 3/19/2021 - 500,000+ queries Abilene Christian - 3/20/2021 - 500,000+ queries VCU basketball - 3/20/2021 - 500,000+ queries Oral Roberts - 3/21/2021 - 1,000,000+ queries Illinois basketball - 3/21/2021 - 1,000,000+ queries Michigan basketball - 3/22/2021 - 500,000+ queries Oral Roberts - 3/27/2021 - 5,000,000+ queries Syracuse basketball - 3/27/2021 - 5,000,000+ queries Alabama Basketball - 3/28/2021 - 500,000+ queries Gonzaga basketball - 3/28/2021 - 200,000+ queries UCLA basketball - 3/30/2021 - 1,000,000+ queries The maddest thing about the tournament? The champion isn’t crowned until April. We’ll have to wait until the next article to discuss it. So cruel. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for February 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. What Drove People To Search In February 2021 With record cold in parts of the country and a pandemic still raging on, it was clear from Google Trends that we were staying home and watching TV. Looking back at the month, we saw many of the phrases that made the daily top 3 were geared towards learning more about programming on our home screens. Bookended by the Super Bowl and the Golden Globes, there was a large percentage of phrases in our collection that were categorized as Entertainment keywords. Sure, there were some phrases related to holidays, politics, and stocks, but it was mostly about what we wanted to watch or had just watched. Here are the top Google Trends keywords of February 2021, as analyzed by AMP Agency. The Ten Million Plus Club The number of phrases that drove over 10 million queries was more modest in February as compared to January 2021. Super Bowl 2021 - 2/6/2021 - 10,000,000+ queries NFL - 2/7/2021 - 10,000,000+ queries Valentine’s Day - 2/13/2021 - 10,000,000+ queries Tiger Woods - 2/23/2021 - 10,000,000+ queries As is typical for any year, the Super Bowl drives a large amount of search activity. The first two phrases in the list occurred during the weekend of the big game. We’ll examine the rest of the phrases that made the top 3 that were related to that sporting event in the next section. Google posted a Doodle for Valentine’s Day and every click on it was recorded as a query of “Valentine’s Day”. As we have seen before, the dates sometimes shift for holidays/Doodle due to how Google Trends reports the data. Lastly, Tiger Woods was in a car accident and people sought more information about it. Let’s hope for a quick recovery. Super Bowl Weekend and The Popularity of The NFL When we first started collecting Google Trends data on a daily basis back in 2019, we noticed early on that the Super Bowl was a topic that garnered a large number of queries. Most of the interest was about the game itself, but there’s also search volume for related events like the halftime show. Outside of the phrase that made the 10 million plus club, these are the top queries from Super Bowl weekend in the order they were reported. Super Bowl time - 2/5/2021 - 500,000+ queries Puppy Bowl 2021 - 2/5/2021 - 200,000+ queries Shailene Woodley - 2/6/2021 - 2,000,000+ queries Aaron Rodgers - 2/6/2021 - 1,000,000+ queries The Weeknd - 2/7/2021 - 5,000,000+ queries CBS - 2/7/2021 - 1,000,000+ queries Although the game has been played at the same time for as long as we can remember, people do search to make sure it hasn’t changed. Certainly the Puppy Bowl is very important to learn more about as the query volume shows. We’re taking a little bit of liberty with the inclusion of Shailene Woodley and Aaron Rodgers in this list since they weren’t a part of the “Big Game”, but after Aaron thanked his fiancée in his NFL MVP award acceptance speech, Google search was set afire. We’re not sure if the announcement of his engagement was planned to be a part of his speech, but Aaron’s good about being a part of the conversation during Super Bowl weekend even if he isn’t playing in the game. Finally, on the day of the game, people sought more information about The Weeknd because of his performance during the halftime show and, for some reason, the network that carried the game. Now that the NFL season is over, we thought we’d look at the search popularity of the league as compared to previous years. The pandemic reduced the sports audience’s search interest in all major sports leagues, but the NFL seemingly fared the best based on what we see in these charts: In the 5 year timeframe view, the 2020-2021 season looks more like the 2018-2019 in terms of search volume. In the 16+ year view, you can see that the peaks are different. With no pre-season, the buzz was dampened at the beginning of the season, but the playoffs drove a slightly larger peak of search volume as compared to the one seen in early 2019. The Other February Holidays Besides Valentine’s Day, there were other holidays in February that people were compelled to use Google to conduct searches. Groundhog Day - 2/1/2021 - 2,000,000+ queries Groundhog Day 2021 - 2/2/2021 - 2,000,000+ queries Lunar New Year - 2/11/2021 - 1,000,000+ queries Ash Wednesday 2021- 2/16/2021 - 1,000,000+ queries Clearly, a large number of searchers believe that a groundhog named Punxsutawney Phil can really predict the weather as seen by the 2 day query