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Google Trends Search Insights January 2024

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2024. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Kicking Off The Year Welcome to another edition of Google Trends report. We collect the top queried phrases of the day for January and we try to make sense of them all for you. Last month began with an earthquake in Japan and the public release of unsealed court records from the Jeffrey Epstein case. Movie awards seem to be back as the Golden Globes made our keyword collection along with the Oscar nomination announcements. The 2024 presidential election season started with a caucus, a primary, and a candidate dropping out. Lastly, the NFL playoffs were the big sports topic and we followed all the phrases as the league followed its path to the Super Bowl. The First Few Days On the first of the year, there was an earthquake in Japan. A few days later, what is known as the Epstein list was released to the public. Japan earthquake - 1/1/2024 - 1,000,000+ queries Epstein list - 1/3/2024 - 2,000,000+ queries A 7.5 magnitude earthquake struck western Japan and was officially named the Noto Peninsula Earthquake. The aforementioned Epstein list was actually dozens of documents from a 2015 court case filed by Epstein accuser Virginia Giuffre against his co-conspirator Ghislaine Maxwell, who has been convicted of child sex trafficking. The documents did have mentions of politicians and celebrities but have not led to any further legal action. MLK Day 2024 On the 15th, we observed Martin Luther King Day and people wanted to know more on the 14th. Martin Luther King - 1/14/2024 - 500,000+ queries As we queried Google to learn more, this holiday calls us to reflect, join hands in service, and celebrate Dr. King's lasting impact on the fight for civil rights. Awards and Coachella We saw a good list of keywords related to the Entertainment industry. First up, the Golden Globe Awards: Golden Globes 2024 - 1/6/2024 - 1,000,000+ queries Golden Globe winners - 1/7/2024 - 500,000+ queries Jo Koy - 1/7/2024 - 500,000+ queries After a few years of low search interest, the award show’s search interest has increased: It’s not at pre-pandemic levels yet, but it has recovered from its 2022 nadir. The music festival Coachella released its lineup for this year’s festival. Coachella 2024 lineup - 1/16/2024 - 200,000+ queries The Coachella Valley Music & Arts Festival will be held over two weekends in April. The Academy Awards also had an announcement this month and people wanted to know who and what got nominated. Oscar nominations 2024 - 1/23/2024 - 1,000,000+ queries Greta Gerwig - 1/23/2024 - 200,000+ queries From the inclusion of Greta Gerwig to our list, it was clear people were searching for who didn’t get nominated too. Lastly, the one miniseries that was on the mind of Google searchers was Griselda. Griselda - 1/24/2024 - 200,000+ queries Griselda Blanco - 1/25/2024 - 500,000+ queries The drama miniseries premiered on Netflix on the 25th which coincided with these two keyword phrase queries. Palworld The game known as “Pokémon with guns" had an early access release on the 19th. Palworld - 1/19/2024 - 200,000+ queries Although this game was announced back in 2021, the first time its name made our list was last month. Queries were probably driven by the need to understand how this game could be accessed. The Latest In Tech News Besides Apple and Google, Samsung gets attention via search when they drop a new phone. Samsung - 1/17/2024 - 200,000+ queries The Galaxy S24 launch spurred people to learn more via search. Beyond phones, how about a digital implant in your brain? Neuralink - 1/29/2024 - 100,000+ queries News broke on the 29th of a successful surgery that implanted a Neuralink device on a living person's brain. We’ll keep reviewing the search queries to see if there is more news on this topic. Presidential Race The first elections for the 2024 U.S. Presidential race kicked off in January. Here is the round up of phrases related to the subject. Iowa caucus results - 1/15/2024 - 2,000,000+ queries Ron DeSantis - 1/21/2024 - 500,000+ queries New Hampshire Primary - 1/22/2024 - 1,000,000+ queries After the Iowa caucus, Ron DeSantis suspended his campaign. The first primary in the nation was held on the 23rd but the queries started to increase the day before. College Football Championship Alabama vs Michigan - 1/1/2024 - 2,000,000+ queries Washington vs Texas - 1/1/2024 - 500,000+ queries Michigan vs Washington - 1/8/2024 - 2,000,000+ queries After the college football season was over, a renowned coach announced his retirement. Nick Saban retiring - 1/10/2024 - 500,000+ queries Nick Saban wasn’t the only football coach to make our list. Let’s talk through the NFL list and then get to all the coaching changes. NFL Playoffs As it happens every year, the NFL playoffs made a huge Splash in terms of Google's daily trends reports for the month of January 2024. Below is the list of the NFL-related keywords that had 500,000 queries or more: NFL playoff picture - 1/6/2024 - 1,000,000+ queries Steelers - 1/6/2024 - 1,000,000+ queries Packers - 1/7/2024 - 500,000+ queries Eagles - 1/8/2024 - 500,000+ queries Chiefs - 1/12/2024 - 5,000,000+ queries Chiefs vs Dolphins - 1/12/2024 - 1,000,000+ queries Kansas City Chiefs - 1/12/2024 - 1,000,000+ queries Packers vs Cowboys - 1/13/2024 - 1,000,000+ queries NFL playoff schedule - 1/13/2024 - 1,000,000+ queries Cowboys - 1/14/2024 - 2,000,000+ queries Rams vs Lions - 1/14/2024 - 1,000,000+ queries Eagles - 1/15/2024 - 2,000,000+ queries Bills vs Steelers - 1/15/2024 - 1,000,000+ queries Jason Kelce retire - 1/16/2024 - 500,000+ queries 49ers - 1/20/2024 - 2,000,000+ queries Lions - 1/20/2024 - 2,000,000+ queries Ravens vs Texans - 1/20/2024 - 1,000,000+ queries Chiefs - 1/21/2024 - 2,000,000+ queries Raven vs Chiefs - 1/27/2024 - 5,000,000+ queries Lions vs 49ers - 1/27/2024 - 2,000,000+ queries Chiefs vs Ravens - 1/27/2024 - 1,000,000+ queries 49ers - 1/28/2024 - 2,000,000+ queries Super Bowl - 1/28/2024 - 500,000+ queries Travis Kelce - 1/28/2024 - 500,000+ queries Even though most of these phrases were about games that set up the final two teams who will play in the Super Bowl, the queries related to the championship game appear only once both Conference Championship games are completed. Keep that in mind if you are prepping a Big Game promotion or campaign. Coach Changes After the end of the regular season, they were a bunch of different NFL head coaching news. Here is the list of coaches’ names that made our January 2024 collection. Pete Carroll - 1/10/2024 - 500,000+ queries Bill Belichick - 1/11/2024 - 500,000+ queries Jerod Mayo - 1/11/2024 - 500,000+ queries Jim Harbaugh - 1/24/2024 - 500,000+ queries May all of these changes bring better performances next season. Oh Yeah, Other Sports Even though the NFL drove the most search interest, there were other sports that made our list. Real Madrid vs Barcelona - 1/13/2024 - 500,000+ queries Royal Rumble 2024 - 1/26/2024 - 500,000+ queries Doc Rivers - 1/23/2024 - 500,000+ queries The other football had one entry, professional wrestle had one of their annual tournaments, and another coach change - this time, Doc Rivers taking the Milwaukee Bucks job - were all notable queries from last month. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Trends Search Insights December 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Bringing a Close to 2023 All good things must come to an end and so do our Google Trends posts for the year of 2023. We collected some interesting keywords from last month from most days. There was one day in December where Google’s Daily Trends interface seemed to stop working so we’ll examine what day it was and what happened. We gathered keywords that gave us insights into what people were watching on their screens. Of course, holidays were a big subject last month. The world of Gaming had a couple of topics that drove people to search and we had a good accumulation of sports-related keywords from all 4 major sports. Let’s get to it. What Happened on December 8? Typically, we see 20 phrases reported for each day in Google’s Daily Trends. On the 8th, we only saw one. Just one. Ryan O'Neal - 12/8/2023 - 200,000+ queries Actor Ryan O’Neal passed away on the 8th and his name was the only keyword reported by Google on that day. We only collect the top 3 phrases for any day so we only had to do a third of the work for the 8th. We have seen Google’s reporting interface glitch before. It’s worth noting that we were unable to get the full understanding of queries from the day last month. Festive Holidays From Last Month They say the holidays are what make December great. Let’s see what holidays were searched for last month. Winter solstice 2023 - 12/20/2023 - 500,000+ queries New Year's Day - 12/31/2023 - 5,000,000+ queries It’s interesting that the first day of Winter was a popular search keyword. We are not sure if the day is celebrated or if people wanted to know what exact day the season would start. When it came to tracking Santa, the North American Aerospace Defense Command (NORAD) had updated its tracker for 2023. NORAD Santa Tracker - 12/23/2023 - 1,000,000+ queries Looking back at the last 5 years, the update did not increase the query volume more than the tracker had in 2019. The volume was still high enough to make our report for December 2023. The Season’s Must-Sees We enjoy looking through the names of the shows and movies that people search for the most. Here’s the list of what people wanted to watch in December 2023. Dancing With the Stars - 12/5/2023 - 100,000+ queries Leave the World Behind - 12/9/2023 - 500,000+ queries Reacher Season 2 - 12/14/2023 - 200,000+ queries Leonard Bernstein - 12/20/2023 - 200,000+ queries Rebel Moon - 12/21/2023 - 200,000+ queries A Christmas story - 12/24/2023 - 200,000+ queries The Color Purple - 12/25/2023 - 200,000+ queries Dancing With The Stars Season 32 held its grand finale on the 5th. The film Leave The World Behind was released on Netflix and the second season of Reacher was released on Amazon Prime Video on the 15th. The film Maestro was released on Netflix on the 20th, which led people to search for Leonard Bernstein. On the 22nd, Netflix released Rebel Moon after a limited theatrical release. A Christmas Story film marathon was shown on TNT starting on Christmas Eve and the musical version of The Color Purple was released on December 25th. A Couple of Gaming Keywords When a big game trailer drops, you know people want to see more. GTA 6 trailer - 12/4/2023 - 1,000,000+ queries Game Awards 2023 - 12/7/2023 - 200,000+ queries The sixth