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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for July 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Search Is Sizzling In July Actually, the total search volumes for the phrases we collected in July 2023 were lower compared to June so sizzling may be an exaggeration. We can’t say for certain why the reported search volumes were lower. There could have been a change in the way Google Trends was reporting query volume. The team likes to think that the people are out and about and not looking at their phones as much. Oh sure. Looking across the keywords, we had several celebrity deaths that made up the most searched topics of the month. The 4th of July holiday and the guy who seems undeniably connected to it made our report. We have an understanding at what movies, TV, and music were popular last month along with how much big jackpots of money captivated the search audience. Carlee Russell was someone people wanted to know more about and there was a lot of interest in the sport of soccer. Lastly, changes at Twitter and the launch of Threads had us excited to share more from the category of social media. Here’s what we have for you in this report! We Say Goodbye Sadly, the queries with the most volume from the past month were driven by celebrity deaths: Tony Bennett - 7/21/2023 - 2,000,000+ queries Sinead O'Connor - 7/26/2023 - 5,000,000+ queries On the last day of the month, two other entertainers passed away. Angus Cloud - 7/31/2023 - 5,000,000+ queries Paul Reubens - 7/31/2023 - 2,000,000+ queries We tend not to report on the query related to celebrity deaths but last month, two of these phrases were the only ones to be reported as having over 5 million queries for the day. The Fourth Fireworks, parades, and Joey Chestnut. These are the things that come to mind when we think about the Fourth of July holiday. You may not agree with the last item in the series, but the competitive eater has made our report over the past 3 years! Joey Chestnut - 7/2/2023 - 100,000+ queries Independence Day - 7/3/2023 - 200,000+ queries Fourth of July - 7/3/2023 - 2,000,000+ queries Joey Chestnut - 7/4/2023 - 500,000+ queries Take a look at the rising search popularity of his name in this Google Trends graph! Like it or not, Joey Chestnut is becoming a regular feature for the holiday. Summer Entertainment There were a few movie titles in our list from July 2023: Sound of Freedom - 7/3/2023 - 200,000+ queries Wonka - 7/11/2023 - 100,000+ queries Barbie movie - 7/20/2023 - 2,000,000+ queries The Sound of Freedom was released in theaters on July 4 and the Wonka film trailer dropped on the 11th. What seems to be the movie of the summer if not the year, Barbie hit the big screens on July 21st. Here are the queries that made our list that are related to TV shows. Emmy nominations 2023 - 7/12/2023 - 200,000+ queries The Summer I Turned Pretty - 7/13/2023 - 200,000+ queries Golden Bachelor - 7/17/2023 - 100,000+ queries Lastly, Travis Scott released an album on the 28th and people wanted to know more: Utopia Travis Scott - 7/27/2023 - 200,000+ queries Dreams of Free Money It seems like once or twice a year we get a large lottery jackpot that stirs up search interest. In July, we had two: Powerball - 7/8/2023 - 200,000+ queries Mega Millions - 7/8/2023 - 200,000+ queries Powerball - 7/11/2023 - 500,000+ queries Powerball - 7/15/2023 - 500,000+ queries Powerball numbers - 7/18/2023 - 500,000+ queries Powerball - 7/18/2023 - 1,000,000+ queries Powerball - 7/18/2023 - 2,000,000+ queries As you can see, the Powerball lottery game was very popular in July. Even though Mega Millions saw one entry in July when no one won the $427 million prize, The Powerball jackpot hit 1 billion dollars on the 18th and there was one winner for the drawing on the 20th. The Curious Case of Carlee Russell Carlee Russell’s name was reported on news outlets as someone who was kidnapped. Carlee Russell - 7/14/2023 - 500,000+ queries Carlee Russell found - 7/15/2023 - 1,000,000+ queries Carlee Russell - 7/19/2023 - 1,000,000+ queries The Alabama woman admitted later that she staged her own kidnapping and turned herself in and was charged with making false reports. Some Keywords Related To Politics Here are the phrases that made Google’s Daily Trends top 3 last month. Cocaine found in White House - 7/4/2023 - 100,000+ queries Student loan forgiveness - 7/14/2023 - 200,000+ queries Mitch McConnell - 7/26/2023 - 1,000,000+ queries Besides all the holiday festivities, people wanted to know about the cocaine found at the White House. We guess we’ll never know. On the 14th, the Biden Administration announced it would forgive the loans for 804,000 borrowers and on the 26th, Kentucky Senator Mitch McConnell had an episode where he stopped talking while being interviewed by reporters and was escorted from the podium where he was speaking. Soccer Keywords We are going to call it soccer in this report, but the sport better known as football around the world drove many people to search last month. The USMNT was involved in the CONCACAF Gold Cup tournament. Here are some queries that were related to it that made our collection. USA vs Trinidad and Tobago - 7/2/2023 - 100,000+ queries Mexico vs Costa Rica - 7/6/2023 - 200,000+ queries USA vs Panama - 7/12/2023 - 200,000+ queries The USWNT played in the 2023 FIFA Women's World Cup and search interest in that team and their matches was strong and they also made the list. Women's World Cup - 7/19/2023 - 500,000+ queries USWNT - 7/20/2023 - 100,000+ queries U.S. Women's Soccer - 7/21/2023 - 200,000+ queries USA vs Netherlands - 7/26/2023 - 200,000+ queries Women's World Cup - 7/27/2023 - 200,000+ queries It figures that after a world famous player joins your club that suddenly the team name is getting queried every time you play. Inter Miami - 7/21/2023 - 1,000,000+ queries Inter Miami - 7/25/2023 - 500,000+ queries We’ll keep an eye on how many times this team makes our list for the rest of the year. Major League Baseball There is another major league playing games in the summer. MLB had their All-Star game in July but searchers mostly cared about the Home Run Derby. Home Run Derby 2023 - 7/9/2023 - 200,000+ queries Home Run Derby - 7/10/2023 - 500,000+ queries The trade deadline for the league actually occurred on the first of August but people still wanted to see the flurry of trades. MLB Trade Deadline - 7/31/2023 - 200,000+ queries Sorry Mets fans. Interest In Other Sports Too Queries related to big events in Tennis and Boxing made our list. Carlos Alcaraz - 7/14/2023 - 200,000+ queries Wimbledon - 7/16/2023 - 1,000,000+ queries The Wimbledon tournament was played in July 2023 and Carlos Alcaraz was the Men’s Singles winner. Spence vs Crawford - 7/28/2023 - 200,000+ queries Crawford vs Spence - 7/28/2023 - 200,000+ queries Errol Spence Jr vs Terence Crawford - 7/29/2023 - 200,000+ queries The boxing match between Errol Spence Jr. and Terrence Crawford was fought on the 29th. As you can see, there were many ways to search for this bout. On the 29th, Crawford defeated Spence via TKO. Prime Day Amazon had their big deal day for Prime members as they typically do in July. Amazon Prime Day - 7/10/2023 - 1,000,000+ queries The search volume is almost back to pre-pandemic levels but not quite where it was in July 2019: ‘ Twitter, Threads, and X We finish up this edition of our search trends report with all the big happenings with social media platforms. Here’s a timeline of all the things searchers wanted to know more about with the changes at Twitter (X) and Meta: Rate limit exceeded Twitter - 7/1/2023 - 200,000+ queries Threads - 7/5/2023 - 1,000,000+ queries Twitter rebrand - 7/23/2023 - 200,000+ queries For some reason, there were limits put in place for the number of tweets users could view in a day, with different limits for verified and unverified accounts. Meta launched Threads on the 5th, much to the surprise of social media managers everywhere. We shall see how this new platform evolves as we have been viewing Twitter’s many changes over the course of 2023, which includes its rebrand to X. Update all of your social icons! Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.
The AMP Agency SEO team published our fourth Trends report back in early March. This report predicted what the top trends of Spring 2023 would be. Now that summer is here, we have data from February - May 2023 where we can confirm whether or not our forecasts were right. Should we start a new division at AMP Agency as full-time soothsayers? For the Spring report, we explored 8 consumer topic categories: Fashion Beauty Food & Drink Activities Travel Gardening Mother's Day Easter Holidays We picked out a couple of topics from each category and updated the data charts with the spring month data from Google’s Keyword Planner. With the visualization set, we explored what happened and shared our thoughts on what drove the behavior change. See which ones we nailed and which ones we didn’t. Fashion Bubble Dress The 80s are calling! Based on our research, bubble dresses seemed to be back in this Spring. We began to see some search interest increase in January and February of this year, which lead us to believe that search volume for “bubble dress” would reach a new all-time high this Spring. Were we correct? Our prediction was spot on as we witnessed search volume for "bubble dress" reaching an all-time high of 9,900 searches in April. Can you believe it? Last year's peak was at 6,600, so this Spring season outshined that number by a whopping 50%! Bubble dresses truly captured the hearts (and closets) of fashion enthusiasts everywhere this past spring season. Parachute Pants If you were browsing for fashion inspiration on TikTok or Instagram this past spring, chances are you noticed the undeniable popularity of parachute pants. The Y2K-inspired look that parachute pants play into has earned the seal of approval from celebrities like Hailey Bieber, Bella Hadid, and Kylie Jenner as one of the season's hottest trends. The peak in popularity for parachute pants was evidently summer of 2022, but this spring is not far behind. This past March and April, this keyword reached 135,000 monthly searches, only 18% less than the highest peak in August 2022. Collectively, this spring season generated nearly half a million searches, solidifying the true populairty for these oversized, voluminous pants. Beauty Thin French Tip Nails Like many 2000s trends making a glorious comeback in recent years, this simple yet elegrant nail art design has captured the hearts of all ages. From colorful French tip nails to classic whites, this nail design proved to be an absolute must-have during this past spring season. Despite our predictions not reaching an all time high this spring season, the keyword “thin