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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for February 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. What Drove People To Search In February 2021 With record cold in parts of the country and a pandemic still raging on, it was clear from Google Trends that we were staying home and watching TV. Looking back at the month, we saw many of the phrases that made the daily top 3 were geared towards learning more about programming on our home screens. Bookended by the Super Bowl and the Golden Globes, there was a large percentage of phrases in our collection that were categorized as Entertainment keywords. Sure, there were some phrases related to holidays, politics, and stocks, but it was mostly about what we wanted to watch or had just watched. Here are the top Google Trends keywords of February 2021, as analyzed by AMP Agency. The Ten Million Plus Club The number of phrases that drove over 10 million queries was more modest in February as compared to January 2021. Super Bowl 2021 - 2/6/2021 - 10,000,000+ queries NFL - 2/7/2021 - 10,000,000+ queries Valentine’s Day - 2/13/2021 - 10,000,000+ queries Tiger Woods - 2/23/2021 - 10,000,000+ queries As is typical for any year, the Super Bowl drives a large amount of search activity. The first two phrases in the list occurred during the weekend of the big game. We’ll examine the rest of the phrases that made the top 3 that were related to that sporting event in the next section. Google posted a Doodle for Valentine’s Day and every click on it was recorded as a query of “Valentine’s Day”. As we have seen before, the dates sometimes shift for holidays/Doodle due to how Google Trends reports the data. Lastly, Tiger Woods was in a car accident and people sought more information about it. Let’s hope for a quick recovery. Super Bowl Weekend and The Popularity of The NFL When we first started collecting Google Trends data on a daily basis back in 2019, we noticed early on that the Super Bowl was a topic that garnered a large number of queries. Most of the interest was about the game itself, but there’s also search volume for related events like the halftime show. Outside of the phrase that made the 10 million plus club, these are the top queries from Super Bowl weekend in the order they were reported. Super Bowl time - 2/5/2021 - 500,000+ queries Puppy Bowl 2021 - 2/5/2021 - 200,000+ queries Shailene Woodley - 2/6/2021 - 2,000,000+ queries Aaron Rodgers - 2/6/2021 - 1,000,000+ queries The Weeknd - 2/7/2021 - 5,000,000+ queries CBS - 2/7/2021 - 1,000,000+ queries Although the game has been played at the same time for as long as we can remember, people do search to make sure it hasn’t changed. Certainly the Puppy Bowl is very important to learn more about as the query volume shows. We’re taking a little bit of liberty with the inclusion of Shailene Woodley and Aaron Rodgers in this list since they weren’t a part of the “Big Game”, but after Aaron thanked his fiancée in his NFL MVP award acceptance speech, Google search was set afire. We’re not sure if the announcement of his engagement was planned to be a part of his speech, but Aaron’s good about being a part of the conversation during Super Bowl weekend even if he isn’t playing in the game. Finally, on the day of the game, people sought more information about The Weeknd because of his performance during the halftime show and, for some reason, the network that carried the game. Now that the NFL season is over, we thought we’d look at the search popularity of the league as compared to previous years. The pandemic reduced the sports audience’s search interest in all major sports leagues, but the NFL seemingly fared the best based on what we see in these charts: In the 5 year timeframe view, the 2020-2021 season looks more like the 2018-2019 in terms of search volume. In the 16+ year view, you can see that the peaks are different. With no pre-season, the buzz was dampened at the beginning of the season, but the playoffs drove a slightly larger peak of search volume as compared to the one seen in early 2019. The Other February Holidays Besides Valentine’s Day, there were other holidays in February that people were compelled to use Google to conduct searches. Groundhog Day - 2/1/2021 - 2,000,000+ queries Groundhog Day 2021 - 2/2/2021 - 2,000,000+ queries Lunar New Year - 2/11/2021 - 1,000,000+ queries Ash Wednesday 2021- 2/16/2021 - 1,000,000+ queries Clearly, a large number of searchers believe that a groundhog named Punxsutawney Phil can really predict the weather as seen by the 2 day query volumes. Lunar New Year showcased as a Google Doodle this year (Happy Year of the Ox) and Ash Wednesday 2021 made the top three on Fat Tuesday. Impeachment Trial and Politics-Related Keywords January 2021 had more keywords related to politics with the Capitol riot and the Inauguration being the biggest drivers. We still had an impeachment trial and a weather emergency to stoke search interest in February: Liz Cheney - 2/3/2021 - 200,000+ queries Impeachment trial - 2/8/2021 - 1,000,000+ queries Ron Wright - 2/8/2021 - 200,000+ queries Stacey Plaskett - 2/9/2021 - 500,000+ queries Stacey Plaskett - 2/10/2021 - 500,000+ queries Ted Cruz - 2/18/2021 - 2,000,000+ queries Liz Cheney