installment of the Grand Theft Auto game franchise is coming in 2025 and a trailer for the game was released last month. Also, the Game Awards were held in December 2023 and it’s the first time we have seen the awards show name make the Daily Top 3. Looking at the last 5 years, the award show drove more search volume in 2022, but in 2023 it made our prestigious report. Are You Feeling Lucky Again? The Powerball jackpot must have been big last month because we saw queries related to the drawing towards the end of December. Powerball numbers - 12/26/2023 - 200,000+ queries Powerball numbers - 12/30/2023 - 200,000+ queries Usually we start to see these queries when the jackpot has reached $1 billion. With a jackpot only in the hundred of millions of dollars, we think people were hoping to win some big money to pay back their holiday spending. MLB Hot Stove Major League Baseball made our list as players signed with new teams. Juan Soto - 12/6/2023 - 200,000+ queries Shohei Ohtani - 12/9/2023 - 1,000,000+ queries Juan Soto joined the New York Yankees and Shoheo Ohtani signed with the Los Angeles Dodgers. The Ohtani contract was the size of the Powerball jackpot. NBA Player Names The names of a few NBA players made our list. Some for good reasons and some for not so good reasons. Draymond Green - 12/12/2023 - 500,000+ queries Giannis Antetokounmpo - 12/13/2023 - 200,000+ queries Ja Morant - 12/19/2023 - 200,000+ queries Draymond Green got suspended from the NBA after an altercation last month. Giannis Antetokounmpo scored a franchise-record 64 points on the 13th, and Ja Morant returned to play his first game after his suspension on the 19th. He even hit the game winning shot. Early and Late December College Football It was a tale of two halves. We saw some interest in games and rankings at the beginning of the month. Alabama vs Georgia - 12/1/2023 - 2,000,000+ queries Oregon vs Washington - 12/1/2023 - 1,000,000+ queries Florida State Football - 12/2/2023 - 2,000,000+ queries CFP Rankings - 12/2/2023 - 200,000+ queries Then, at the end of month, people wanted to know about the Bowl games. Georgia football - 12/29/2023 - 1,000,000+ queries Ohio State football - 12/29/2023 - 500,000+ queries Penn State football - 12/29/2023 - 200,000+ queries We should see some College Football queries at the beginning of next month as the Championship game was held on January 8th. The Most Popular League As the regular season started to wind down, the queries for the NFL picked up. Here’s the rundown of keywords related to the National Football League. 49ers - 12/3/2023 - 1,000,000+ queries Packers - 12/3/2023 - 1,000,000+ queries Trevor Lawrence - 12/4/2023 - 1,000,000+ queries Cowboys - 12/10/2023 - 2,000,000+ queries Raiders - 12/14/2023 - 1,000,000+ queries Detroit Lions - 12/16/2023 - 1,000,000+ queries Bills - 12/23/2023 - 1,000,000+ queries 49ers - 12/25/2023 - 2,000,000+ queries Chiefs - 12/25/2023 - 1,000,000+ queries Browns - 12/28/2023 - 1,000,000+ queries Cowboys - 12/30/2023 - 2,000,000+ queries Chiefs - 12/31/2023 - 1,000,000+ queries As the month came to an end, the playoff picture was set. We can’t wait to see how the queries unfold in January. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Trends Search Insights October 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Looking Back at October 2023 As we gather our notes from the search trends data of the previous month, we are left with melancholy thoughts. Many of the top searched phrases were about tragedies including Matthew Perry’s death, the Hamas terrorist attack, and the mass shooting in Lewiston, Maine. On the flip side, there were some more light-hearted topics that were queried including the Powerball drawing, the Emergency Alert Test, and the Travis Kelce/Taylor Swift romance. We collected keywords related to holidays, politics, and sports to provide you with a pulse of what people are really interested in. Here’s our snapshot of the month in search queries. Matthew Perry As we have reported in previous recaps, the AMP team doesn’t normally report on celebrity deaths but this topic was the most searched of the month. When the headlines were published, people went to Google to learn more. Matthew Perry - 10/28/2023 - 10,000,000+ queries Matthew Perry cause of death - 10/28/2023 - 1,000,000+ queries The Days We Celebrated There were four holiday-related queries last month that made our collection. Columbus Day - 10/8/2023 - 500,000+ queries Friday the 13th - 10/12/2023 - 200,000+ queries Halloween - 10/30/2023 - 500,000+ queries Day of the Dead - 10/31/2023 - 5,000,000+ queries For Columbus Day, we believe many of the queries were related to retail sales and closures. Friday the 13th in October certainly drove more search interest than when it occurs in other months. Halloween and Day of the Dead were celebrated with Google Doodles but the latter drove queries when people clicked on the updated logo (hence a 10x increase in queries). Become a Billionaire Over the past few months, we have seen lottery queries spike - may it be Mega Millions or Powerball. Early in October, people had dreams of getting really rich really quick. Powerball - 10/3/2023 - 1,000,000+ queries Powerball - 10/5/2023 - 500,000+ queries Powerball numbers - 10/7/2023 - 1,000,000+ queries Most of those people did not win the large jackpot, unfortunately. Did Your Phone Make a Loud Noise Too? Reviewing the search terms in early November, we were reminded that there was a nationwide test of the Emergency Alert System (EAS). Emergency alert test - 10/3/2023 - 500,000+ queries The test happened on the 4th but you can see that people were preparing or seeking more information about it the day before. If you were on a video conferencing call (like we were), everyone’s phone made a noise at the same time. Horrific Events It’s never easy to report on the nightmare news that leads to search interest, but there were two keywords that made our list that deserve reflection. Israel - 10/7/2023 - 2,000,000+ queries Maine shooting - 10/25/2023 - 5,000,000+ queries On the 7th, The terror group Hamas launched a surprise attack on over 20 communities in Israel. On the night of 25th, a gunman in Lewiston, ME killed 18 people and injured 13 more. What’s Happening in the House? In the US House of Representatives, there was a big shake up in the Speaker of the House position. In the beginning of the month, Kevin McCarthy was relieved of his job. Then, Jim Jordan was nominated but then withdrew his application. Finally, a new Speaker of the House was voted on and passed near the end of the month. Hopefully, they can move forward and avoid a government shutdown in November. Kevin McCarthy - 10/3/2023 - 2,000,000+ queries Jim Jordan - 10/17/2023 - 500,000+ queries Speaker of the House - 10/24/2023 - 1,000,000+ queries Big Tech Queries There are two queries that were related to two of the big tech companies in October 2023. Pixel 8 - 10/4/2023 - 100,000+ queries Amazon Prime Day - 10/9/2023 - 200,000+ queries The latest Google phone was announced on October 4th and the second of the Amazon Prime Days happened on October 10 and 11 although less popular in search volume than the previous “day” in July. Taylor Swift Google search interest in Taylor Swift's love life continued to be high last month. Here are the queries that were related to her relationship with Travis Kelce. Travis Kelce on Taylor Swift - 10/4/2023 - 100,000+ queries Taylor Swift - 10/26/2023 - 500,000+ queries Although the query volume was larger in September 2023 when news of this pairing broke, it was still notable last month. We will continue to monitor search queries as they relate to "Traylor". No Skittles In California? Wait a minute, what? Skittles banned California - 10/10/2023 - 200,000+ queries No, California is not Banning Skittles but there are ingredients/additives in other foods that Are being banned in California. Thankfully, you can still taste the rainbow in the Golden State. Sports are always a popular category for search queries. As we have reported in past reports, sometimes sports-related keywords make up the majority of our collection. In October there are plenty of sports events to drive search interest so we broke them up into sub categories. NBA Starts Again Jimmy Butler - 10/2/2023 - 200,000+ queries NBA - 10/24/2023 - 500,000+ queries Celtics - 10/25/2023 - 200,000+ queries Lakers - 10/26/2023 - 200,000+ queries James Harden - 10/31/2023 - 500,000+ queries The beginning of the 2023-2024 NBA season kicked off last month and historically popular teams made the list. A couple of players also made the list - one for a new look on media day (Jimmy Butler) and one for being traded (James Harden). MLB Playoffs Major League Baseball had a nice showing in October 2023 as people followed the details of the league’s playoffs. Dodgers - 10/7/2023 - 200,000+ queries Dodgers - 10/9/2023 - 200,000+ queries Phillies - 10/9/2023 - 500,000+ queries Astros - 10/10/2023 - 200,000+ queries Dodgers - 10/11/2023 - 500,000+ queries Braves - 10/11/2023 - 500,000+ queries Rangers - 10/18/2023 - 200,000+ queries Texas Rangers - 10/18/2023 - 200,000+ queries Diamondbacks - 10/19/2023 - 200,000+ queries World Series 2023 - 10/23/2023 - 200,000+ queries A pretty nice timeline that ends with a look towards the last matchup. F1 Racing The 2023 United States Grand Prix was held on the 22nd, but a free practice session was held on the 20th. F1 - 10/20/2023 - 1,000,000+ queries F1 has made our list a few times in the past few months so we boldly state that this type of car racing is gaining interest in the USA. Let’s look at the interest over the last 5 years: There is some seasonality to this search keyword as we enter the winter season, but we expect a jump in query volume in February/March 2024. It’s Not Just Colorado Football The hype about The Colorado Buffaloes appears to have died down and we’re back to wider array of school-related keywords. Oklahoma football - 10/6/2023 - 200,000+ queries Colorado football - 10/13/2023 - 1,000,000+ queries Oregon football - 10/14/2023 - 2,000,000+ queries Michigan football - 10/19/2023 - 200,000+ queries Penn State Football - 10/21/2023 - 500,000+ queries College teams will appear in our November and December reports - count it! NFL Teams The National Football League entered its second full month of the season and team-related queries took over the month. Check out the timeline from October 2023: Eagles - 10/1/2023 - 500,000+ queries Chiefs vs Jets - 10/1/2023 - 500,000+ queries Seahawks - 10/2/2023 - 1,000,000+ queries Chicago Bears - 10/5/2023 - 500,000+ queries Cowboys - 10/8/2023 - 2,000,000+ queries Buffalo Bills - 10/8/2023 - 500,000+ queries Chiefs - 10/12/2023 - 1,000,000+ queries 49ers - 10/15/2023 - 1,000,000+ queries Buffalo Bills - 10/15/2023 - 1,000,000+ queries Cowboys - 10/16/2023 - 1,000,000+ queries Dallas Cowboys - 10/17/2023 - 500,000+ queries Saints - 10/19/2023 - 1,000,000+ queries Eagles - 10/22/2023 - 500,000+ queries 49ers - 10/23/2023 - 2,000,000+ queries Eagles - 10/23/2023 - 500,000+ queries Bills - 10/26/2023 - 1,000,000+ queries 49ers - 10/29/2023 - 500,000+ queries Eagles - 10/29/2023 - 500,000+ queries Detroit Lions - 10/30/2023 - 1,000,000+ queries NFL trade deadline - 10/30/2023 - 500,000+ queries If your team didn’t make the list, maybe there was hope to be found at the trade deadline. Or maybe not. Watch The Eclipse On Saturday the 14th, a solar eclipse was visible in parts of the United States, Mexico, and many South and Central American countries. Solar eclipse 2023 - 10/13/2023 - 5,000,000+ queries We feel that most people were searching to learn more about how to see this natural occurrence but maybe there was some interest in what kind of omen this particular solar eclipse was bringing as they searched on Friday the 13th. May it be an omen of better days ahead. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Trends Search Insights November 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Highlights from November 2023 November is always a big month for holidays so It's no surprise that phrases related to that topic were a big theme from the data we collected from last month. We saw movie trailers make our list along with the Country Music Awards and a new single from a band that broke up in 1970. It was also a tale of two Sams with an Elon added in for good measure as he had two mentions in our list. A considerable list of queries from the world of US politics took up space in last month’s data collection. From the world of sports, we saw queries related to F1 racing, College Football, the NBA, the NFL, and two professional wrestling events. Lastly, people searched a lot about their Spotify Wrapped and learned about their streaming habits and that was a nice way to end the month. Let's get into it. Observance, Parade, and Deals The keyword getting the most queries in the month of November 2023 was Veterans Day. Veterans Day 2023 - 11/9/2023 - 500,000+ queries Of course, the big holiday in the United States in November is Thanksgiving. Although there were no overt references to the holiday in our data capture, here's the holiday unfolded in Google Search this year: Macy's Thanksgiving Day Parade - 11/21/2023 - 200,000+ queries Macy's Thanksgiving Day Parade - 11/22/2023 - 1,000,000+ queries Dolly Parton - 11/23/2023 - 2,000,000+ queries People seemed very interested in the annual Macy's Thanksgiving Day Parade, searching across two days. Dolly Parton put on a great halftime show performance and it appears people queried to learn how she is still doing what she is doing at her age. After Thanksgiving, Google searchers turned towards the topic of shopping. The next two big holidays, Black Friday and Cyber Monday, had people searching for the deals they could get as a part of their holiday shopping: Black Friday deals - 11/23/2023 - 1,000,000+ queries Cyber Monday Deals - 11/26/2023 - 1,000,000+ queries In years past, we've seen retailer names make the list. In 2023, it seems that the search interest is focused on the deal and not the brands. Daylight Saving Time Ends Some day, we won’t have to adjust our clocks one hour one way or the other. Until that day, we are stuck trying to figure out when the time shifts. Daylight savings - 11/4/2023 - 500,000+ queries Yes, we were back to Standard Time in November. Hope you enjoyed an extra hour of sleep! Music and Trailers Last month we had a nice surprise as there were a few queries related to music. The first being the newest and reportedly last single from the Beatles: Now and Then Beatles - 11/2/2023 - 100,000+ queries The Country Music Awards drove search interest and specifically about the artist known as Jelly Roll who performed on the show: CMA Awards 2023 - 11/7/2023 - 500,000+ queries Jelly Roll - 11/8/2023 - 200,000+ queries He also won several awards on the show. He dropped one and it shattered. Yikes. A couple of movie trailers were released and people were so curious about them that they used Google to find more information about the upcoming films: Inside Out 2 - 11/9/2023 - 200,000+ queries Madame Web - 11/15/2023 - 200,000+ queries Both of these films are set to be released in 2024. Political Twists and Turns Politics continues to be a topic that is driving search interest. First up, the Republican Presidential Candidate debate: Republican debate - 11/7/2023 - 500,000+ queries Vivek Ramaswamy - 11/8/2023 - 200,000+ queries Beyond the debates, there were a few members from the legislative branch of the US government that made our collection from last month: Rashida Tlaib - 11/8/2023 - 200,000+ queries On the 9th, The House voted to censure Rashida Tlaib over her criticism of Israel. Next, the Senator of Oklahoma Markwayne Mullin challenged Sean O'Brien, the president of the International Brotherhood of Teamsters to a fight. Markwayne Mullin - 11/14/2023 - 200,000+ queries Thank goodness Bernie Sanders was there to stop all the “Stand your butt up” nonsense. Finally, New York representative George Santos was expelled from Congress on November 30th. George Santos - 11/30/2023 - 500,000+ queries In much sadder news, Jimmy Carter's wife Rosalynn passed away on November 19th. On the 28th, he attended a memorial service for his wife on the 28th Jimmy Carter - 11/19/2023 - 1,000,000+ queries Jimmy Carter - 11/28/2023 - 500,000+ queries The final query from our keyword category of Politics was Harry Kissinger. The former Secretary of State died on the 29th: Henry Kissinger - 11/29/2023 - 2,000,000+ queries 2 Sams and an Elon It was a month of Sams in November of 2023. First up, the founder of the FTX cryptocurrency exchange. Sam Bankman-Fried - 11/2/2023 - 200,000+ queries This Sam was convicted of fraud and related crimes on the 2nd. The other Sam was the CEO of OpenAI and then he was again. Sam Altman - 11/17/2023 - 500,000+ queries Sam Altman - 11/20/2023 - 200,000+ queries Sam Altman was dismissed from his position by the board of directors on the 17th. On the 20th, he was reinstated as CEO. It wasn’t just Sams in November. We had an Elon as well. SpaceX - 11/17/2023 - 200,000+ queries Cybertruck - 11/29/2023 - 500,000+ queries The second SpaceX rocket test happened last month and it ended in an explosion. On the 30th, Tesla began its first deliveries of their Cybertruck after many delays. Some Racing Keywords May it have been racing on foot or in cars, we saw race keywords make our list. NYC Marathon - 11/4/2023 - 200,000+ queries F1 Las Vegas - 11/16/2023 - 200,000+ queries We are seeing F1 continue to gain popularity after writing about it in our October 2023 report. College Football Football season is in full force - Take a look at the phrases related to the College game. Michigan football - 11/10/2023 - 1,000,000+ queries Penn State Football - 11/11/2023 - 500,000+ queries Jordan Travis - 11/18/2023 - 500,000+ queries Michigan vs Ohio State - 11/24/2023 - 1,000,000+ queries College Football - 11/24/2023 - 500,000+ queries Oregon Football - 11/24/2023 - 200,000+ queries Alabama - 11/25/2023 - 200,000+ queries From this list, it appears that perennial favorites have returned to the top of search queries. National Football League The most popular league in America continues to show off. Look at this list from last month: Kansas City Chiefs - 11/5/2023 - 500,000+ queries Cowboys vs Eagles - 11/5/2023 - 500,000+ queries Josh Dobbs - 11/5/2023 - 200,000+ queries Jets - 11/6/2023 - 500,000+ queries Chicago Bears - 11/9/2023 - 500,000+ queries 49ers - 11/12/2023 - 500,000+ queries Patriots - 11/12/2023 - 200,000+ queries Lions - 11/12/2023 - 200,000+ queries Bills - 11/13/2023 - 500,000+ queries Buffalo Bills - 11/13/2023 - 500,000+ queries Deshaun Watson - 11/15/2023 - 200,000+ queries Joe Burrow - 11/16/2023 - 2,000,000+ queries Eagles vs Chiefs - 11/19/2023 - 500,000+ queries Chiefs vs Eagles - 11/19/2023 - 200,000+ queries Eagles - 11/20/2023 - 2,000,000+ queries Travis Kelce - 11/21/2023 - 200,000+ queries NFL - 11/22/2023 - 1,000,000+ queries NFL - 11/23/2023 - 2,000,000+ queries Ravens - 11/26/2023 - 200,000+ queries Patriots - 11/26/2023 - 200,000+ queries The Eagles and the Chiefs appeared to be the most interesting game from November 2023 as it was a rematch of Super Bowl LVII. This time around, the Eagles were victorious - 21 to 17. NBA The second most popular sports league had an ok month. Let’s look at their list: Lakers - 11/1/2023 - 200,000+ queries Warriors - 11/2/2023 - 100,000+ queries Lakers - 11/13/2023 - 200,000+ queries Draymond Green - 11/14/2023 - 500,000+ queries Lakers - 11/15/2023 - 200,000+ queries Mark Cuban - 11/28/2023 - 200,000+ queries The Lakers were the most searched team for the month. Draymond Green caused some trouble on the court and Mark Cuban is selling his majority stake in the Mavericks. Professional Wrestling If the AMP Agency team didn’t collect this data, we would not have known about the two Pro Wrestling events that happened in November. Crown Jewel 2023 - 11/3/2023 - 200,000+ queries Survivor Series 2023 - 11/25/2023 - 200,000+ queries Both of these Pay-Per-View Events were put on by WWE. The Gift From Spotify Spotify Wrapped was back again this year and made our collection twice. Spotify Wrapped 2023 - 11/27/2023 - 500,000+ queries Spotify Wrapped 2023 - 11/29/2023 - 500,000+ queries The release date was announced on the 27th and then people needed to learn more about it via search on the release date. Let’s look at how popular this topic has become over the last 5 years: According to Google Trends, Spotify Wrapped was queried more than this year. It still seemed very popular in 2023 as it was shared across social and other media. We hope your most streamed artist recorded a video thank you for you! Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Trends Search Insights September 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. No Pumpkin Spice Here We joke about the obsession with Pumpkin Spice and how more and more products get rolled out each Fall for us to consume. We didn’t see that trend appear in our collection of search queries, but we did see other Fall trends - namely Football. Yes, College and Professional football are back in season and so are the keywords associated with each sport. We have a good list of phrases to share. Google celebrated its own birthday and Taylor Swift partnered with Google and took over everything, we think. There was a lot of interest in political figures and Apple released a new iPhone. Lastly, our need for information about severe weather was plain and visible in our research and we’ll examine the timeline of a couple of tropical systems. Google Celebrating Google As we stated in the August 2023 report, there has been a bit of a dry spell when it comes to keyword queries topping the 10 million query mark in a 24 hour period. Well, Google’s birthday brought an end to the drought. Its Google's 25th birthday - 9/26/2023 - 10,000,000+ queries This phrase was attached to a click on Google’s updated logo that was animated, showcasing all of the previous logos and ending on a modified one where the number 25 was used. Congrats, Google. Let’s see where the next 25 years bring. Taylor’s World Let’s just say it’s been quite a month for Taylor Swift and search interest. First, she partnered with Google to provide an interactive way to figure out the previously unreleased songs to be added to her re-released album “1989 (Taylor’s Version).” Google produced 89 puzzles that people could solve to learn the names of the new songs. You can see some interesting queries make the Daily Trends list. Taylor Swift vault - 9/18/2023 - 500,000+ queries Taylor Swift - 9/19/2023 - 1,000,000+ queries Love - 9/19/2023 - 200,000+ queries New York City - 9/19/2023 - 100,000+ queries According to some sources, there was a glitch that occurred and prevented people from progressing with solving all the puzzles. The issue was reportedly fixed by Google and 33 million complete puzzle sets were solved by Wednesday September 20th. Moving on, there was news that Taylor was dating an NFL player. Did you hear about that? Well, the first rumor hit on the 16th and then interest really peaked on Sunday the 24th when she attended a Kansas City Chiefs game. Taylor Swift - 9/16/2023 - 500,000+ queries Travis Kelce - 9/24/2023 - 5,000,000+ queries Travis Kelce is not a stranger to these monthly search trends reports (he was the top searched phrase on September 5th) but he is in a different stratosphere for sure. Other Phrases From The Entertainment Industry There were other phrases that made the list related to the Entertainment Industry outside of Taylor Swift keywords. It’s an odd assortment. First off, Jimmy Buffet passed away on the 1st but the search interest was recorded on the 2nd. Jimmy Buffett - 9/2/2023 - 5,000,000+ queries Country music singer Zach Bryan announced the end of his boycott of Ticketmaster with dates for his The Quitin Time Tour. The next day he was arrested in Oklahoma. Zach Bryan - 9/6/2023 - 500,000+ queries Zach Bryan - 9/7/2023 - 1,000,000+ queries In other legal news, Danny Masterson, the actor who starred in the TV sitcom, That ‘70s Show was sentenced to 30 years to life in prison on the 7th. Keywords related to the show and his co-stars made the list. That '70s Show - 9/7/2023 - 1,000,000+ queries Ashton Kutcher and Mila Kunis - 9/11/2023 - 100,000+ queries :Lastly, MTV’s VMAs were held on the 12th, leading people to search for the highlights and news and the only film that made our collection of the daily top 3 was a Hulu exclusive. VMAs 2023 - 9/12/2023 - 500,000+ queries No One Will Save You - 9/22/2023 - 100,000+ queries September Holidays Last month had a couple of holidays that were queried heavily. Labor Day - 9/3/2023 - 5,000,000+ queries Mexican Independence Day - 9/14/2023 - 200,000+ queries The Labor Day numbers were helped by a Google Doodle. Interest in Mexican Independence Day peaked on the 14th. Regarding Government Officials It was a busy month for people related to the federal government for different reasons. Mitt Romney announced he was not going to run again for US Senate on the same day that US Congresswoman Lauren Boebert was asked to leave a musical performance in Denver. Mitt Romney - 9/13/2023 - 200,000+ queries Boebert - 9/13/2023 - 100,000+ queries Later in the week, a CCTV video of the incident in the theater was released and search interest in the US Representative peaked higher. Boebert - 9/15/2023 - 500,000+ queries The Senator from New Jersey, Bob Menendez, was charged with bribery charges on the 22nd. Bob Menendez - 9/22/2023 - 500,000+ queries The last week of the month was filled with other phrases related to politics. Government shutdown 2023 - 9/25/2023 - 200,000+ queries Cassidy Hutchinson - 9/26/2023 - 100,000+ queries Republican Debate - 9/27/2023 - 200,000+ queries Dianne Feinstein - 9/29/2023 - 2,000,000+ queries People seeking information of this year’s potential government shutdown made the daily top 3 on the 25th. American former White House aide Cassidy Hutchinson released a book entitled Enough about her time during the Trump administration. The second Republican Presidential Candidate debate was held on the 27th and the senior Senator from California passed away on the 29th. Maybe They Are Fighting For Clicks Colorado Buffaloes football has been quite the phenomenon this season and the timeline of keywords proves it. Colorado football - 9/1/2023 - 500,000+ queries Deion Sanders - 9/2/2023 - 1,000,000+ queries Colorado vs Nebraska - 9/9/2023 - 200,000+ queries Colorado football - 9/15/2023 - 5,000,000+ queries Colorado football - 9/15/2023 - 2,000,000+ queries Deion Sanders - 9/17/2023 - 500,000+ queries Colorado vs Oregon - 9/22/2023 - 1,000,000+ queries Colorado vs USC - 9/30/2023 - 1,000,000+ queries The AMP Agency team will keep an eye on this topic to see if the team’s popularity continues for the rest of the season. They certainly didn’t do well against Oregon. There are college football programs besides Colorado’s and here are the rest of the phrases that made the list. Georgia football - 9/1/2023 - 200,000+ queries LSU football - 9/2/2023 - 500,000+ queries Clemson football - 9/4/2023 - 500,000+ queries Michigan State football - 9/9/2023 - 500,000+ queries Ohio State vs Notre Dame - 9/23/2023 - 500,000+ queries It’s always interesting to get a measure of the team’s fan base by seeing the search volume in Google Trends. NFL The National Football League started up their season and here’s the timeline for the month including Travis Kelce, who had a bone bruise injury on the 5th. Travis Kelce - 9/5/2023 - 500,000+ queries NFL - 9/7/2023 - 5,000,000+ queries NFL - 9/10/2023 - 2,000,000+ queries Aaron Rodgers - 9/10/2023 - 2,000,000+ queries Cowboys - 9/10/2023 - 2,000,000+ queries Aaron Rodgers - 9/11/2023 - 5,000,000+ queries Eagles - 9/14/2023 - 1,000,000+ queries Cowboys - 9/17/2023 - 500,000+ queries Chiefs - 9/17/2023 - 500,000+ queries Nick Chubb Injury - 9/18/2023 - 2,000,000+ queries Steelers - 9/18/2023 - 1,000,000+ queries 49ers - 9/21/2023 - 1,000,000+ queries Miami Dolphins - 9/24/2023 - 1,000,000+ queries Raiders - 9/24/2023 - 500,000+ queries Bengals - 9/25/2023 - 500,000+ queries Packers - 9/28/2023 - 1,000,000+ queries Injuries to Nick Chubb and Aaron Rodgers were also search worthy. Segueing to the other type of football and also player injury, there was only one instance of Inter Miami that made the daily top 3 in September 2023. Inter Miami - 9/3/2023 - 500,000+ queries Lionel Messi suffered an injury and did not play another game last month; therefore, the interest has dwindled. Here’s The New iPhone (Same as the old iPhone) As typical, Apple announced their new iPhone in September. This year, it was the 15th. iPhone 15 - 9/12/2023 - 2,000,000+ queries Looking at last year’s announcement, the query volume was higher. iPhone 14 - 9/7/2022 - 5,000,000+ queries Should we infer anything from the drop in search interest? Maybe. The anecdotal reaction is that the new model isn’t much different from the previous model. Weather It’s Hurricane Season and we saw search queries tracking Lee and then a tropical storm that made landfall on the 21st. Hurricane Lee - 9/5/2023 - 200,000+ queries Hurricane Lee path - 9/6/2023 - 1,000,000+ queries Hurricane Lee path - 9/6/2023 - 200,000+ queries Tropical Storm - 9/21/2023 - 200,000+ queries As we wrap up the report, we continue to look up and gaze at the Harvest Moon. Full moon September 2023 - 9/26/2023 - 200,000+ queries Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Trends Search Insights August 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Curiosities of August 2023 In August 2023, the most searched topics were varied. Some we could have predicted like the return of college and professional football, but others we could not including many natural and weather-related occurrences. Taylor Swift made our collection twice during the month along with other entertainment topics. The world of gaming had a month as three keywords related to that industry made our list. The former president’s legal troubles continued and sparked search interest in his latest indictments. Every Inter Miami game seems to be tracked by Google’s search audience and we’ll dive into the timeline of those queries. Lastly, once in a blue moon we see searchers wanting to know more about our planet’s natural satellite and we’ll examine that topic to wrap up the month. Let’s get into it! The Most Queried Keywords There were three keywords that drove over five million queries in a day. The first phrase was connected to the fire on the island of Maui. The second phrase captured the interest of the Finals game of the Women's World Cup where Spain was victorious and the third was related to the Indian Space Research Organisation’s Chandrayaan-3 lander touching down on the moon Maui Fire - 8/9/2023 - 5,000,000+ queries Women's World Cup - 8/19/2023 - 5,000,000+ queries ISRO - 8/22/2023 - 5,000,000+ queries It’s been a while since we have recorded a phrase that has driven over 10 million queries in a 24 hour period. We’ll see if this trend continues for the remainder of the year. Things That Entertain Taylor Swift’s Eras tour has been a major success and with new dates released and the USA leg of the tour wrapping up, her name as a keyword made our list. Taylor Swift - 8/3/2023 - 200,000+ queries Taylor Swift - 8/10/2023 - 200,000+ queries We will see if she continues to drive queries as she takes the stage again in November for three nights. Here’s a rundown of the most searched shows and movies last month: Only Murders in the Building - 8/8/2023 - 100,000+ queries Heart of Stone - 8/10/2023 - 200,000+ queries Ahsoka - 8/22/2023 - 200,000+ queries One Piece live-action - 8/31/2023 - 200,000+ queries Only Murders in the Building kicked off its third season on Hulu and the show Ahsoka from the Star Wars universe premiered on Disney+ on the 22nd. The Gal Gadot film Heart of Stone was released on Netflix along with the show One Piece, which is a remake of an animated TV series based on a Japanese manga series. Big Month For Gaming We usually see maybe one query related to gaming