french tip nails” held a high search volume of 4,400 for a longer amount of time than ever before. In the months February through May, this query generated 16,800 collective searches, that 9% more than this same time frame last year. Wolf Cut From its emergence on our feeds around 2020 to its roaring popularity this past spring season, this shaggy, untamed hairstyle clearly made head turns. Celebrities like Jenna Ortega, Miley Cyrus, and many more have hopped on the wolf cut trend, spreading like wildfire on TikTok and other social platforms, especially for those longing for that nostalgic 90's vibe. This past spring season, we saw a 23.5% higher search volume for this “wolf cut” than ever before. With a peak of 673,000 monthly searches in Februrary and a collective sum of over two million searches in the spring months of Feb-May, the popularity for this trendy haircut is undeniable. Food & Drink Gochujang Spice is the variety of life, as is the case with Gochujang, the sweet & spicy Korean chili paste. Food enthusiasts and home cooks have been captivated by its unique flavor profile, combining spiciness, sweetness, and umami notes. The growing popularity in Korean cuisine has contributed to this trend, and we predicted that search volume would continue to increase in the Spring season. While we didn’t see gochujang as a search term reach new highs, we did see the same peak as December 2022 showing that the trend is continuing to grow. Looking ahead, it is evident that gochujang will continue to be a culinary trendsetter, delighting taste buds and inspiring creative dishes that embrace its bold and flavorful characteristics. Mushroom Coffee Mushroom Coffee has been trending over the last few years due to its unique composition, along with the health benefits. This has also been a big trending topic on TikTok, with over 37.5 million views on Mushroom Coffee related videos. Search volume for “mushroom coffee” really took off in the Fall/Winter of 2022, and we predicted that this trend would continue into the Spring of 2023. While this trend continues to grow, we did not see search volume hit new highs this spring, reaching the same peak that we saw in December. However, the overall trend continues to be up, showing that consumers are still searching for a healthier alternative for their morning pick me up. Activities Cherry Blossom Festival Cherry Blossoms mark the start of the spring season in our nation’s capital, and this year the crowds were out in full force. With beautiful sights, great food, art & culture, there is something for everyone of all ages to enjoy at the National Cherry Blossom Festival in DC. Search volume has been steadily growing on the term “cherry blossom festival” over the last few years, and we predicted that this trend would continue into 2023. We predicted that search volume would reach new highs this year and while that didn’t technically come true, we saw search volume hit the same peak as 2022, which was up 200% from 2021. The Washington Post reported that on the first Sunday of the festival, the DC metro saw its highest ridership in a single day since 2015. Beau Is Afraid Going into the Spring 2023 movie season, we had predicted that Beau Is Afraid would be the highest grossing movie domestically. This was based off a huge increase in search volume around the same time that the trailer dropped. Even though “beau is afraid” as a search term see over 2.2 million searches in April (a +500% increase from the previous high in January), it still wasn’t enough for this movie to beat out Super Mario Brothers at the box office. This was another example where search volume does not necessarily account for word of mouth. It appears users were more interested in learning what the movie was about, or how disturbing it would be based on previous A24 films. The reviews for other films such as Super Mario Brothers were much better, contributing to the popularity. This movie may be one that finds its cult following long after release. Travel Cheap Vacation Packages While demand for travel has been increasing post-pandemic, economic factors have led many Americans to seek out lower budget vacation options. Search volume for cheap vacation packages has seen consistent growth since 2020, and we expected it to keep growing to reflect the desire to get away. Although the same search interest as last spring was matched, searches for cheap vacation packages did not surpass last year’s query volume. Sitting at 33,100 searches as the peak monthly search volume, searches for cheap vacation packages were again very popular but our prediction did not completely come true. Spring Camping Camping in general has become much more alluring in the past several years, allowing for travel out of the city without experiencing crowded airports, accommodations, or public transit. Since 2020, searches for spring camping began to grow significantly, quickly surpassing even 2019 levels. We predicted the trend would continue and spring camping would be even more popular than before. Once again, although searches did match the previous year, our prediction was not fully realized and searches for spring camping were not higher than 2022. While this search interest level may stay sustained, it seems like those camping spots will be any harder to stake out than before. Gardening Companion Planting Chart Companion planting is a gardening technique that utilizes specific properties of plants to support each other in a single garden plot. By tapping into symbiosis of plants growing near each other, gardens can become more productive and have built in natural protections. Gardening searches became very popular particularly during the pandemic, and companion planting has had some of its own viral moments on social media. We predicted companion planting searches would keep growing throughout the spring. Our predictions came true - companion planting searches experienced a 22% increase between its May peaks in 2022 and 2023. As home gardening becomes more normalized and effective methods continue to be shared on social media, we think the concept of companion planting has put down its roots and is here to stay. Hydroponic Grow Tower Hydroponic gardening is a method of gardening that allows plants to be grown without soil, making it possible to grow plants vertically and without significant space. Popularity for hydroponic growing has increased over the past several years, becoming especially popular with people who wanted to garden without access to a yard. Removing dirt and space considerations made gardening inside apartments suddenly much more alluring. We saw an unprecedented spike for hydroponic grow tower searches in winter of 2023, and considering its previous peaks in the spring, we predicted spring of 2023 would show an even higher interest. While searches for hydroponic grow towers did not surpass the extreme spike that occurred in January of 2023, spring searches were still 83% higher than they were the previous spring. With the rise of gardening but little change in access to large open spaces, we think hydroponic gardening will likely sustain its popularity. It sounds like an easy win to us - the hardest part of caring for the plants (watering them!) is already taken care of. Mother's Day Mother’s Day Crafts As the spring season rolled in, people were all about getting creative and personal to make mom feel extra special. According to Pinterest Trends, the 25-34 age group was totally hooked on finding "easy" and "adorable" Mother's Day crafts to fill up their Pinterest boards. From unique paper mache flowers to sweet handmade cards, this spring was all about rallying the little ones for a crafty surprise that would make all mothers go "aww." And guess what? Our predictions were right! The search volume for "mother's day crafts" hit an all-time high in the past five years, with a peak of 22,200 monthly searches in the month of May. It's clear that personalized gifts were all the rage this year, capturing everyone's attention; Who needs store-bought when you can whip up something from the heart? This spring, it was all about making mom feel loved with a little DIY magic. Mother Daughter Spa Day Who needs traditional gifts when you can dive into a world of relaxation and rejuvenation with your loved ones? This year, it was all about treating mom to an experience she'd never forget. So, if you were wondering how to make Mother's Day truly special, the answer was loud and clear: a mother-daughter spa day was the way to go! This 2023 spring season proved that people were ready to surprise Mom with an extra-special bonding time. Queries like "mom and daughter spa day", “mother-daughter spa day near me”, and related keywords usually see a spike in search volume during the fall and winter months but they really took center stage this past spring, igniting over 4,200 monthly searches in May alone and a collective 13,200 searches from February to May as families geared up for Mother's Day. Can you believe it? That's nearly 3,000 more searches for related queries than in any previous May and nearly 90% higher search volume than every previous spring season! Easter Easter Tree The Easter Tree tradition continued to bring joy and symbolize new beginnings for families worldwide. It served as a reminder of the beauty and vibrancy of the Spring season, with people embracing the tradition of decorating their homes with Easter eggs and Spring-themed items. While the turnout didn't reach the level we expected, interest for the keyword “Easter Tree” remained strong with nearly 35,000 monthly searches in the month of March alone. This showed consistent popularity and engagement with this beloved tradition, with only around 28% less search volume compared to its highest ever peak in March 2021 and around 10,000 fewer searches between the months of February to March 2023 than this same time last year. NYC Easter Parade The 2023 NYC Easter Parade exceeded all our expectations, drawing a crowd like never before. Men, women, and pets of all ages united to showcase their creativity on New York City's famous Fifth Avenue. The energy was contagious as participants proudly paraded their most stunning and imaginative hats during this year's Easter Parade and Bonnet Festival. But that's not all – our predictions for search volume were spot on! The keywords "NYC Easter Parade" and "Easter Parade New York" ignited a wave of curiosity, prompting people to turn to the internet for more details. In April alone, there were over 25,000 searches, while from February to May, a grand total of 29,260 searches were recorded. These numbers marked the highest peak since 2019, leaving no doubt that the 2023 NYC Easter Parade was truly a bonnet-full of fun! Conclusion: Who knew the Mother’s Day crafts were going to be super popular in 2023? Oh yeah, that’s right - Us. We think you should use search query data in all of your campaign planning and brand strategy. If you don’t know how, let us help you. These reports are put together to showcase our abilities. We’d like to work with you on your next initiative. Learn more about all of our SEO Services and drop us a line.