and Stacey Plaskett were queried because of their involvement in the Impeachment trial. Ron Wright, the US representative from Texas, died of COVID-19 and Ted Cruz, a senator from that state, made the news because of his trip to Mexico while the majority of his constituents were dealing with a power outage and freezing temperatures. More Stock Market Phrases With the meme stock movement that hit a peak last month, AMP has started a new keyword category called “Stocks”. Here are the 3 most popular terms from last month: Tilray stock - 2/9/2021 - 200,000+ queries Bumble stock - 2/11/2021 - 500,000+ queries GME - 2/24/2021 - 2,000,000+ queries Tilray is a Canadian pharmaceutical and cannabis company that got a boost in its stock price with the deal to import and distribute medical cannabis in the UK. The company behind the dating app Bumble went public and GameStock was back in the top 3 most queried terms on the 24th with more support from Reddit users. Stay Home and Watch Something During the pandemic, the number of phrases making the daily top 3 that are related to television shows and movies increased. February 2021 had a long list of phrases: Firefly Lane - 2/3/2021 - 500,000+ queries Malcom and Marie - 2/5/2021 - 5,000,000+ queries Britney Spears documentary - 2/8/2021 - 500,000+ queries To All The Boys I Loved Before 3 - 2/11/2021 - 500,000+ queries Judas and the Black Messiah - 2/12/2021 - 500,000+ queries Cruella - 2/16/2021 - 200,000+ queries Nomadland - 2/19/2021 - 200,000+ queries Spider-Man: No Way Home - 2/23/2021 - 200,000+ queries Golden Globes 2021 - 2/26/2021 - 500,000+ queries Tom and Jerry - 2/26/2021 - 500,000+ queries Golden Globes 2021 - 2/28/2021 - 2,000,000+ queries The AMP team wholeheartedly believes the popularity and financial success of a TV or Film production can be predicted by its search interest. Did any of the shows or movies that you streamed last month make this list? Are you excited about any of the upcoming films that had a trailer drop (Cruella) or a title revealed (Spider-Man: No Way Home)? If so, you’re part of a large group. Phrases related to a particular Disney+ show made the daily top 3 numerous times in February. Due to the show’s mysterious nature, it was a good fit for Google as viewers went to the search engine to learn more (Warning: spoiler-ish phrases ahead). WandaVision episode 5 - 2/4/2021 - 200,000+ queries Agatha Harkness - 2/18/2021 - 1,000,000+ queries Scarlet Witch - 2/25/2021 - 500,000+ queries Hopefully soon, we won’t be cooped up in the house too much longer. Warmer weather and a larger vaccinated population should help. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The First Month of 2021 Well, we’re off to quite a start in 2021. There was a notion that with the flip of the calendar year the entire world would improve automatically. Now, we should all realize that years are a human construct and large changes to society don’t happen overnight. With that stated, we saw many historical developments in the month of January and the phrases we collected from Google Trends reflected those changes. One of the biggest shifts was related to how we categorized the search terms. We had to create a category called “Stocks” because of actions that people wanted to know more about that occurred in the later half of the month. Here’s is the month that was by top Google Trends keywords, as analyzed by AMP Agency. January’s Top Queried Phrases There were a good number of phrases that were queried more that 10 million times over the course of a day in January. Not all of them were driven by Google Doodles, most were driven by the need to know more about an event. Georgia Senate race - 1/4/2021 - 10,000,000+ queries Georgia election - 1/5/2021 - 10,000,000+ queries James Naismith - 1/14/2021 - 10,000,000+ queries Patrick Mahomes - 1/16/2021 - 10,000,000+ queries Martin Luther King Day - 1/17/2021 - 10,000,000+ queries Conor McGregor - 1/23/2021 - 10,000,000+ queries GameStop stock - 1/27/2021 - 10,000,000+ queries The first two keywords in our list are related to the United States Senate special election that was held in Georgia on January 5th. These phrases were the most queried of all the politics-related keywords of the month, although there were a large group of them driven by political events that are examined in the next two sections. The two Google Doodle driven keywords were James Naismith, the inventor of the game of basketball, and Martin Luther King Day, which celebrated the national holiday and day of service that honors the life of Dr. Martin Luther King Jr. There were two sports-related keywords with over 10 million queries: Patrick Mahomes suffered a concussion in a NFL playoff game and Conor McGregor got knocked out during his bout at UFC 257. The world of sports was a main driver of search interest in January and we’ll explore the keywords that drove over 5 million queries in a section below. Lastly, actions in the US stock market drove more search volume in January 2021 than any other month since the beginning of 2019. The top query was GameStop stock on the 27th, but there were several others that piqued the interest of users trying to learn more and understand why certain stock prices were soaring. The End Of One Presidency... The Georgia