in a month. In August 2023, we saw three. Two were related to game titles and the other phrase was the name of a famous gamer. Baldur's Gate 3 - 8/3/2023 - 200,000+ queries Kai Cenat - 8/4/2023 - 500,000+ queries Starfield - 8/30/2023 - 500,000+ queries Baldur’s Gate 3 was released on the 3rd and the preload for Starfield preload began on August 30th for XBox on Steam. Kai Cenat, an American Twitch streamer, held a giveaway in Union Square, Manhattan on the 4th and it devolved into a riot. He was arrested on a few charges including inciting a riot. Yep, Still Didn’t Win As we had in July 2023, we had more lottery fever in August. Mega Millions Drawing - 8/4/2023 - 1,000,000+ queries Mega Millions drawing tonight - 8/8/2023 - 200,000+ queries The Mega Millions drawing on the 8th had a jackpot winner, which was estimated to be around $1.55 billion. Terms of a Political Nature With two indictments and the release of a mug shot, Donald Trump’s last name made our list three times in August 2023. Trump - 8/1/2023 - 500,000+ queries Trump - 8/14/2023 - 500,000+ queries Trump - 8/24/2023 - 2,000,000+ queries With 2 million queries, it appears that people really wanted to see his mug shot. There were other political topics that were queried last month. Here’s the list of the rest of them. Ohio Issue 1 - 8/7/2023 - 1,000,000+ queries Republican debate - 8/23/2023 - 1,000,000+ queries Prigozhin - 8/23/2023 - 500,000+ queries Mitch McConnell - 8/30/2023 - 500,000+ queries On the 7th, voters in Ohio struck down Issue 1, which is a measure to immensely raise the signature and approval thresholds for citizen initiatives to amend the state constitution. The first debate of the Republican candidates for president in the upcoming election was held on the 23rd. Also, Yevgeny Prigozhin was reported to be killed in an airplane crash after leading a short-lived rebellion against the Russian military in June. On the 30th, Kentucky Senator Mitch McConnell had another episode where he froze up as he did on July 26th. We Have Both Kinds of Football Know this: If Lionel Messi plays for your team, people will search. Inter Miami - 8/2/2023 - 500,000+ queries Inter Miami - 8/6/2023 - 500,000+ queries Inter Miami - 8/11/2023 - 200,000+ queries Inter Miami - 8/15/2023 - 500,000+ queries Inter Miami - 8/23/2023 - 500,000+ queries The Miami International Football Club had 8 matches in the month of August. The dates of 5 of them drove people to search for more information about them and the team. We think this pattern will continue throughout the MLS season. You know that summer is almost over when the NFL queries start up again. Here’s the breakdown from the preseason: NFL - 8/3/2023 - 200,000+ queries Patriots - 8/10/2023 - 200,000+ queries Dallas Cowboys - 8/12/2023 - 200,000+ queries Eagles - 8/12/2023 - 200,000+ queries Chiefs - 8/13/2023 - 200,000+ queries Eagles - 8/17/2023 - 100,000+ queries Washington Commanders - 8/21/2023 - 200,000+ queries Steelers - 8/24/2023 - 100,000+ queries Trey Lance - 8/25/2023 - 500,000+ queries Did your team make the list? If so, it has a loyal and search empowered fan base. For Trey Lance fans, he was traded on the 25th from the 49ers to the Cowboys. College football started its season at the end of the month and Google was there for it. We collected these two phrases in our list. College football - 8/31/2023 - 200,000+ queries Nebraska football - 8/31/2023 - 200,000+ queries As we have seen in the last 4 years, gridiron football will be the most popular sports topic until the Superbowl (February 2024). Stay tuned for a large number of team-related keywords. Natural Occurances Beyond the wildfires in Maui, there were hurricanes, an earthquake, and celestial visions to be searched. Here is a rundown of all them. The Perseids were on display between the 11th and 13th and people wanted to know how they could see them. Meteor shower - 8/11/2023 - 200,000+ queries Meteor shower - 8/13/2023 - 200,000+ queries Hurricane Hilary impacted the US west coast last month. See the timeline of interest from the 16th through the 20th. Hurricane Hilary - 8/16/2023 - 500,000+ queries Hurricane Hilary - 8/17/2023 - 2,000,000+ queries Hurricane California - 8/17/2023 - 500,000+ queries Hurricane Hilary tracker Live - 8/18/2023 - 200,000+ queries Tropical Storm Hilary - 8/19/2023 - 1,000,000+ queries Hurricane Hilary Tracker - 8/20/2023 - 200,000+ queries As the storm made landfall, there was an earthquake that occurred at the same time. What a coincidence. Earthquake - 8/20/2023 - 500,000+ queries On the US East Coast, Hurricane Idalia was the storm that drove people to search. Hurricane Idalia - 8/27/2023 - 2,000,000+ queries Hurricane Idalia path - 8/27/2023 - 500,000+ queries Florida Hurricane - 8/28/2023 - 500,000+ queries Lastly, with the second full moon of the month, people queried for three straight days to learn more about the “blue moon”. Blue moon - 8/28/2023 - 200,000+ queries Super Blue Moon - 8/29/2023 - 200,000+ queries Blue Moon 2023 - 8/30/2023 - 1,000,000+ queries With all that is happening in the world, it’s nice to think we still have time to look up and take in the view.‘ Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Trends Search Insights July 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for July 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Search Is Sizzling In July Actually, the total search volumes for the phrases we collected in July 2023 were lower compared to June so sizzling may be an exaggeration. We can’t say for certain why the reported search volumes were lower. There could have been a change in the way Google Trends was reporting query volume. The team likes to think that the people are out and about and not looking at their phones as much. Oh sure. Looking across the keywords, we had several celebrity deaths that made up the most searched topics of the month. The 4th of July holiday and the guy who seems undeniably connected to it made our report. We have an understanding at what movies, TV, and music were popular last month along with how much big jackpots of money captivated the search audience. Carlee Russell was someone people wanted to know more about and there was a lot of interest in the sport of soccer. Lastly, changes at Twitter and the launch of Threads had us excited to share more from the category of social media. Here’s what we have for you in this report! We Say Goodbye Sadly, the queries with the most volume from the past month were driven by celebrity deaths: Tony Bennett - 7/21/2023 - 2,000,000+ queries Sinead O'Connor - 7/26/2023 - 5,000,000+ queries On the last day of the month, two other entertainers passed away. Angus Cloud - 7/31/2023 - 5,000,000+ queries Paul Reubens - 7/31/2023 - 2,000,000+ queries We tend not to report on the query related to celebrity deaths but last month, two of these phrases were the only ones to be reported as having over 5 million queries for the day. The Fourth Fireworks, parades, and Joey Chestnut. These are the things that come to mind when we think about the Fourth of July holiday. You may not agree with the last item in the series, but the competitive eater has made our report over the past 3 years! Joey Chestnut - 7/2/2023 - 100,000+ queries Independence Day - 7/3/2023 - 200,000+ queries Fourth of July - 7/3/2023 - 2,000,000+ queries Joey Chestnut - 7/4/2023 - 500,000+ queries Take a look at the rising search popularity of his name in this Google Trends graph! Like it or not, Joey Chestnut is becoming a regular feature for the holiday. Summer Entertainment There were a few movie titles in our list from July 2023: Sound of Freedom - 7/3/2023 - 200,000+ queries Wonka - 7/11/2023 - 100,000+ queries Barbie movie - 7/20/2023 - 2,000,000+ queries The Sound of Freedom was released in theaters on July 4 and the Wonka film trailer dropped on the 11th. What seems to be the movie of the summer if not the year, Barbie hit the big screens on July 21st. Here are the queries that made our list that are related to TV shows. Emmy nominations 2023 - 7/12/2023 - 200,000+ queries The Summer I Turned Pretty - 7/13/2023 - 200,000+ queries Golden Bachelor - 7/17/2023 - 100,000+ queries Lastly, Travis Scott released an album on the 28th and people wanted to know more: Utopia Travis Scott - 7/27/2023 - 200,000+ queries Dreams of Free Money It seems like once or twice a year we get a large lottery jackpot that stirs up search interest. In July, we had two: Powerball - 7/8/2023 - 200,000+ queries Mega Millions - 7/8/2023 - 200,000+ queries Powerball - 7/11/2023 - 500,000+ queries Powerball - 7/15/2023 - 500,000+ queries Powerball numbers - 7/18/2023 - 500,000+ queries Powerball - 7/18/2023 - 1,000,000+ queries Powerball - 7/18/2023 - 2,000,000+ queries As you can see, the Powerball lottery game was very popular in July. Even though Mega Millions saw one entry in July when no one won the $427 million prize, The Powerball jackpot hit 1 billion dollars on the 18th and there was one winner for the drawing on the 20th. The Curious Case of Carlee Russell Carlee Russell’s name was reported on news outlets as someone who was kidnapped. Carlee Russell - 7/14/2023 - 500,000+ queries Carlee Russell found - 7/15/2023 - 1,000,000+ queries Carlee Russell - 7/19/2023 - 1,000,000+ queries The Alabama woman admitted later that she staged her own kidnapping and turned herself in and was charged with making false reports. Some Keywords Related To Politics Here are the phrases that made Google’s Daily Trends top 3 last month. Cocaine found in White House - 7/4/2023 - 100,000+ queries Student loan forgiveness - 7/14/2023 - 200,000+ queries Mitch McConnell - 7/26/2023 - 1,000,000+ queries Besides all the holiday festivities, people wanted to know about the cocaine found at the White House. We guess we’ll never know. On the 14th, the Biden Administration announced it would forgive the loans for 804,000 borrowers and on the 26th, Kentucky Senator Mitch McConnell had an episode where he stopped talking while being interviewed by reporters and was escorted from the podium where he was speaking. Soccer Keywords We are going to call it soccer in this report, but the sport better known as football around the world drove many people to search last month. The USMNT was involved in the CONCACAF Gold Cup tournament. Here are some queries that were related to it that made our collection. USA vs Trinidad and Tobago - 7/2/2023 - 100,000+ queries Mexico vs Costa Rica - 7/6/2023 - 200,000+ queries USA vs Panama - 7/12/2023 - 200,000+ queries The USWNT played in the 2023 FIFA Women's World Cup and search interest in that team and their matches was strong and they also made the list. Women's World Cup - 7/19/2023 - 500,000+ queries USWNT - 7/20/2023 - 100,000+ queries U.S. Women's Soccer - 7/21/2023 - 200,000+ queries USA vs Netherlands - 7/26/2023 - 200,000+ queries Women's World Cup - 7/27/2023 - 200,000+ queries It figures that after a world famous player joins your club that suddenly the team name is getting queried every time you play. Inter Miami - 7/21/2023 - 1,000,000+ queries Inter Miami - 7/25/2023 - 500,000+ queries We’ll keep an eye on how many times this team makes our list for the rest of the year. Major League Baseball There is another major league playing games in the summer. MLB had their All-Star game in July but searchers mostly cared about the Home Run Derby. Home Run Derby 2023 - 7/9/2023 - 200,000+ queries Home Run Derby - 7/10/2023 - 500,000+ queries The trade deadline for the league actually occurred on the first of August but people still wanted to see the flurry of trades. MLB Trade Deadline - 7/31/2023 - 200,000+ queries Sorry Mets fans. Interest In Other Sports Too Queries related to big events in Tennis and Boxing made our list. Carlos Alcaraz - 7/14/2023 - 200,000+ queries Wimbledon - 7/16/2023 - 1,000,000+ queries The Wimbledon tournament was played in July 2023 and Carlos Alcaraz was the Men’s Singles winner. Spence vs Crawford - 7/28/2023 - 200,000+ queries Crawford vs Spence - 7/28/2023 - 200,000+ queries Errol Spence Jr vs Terence Crawford - 7/29/2023 - 200,000+ queries The boxing match between Errol Spence Jr. and Terrence Crawford was fought on the 29th. As you can see, there were many ways to search for this bout. On the 29th, Crawford defeated Spence via TKO. Prime Day Amazon had their big deal day for Prime members as they typically do in July. Amazon Prime Day - 7/10/2023 - 1,000,000+ queries The search volume is almost back to pre-pandemic levels but not quite where it was in July 2019: ‘ Twitter, Threads, and X We finish up this edition of our search trends report with all the big happenings with social media platforms. Here’s a timeline of all the things searchers wanted to know more about with the changes at Twitter (X) and Meta: Rate limit exceeded Twitter - 7/1/2023 - 200,000+ queries Threads - 7/5/2023 - 1,000,000+ queries Twitter rebrand - 7/23/2023 - 200,000+ queries For some reason, there were limits put in place for the number of tweets users could view in a day, with different limits for verified and unverified accounts. Meta launched Threads on the 5th, much to the surprise of social media managers everywhere. We shall see how this new platform evolves as we have been viewing Twitter’s many changes over the course of 2023, which includes its rebrand to X. Update all of your social icons! Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Spring 2023 Trends Prediction Results

The AMP Agency SEO team published our fourth Trends report back in early March. This report predicted what the top trends of Spring 2023 would be. Now that summer is here, we have data from February - May 2023 where we can confirm whether or not our forecasts were right. Should we start a new division at AMP Agency as full-time soothsayers? For the Spring report, we explored 8 consumer topic categories: Fashion Beauty Food & Drink Activities Travel Gardening Mother's Day Easter Holidays We picked out a couple of topics from each category and updated the data charts with the spring month data from Google’s Keyword Planner. With the visualization set, we explored what happened and shared our thoughts on what drove the behavior change. See which ones we nailed and which ones we didn’t. Fashion Bubble Dress The 80s are calling! Based on our research, bubble dresses seemed to be back in this Spring. We began to see some search interest increase in January and February of this year, which lead us to believe that search volume for “bubble dress” would reach a new all-time high this Spring. Were we correct? Our prediction was spot on as we witnessed search volume for "bubble dress" reaching an all-time high of 9,900 searches in April. Can you believe it? Last year's peak was at 6,600, so this Spring season outshined that number by a whopping 50%! Bubble dresses truly captured the hearts (and closets) of fashion enthusiasts everywhere this past spring season. Parachute Pants If you were browsing for fashion inspiration on TikTok or Instagram this past spring, chances are you noticed the undeniable popularity of parachute pants. The Y2K-inspired look that parachute pants play into has earned the seal of approval from celebrities like Hailey Bieber, Bella Hadid, and Kylie Jenner as one of the season's hottest trends. The peak in popularity for parachute pants was evidently summer of 2022, but this spring is not far behind. This past March and April, this keyword reached 135,000 monthly searches, only 18% less than the highest peak in August 2022. Collectively, this spring season generated nearly half a million searches, solidifying the true populairty for these oversized, voluminous pants. Beauty Thin French Tip Nails Like many 2000s trends making a glorious comeback in recent years, this simple yet elegrant nail art design has captured the hearts of all ages. From colorful French tip nails to classic whites, this nail design proved to be an absolute must-have during this past spring season. Despite our predictions not reaching an all time high this spring season, the keyword “thin french tip nails” held a high search volume of 4,400 for a longer amount of time than ever before. In the months February through May, this query generated 16,800 collective searches, that 9% more than this same time frame last year. Wolf Cut From its emergence on our feeds around 2020 to its roaring popularity this past spring season, this shaggy, untamed hairstyle clearly made head turns. Celebrities like Jenna Ortega, Miley Cyrus, and many more have hopped on the wolf cut trend, spreading like wildfire on TikTok and other social platforms, especially for those longing for that nostalgic 90's vibe. This past spring season, we saw a 23.5% higher search volume for this “wolf cut” than ever before. With a peak of 673,000 monthly searches in Februrary and a collective sum of over two million searches in the spring months of Feb-May, the popularity for this trendy haircut is undeniable. Food & Drink Gochujang Spice is the variety of life, as is the case with Gochujang, the sweet & spicy Korean chili paste. Food enthusiasts and home cooks have been captivated by its unique flavor profile, combining spiciness, sweetness, and umami notes. The growing popularity in Korean cuisine has contributed to this trend, and we predicted that search volume would continue to increase in the Spring season. While we didn’t see gochujang as a search term reach new highs, we did see the same peak as December 2022 showing that the trend is continuing to grow. Looking ahead, it is evident that gochujang will continue to be a culinary trendsetter, delighting taste buds and inspiring creative dishes that embrace its bold and flavorful characteristics. Mushroom Coffee Mushroom Coffee has been trending over the last few years due to its unique composition, along with the health benefits. This has also been a big trending topic on TikTok, with over 37.5 million views on Mushroom Coffee related videos. Search volume for “mushroom coffee” really took off in the Fall/Winter of 2022, and we predicted that this trend would continue into the Spring of 2023. While this trend continues to grow, we did not see search volume hit new highs this spring, reaching the same peak that we saw in December. However, the overall trend continues to be up, showing that consumers are still searching for a healthier alternative for their morning pick me up. Activities Cherry Blossom Festival Cherry Blossoms mark the start of the spring season in our nation’s capital, and this year the crowds were out in full force. With beautiful sights, great food, art & culture, there is something for everyone of all ages to enjoy at the National Cherry Blossom Festival in DC. Search volume has been steadily growing on the term “cherry blossom festival” over the last few years, and we predicted that this trend would continue into 2023. We predicted that search volume would reach new highs this year and while that didn’t technically come true, we saw search volume hit the same peak as 2022, which was up 200% from 2021. The Washington Post reported that on the first Sunday of the festival, the DC metro saw its highest ridership in a single day since 2015. Beau Is Afraid Going into the Spring 2023 movie season, we had predicted that Beau Is Afraid would be the highest grossing movie domestically. This was based off a huge increase in search volume around the same time that the trailer dropped. Even though “beau is afraid” as a search term see over 2.2 million searches in April (a +500% increase from the previous high in January), it still wasn’t enough for this movie to beat out Super Mario Brothers at the box office. This was another example where search volume does not necessarily account for word of mouth. It appears users were more interested in learning what the movie was about, or how disturbing it would be based on previous A24 films. The reviews for other films such as Super Mario Brothers were much better, contributing to the popularity. This movie may be one that finds its cult following long after release. Travel Cheap Vacation Packages While demand for travel has been increasing post-pandemic, economic factors have led many Americans to seek out lower budget vacation options. Search volume for cheap vacation packages has seen consistent growth since 2020, and we expected it to keep growing to reflect the desire to get away. Although the same search interest as last spring was matched, searches for cheap vacation packages did not surpass last year’s query volume. Sitting at 33,100 searches as the peak monthly search volume, searches for cheap vacation packages were again very popular but our prediction did not completely come true. Spring Camping Camping in general has become much more alluring in the past several years, allowing for travel out of the city without experiencing crowded airports, accommodations, or public transit. Since 2020, searches for spring camping began to grow significantly, quickly surpassing even 2019 levels. We predicted the trend would continue and spring camping would be even more popular than before. Once again, although searches did match the previous year, our prediction was not fully realized and searches for spring camping were not higher than 2022. While this search interest level may stay sustained, it seems like those camping spots will be any harder to stake out than before. Gardening Companion Planting Chart Companion planting is a gardening technique