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for June 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Let’s Get Summer Going Summer’s here and the time is right for checking in on the top search trends for the previous month. That’s how the song goes, right? In June 2023, we had a few big news stories that captured the search audience’s attention. The OceanGate tragedy and Canadian Wildfires were multi-day top search queries last month. The Supreme Court has a few decisions that made the daily top 3. Sports-related queries were big as both the NBA and NHL had their finals but the fervor for the NBA was not as high as it was in May 2023. Lastly, we had a few holidays that Vacation Mode In June, our minds shift to summer vacations and time off. With that, there were three holidays that had top query volume as reported by Google’s Daily Trends. Juneteenth - 6/18/2023 - 5,000,000+ queries This query was attached to a Google Doodle and with that customized logo producing queries with the click of a button, it was one of the highest queried phrases of the month. Father’s Day occurs on the third Sunday of June. There was a query attached to a Google Doodle as well, but it wasn’t as popular. Happy fathers day - 6/16/2023 - 500,000+ queries Over the years, we have compared Mother’s Day to Father’s Day in Google Trends. The search interest in Father’s Day has been gaining since 2019. Looking at 2022, the two interest lines were closer than ever in the past 5 years so we thought that maybe in 2023 they would be even closer to each other. That was not the case as the interest level in Father’s Day returned to 2019 levels. The last June holiday to make our list is the first day of Summer or the Summer Solstice. Summer Solstice 2023 - 6/20/2023 - 500,000+ queries Cheers to all of you in the Northern Hemisphere! OceanGate Tragedy The news story that had the search audience’s attention was the Titan submersible implosion that happened on June 18th. Here’s a timeline of the queries that made the daily top 3 that we collected from June 19th to the 21st. Submarine missing - 6/19/2023 - 2,000,000+ queries OceanGate - 6/19/2023 - 200,000+ queries Titanic Sub missing - 6/19/2023 - 200,000+ queries OceanGate submarine - 6/20/2023 - 200,000+ queries Submarine missing - 6/21/2023 - 5,000,000+ queries The query volume spiked on the 21st as the search efforts intensified. Sadly, a debris field of the submersible was found on June 22nd. Wildfires In Canada The smoke from Canadian wildfires caused hazy skies and poor air quality in the Northeast, particularly New York City. This topic also drove queries over a period of several days. Canada wildfires - 6/5/2023 - 1,000,000+ queries Air quality - 6/6/2023 - 500,000+ queries Air Quality Index - 6/6/2023 - 500,000+ queries Air quality - 6/7/2023 - 1,000,000+ queries After the first week of June, the effects of the smoke dissipated for a while until the end of the month. Canadian wildfires - 6/27/2023 - 500,000+ queries This time, the air quality affected the U.S Midwest as Chicago reported poor air quality on the 27th. Political Topics June 2023 had a few queries related to the world of politics, both foreign and domestic. Trump indictment - 6/7/2023 - 1,000,000+ queries Russia - 6/23/2023 - 2,000,000+ queries Affirmative action - 6/29/2023 - 1,000,000+ queries Student loan forgiveness - 6/29/2023 - 500,000+ queries The former President was indicted on the mishandling of classified documents during the first week of the month. There was a reported rebellion against Russia on the 23rd, led by Yevgeny Prigozhin. On the 29th, the Supreme Court made decisions on two cases where race cannot be a factor in college admissions and it rejected the Biden Administration's Student Loan Relief Plan. The World Of Tech Apple announced its newest device on the 5th at its Worldwide Developers Conference, a mixed-reality headset. Apple Vision Pro - 6/5/2023 - 1,000,000+ queries It’s scheduled to be available in early 2024. The other query related to a tech company also happened on the 5th. LinkedIn - 6/5/2023 - 200,000+ queries LinkedIn announced many new features including the inclusion of ChatGPT in drafting posts and inquiring about jobs. Not All NBA In the May 2023 Trends report,queries related to the NBA took over the month. In June, we had a nice mix of sports-related keywords. The first set shows off this mixed bag. LIV Golf - 6/6/2023 - 500,000+ queries U.S. Open - 6/15/2023 - 200,000+ queries LIV Golf acquiring the PGA made headlines and drove searches. On the 15th, the annual U.S. Open Tennis tournament began. Moving on, Soccer is a topic growing in popularity and we saw a good number of phrases make the top 3 in June. FA Cup - 6/2/2023 - 500,000+ queries Messi - 6/7/2023 - 500,000+ queries Mexico vs USA - 6/14/2023 - 500,000+ queries USA vs Jamaica - 6/24/2023 - 200,000+ queries The FA Cup opened on the 2nd along with USA matches with Mexico and Jamaica driving searches. In the biggest news, Lionel Mess officially joined Major League Soccer, signing a contract with Inter Miami that will pay him between $50 million and $60 million annually. It’s not like the NBA didn’t get any attention last month. It’s just that it was not as dominant. There was interest in the Finals - here is the timeline for that championship. Heat vs Nuggets - 6/1/2023 - 1,000,000+ queries Miami Heat - 6/8/2023 - 200,000+ queries NBA - 6/9/2023 - 2,000,000+ queries Djokovic - 6/11/2023 - 200,000+ queries Denver Nuggets - 6/12/2023 - 2,000,000+ queries Once the Finals were over, thoughts turned to next year as trades were made and the draft was held. Kristaps Porzingis - 6/21/2023 - 200,000+ queries NBA Draft 2023 - 6/22/2023 - 1,000,000+ queries NBA Draft - 6/22/2023 - 500,000+ queries Chris Paul - 6/22/2023 - 500,000+ queries Bradley Beal - 6/17/2023 - 500,000+ queries Did your team get better? In hockey, the Stanley Cup found a new home. Florida Panthers - 6/3/2023 - 100,000+ queries Vegas Golden Knights - 6/13/2023 - 200,000+ queries Even though it’s not as popular as soccer, there is still a fanbase for the NHL. What We Were Watching The summer movie season has started. Here are the film names that caused people to use Google: Spider-Verse - 6/2/2023 - 200,000+ queries Transformers - 6/8/2023 - 200,000+ queries Elemental - 6/16/2023 - 100,000+ queries TV shows are popular. Here are the ones that made our list in June 2023: The Idol - 6/4/2023 - 200,000+ queries Tony Awards 2023 - 6/11/2023 - 200,000+ queries Black Mirror - 6/15/2023 - 200,000+ queries Secret Invasion - 6/21/2023 - 100,000+ queries BET Awards 2023 - 6/24/2023 - 200,000+ queries BET Awards 2023 - 6/25/2023 - 200,000+ queries Finally, a shout out to Madonna. We hope she’s on the road to recovery. Madonna - 6/28/2023 - 500,000+ queries Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for May 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Flowers Are Blooming After reporting what seemed to be lackluster daily search volumes in the month of April, May 2023 queries were more in line with what we usually see. Looking across the data, the death of a music icon was the lone ten million plus queried phrase. Another artist, who’s name was related to a Google Doodle, made our list. We collected keyword for some TV series finales that were popular and a couple presidential candidate names. Sports-related keywords took up most of our list like they do most months except for one league that really owned us. In May 2023, the NBA was the most popular topic and we’re going to prove it to you with our timelines of certain teams and the draft. Let’s get into it. Simply The Best Nicknamed “Queen of Rock 'n' Roll", Tina Turner was the most searched topic last month according to Google’s Daily Trends Tina Turner - 5/24/2023 - 10,000,000+ queries She passed away on the 24th at her home in Switzerland after years of illness. Doodle Google updated their logo on May 5th to celebrate the life of Chinese American Photographer Corky Lee. Corky Lee - 5/4/2023 - 5,000,000+ queries With the logo linked to a result page, each click registered a query so it was recorded by Google Trends. May 5th 1988 was proclaimed to be “Corky Lee Day” by New York City Mayor David Dinkins to recognize his contributions and work. Movie Premieres And TV Finales May kicks off the Summer movie season and they are playing in a theater near you. Here are the most searched films last month. Guardians of the Galaxy 3 - 5/4/2023 - 500,000+ queries Spider-Man: Across The Spider-Verse - 5/31/2023 - 500,000+ queries Both of these movies had good opening weekends as predicted by Google search query volume. The month of May traditionally is the final month of TV seasons. This list has the top 3 TV shows that were searched for in the previous month: American Idol - 5/21/2023 - 500,000+ queries Succession - 5/28/2023 - 200,000+ queries Ted Lasso - 5/31/2023 - 200,000+ queries American Idol’s season 20 finale garnered over a half million queries on the 21st. The series finales of both Succession and Ted Lasso also drove people to search to learn more about them. Here’s a bonus for you - 81 year old Martha Stewart was featured As 2023 SI Swimsuit Cover Model. Martha Stewart Sports Illustrated - 5/15/2023 - 500,000+ queries According to Google’s Daily Trends, more people search for this topic than the finale of Succession. How about that? The Met Gala Yet Again At the end of April 2023, we reported on the query volume attached to this year’s Met Gala. It continued on to the first day of May. Met Gala 2023 - 5/1/2023 - 2,000,000+ queries Since the event actually happened on the 1st, all the queries that occurred in April were more research-related where queries that happened in May were related to the fashion seen on the red carpet. Chock Full O’ Holidays Four names of holidays made our list in May 2023. Here’s the timeline of those special days. Cinco de Mayo - 5/4/2023 - 1,000,000+ queries Happy Mother's Day - 5/12/2023 - 500,000+ queries Mother's Day - 5/14/2023 - 500,000+ queries Memorial Day - 5/28/2023 - 5,000,000+ queries With over a million queries, we conducted further research into Cinco de Mayo. The search interest for Cinco de Mayo was the largest it has been in the last five years. It flattened out in the pandemic years, but increased in 2023 to its highest level in this time frame. It is not the highest level of all time though. The peak interest for the holiday occurred in 2017. Republican Candidates From the people running for U.S. president in 2024, a