volumes. Lunar New Year showcased as a Google Doodle this year (Happy Year of the Ox) and Ash Wednesday 2021 made the top three on Fat Tuesday. Impeachment Trial and Politics-Related Keywords January 2021 had more keywords related to politics with the Capitol riot and the Inauguration being the biggest drivers. We still had an impeachment trial and a weather emergency to stoke search interest in February: Liz Cheney - 2/3/2021 - 200,000+ queries Impeachment trial - 2/8/2021 - 1,000,000+ queries Ron Wright - 2/8/2021 - 200,000+ queries Stacey Plaskett - 2/9/2021 - 500,000+ queries Stacey Plaskett - 2/10/2021 - 500,000+ queries Ted Cruz - 2/18/2021 - 2,000,000+ queries Liz Cheney and Stacey Plaskett were queried because of their involvement in the Impeachment trial. Ron Wright, the US representative from Texas, died of COVID-19 and Ted Cruz, a senator from that state, made the news because of his trip to Mexico while the majority of his constituents were dealing with a power outage and freezing temperatures. More Stock Market Phrases With the meme stock movement that hit a peak last month, AMP has started a new keyword category called “Stocks”. Here are the 3 most popular terms from last month: Tilray stock - 2/9/2021 - 200,000+ queries Bumble stock - 2/11/2021 - 500,000+ queries GME - 2/24/2021 - 2,000,000+ queries Tilray is a Canadian pharmaceutical and cannabis company that got a boost in its stock price with the deal to import and distribute medical cannabis in the UK. The company behind the dating app Bumble went public and GameStock was back in the top 3 most queried terms on the 24th with more support from Reddit users. Stay Home and Watch Something During the pandemic, the number of phrases making the daily top 3 that are related to television shows and movies increased. February 2021 had a long list of phrases: Firefly Lane - 2/3/2021 - 500,000+ queries Malcom and Marie - 2/5/2021 - 5,000,000+ queries Britney Spears documentary - 2/8/2021 - 500,000+ queries To All The Boys I Loved Before 3 - 2/11/2021 - 500,000+ queries Judas and the Black Messiah - 2/12/2021 - 500,000+ queries Cruella - 2/16/2021 - 200,000+ queries Nomadland - 2/19/2021 - 200,000+ queries Spider-Man: No Way Home - 2/23/2021 - 200,000+ queries Golden Globes 2021 - 2/26/2021 - 500,000+ queries Tom and Jerry - 2/26/2021 - 500,000+ queries Golden Globes 2021 - 2/28/2021 - 2,000,000+ queries The AMP team wholeheartedly believes the popularity and financial success of a TV or Film production can be predicted by its search interest. Did any of the shows or movies that you streamed last month make this list? Are you excited about any of the upcoming films that had a trailer drop (Cruella) or a title revealed (Spider-Man: No Way Home)? If so, you’re part of a large group. Phrases related to a particular Disney+ show made the daily top 3 numerous times in February. Due to the show’s mysterious nature, it was a good fit for Google as viewers went to the search engine to learn more (Warning: spoiler-ish phrases ahead). WandaVision episode 5 - 2/4/2021 - 200,000+ queries Agatha Harkness - 2/18/2021 - 1,000,000+ queries Scarlet Witch - 2/25/2021 - 500,000+ queries Hopefully soon, we won’t be cooped up in the house too much longer. Warmer weather and a larger vaccinated population should help. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The First Month of 2021 Well, we’re off to quite a start in 2021. There was a notion that with the flip of the calendar year the entire world would improve automatically. Now, we should all realize that years are a human construct and large changes to society don’t happen overnight. With that stated, we saw many historical developments in the month of January and the phrases we collected from Google Trends reflected those changes. One of the biggest shifts was related to how we categorized the search terms. We had to create a category called “Stocks” because of actions that people wanted to know more about that occurred in the later half of the month. Here’s is the month that was by top Google Trends keywords, as analyzed by AMP Agency. January’s Top Queried Phrases There were a good number of phrases that were queried more that 10 million times over the course of a day in January. Not all of them were driven by Google Doodles, most were driven by the need to know more about an event. Georgia Senate race - 1/4/2021 - 10,000,000+ queries Georgia election - 1/5/2021 - 10,000,000+ queries James Naismith - 1/14/2021 - 10,000,000+ queries Patrick Mahomes - 1/16/2021 - 10,000,000+ queries Martin Luther King Day - 1/17/2021 - 10,000,000+ queries Conor McGregor - 1/23/2021 - 10,000,000+ queries GameStop stock - 1/27/2021 - 10,000,000+ queries The first two keywords in our list are related to the United States Senate special election that was held in Georgia on January 5th. These phrases were the most queried of all the politics-related keywords of the month, although there were a large group of them driven by political events that are examined in the next two sections. The two Google Doodle driven keywords were James Naismith, the inventor of the game of basketball, and Martin Luther King Day, which celebrated the national holiday and day of