that utilizes specific properties of plants to support each other in a single garden plot. By tapping into symbiosis of plants growing near each other, gardens can become more productive and have built in natural protections. Gardening searches became very popular particularly during the pandemic, and companion planting has had some of its own viral moments on social media. We predicted companion planting searches would keep growing throughout the spring. Our predictions came true - companion planting searches experienced a 22% increase between its May peaks in 2022 and 2023. As home gardening becomes more normalized and effective methods continue to be shared on social media, we think the concept of companion planting has put down its roots and is here to stay. Hydroponic Grow Tower Hydroponic gardening is a method of gardening that allows plants to be grown without soil, making it possible to grow plants vertically and without significant space. Popularity for hydroponic growing has increased over the past several years, becoming especially popular with people who wanted to garden without access to a yard. Removing dirt and space considerations made gardening inside apartments suddenly much more alluring. We saw an unprecedented spike for hydroponic grow tower searches in winter of 2023, and considering its previous peaks in the spring, we predicted spring of 2023 would show an even higher interest. While searches for hydroponic grow towers did not surpass the extreme spike that occurred in January of 2023, spring searches were still 83% higher than they were the previous spring. With the rise of gardening but little change in access to large open spaces, we think hydroponic gardening will likely sustain its popularity. It sounds like an easy win to us - the hardest part of caring for the plants (watering them!) is already taken care of. Mother's Day Mother’s Day Crafts As the spring season rolled in, people were all about getting creative and personal to make mom feel extra special. According to Pinterest Trends, the 25-34 age group was totally hooked on finding "easy" and "adorable" Mother's Day crafts to fill up their Pinterest boards. From unique paper mache flowers to sweet handmade cards, this spring was all about rallying the little ones for a crafty surprise that would make all mothers go "aww." And guess what? Our predictions were right! The search volume for "mother's day crafts" hit an all-time high in the past five years, with a peak of 22,200 monthly searches in the month of May. It's clear that personalized gifts were all the rage this year, capturing everyone's attention; Who needs store-bought when you can whip up something from the heart? This spring, it was all about making mom feel loved with a little DIY magic. Mother Daughter Spa Day Who needs traditional gifts when you can dive into a world of relaxation and rejuvenation with your loved ones? This year, it was all about treating mom to an experience she'd never forget. So, if you were wondering how to make Mother's Day truly special, the answer was loud and clear: a mother-daughter spa day was the way to go! This 2023 spring season proved that people were ready to surprise Mom with an extra-special bonding time. Queries like "mom and daughter spa day", “mother-daughter spa day near me”, and related keywords usually see a spike in search volume during the fall and winter months but they really took center stage this past spring, igniting over 4,200 monthly searches in May alone and a collective 13,200 searches from February to May as families geared up for Mother's Day. Can you believe it? That's nearly 3,000 more searches for related queries than in any previous May and nearly 90% higher search volume than every previous spring season! Easter Easter Tree The Easter Tree tradition continued to bring joy and symbolize new beginnings for families worldwide. It served as a reminder of the beauty and vibrancy of the Spring season, with people embracing the tradition of decorating their homes with Easter eggs and Spring-themed items. While the turnout didn't reach the level we expected, interest for the keyword “Easter Tree” remained strong with nearly 35,000 monthly searches in the month of March alone. This showed consistent popularity and engagement with this beloved tradition, with only around 28% less search volume compared to its highest ever peak in March 2021 and around 10,000 fewer searches between the months of February to March 2023 than this same time last year. NYC Easter Parade The 2023 NYC Easter Parade exceeded all our expectations, drawing a crowd like never before. Men, women, and pets of all ages united to showcase their creativity on New York City's famous Fifth Avenue. The energy was contagious as participants proudly paraded their most stunning and imaginative hats during this year's Easter Parade and Bonnet Festival. But that's not all – our predictions for search volume were spot on! The keywords "NYC Easter Parade" and "Easter Parade New York" ignited a wave of curiosity, prompting people to turn to the internet for more details. In April alone, there were over 25,000 searches, while from February to May, a grand total of 29,260 searches were recorded. These numbers marked the highest peak since 2019, leaving no doubt that the 2023 NYC Easter Parade was truly a bonnet-full of fun! Conclusion: Who knew the Mother’s Day crafts were going to be super popular in 2023? Oh yeah, that’s right - Us. We think you should use search query data in all of your campaign planning and brand strategy. If you don’t know how, let us help you. These reports are put together to showcase our abilities. We’d like to work with you on your next initiative. Learn more about all of our SEO Services and drop us a line.

Google Trends Search Insights June 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for June 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Let’s Get Summer Going Summer’s here and the time is right for checking in on the top search trends for the previous month. That’s how the song goes, right? In June 2023, we had a few big news stories that captured the search audience’s attention. The OceanGate tragedy and Canadian Wildfires were multi-day top search queries last month. The Supreme Court has a few decisions that made the daily top 3. Sports-related queries were big as both the NBA and NHL had their finals but the fervor for the NBA was not as high as it was in May 2023. Lastly, we had a few holidays that Vacation Mode In June, our minds shift to summer vacations and time off. With that, there were three holidays that had top query volume as reported by Google’s Daily Trends. Juneteenth - 6/18/2023 - 5,000,000+ queries This query was attached to a Google Doodle and with that customized logo producing queries with the click of a button, it was one of the highest queried phrases of the month. Father’s Day occurs on the third Sunday of June. There was a query attached to a Google Doodle as well, but it wasn’t as popular. Happy fathers day - 6/16/2023 - 500,000+ queries Over the years, we have compared Mother’s Day to Father’s Day in Google Trends. The search interest in Father’s Day has been gaining since 2019. Looking at 2022, the two interest lines were closer than ever in the past 5 years so we thought that maybe in 2023 they would be even closer to each other. That was not the case as the interest level in Father’s Day returned to 2019 levels. The last June holiday to make our list is the first day of Summer or the Summer Solstice. Summer Solstice 2023 - 6/20/2023 - 500,000+ queries Cheers to all of you in the Northern Hemisphere! OceanGate Tragedy The news story that had the search audience’s attention was the Titan submersible implosion that happened on June 18th. Here’s a timeline of the queries that made the daily top 3 that we collected from June 19th to the 21st. Submarine missing - 6/19/2023 - 2,000,000+ queries OceanGate - 6/19/2023 - 200,000+ queries Titanic Sub missing - 6/19/2023 - 200,000+ queries OceanGate submarine - 6/20/2023 - 200,000+ queries Submarine missing - 6/21/2023 - 5,000,000+ queries The query volume spiked on the 21st as the search efforts intensified. Sadly, a debris field of the submersible was found on June 22nd. Wildfires In Canada The smoke from Canadian wildfires caused hazy skies and poor air quality in the Northeast, particularly New York City. This topic also drove queries over a period of several days. Canada wildfires - 6/5/2023 - 1,000,000+ queries Air quality - 6/6/2023 - 500,000+ queries Air Quality Index - 6/6/2023 - 500,000+ queries Air quality - 6/7/2023 - 1,000,000+ queries After the first week of June, the effects of the smoke dissipated for a while until the end of the month. Canadian wildfires - 6/27/2023 - 500,000+ queries This time, the air quality affected the U.S Midwest as Chicago reported poor air quality on the 27th. Political Topics June 2023 had a few queries related to the world of politics, both foreign and domestic. Trump indictment - 6/7/2023 - 1,000,000+ queries Russia - 6/23/2023 - 2,000,000+ queries Affirmative action - 6/29/2023 - 1,000,000+ queries Student loan forgiveness - 6/29/2023 - 500,000+ queries The former President was indicted on the mishandling of classified documents during the first week of the month. There was a reported rebellion against Russia on the 23rd, led by Yevgeny Prigozhin. On the 29th, the Supreme Court made decisions on two cases where race cannot be a factor in college admissions and it rejected the Biden Administration's Student Loan Relief Plan. The World Of Tech Apple announced its newest device on the 5th at its Worldwide Developers Conference, a mixed-reality headset. Apple Vision Pro - 6/5/2023 - 1,000,000+ queries It’s scheduled to be available in early 2024. The other query related to a tech company also happened on the 5th. LinkedIn - 6/5/2023 - 200,000+ queries LinkedIn announced many new features including the inclusion of ChatGPT in drafting posts and inquiring about jobs. Not All NBA In the May 2023 Trends report,queries related to the NBA took over the month. In June, we had a nice mix of sports-related keywords. The first set shows off this mixed bag. LIV Golf - 6/6/2023 - 500,000+ queries U.S. Open - 6/15/2023 - 200,000+ queries LIV Golf acquiring the PGA made headlines and drove searches. On the 15th, the annual U.S. Open Tennis tournament began. Moving on, Soccer is a topic growing in popularity and we saw a good number of phrases make the top 3 in June. FA Cup - 6/2/2023 - 500,000+ queries Messi - 6/7/2023 - 500,000+ queries Mexico vs USA - 6/14/2023 - 500,000+ queries USA vs Jamaica - 6/24/2023 - 200,000+ queries The FA Cup opened on the 2nd along with USA matches with Mexico