couple of names made our list in May 2023. Trump - 5/9/2023 - 500,000+ queries Ron DeSantis - 5/23/2023 - 200,000+ queries On the 9th, Donald Trump was found liable for sexual abuse and defamation by a jury. The writer E. Jean Carroll was awarded $5 million in damages. On the 23rd, Ron DeSantis announced his presidential candidacy in a Twitter chat with Elon Musk that was noted as having technical difficulties. British Royalty A couple of members of the British Royal Family made Google’s Daily Trends top 3 in May. King Charles - 5/5/2023 - 1,000,000+ queries Prince Harry - 5/17/2023 - 200,000+ queries King Charles III had his coronation on May 6th and Prince Harry and his wife Meghan Markle were allegedly chased by paparazzi on the 17th. Look At The NBA Keywords We don’t think we can fully express how the NBA captured the minds of searchers in the month of May 2023 so we will just list out the phrases. Check out the Celtics list! Celtics - 5/1/2023 - 1,000,000+ queries Celtics - 5/3/2023 - 500,000+ queries Celtics - 5/7/2023 - 500,000+ queries Celtics - 5/11/2023 - 1,000,000+ queries Celtics - 5/14/2023 - 1,000,000+ queries Celtics - 5/17/2023 - 1,000,000+ queries Celtics - 5/19/2023 - 500,000+ queries Boston Celtics - 5/19/2023 - 200,000+ queries Celtics - 5/22/2023 - 500,000+ queries Celtics - 5/24/2023 - 500,000+ queries Celtics - 5/26/2023 - 500,000+ queries Celtics - 5/27/2023 - 2,000,000+ queries Celtics - 5/28/2023 - 2,000,000+ queries Celtics - 5/29/2023 - 2,000,000+ queries Oh, they had more but these included Miami Heat keywords. Heat vs Celtics - 5/25/2023 - 500,000+ queries Celtics vs Heat - 5/26/2023 - 500,000+ queries Heat vs Celtics - 5/27/2023 - 500,000+ queries The Heat had their solo keyword phrases as well. Miami Heat - 5/8/2023 - 200,000+ queries Miami Heat - 5/10/2023 - 200,000+ queries Miami Heat - 5/12/2023 - 500,000+ queries Miami Heat - 5/21/2023 - 200,000+ queries Miami Heat - 5/25/2023 - 500,000+ queries What about the Western Conference? Oh yeah, they were in our collection too. Lakers - 5/3/2023 - 500,000+ queries Lakers - 5/6/2023 - 1,000,000+ queries Lakers - 5/7/2023 - 500,000+ queries Lakers - 5/9/2023 - 1,000,000+ queries Lakers - 5/11/2023 - 1,000,000+ queries Lakers - 5/12/2023 - 1,000,000+ queries Lakers - 5/16/2023 - 1,000,000+ queries Lakers - 5/16/2023 - 1,000,000+ queries Lakers - 5/18/2023 - 1,000,000+ queries Lakers - 5/20/2023 - 1,000,000+ queries Lakers - 5/22/2023 - 1,000,000+ queries Lebron James - 5/21/2023 - 200,000+ queries LeBron James - 5/23/2023 - 200,000+ queries The Lakers were featured in phrases with other teams too. Lakers vs Warriors - 5/11/2023 - 500,000+ queries Lakers vs Nuggets - 5/18/2023 - 500,000+ queries Lakers vs Nuggets - 5/20/2023 - 500,000+ queries Lastly, last year’s champs had their list too. Warriors - 5/8/2023 - 500,000+ queries Warriors - 5/10/2023 - 500,000+ queries Golden State Warriors - 5/13/2023 - 200,000+ queries Besides the playoffs, the NBA had their lottery to set the picks of the draft too. Check out the popularity of this event. NBA Draft Lottery - 5/15/2023 - 200,000+ queries Victor Wembanyama - 5/15/2023 - 200,000+ queries NBA Draft Lottery - 5/16/2023 - 1,000,000+ queries First, there was pre-hype for the draft lottery with the assumed first overall pick (Victor Wembanyama). Then, there were queries on the night of the lottery itself. All in all, 41 of the 93 phrases we collected last month were about the NBA. We checked the all time queries related to the league and saw that this season was the most popular since Google Trends started reporting data. It’s clear that only the NFL is more popular in terms of search in the USA. Other Sports Besides basketball, there are other sports. There was one NHL phrase. That accounts for something, right? Kraken - 5/13/2023 - 200,000+ queries European football got more queries than the NHL, making the daily top 3 several times last month. Champions League - 5/8/2023 - 1,000,000+ queries Real Madrid - 5/17/2023 - 1,000,000+ queries Man United vs Chelsea - 5/25/2023 - 200,000+ queries Europa League - 5/30/2023 - 200,000+ queries Then, there was a grab bag of other sports including boxing, horse racing, golf, and car racing. Canelo vs Ryder - 5/5/2023 - 500,000+ queries Kentucky Derby 2023 - 5/5/2023 - 2,000,000+ queries PGA Championship - 5/18/2023 - 500,000+ queries Michael Block - 5/20/2023 - 200,000+ queries Indy 500 - 5/27/2023 - 500,000+ queries Sports are the topic to search, for sure. NVDA stock surge The American technology company NVIDIA made our list a couple times in May 2023. Nvidia stock - 5/24/2023 - 500,000+ queries Nvidia stock - 5/30/2023 - 100,000+ queries They had their Q1 earnings call on the 24th and reported revenue was up 19% from the previous quarter. Then, on the 30th, Nvidia's market cap reached $1 trillion for the first time. The company joins Apple, Amazon, Microsoft, and the company who helps us put this post together - Google. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for April 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. It Must Be The Showers As the season of Spring to its full bloom in the US, the search volume across the whole month appeared…down. We weren’t sure if Google Trends had revised the way it reported the number of queries per day or what, but the month seems lackluster in the topics that were queried and in the volume of searches. Through it all, we captured the top 3 phrases every day and have them here to review. From cable news anchors losing their jobs to boxing matches that dominated an entire day to NBA playoff action, we have the keywords that make sense of what was happening last month. Here is our take on what was reported by Google Trends. April 27th Was The Day To Search There were no phrases that were queried over ten million times last month. The most popular phrases only made the five million query count and they both were reported on the 27th. Jerry Springer - 4/27/2023 - 5,000,000+ queries NFL Draft - 4/27/2023 - 5,000,000+ queries Jerry Springer passed away on that day and news spread, driving search activity. Unrelated, the NFL held the first night of its annual draft and it piqued the interest of fans wanting to learn more about the event. Were We Not Entertained? Here’s a list of phrases that are related to the world of Entertainment. CMT Awards 2023 - 4/2/2023 - 200,000+ queries Star Wars - 4/7/2023 - 100,000+ queries Taylor Swift - 4/8/2023 - 1,000,000+ queries Millie Bobby Brown Jake Bongiovi - 4/11/2023 - 100,000+ queries Love is Blind live reunion - 4/16/2023 - 1,000,000+ queries In terms of shows, the CMT Awards found its way into the daily top 3 as it typically does every year. More popular than the Country Music Awards was the topic of the Love Is Blind Reunion show. We’re not sure if people wanted to know more about the show or why it didn’t air during its planned time. Technical difficulties do lead to increased search volume. The other three items show that people are still interested in Star Wars as news was announced at the Star Wars Celebration Europe 2023 convention. Relationship news rounds out the other phrases as Taylor Swift split from Joe Alwyn and Millie Bobby Brown and Jake Bongiovi got engaged. The Holiday Query The one big holiday in April didn’t garner that much query volume for Google Search. Happy Easter - 4/9/2023 - 500,000+ queries Looking at the Doodles page, there was no Easter Google Doodle for 2023 which is a big factor in the lack of holiday phrases since many Doodles are connected to queries. Not so much for last month. Earth Day got a Doodle but it didn’t impact search queries. The Met Gala At the end of the month, the annual fundraising gala held for the benefit of the Metropolitan Museum of Art's Costume Institute in New York City was held and the theme this year was a tribute to the late designer Karl Lagerfeld, who passed away on February 19, 2019 Karl Lagerfeld - 4/30/2023 - 1,000,000+ queries Met Gala 2023 - 4/30/2023 - 500,000+ queries This event has made our report before so we pulled the chart for the past 5 years on this topic: The chart shows the highest popularity in 2019. Looking at the trend, the interest in the Met Gala this year was down as compared to the 2021 and 2022 event. Cable News Anchors Not that the networks coordinated with each other, but two well-known cable news anchors parted ways from their employer. Tucker Carlson - 4/24/2023 - 2,000,000+ queries Don Lemon - 4/24/2023 - 1,000,000+ queries In terms of search volume, Mr. Carlson’s name was the winner and his departure shakes up the prime time schedule for Fox News. Political Queries One could argue that our last section could have been included here but we’re separating it. Here are the phrases that were searched most that were tied to US politics Donald Trump - 4/3/2023 - 1,000,000+ queries Trump - 4/3/2023 - 1,000,000+ queries Wisconsin Supreme Court election - 4/4/2023 - 500,000+ queries Chicago mayoral election - 4/4/2023 - 200,000+ queries Tennessee - 4/6/2023 - 200,000+ queries Although the volumes do not compare to what we saw in November 2020, it does show that elections and current/past elected officials drive people to search for information. Business Items Moving on, we saw two queries that are connected to two different companies with two different trajectories. SpaceX - 4/20/2023 - 1,000,000+ queries Bed Bath and Beyond - 4/23/2023 - 500,000+ queries SpaceX launched its Starship rocket on the 20th for a test flight but it exploded before stage separation. Bed Bath and Beyond announced that it is closing stores after filing for bankruptcy on the 23rd. NCAA Tournament March Madness finishes up in April, naturally. Here are the phrases related to the final games of the Men’s and Women’s college basketball tournament. UConn vs Miami - 4/1/2023 - 100,000+ queries LSU women's basketball - 4/2/2023 - 1,000,000+ queries Angel Reese Caitlin Clark - 4/2/2023 - 500,000+ queries March Madness - 4/3/2023 - 500,000+ queries It’s a bit odd that we didn’t see more queries for UConn as they won the Men’s tournament. We think Donald Trump’s indictment may have overshadowed that championship’s winner. Masters The Masters Tournament held in Augusta, Georgia drove searches over a few days in the first week of April. Masters - 4/6/2023 - 1,000,000+ queries Viktor Hovland - 4/6/2023 - 200,000+ queries Jon Rahm - 4/9/2023 - 500,000+ queries For the big golf tournaments, we tend to see keywords related to the leaderboard or names of the golfers who win. Jon Rahm gets that honor this year. Boxing From time to time, Boxing matches get top billing in Google’s Daily Trends report. Here’s one from last month that took over the top three spots on the 21st and the top spot on the 22nd. Ryan Garcia vs Tank - 4/21/2023 - 1,000,000+ queries Tank vs Garcia fight - 4/21/2023 - 500,000+ queries