service that honors the life of Dr. Martin Luther King Jr. There were two sports-related keywords with over 10 million queries: Patrick Mahomes suffered a concussion in a NFL playoff game and Conor McGregor got knocked out during his bout at UFC 257. The world of sports was a main driver of search interest in January and we’ll explore the keywords that drove over 5 million queries in a section below. Lastly, actions in the US stock market drove more search volume in January 2021 than any other month since the beginning of 2019. The top query was GameStop stock on the 27th, but there were several others that piqued the interest of users trying to learn more and understand why certain stock prices were soaring. The End Of One Presidency... The Georgia special election keywords were the most popular and they were a precursor to the keywords queried related to political events that happened in the last days of Trump’s Presidency. The following list presents the phrases of what people were searching before, during, and after the storming of the United States Capitol. Trump - 1/5/2021 - 5,000,000+ queries 25th Amendment - 1/6/2021 - 5,000,000+ queries Capitol - 1/6/2021 - 5,000,000+ queries News - 1/6/2021 - 5,000,000+ queries Brian Sicknick - 1/7/2021 - 500,000+ queries Parler - 1/8/2021 - 2,000,000+ queries Insurrection Act - 1/10/2021 - 1,000,000+ queries Trump impeachment - 1/11/2021 - 500,000+ queries 25th Amendment - 1/11/2021 - 500,000+ queries Impeachment - 1/12/2021 - 2,000,000+ queries The one interesting note from a search keyword/Google Trends reporting standpoint is the phrase of “News” from the 6th of January. It’s as if we didn’t have any words to help guide our search. ...And The Beginning Of Another. With the new administration getting sworn in, there was increased search volume around the new President and Vice President and the Inauguration. Garth Brooks - 1/18/2021 - 500,000+ queries Inauguration - 1/19/2021 - 5,000,000 + queries Amanda Gorman - 1/19/2021 - 2,000,000+ queries Joe Biden - 1/19/2021 - 2,000,000+ queries Kamala Harris - 1/20/2021 - 2,000,000+ queries Poet Laureate - 1/20/2021 - 1,000,000+ queries Lady Gaga - 1/20/2021 - 1,000,000+ queries Jill Biden - 1/21/2021 - 1,000,000+ queries With all respect to Garth Brooks and Lady Gaga, the real big star coming out of the Inauguration was Amanda Gorman according to Google Trends. Fanatical About Finances As we stated in the beginning of this post, we had to create a new category for our keyword collections because of the number of keywords related to stocks. The highest queried phrase was “GameStop stock” on the 27th with over 10 million queries but here are the other stock-related keywords that made the daily top 3: GameStop - 1/21/2021 - 1,000,000+ queries GameStop stock - 1/25/2021 - 1,000,000+ queries GME - 1/25/2021 - 1,000,000+ queries GameStop stock price - 1/28/2021 - 1,000,000+ queries American Airlines stock - 1/28/2021 - 200,000+ queries Robinhood - 1/27/2021 - 5,000,000+ queries AMC Stock - 1/31/2021 - 5,000,000+ queries Along with the GameStop inquiries, the other companies mentioned are American Airlines and AMC. Certainly Reddit and Robinhood have changed the game of individual stock trading. Another financial topic that has been rising in search interest over the past few months is Cryptocurrency. Here are the top terms from January 2021: Bitcoin price - 1/2/2021 - 500,000+ queries Bitcoin - 1/11/2021 - 500,000+ queries Dogecoin - 1/27/2021 - 5,000,000+ queries Bitcoin’s price hit new highs twice in January along with Dogecoin, which is another cryptocurrency that was introduced in 2013, saw its price skyrocket as Reddit members and Elon Musk brought attention to it amid the GameStop short squeeze. Lastly, many people were also interested in making a lot of money for low effort the old fashioned way - the Lottery: Mega Millions - 1/12/2021 - 2,000,000+ queries Powerball - 1/13/2021 - 1,000,000+ queries Mega Millions drawing - 1/15/2021 - 1,000,000+ queries Mega Millions - 1/22/2021 - 5,000,000+ queries With prizes ranging from 100s of millions to 1 billion dollars, users were very interested in the results of these lotteries. GridIron Football Dominates When we looked past the 10 million plus queries that were sports-related, we found that the 5 million plus queries were all North American football-related (not to be confused with football that we call soccer. People search for that type of football a lot in the USA), Ohio State Football - 1/1/2021 - 5,000,000+ queries Steelers - 1/9/2021 - 5,000,000+ queries Drew Brees - 1/17/2021 - 5,000,000+ queries Green Bay Packers - 1/24/2021 - 5,000,000+ queries Chiefs - 1/24/2021 - 5,000,000+ queries Ohio State won the College National Championship game this year as the Steelers took an early exit in the playoffs. Drew Brees called it a career and the Green Bay Packers lost to Tom Brady’s Buccaneers. Lastly, the Kansas City Chief made their way to the SuperBowl for the second year in a row. Next month, we’ll showcase how the major sports leagues fared in the times of COVID-19. We’ll have a 12 month sample set by the time we’re writing up the February 2021 post. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.