and Jamaica driving searches. In the biggest news, Lionel Mess officially joined Major League Soccer, signing a contract with Inter Miami that will pay him between $50 million and $60 million annually. It’s not like the NBA didn’t get any attention last month. It’s just that it was not as dominant. There was interest in the Finals - here is the timeline for that championship. Heat vs Nuggets - 6/1/2023 - 1,000,000+ queries Miami Heat - 6/8/2023 - 200,000+ queries NBA - 6/9/2023 - 2,000,000+ queries Djokovic - 6/11/2023 - 200,000+ queries Denver Nuggets - 6/12/2023 - 2,000,000+ queries Once the Finals were over, thoughts turned to next year as trades were made and the draft was held. Kristaps Porzingis - 6/21/2023 - 200,000+ queries NBA Draft 2023 - 6/22/2023 - 1,000,000+ queries NBA Draft - 6/22/2023 - 500,000+ queries Chris Paul - 6/22/2023 - 500,000+ queries Bradley Beal - 6/17/2023 - 500,000+ queries Did your team get better? In hockey, the Stanley Cup found a new home. Florida Panthers - 6/3/2023 - 100,000+ queries Vegas Golden Knights - 6/13/2023 - 200,000+ queries Even though it’s not as popular as soccer, there is still a fanbase for the NHL. What We Were Watching The summer movie season has started. Here are the film names that caused people to use Google: Spider-Verse - 6/2/2023 - 200,000+ queries Transformers - 6/8/2023 - 200,000+ queries Elemental - 6/16/2023 - 100,000+ queries TV shows are popular. Here are the ones that made our list in June 2023: The Idol - 6/4/2023 - 200,000+ queries Tony Awards 2023 - 6/11/2023 - 200,000+ queries Black Mirror - 6/15/2023 - 200,000+ queries Secret Invasion - 6/21/2023 - 100,000+ queries BET Awards 2023 - 6/24/2023 - 200,000+ queries BET Awards 2023 - 6/25/2023 - 200,000+ queries Finally, a shout out to Madonna. We hope she’s on the road to recovery. Madonna - 6/28/2023 - 500,000+ queries Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

May 2023 Google Search Trends

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for May 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Flowers Are Blooming After reporting what seemed to be lackluster daily search volumes in the month of April, May 2023 queries were more in line with what we usually see. Looking across the data, the death of a music icon was the lone ten million plus queried phrase. Another artist, who’s name was related to a Google Doodle, made our list. We collected keyword for some TV series finales that were popular and a couple presidential candidate names. Sports-related keywords took up most of our list like they do most months except for one league that really owned us. In May 2023, the NBA was the most popular topic and we’re going to prove it to you with our timelines of certain teams and the draft. Let’s get into it. Simply The Best Nicknamed “Queen of Rock 'n' Roll", Tina Turner was the most searched topic last month according to Google’s Daily Trends Tina Turner - 5/24/2023 - 10,000,000+ queries She passed away on the 24th at her home in Switzerland after years of illness. Doodle Google updated their logo on May 5th to celebrate the life of Chinese American Photographer Corky Lee. Corky Lee - 5/4/2023 - 5,000,000+ queries With the logo linked to a result page, each click registered a query so it was recorded by Google Trends. May 5th 1988 was proclaimed to be “Corky Lee Day” by New York City Mayor David Dinkins to recognize his contributions and work. Movie Premieres And TV Finales May kicks off the Summer movie season and they are playing in a theater near you. Here are the most searched films last month. Guardians of the Galaxy 3 - 5/4/2023 - 500,000+ queries Spider-Man: Across The Spider-Verse - 5/31/2023 - 500,000+ queries Both of these movies had good opening weekends as predicted by Google search query volume. The month of May traditionally is the final month of TV seasons. This list has the top 3 TV shows that were searched for in the previous month: American Idol - 5/21/2023 - 500,000+ queries Succession - 5/28/2023 - 200,000+ queries Ted Lasso - 5/31/2023 - 200,000+ queries American Idol’s season 20 finale garnered over a half million queries on the 21st. The series finales of both Succession and Ted Lasso also drove people to search to learn more about them. Here’s a bonus for you - 81 year old Martha Stewart was featured As 2023 SI Swimsuit Cover Model. Martha Stewart Sports Illustrated - 5/15/2023 - 500,000+ queries According to Google’s Daily Trends, more people search for this topic than the finale of Succession. How about that? The Met Gala Yet Again At the end of April 2023, we reported on the query volume attached to this year’s Met Gala. It continued on to the first day of May. Met Gala 2023 - 5/1/2023 - 2,000,000+ queries Since the event actually happened on the 1st, all the queries that occurred in April were more research-related where queries that happened in May were related to the fashion seen on the red carpet. Chock Full O’ Holidays Four names of holidays made our list in May 2023. Here’s the timeline of those special days. Cinco de Mayo - 5/4/2023 - 1,000,000+ queries Happy Mother's Day - 5/12/2023 - 500,000+ queries Mother's Day - 5/14/2023 - 500,000+ queries Memorial Day - 5/28/2023 - 5,000,000+ queries With over a million queries, we conducted further research into Cinco de Mayo. The search interest for Cinco de Mayo was the largest it has been in the last five years. It flattened out in the pandemic years, but increased in 2023 to its highest level in this time frame. It is not the highest level of all time though. The peak interest for the holiday occurred in 2017. Republican Candidates From the people running for U.S. president in 2024, a couple of names made our list in May 2023. Trump - 5/9/2023 - 500,000+ queries Ron DeSantis - 5/23/2023 - 200,000+ queries On the 9th, Donald Trump was found liable for sexual abuse and defamation by a jury. The writer E. Jean Carroll was awarded $5 million in damages. On the 23rd, Ron DeSantis announced his presidential candidacy in a Twitter chat with Elon Musk that was noted as having technical difficulties. British Royalty A couple of members of the British Royal Family made Google’s Daily Trends top 3 in May. King Charles - 5/5/2023 - 1,000,000+ queries Prince Harry - 5/17/2023 - 200,000+ queries King Charles III had his coronation on May 6th and Prince Harry and his wife Meghan Markle were allegedly chased by paparazzi on the 17th. Look At The NBA Keywords We don’t think we can fully express how the NBA captured the minds of searchers in the month of May 2023 so we will just list out the phrases. Check out the Celtics list! Celtics - 5/1/2023 - 1,000,000+ queries Celtics - 5/3/2023 - 500,000+ queries Celtics - 5/7/2023 - 500,000+ queries Celtics - 5/11/2023 - 1,000,000+ queries Celtics - 5/14/2023 - 1,000,000+ queries Celtics - 5/17/2023 - 1,000,000+ queries Celtics - 5/19/2023 - 500,000+ queries Boston Celtics - 5/19/2023 - 200,000+ queries Celtics - 5/22/2023 - 500,000+ queries Celtics - 5/24/2023 - 500,000+ queries Celtics - 5/26/2023 - 500,000+ queries Celtics - 5/27/2023 - 2,000,000+ queries Celtics - 5/28/2023 - 2,000,000+ queries Celtics - 5/29/2023 - 2,000,000+ queries Oh, they had more but these included Miami Heat keywords. Heat vs Celtics - 5/25/2023 - 500,000+ queries Celtics vs Heat - 5/26/2023 - 500,000+ queries Heat vs Celtics - 5/27/2023 - 500,000+ queries The Heat had their solo keyword phrases as well. Miami Heat - 5/8/2023 - 200,000+ queries Miami Heat - 5/10/2023 - 200,000+ queries Miami Heat - 5/12/2023 - 500,000+ queries Miami Heat - 5/21/2023 - 200,000+ queries Miami Heat - 5/25/2023 - 500,000+ queries What about the Western Conference? Oh yeah, they were in our collection too. Lakers - 5/3/2023 - 500,000+ queries Lakers - 5/6/2023 - 1,000,000+ queries Lakers - 5/7/2023 - 500,000+ queries Lakers - 5/9/2023 - 1,000,000+ queries Lakers - 5/11/2023 - 1,000,000+ queries Lakers - 5/12/2023 - 1,000,000+ queries Lakers - 5/16/2023 - 1,000,000+ queries Lakers - 5/16/2023 - 1,000,000+ queries Lakers - 5/18/2023 - 1,000,000+ queries Lakers - 5/20/2023 - 1,000,000+ queries Lakers - 5/22/2023 - 1,000,000+ queries Lebron James - 5/21/2023 - 200,000+ queries LeBron James - 5/23/2023 - 200,000+ queries The Lakers were featured in phrases with other teams too. Lakers vs Warriors - 5/11/2023 - 500,000+ queries Lakers vs Nuggets - 5/18/2023 - 500,000+ queries Lakers vs Nuggets - 5/20/2023 - 500,000+ queries Lastly, last year’s champs had their list too. Warriors - 5/8/2023 - 500,000+ queries Warriors - 5/10/2023 - 500,000+ queries Golden State Warriors - 5/13/2023 - 200,000+ queries Besides the playoffs, the NBA had their lottery to set the picks of the draft too. Check out the popularity of this event. NBA Draft Lottery - 5/15/2023 - 200,000+ queries Victor Wembanyama - 5/15/2023 - 200,000+ queries NBA Draft Lottery - 5/16/2023 - 1,000,000+ queries First, there was pre-hype for the draft lottery with the assumed first overall pick (Victor Wembanyama). Then, there were queries on the night of the lottery itself. All in all, 41 of the 93 phrases we collected last month were about the NBA. We checked the all time queries related to the league and saw that this season was the most popular since Google Trends started reporting data. It’s clear that only the NFL is more popular in terms of search in the USA. Other Sports Besides basketball, there are other sports. There was one NHL phrase. That accounts for something, right? Kraken - 5/13/2023 - 200,000+ queries European football got more queries than the NHL, making the daily top 3 several times last month. Champions League - 5/8/2023 - 1,000,000+ queries Real Madrid - 5/17/2023 - 1,000,000+ queries Man United vs Chelsea - 5/25/2023 - 200,000+ queries Europa League - 5/30/2023 - 200,000+ queries Then, there was a grab bag of other sports including boxing, horse racing, golf, and car racing. Canelo vs Ryder - 5/5/2023 - 500,000+ queries Kentucky Derby 2023 - 5/5/2023 - 2,000,000+ queries PGA Championship - 5/18/2023 - 500,000+ queries Michael Block - 5/20/2023 - 200,000+ queries Indy 500 - 5/27/2023 - 500,000+ queries Sports are the topic to search, for sure. NVDA stock surge The American technology company NVIDIA made our list a couple times in May 2023. Nvidia stock - 5/24/2023 - 500,000+ queries Nvidia stock - 5/30/2023 - 100,000+ queries They had their Q1 earnings call on the 24th and reported revenue was up 19% from the previous quarter. Then, on the 30th, Nvidia's market cap reached $1 trillion for the first time. The company joins Apple, Amazon, Microsoft, and the company who helps us put this post together - Google. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

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