Tank vs Garcia - 4/21/2023 - 500,000+ queries Ryan Garcia - 4/22/2023 - 1,000,000+ queries This fight got a lot of attention because it was a bout of two undefeated fighters, billed as It Doesn't Get Any Better Than This. Even though Gervonta “Tank” Davis won the fight by KO, it was Ryan Garcia’s name that got the most queries. The AMP team sees this phenomenon where the team or individual that gets defeated is searched for more. The queries could be motivated by the need to understand why the loss occurred. Oh, and because we predicted that UFC would show up in the April 2023 report in the March 2023 report, here’s the proof that it happened. UFC - 4/8/2023 - 500,000+ queries The NBA Has Our Full Attention With the regular season coming to a close and the playoffs starting last month, NBA-related keyword phrases made up a large portion of the data we collected for this report. Check out the timeline from April 2023: Lakers - 4/4/2023 - 200,000+ queries Dallas Mavericks - 4/7/2023 - 100,000+ queries Rudy Gobert - 4/8/2023 - 200,000+ queries Lakers - 4/11/2023 - 500,000+ queries Miami Heat - 4/11/2023 - 100,000+ queries Bulls - 4/12/2023 - 200,000+ queries Bulls - 4/14/2023 - 200,000+ queries Timberwolves - 4/14/2023 - 100,000+ queries Warriors - 4/15/2023 - 500,000+ queries Celtics - 4/15/2023 - 200,000+ queries Lakers - 4/16/2023 - 1,000,000+ queries Warriors - 4/17/2023 - 500,000+ queries Draymond Green - 4/17/2023 - 200,000+ queries Suns - 4/18/2023 - 200,000+ queries Lakers - 4/19/2023 - 500,000+ queries Warriors - 4/20/2023 - 500,000+ queries 76ers - 4/20/2023 - 200,000+ queries Lakers - 4/22/2023 - 1,000,000+ queries Bucks - 4/22/2023 - 200,000+ queries Warriors - 4/23/2023 - 500,000+ queries Celtics - 4/23/2023 - 200,000+ queries Lakers - 4/25/2023 - 500,000+ queries Lakers vs Grizzlies - 4/25/2023 - 200,000+ queries Warriors - 4/26/2023 - 1,000,000+ queries Miami Heat - 4/26/2023 - 500,000+ queries Lakers - 4/28/2023 - 2,000,000+ queries LeBron James - 4/28/2023 - 200,000+ queries Suns - 4/29/2023 - 500,000+ queries Warriors vs Kings - 4/29/2023 - 200,000+ queries You can see the list is mostly composed of team names. Did your team make the list? The Most Popular Sport Even though the NBA had its time in April, the NFL is the most searched for American Professional Sports league. Besides the top query of the draft on the 27th, here are the other NFL related keywords. Aaron Rodgers - 4/24/2023 - 1,000,000+ queries Will Levis - 4/27/2023 - 1,000,000+ queries Will Levis Draft - 4/28/2023 - 200,000+ queries Aaron Rodgers joining the New York Jets and the curious case of Will Levis’ draft day(s) made the most searched terms on April 27-28th. Boston Marathon Looking back at the last 4 years of collecting daily trending keywords, the Boston Marathon has never made our list. This year is different. Boston Marathon 2023 - 4/15/2023 - 200,000+ queries Boston Marathon 2023 - 4/17/2023 - 500,000+ queries The 15th marked the 10 year anniversary of the Boston Marathon Bombing and on the 17th, the race was run in all its glory. See who the winners were. NHL Last but not least, the NHL started their playoffs in April 2023 and there were two team names that made our list. Kraken - 4/29/2023 - 100,000+ queries Bruins - 4/30/2023 - 500,000+ queries Sorry, Boston fans. The team came up short yet again. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.
The AMP Agency SEO team is passionate about predicting consumer behavior with search query data as the source of our projections. At the start of December, we released our report that predicted what the top trends of Winter 2022-2023. Now that spring is here, we can look back at our predictions and see if search data we collected from the winter months backs up our claims. For the Winter report, we explored 8 consumer topic categories: Fashion Beauty Food & Drink Entertainment Activities Decor Travel Holidays In this article, we'll be assessing the search query volume for specific topics from our Winter Trends report and measuring it against our earlier projections. We have updated the charts with the latest data spanning three months (November to February 2023), which was made available by Google's Keyword Planner after the initial report was published. What do you think - were we able to see the future? Read through the category highlights below! Fashion Ultra Mini Uggs The popular boot brand of the early 2000s went out of style for a bit but now they are back and imploding in popularity. Last Winter we saw a slight interest in “ultra mini uggs” at a peak of a little over 100,000 but we predicted we would see an even larger increase in search volume this Winter and we were right. In October, when we made our predictions, the search volume for the keyword “ultra mini uggs” was 8,100 and reached its peak in December of 2021 at 110,000. In October of 2022, search volume for the boot was already at 165,000 average monthly searches! We expected this number to grow, and it did, by 309% from December 2021 to its new peak of 450,000 searches in December 2022. Flare Leggings Yet another early 2000s fashion trend is coming back: flared pants. Gone are the days of skinny jeans and ankle-length leggings which are being replaced by flare jeans and flare leggings. Although we were seeing an increase in interest this Winter, was it enough to surpass last year's numbers? Are people really following this trend? It looks like they are! Last Winter, the search volume for “flare leggings” had a decent peak at 135,000 from November to January of 2021. When we saw the search volume for the leggings was already at 201,000 in October 2022, we knew this Winter would surpass last Winter's numbers. Search volume hit a new all-time-high in search volume at 246,000 in November 2022. Search volume slightly decreased to 201,000 in December and January, which is still an increase of 49% compared to last Winter's all-time-high of 135,000. Beauty Beauty Advent Calendar Who says advent calendars can only be for chocolate? In comes the “beauty advent calendar”! These advent calendars are a great way to test out some new beauty products during the Winter season. In the past few years we’ve seen slight peaks each Winter but thanks to TikTok and search data, we knew this year's numbers would blow last year's numbers out of the park! Were we correct? Yes, we were! Last year, the search volume for “beauty advent calendar” hit a peak of 110,000 in average monthly search volume. This year, search volume hit a new all-time high of 110,000, which is an increase of 172%. Search volume throughout the Winter season continued to surpass last year's numbers by more than double and sometimes even triple! Next year we can probably expect more brands to participate with their own “beauty advent calendars”. Chestnut Brown Hair Everyone is always looking to switch up their hair for the colder months. But what color is everyone going for this Winter? We predicted the hair color chestnut brown would be the “it” Winter hair color this season. Were we correct on that? Kind of! Instead of seeing a new all-time high in search volume this year, we saw search volume matched last year's peak of 18,100. The trends pretty much stayed the same as last Winter, however, last March, search volume continued to stay at an average of 14,800 monthly searches, and this March search volume for “chestnut brown hair” climbed up to 18,100. Maybe we’ll see this trend reach a new all-time high next Winter instead. Food & Drink Airfryer Brie We had a feeling that this appetizer recipe would be a hit this past Winter season, and were we right! It slowly started gaining popularity on multiple social media platforms, and before we knew it, the phrase “air fryer brie recipes” had collected over 5.7M views on Tik Tok alone! People were looking for an easy and delicious appetizer to add to their holiday table spreads, and this recipe and its variations seem to have fit the bill perfectly. But like most viral food trends, its popularity was short-lived. This query reached its biggest-ever peak in search volume during December 2022, with over 14% more searches than the previous year, yet by February of 2023, its search volume had already dropped over 50%. With that said, despite this trendy food’s cool down, airfryer brie is still holding onto high monthly search volumes compared to the same time last year. Dessert Cocktails During the early Winter months, dessert cocktails became all the rage as people sought a boozy and sweet way to round off their holiday dinners. However, with the arrival of spring and its warmer temperatures, the search volume for this trend has taken a steep dive. Let's face it, a heavy dessert cocktail may not be the coolest thing to sip on after the holidays have passed. Back in October, we predicted that dessert cocktails would reach an all-time high in popularity, and we were certainly right! In late October, dessert cocktails peaked with a remarkable 24% surge in search volume, surpassing all previous records. That said, as the Winter season progressed, the search volume for these delectable cocktails returned to normal levels, remaining consistent with the previous Winter season. Entertainment Avatar 2 The original Avatar movie was a cultural phenomenon, holding the top spot for domestic-grossing movies for over 9 years. At the time, it was praised for its cutting-edge visual effects that have become the norm these days. Fans have been waiting patiently for over 12 years for James Cameron’s second installment in the series to see if it can hold up to the standards of the first movie. Our prediction came true, as Avatar: The Way of Water beat out all other releases in the Winter season bringing in $134,100,226 domestically in the opening weekend. The movie that was closest was Ant-Man and the Wasp: Quantumania at $106,109,650, however even a Marvel blockbuster couldn’t beat out the highly anticipated Avatar sequel. Will Avatar 3, 4, and even 5 continue this trend, or will fans start to get Avatar fatigue? Winter Market Winter Markets offer a unique opportunity to celebrate the Winter season in a fun and festive way, while also supporting local & small businesses. Over the last 5 years, search volume for “winter markets” has consistently increased, which led us to our prediction that this trend would continue into the Winter of 2022/2023. Our prediction came true, with the keyword “winter market” seeing a 50% increase in search volume YoY in December 2022, while also reaching a new high over the last 5 years. This trend is one that we think is here to stay. Do you think Winter markets will continue to be a popular activity next Winter? Activities Indoor Golf Indoor Golf has been steadily rising in popularity over the last few years and for good reason. Golf is a seasonal sport, but with more and more indoor ranges opening up, golf enthusiasts can practice their skills year-round. And for the non-enthusiasts, indoor golf can be a fun social event with friends complete with food & drinks, music, and good times for all. We predicted that this trend would continue into the Winter of 2022/2023. While we did not see search volume for “indoor golf” increase this year, it reached the same peak as 2022 and had a much higher peak than the previous all-time highs in 2019-2021, which shows that the overall trend is still increasing. We think this trend will be here to stay in the future, as something both competitive and casual golfers can enjoy. Skijoring Skijoring is a competitive Winter sport where a person on skis is pulled by a horse, dog, or snowmobile. This sport has been steadily increasing over the last 5 years across the US and Canada. While it has been gaining popularity recently, Skijoring in the United States dates back to 1915, even appearing as an Olympic sport in the 1928 Olympic games. We predicted that the search volume for “Skijoring” would continue to increase this Winter. Our prediction about search volume did not come true, as we saw a decrease in searches for “skijoring” this Winter compared to last. However, the overall trend is still up as searches this year surpassed searches in 2019, 2020, and 2021. Some of this can be attributed to the weather, particularly on the east coast as it was a warmer-than-average Winter. Can Skijoring gain enough popularity over the next few years to once again become an Olympic sport? Decor Bouclé Even if you aren’t familiar with the name, you’re probably familiar with bouclé’s fuzzy texture that is used for cozy clothing and to upholster furniture. Bouclé has been gaining popularity steadily since 2019, with interest peaking every winter as comfortable and insulating textiles become more desirable. We predicted bouclé would continue its upward trend into the 2022-2023 winter. Our predictions were correct, with bouclé hitting an all time high in search volume in January of 2023, with a 22% increase in search volume over the previous January. While such an inviting and warm fabric might experience a dip in popularity over warmer seasons, it may be here to stay as an interior design and fashion staple. Black Accent Wall Starting from barely any search interest in 2019, black accent walls have been seeing a steady rise in search interest for home decor. While painting an entire room black is not generally a recommended style tip, utilizing just one wall with black paint has become a popular way to create a strong focal point in a room and give a contemporary feeling. As black accent walls seem to be searched more often in the winter months, we predicted this winter they would be more popular than ever. While search interest did reach the same levels as last year, our prediction about black accent walls was not realized. Hitting the same peak as 2023, this trend may have reached its maximum. While it still may be a decor choice that stands the test of time, we don’t blame you for considering putting down the paintbrush! Travel Puerto Rican Resort Resorts all over the world have seen a rise in search volume and bookings that closely matches when pandemic restrictions began to ease. Puerto Rico has been one of the hottest emerging destinations for resort vacations, with a 307% difference between February 2019 and February 2021. When February 2022 was even higher, we predicted Puerto Rico resorts would keep up the upwards trajectory again. While Puerto Rican resorts did not surpass the peak of the year before, they hit the same number of searches as the year before. While resort vacations may not continue rising, they are likely here to stay as travel and vacationing becomes more important in a post-pandemic mindset. Ski Resort Ski resorts have become a very trendy winter getaway option, eliminating a commute into the mountains in order to hit the slopes. These resorts have also become popular for remote workers. We have seen their popularity increase consistently for the past several years and predicted this winter the trend would continue up. Ski resort searches reached an all time high over the winter, peaking at a 22% increase over the previous year in January. As skiing becomes a more popular sport and more people are able to utilize resorts as a location for both recreation and work, we think ski resort searches will only continue to rise in the future. Holidays Crafty Valentines This past love season, couples got extra creative. Pinterest boards and instagram feeds were filled with Valentine's Day craft ideas, making it easy for people to surprise their loved ones with creative, hand-made cards, and gifts to express their love. The popularity of the query “Crafty Valentines” was undeniable, and our predictions of its popularity during the Winter months proved to be accurate. While search volume did not reach the anticipated all-time high levels, it remained consistent with previous years reaching nearly 80,000 searches in the month of February alone. This past winter, it was definitely heartening to see that people continued to embrace the crafty spirit and opted for more personalized and thoughtful gifting options, rather than relying on store-bought gifts. Pink Christmas Tree Despite receiving a lot of attention on social media sites like Pinterest and TikTok, this unique and eye-catching holiday decoration didn't spark the kind of interest we were hoping for. Even though this unusual trend was all the rage online, it appears that when it came time to decorate their homes, many people chose the more conventional, and on theme green Christmas trees. In spite of our expectations, search volume for the term "Pink Christmas Tree" dropped by 0.47% from December through January. This suggests that the popularity of this trend was fleeting and that it was unable to maintain interest for an extended period of time, showing that even the most talked-about and viral trends can quickly lose their appeal and gradually fade away. Conclusion: Overall, we're pleased to see that our predictions were largely on target, with many topics seeing the expected increase in search volumes during the winter months of 2022-2023. However, there were a few surprises as well, highlighting the notion that past query volume doesn’t necessarily mean that the trend will continue. Most of the time, the data shows us what we can expect in future months and it is important to stay close to these trends. We truly believe that this data set can help you prepare for the future. That’s why we prepared the Top Trends For Spring 2023. We will see if the warmer weather trends play out the way we thought they would in a few months.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for March 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Marching On March 2023 gave people a lot to celebrate. We had holidays supported by Google Doodles and an Oscar Award show that drove queries about other topics other than a slap. On the other hand, there were some things that happened that weren’t so great like banks collapsing. Gwyneth Paltrow took up some of our attention with her trial and we were mad for the NCAA basketball tournament. The AMP Agency team looked through all the collected phrases of the month to share them with our thoughts in this post. Celebrating Women This year, we saw International Women’s Day queries appear in Google’s Daily Trends for 3 straight days. International Women's Day - 3/6/2023 - 10,000,000+ queries International Women's Day - 3/7/2023 - 10,000,000+ queries Día Internacional de la Mujer - 3/8/2023 - 200,000+ queries Yes, the volume of queries was aided by a Google Doodle logo but we dug deeper. We wanted to see how this past day of celebration compared to past years. Clearly, there was a huge jump in search interest in 2023: When we look back on the interest over time back to 2019, the chart shows us that a step change has happened in 2023. So much so, that the Spanish version of the query garnered over 200K queries on the day of the celebration. Pay attention to this topic moving forward. Other Days of Celebration The subject of another holiday had Google changing their logo into a Doodle. Every click on the logo was registered as a query and the Daily Trends reported more than ten million queries. St. Patrick's Day - 3/16/2023 - 10,000,000+ queries Although the holiday occurs on the 17th, it appears Google Doodle queries get reported mostly on the day prior. Our team has reported on this phenomenon before. There seems to be an alignment with a timezone closer to the International Date Line rather than the Pacific Time Zone. No matter, the query volume can be used as directional. Erin Go Bragh! Other days worth that generated search queries in March 2023 were as follows: Daylight Savings - 3/11/2023 - 2,000,000+ queries First day of spring 2023 - 3/18/2023 - 1,000,000+ queries First day of spring - 3/19/2023 - 500,000+ queries Ramadan - 3/20/2023 - 200,000+ queries People grumpy about losing an hour of sleep probably were using Google to learn when the clocks were springing forward and why we keep doing this thing. The first day of Spring was a momentous occasion and its interest spanned across two days. Lastly, a query related to the start of the holy month of Ramadan made the daily top 3 on the 20th. It officially began in the evening on Wednesday, March 22, 2023 Thankfully, No Slaps The Academy of Motion Picture Arts and Sciences award show was back on March 12th and 4 keyword phrases were reported in Google’s Daily Trends as having some of the highest search volume of the day. Everything Everywhere All at Once - 3/10/2023 - 2,000,000+ queries Everything Everywhere All at Once - 3/12/2023 - 10,000,000+ queries Jamie Lee Curtis Oscar - 3/12/2023 - 1,000,000+ queries Ke Huy Quan - 3/12/2023 - 1,000,000+ queries A few of the top award getters also got the top keyword query volumes: Best Picture, Best Actress, and Best Supporting Actor. Other Entertainment A few TV series were popular with the search audience last month. Attack on Titan season 4 part 3 - 3/2/2023 - 200,000+ queries Daisy Jones and the Six - 3/3/2023 - 200,000+ queries Succession - 3/26/2023 - 200,000+ queries The very specific episode of Attack on Titan drew search interest as it is the first half of the last final installment of the series. Netflix released Daisy Jones and the Six, starring Elvis Presley’s granddaughter, on March 3rd and the first episode of last season of Succession aired on the 26th. For films that were released in March 2023, only a couple were interesting enough to make the daily top 3 of search queries in Google. Scream 6 - 3/10/2023 - 500,000+ queries John Wick 4 - 3/23/2023 - 500,000+ queries With a half million queries on each of their release dates, both Scream 6 and John Wick 4 did well on their opening weekends, topping the box office. Court Trials and an Indictment In March 2023, there were a few high profile court appearances that prompted people to search in Google. Murdaugh trial - 3/2/2023 - 2,000,000+ queries The trial of the South Carolina lawyer Alex Murdaugh for the murder of his wife came to an end on the 2nd. Gwyneth Paltrow ski collision - 3/21/2023 - 200,000+ queries Gwyneth Paltrow - 3/24/2023 - 200,000+ queries Gwyneth Paltrow verdict - 3/30/2023 - 200,000+ queries Gwyneth Paltrow was in a Park City, Utah courtroom in a case where she was sued over a 2016 ski collision. Interest spanned over three days. Trump - 3/18/2023 - 1,000,000+ queries Trump indictment - 3/30/2023 - 2,000,000+ queries Lastly, the former president Donald Trump announced on social media that he expected to be arrested.. On the 30th, he was indicted by the Manhattan grand jury.. This TikTok Trend In other news, this phrase caught our eye. We didn’t know what it was about since sometimes moon-related queries do make the Daily Top 3. Moon phase - 3/5/2023 - 200,000+ queries This keyword wasn’t driven by the orb in the sky but rather a TikTok trend where you can see if you are compatible with someone based on the moon phase when you were born. Seems like a stretch to us, but we saw a lot of TikToks about it on that Sunday. Financial Troubles Banks are failing and rates are rising. Silicon Valley Bank - 3/9/2023 - 2,000,000+ queries Credit Suisse - 3/14/2023 - 500,000+ queries Credit Suisse - 3/15/2023 - 500,000+ queries Fed rate hike - 3/22/2023 - 200,000+ queries This timeline shows that the populace continues to be seeking information about the stability of our finances. Dangerous Weather In other not-so-uplifting news, strong storms brought tornados to different parts of the country. Tornado Los Angeles - 3/22/2023 - 200,000+ queries Rolling Fork MS - 3/24/2023 - 1,000,000+ queries Tornado - 3/31/2023 - 500,000+ queries Weather-related keywords can be used by people seeking to prepare in the moment or to learn more about the aftermath of the storms. The Madness of March College basketball’s championship tournament is a March tradition. Check out the timeline from this year. NCAA Tournament - 3/15/2023 - 1,000,000+ queries March Madness - 3/16/2023 - 1,000,000+ queries NCAA Tournament - 3/16/2023 - 1,000,000+ queries Duke basketball - 3/17/2023 - 500,000+ queries Gonzaga - 3/23/2023 - 500,000+ queries Florida Atlantic University - 3/23/2023 - 200,000+ queries Creighton basketball - 3/25/2023 - 200,000+ queries Final Four - 3/31/2023 - 2,000,000+ queries Like we have seen in previous years, there will be more college basketball queries in April too. Baseball Is Back Another tournament happened at the global level in March. Baseball teams representing different countries around the world competed in the World Baseball Classic. World Baseball Classic - 3/11/2023 - 500,000+ queries Mexico vs Japan - 3/19/2023 - 500,000+ queries USA vs Japan - 3/20/2023 - 1,000,000+ queries Mexico vs Japan Baseball - 3/20/2023 - 200,000+ queries MLB - 3/30/2023 - 500,000+ queries The tournament led right into Major League Baseball’s opening day on the 30th. The Off-Season NFL players signing with new teams (maybe?) drove name-based keyword queries. Lamar Jackson - 3/3/2023 - 200,000+ queries Derek Carr - 3/6/2023 - 200,000+ queries D.J. Moore - 3/10/2023 - 1,000,000+ queries Jalen Ramsey - 3/11/2023 - 500,000+ queries Aaron Rodgers - 3/13/2023 - 1,000,000+ queries Jimmy Garoppolo - 3/13/2023 - 500,000+ queries Lamar Jackson - 3/27/2023 - 200,000+ queries The AMP team loves the symmetry of Lamar Jackson bookending this timeline. NBA Keywords Going back to a league that is still in season, The NBA had a few keywords related to teams and players that made the daily top 3. Suns - 3/1/2023 - 500,000+ queries Ja Morant - 3/4/2023 - 1,000,000+ queries Knicks - 3/5/2023 - 200,000+ queries Kevin Durant - 3/9/2023 - 200,000+ queries Warriors - 3/26/2023 - 200,000+ queries Lebron James - 3/26/2023 - 200,000+ queries Warriors - 3/28/2023 - 100,000+ queries Next month, when the playoffs start, we will see more NBA keywords in our report. Soccer Matches Month in and month out, search query data reveals how big its audience is in the States. Real Madrid vs Barcelona - 3/1/2023 - 1,000,000+ queries Man United vs Man City - 3/1/2023 - 200,000+ queries Liverpool vs Man United - 3/4/2023 - 1,000,000+ queries Champions League - 3/7/2023 - 1,000,000+ queries Bayern vs PSG - 3/7/2023 - 1,000,000+ queries Man United vs Real Betis - 3/9/2023 - 200,000+ queries Real Madrid vs Liverpool - 3/14/2023 - 1,000,000+ queries Man City vs RB Leipzig - 3/14/2023 - 1,000,000+ queries We’d like to say that this past World Cup is a big reason that the search volume is still strong but these types of phrases have been in our reports for a long time now. The UFC is Also Popular When there is an Ultimate Fighting Championship event, it makes the daily top 3. UFC - 3/4/2023 - 2,000,000+ queries UFC - 3/17/2023 - 1,000,000+ queries Strong prediction. - we will see a UFC keyword in our April report., probably on April 10th. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.
AMP Agency has recently released a new report as part of their Search Intelligence service, providing valuable consumer and audience insights to help inform your marketing and business decisions for the upcoming Spring season. This report is available for download and offers crucial data-driven insights that can help brands stay ahead of the curve and gain a competitive edge in the market. AMP Agency’s SEO Coordinator Lucia Zapata dug into topics related to the Spring holidays of Easter and Mother’s Day. “Queries that are related to popular events can give us insight into the emerging activities or interests connected to the events .” Haley Mae, Search Supervisor at AMP Agency, has been instrumental in providing our Search Listening service to our clients. “We typically are providing actionable insights on a monthly basis. These seasonal reports are great to showcase our predictions skills.” The Top Trends of Spring 2023 report has insights on 24 topics across 8 different categories including holidays, Food & Drink, and Fashion. The data presented in the report is pulled directly from Google’s Keyword Planner (US only) and is paired with our analysis of why we anticipate that the topic will gain popularity during the upcoming Spring season. Download our 2023 Spring Trends report and discover our predictions for the upcoming season.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for February 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Shortest Month Although there are only 28 days in February, the month is packed with annual, exciting topics to search. With the holidays of Groundhog Day and Valentine’s Day as two of the month’s anchors, this year the celebration of Mardi Gras occurred in February. Of course the biggest “holiday” is Super Bowl Sunday. We have some great insights on that spectacle in this report. Other big topics that drove searches were the Chinese balloons, the Grammy Awards, the earthquakes in Turkey, multiple video games releases, the State of the Union address, and a food related query. Lastly, the NBA had their All Star game and a few major trades had people Googling some player names. Also, a rival search engine made our list of top queried phrases in February 2023. Here are all our thoughts of the month that was in Google’s Daily Search Trends. Those February Holidays In the dead of winter, it’s nice to have some things to celebrate. Let’s see how popular the holidays of February are this year. Groundhog Day 2023 - 2/1/2023 - 5,000,000+ queries Valentine's Day - 2/13/2023 - 10,000,000+ queries Mardi Gras - 2/21/2023 - 200,000+ queries As you can see from this chart, queries for Groundhog Day hit a 5 year high last month. Interest in the holiday may have been aided by the news story about the death of Fred La Marmotte passed away hours before he was supposed to look for his shadow. Valentine’s Day was aided by a Google Doodle but its popularity has not recovered from the pandemic yet. The 5 year search interest peak occurred in 2020. On the flip side, Mardi Gras made the daily top 3 this year and has regained pre-pandemic query volume. The World of Entertainment February had a good number of movie and TV show releases, a couple of award shows, and a concert tour announcement. Beyonce Renaissance Tour - 2/1/2023 - 1,000,000+ queries Yes, Queen Bey is going on tour this year and the Instagram announcement was made on the 1st. Later on in the month, other musical artists were celebrated at the Grammys. Grammys 2023 - 2/4/2023 - 5,000,000+ queries Harry Styles - 2/5/2023 - 1,000,000+ queries Harry Styles performed at the show and won the Album of the Year award. The Screen Actors Guild Awards show happened on the 26th and people searched to learn more. SAG Awards 2023 - 2/26/2023 - 500,000+ queries A couple of new movies that were released in February made the top 3 of Google’s Daily Trends: Ant-Man Quantumania - 2/16/2023 - 200,000+ queries Cocaine Bear - 2/24/2023 - 500,000+ queries The latest Marvel Cinematic Universe movie was released on the 17th and the Elizabeth Banks directed film was released on the 24th. Finally, there were three TV shows that were interesting enough to drive people to query Google to find more information. Last of Us - 2/19/2023 - 200,000+ queries Outer Banks - 2/22/2023 - 500,000+ queries We Have a Ghost - 2/24/2023 - 200,000+ queries Episode 6 of The Last of Us show was compelling. No spoilers here. Season 3 of the Netflix show “Outer Banks” was made available for streaming on the 23rd. Also on Netflix, the show “We Have a Ghost” was released on the 24th. Spy Balloons Over the first week of February, there were Chinese spy balloons floating over the USA. Here’s how the ordeal unfolded on Google’s Daily Trends. China spy balloon - 2/2/2023 - 1,000,000+ queries Chinese balloon - 2/2/2023 - 1,000,000+ queries Chinese spy balloon - 2/2/2023 - 500,000+ queries Chinese spy balloons - 2/3/2023 - 500,000+ queries Chinese balloon - 2/4/2023 - 2,000,000+ queries Alaska - 2/10/2023 - 200,000+ queries The last phrase, “Alaska” was connected to news that a high-altitude object was shot down by the US military. A Big Month For Video Game Releases From time to time, Gaming topics make our report. February 2023 was an outlier as we saw three big game launches garner enough search interest to pierce the daily top 3. Hogwarts Legacy - 2/6/2023 - 1,000,000+ queries Atomic Heart - 2/20/2023 - 200,000+ queries Sons of the Forest - 2/23/2023 - 200,000+ queries The team at AMP wonders if we will see more game titles in our future reports. Earthquake in Turkey The devastating earthquakes in Turkey drove users to Google in search of more details. Turkey earthquake - 2/5/2023 - 2,000,000+ queries Turkey earthquake - 2/21/2023 - 200,000+ queries On February 6th local time, there were two major earthquakes that caused major structure damage and tens of thousands of casualties. Then, just over 2 weeks later, there was another quake that was thankfully less intense but still made people want to learn more. It Ain’t Too Sweet We usually get excited about food-related queries, but not so much with this one. Erythritol - 2/27/2023 - 200,000+ queries The sugar substitute was reported to be linked to higher heart attack and stroke risks. State of The Union The State of the Union address was a popular topic that span a couple of days last month. State of the Union - 2/6/2023 - 1,000,000+ queries State of the Union 2023 - 2/6/2023 - 500,000+ queries State of the Union 2023 - 2/7/2023 - 500,000+ queries The next week, Nikki Haley announced her presidential bid. Nikki Haley - 2/14/2023 - 500,000+ queries Sports Queries Not Related To The Super Bowl Sports are quite interesting. Topics related to sports are always in the Daily Trends. February has the biggest American sporting event of the year but there were other topics that drove searches that were not Super Bowl related. Tom Brady - 2/1/2023 - 2,000,000+ queries Tom Brady announced his retirement again but it is for real this time, we think. The NBA is halfway through its season so that means it is time for trades and the All Star Game. Some star players and the teams conducting the trade were searched for last month. Kyrie Irving - 2/3/2023 - 1,000,000+ queries Kyrie Irving trade - 2/4/2023 - 200,000+ queries Kyrie Irving - 2/5/2023 - 2,000,000+ queries Lakers - 2/7/2023 - 2,000,000+ queries Russell Westbrook - 2/7/2023 - 2,000,000+ queries Kevin Durant - 2/8/2023 - 2,000,000+ queries Utah Jazz - 2/8/2023 - 200,000+ queries Kyrie Irving - 2/9/2023 - 200,000+ queries Russell Westbrook - 2/20/2023 - 200,000+ queries Clippers - 2/24/2023 - 500,000+ queries Russell Westbrook was moved from the Lakers to the Jazz and then finally to the Clippers. The All Star game was popular this year with Mac McClung making a name for himself. Mac McClung - 2/17/2023 - 1,000,000+ queries NBA All-Star Game - 2/17/2023 - 200,000+ queries The young G League player won the 2023 slam dunk contest and became a search sensation. The Big Game The most impressive topic of February 2023 from a search volume perspective is the Super Bowl. In an era where our consumption of entertainment is scattered and diversified, the NFL’s championship game still draws a mass audience on a yearly basis. Here are the top three most queried phrases from the day before the game. Super Bowl - 2/11/2023 - 10,000,000+ queries Super Bowl 2023 time - 2/11/2023 - 2,000,000+ queries What time is the Super Bowl - 2/11/2023 - 2,000,000+ queries We took a screenshot of the top 4 keyword phrases. Clearly the time the game starts is an important factor for a lot of people. The AMP Agency team thinks this insight could be used for a marketing campaign that revolves around the preparation for the game. Maybe you could build a tool that helps you schedule when chicken wings should go in the oven so they are ready for game time. The queries on Super Bowl Sunday are all about the entertainment. Rihanna - 2/12/2023 - 10,000,000+ queries Chris Stapleton - 2/12/2023 - 2,000,000+ queries Rihanna performed the half-time show and Chris Stapleton sang the National Anthem. Bing To close out, Google’s daily trends registered queries for another search engine last month. Bing - 2/8/2023 - 200,000+ queries On the 8th, Microsoft announced they were rolling out a new version of Bing search. This new version would have a component powered by OpenAI's GTP artificial intelligence. The full service can be found in the Edge browser. Interesting times lie ahead for search with the introduction of AI. We shall be here to observe and report as it unfolds. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Start of a New Year 2023 began with many of the same topics being searched as we had in 2022. If you don’t know already, the NFL is very popular. It was the most queried subject of the month, and more so this January because of a medical emergency of one of the players. We had a few weather events and tech company layoffs last month. We still can tell what the most popular TV shows and movies are by the volume of search queries. Lastly and sadly, police violence is still a reality and driving search queries. Here’s our analysis of the top trending keywords from January 2023. Two Holidays There were 4 keyword phrases that made the 10 million plus club last month. Two of them were related to holidays: Dr. Martin Luther King Jr Day - 1/15/2023 - 10,000,000+ queries Lunar New Year - 1/21/2023 - 10,000,000+ queries Both of these holidays were celebrated with Google Doodles. Here’s the updated logo for MLK day 2023: The other two queries were related to the NFL and will be examined later in this post. Tyre Nichols On January 26th, the Grand Jury of the State of Tennessee indicted the five Memphis Police officers who are accused of charges related to the beating and death of Tyre Nichols. Tyre Nichols - 1/26/2023 - 2,000,000+ queries Memphis police - 1/26/2023 - 500,000+ queries Tyre Nichols body cam - 1/26/2023 - 200,000+ queries Tyre Nichols - 1/27/2023 - 5,000,000+ queries The video footage from the traffic stop drew a lot of interest from people searching on Google. Queries for this topic spanned across two days last month. Films and Shows The data tells us the most interesting movies and TV shows of January 2023 are as follows: M3GAN - 1/5/2023 - 200,000+ queries The Pale Blue Eye - 1/6/2023 - 200,000+ queries The Last of Us HBO - 1/15/2023 - 1,000,000+ queries That '90s Show - 1/19/2023 - 500,000+ queries The film M3GAN had its wide theatrical release and The Pale Blue Eye was made available for streaming on Netflix on the 6th. The HBOMax show The Last of US had its debut on the 15th and That ‘90s Show premiered on the 19th. Movie Awards After a hiatus, the Golden Globes were back this year and people were interested enough to query Google to learn more. Golden Globes 2023 - 1/10/2023 - 2,000,000+ queries Everything Everywhere All at Once - 1/10/2023 - 500,000+ queries A few of the actors (Michelle Yeoh, Ke Huy Quan) in the film Everything Everywhere All at Once won awards at the ceremony. Movie award season continued with the announcement of the Oscar nominations on the 23rd. Oscar Nominations 2023 - 1/23/2023 - 2,000,000+ queries Check back for our March 2023 report where we will analyze the queries related to that award show. Hopefully, it won’t involve any slapping. Tech Layoffs As we saw towards the end of last year, big tech companies had layoffs in January 2023, which led to search queries of company names. Salesforce - 1/4/2023 - 200,000+ queries Spotify - 1/9/2023 - 500,000+ queries We hope there won’t be more topics related to layoffs in the coming year. Weather Near the beginning of the month, wild weather drove people to query these keywords to learn more. Bomb cyclone - 1/3/2023 - 200,000+ queries California storm - 1/4/2023 - 200,000+ queries In other natural occurrence news, the appearance of a comet also piqued the interest of Google Searchers. Green Comet - 1/31/2023 - 500,000+ queries We hope you were able to see it. Comet C/2022 E3 (ZTF) isn’t due back for thousands of years. The Most Popular Sport in the USA Far and away, the US search audience queries about the National Football League more than any other professional sports organization. Last month, 30 of the 93 phrases we collected were related to the NFL. In this section, we present only the keywords that were queried over 1 million times in a day - starting with the ones that were queried over 10 million times. Damar Hamlin - 1/2/2023 - 10,000,000+ queries Bengals vs Chiefs - 1/28/2023 - 10,000,000+ queries Damar Hamlin’s on-field medical emergency was a topic that went beyond sports and drove a large number of queries. The keyword phrase related to the AFC championship game was the other topic that drove the highest reported query volume from Google Trends. We guess people were not as interested in the NFC championship game. Here’s the rest of the NFL-related keywords: NFL - 1/7/2023 - 5,000,000+ queries Chiefs - 1/7/2023 - 1,000,000+ queries Jacksonville Jaguars - 1/7/2023 - 1,000,000+ queries Seahawks - 1/8/2023 - 1,000,000+ queries 49ers - 1/13/2023 - 2,000,000+ queries Chargers - 1/14/2023 - 5,000,000+ queries Giants - 1/15/2023 - 2,000,000+ queries Kansas City Chiefs - 1/20/2023 - 2,000,000+ queries Giants vs Eagles - 1/20/2023 - 1,000,000+ queries Cowboys - 1/21/2023 - 5,000,000+ queries Cowboys vs 49ers - 1/21/2023 - 2,000,000+ queries 49ers vs Eagles - 1/27/2023 - 1,000,000+ queries Chiefs vs Bengals - 1/28/2023 - 2,000,000+ queries 49ers vs Eagles - 1/28/2023 - 2,000,000+ queries Next month, we will have the recap on the Superbowl queries. We wonder if people will be interested in when the game starts. It’s Not The World Cup The other football known as soccer here in the States is still popular. Check out these 5 queries related to matches held in January 2023. Chelsea vs Man City - 1/5/2023 - 500,000+ queries Man United vs Man City - 1/13/2023 - 500,000+ queries Real Madrid vs Barcelona - 1/14/2023 - 1,000,000+ queries PSG vs Al Nassr - 1/18/2023 - 2,000,000+ queries Man City vs Tottenham - 1/19/2023 - 500,000+ queries It’s not at the level of the World Cup but still enough volume to make the daily top 3. NBA We saw a good number of queries related to the NBA. Donovan Mitchell - 1/2/2023 - 500,000+ queries Lakers - 1/12/2023 - 500,000+ queries Celtics - 1/12/2023 - 100,000+ queries Celtics - 1/24/2023 - 100,000+ queries Knicks - 1/24/2023 - 100,000+ queries Lakers - 1/25/2023 - 200,000+ queries Warriors - 1/25/2023 - 200,000+ queries Donovan Mitchell scored 71 points on the 2nd. The other queries were related to teams playing on that day. Did your favorite team make the list? Wrestling Some may argue the validity of the sport, but Professional Wrestling made the daily top 3 twice last month. Jay Briscoe - 1/17/2023 - 500,000+ queries Royal Rumble 2023 - 1/27/2023 - 500,000+ queries Jay Briscoe was a Ring of Honor wrestler who passed away on the 17th. The other keyword phrase was related to their annual Royal Rumble event. Although the number of phrases related to Wrestling are small, they do pick up when there are big events or news stories related to this form of entertainment. Looking Towards February The last phrase on our list was a forward-looking keyword. Black History Month - 1/30/2023 - 200,000+ queries As we look back at the first month of the year, it’s good to know that there is more to come in the near future. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.