special election keywords were the most popular and they were a precursor to the keywords queried related to political events that happened in the last days of Trump’s Presidency. The following list presents the phrases of what people were searching before, during, and after the storming of the United States Capitol. Trump - 1/5/2021 - 5,000,000+ queries 25th Amendment - 1/6/2021 - 5,000,000+ queries Capitol - 1/6/2021 - 5,000,000+ queries News - 1/6/2021 - 5,000,000+ queries Brian Sicknick - 1/7/2021 - 500,000+ queries Parler - 1/8/2021 - 2,000,000+ queries Insurrection Act - 1/10/2021 - 1,000,000+ queries Trump impeachment - 1/11/2021 - 500,000+ queries 25th Amendment - 1/11/2021 - 500,000+ queries Impeachment - 1/12/2021 - 2,000,000+ queries The one interesting note from a search keyword/Google Trends reporting standpoint is the phrase of “News” from the 6th of January. It’s as if we didn’t have any words to help guide our search. ...And The Beginning Of Another. With the new administration getting sworn in, there was increased search volume around the new President and Vice President and the Inauguration. Garth Brooks - 1/18/2021 - 500,000+ queries Inauguration - 1/19/2021 - 5,000,000 + queries Amanda Gorman - 1/19/2021 - 2,000,000+ queries Joe Biden - 1/19/2021 - 2,000,000+ queries Kamala Harris - 1/20/2021 - 2,000,000+ queries Poet Laureate - 1/20/2021 - 1,000,000+ queries Lady Gaga - 1/20/2021 - 1,000,000+ queries Jill Biden - 1/21/2021 - 1,000,000+ queries With all respect to Garth Brooks and Lady Gaga, the real big star coming out of the Inauguration was Amanda Gorman according to Google Trends. Fanatical About Finances As we stated in the beginning of this post, we had to create a new category for our keyword collections because of the number of keywords related to stocks. The highest queried phrase was “GameStop stock” on the 27th with over 10 million queries but here are the other stock-related keywords that made the daily top 3: GameStop - 1/21/2021 - 1,000,000+ queries GameStop stock - 1/25/2021 - 1,000,000+ queries GME - 1/25/2021 - 1,000,000+ queries GameStop stock price - 1/28/2021 - 1,000,000+ queries American Airlines stock - 1/28/2021 - 200,000+ queries Robinhood - 1/27/2021 - 5,000,000+ queries AMC Stock - 1/31/2021 - 5,000,000+ queries Along with the GameStop inquiries, the other companies mentioned are American Airlines and AMC. Certainly Reddit and Robinhood have changed the game of individual stock trading. Another financial topic that has been rising in search interest over the past few months is Cryptocurrency. Here are the top terms from January 2021: Bitcoin price - 1/2/2021 - 500,000+ queries Bitcoin - 1/11/2021 - 500,000+ queries Dogecoin - 1/27/2021 - 5,000,000+ queries Bitcoin’s price hit new highs twice in January along with Dogecoin, which is another cryptocurrency that was introduced in 2013, saw its price skyrocket as Reddit members and Elon Musk brought attention to it amid the GameStop short squeeze. Lastly, many people were also interested in making a lot of money for low effort the old fashioned way - the Lottery: Mega Millions - 1/12/2021 - 2,000,000+ queries Powerball - 1/13/2021 - 1,000,000+ queries Mega Millions drawing - 1/15/2021 - 1,000,000+ queries Mega Millions - 1/22/2021 - 5,000,000+ queries With prizes ranging from 100s of millions to 1 billion dollars, users were very interested in the results of these lotteries. GridIron Football Dominates When we looked past the 10 million plus queries that were sports-related, we found that the 5 million plus queries were all North American football-related (not to be confused with football that we call soccer. People search for that type of football a lot in the USA), Ohio State Football - 1/1/2021 - 5,000,000+ queries Steelers - 1/9/2021 - 5,000,000+ queries Drew Brees - 1/17/2021 - 5,000,000+ queries Green Bay Packers - 1/24/2021 - 5,000,000+ queries Chiefs - 1/24/2021 - 5,000,000+ queries Ohio State won the College National Championship game this year as the Steelers took an early exit in the playoffs. Drew Brees called it a career and the Green Bay Packers lost to Tom Brady’s Buccaneers. Lastly, the Kansas City Chief made their way to the SuperBowl for the second year in a row. Next month, we’ll showcase how the major sports leagues fared in the times of COVID-19. We’ll have a 12 month sample set by the time we’re writing up the February 2021 post. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Last Month of 2020 It’s been quite a year, eh? After November with all of the election query volume, we weren’t sure we’d have the energy to craft another examination of Google Trends data. Thankfully, if we learned anything from this year, we know that we are more resilient than we ever imagined and we have the strength to write as many articles as needed to close out the year. Even though December didn’t have an election, there were plenty of things that people found interesting and turned to Google to find more information. Here are the highlights from the data we collected from Google Trends. December Doodles The keyword phrases with the most queries were all attached to Google Doodles in December 2020. They were the only phrases reported as having 10 million plus queries. Sudan the last male northern white rhino - 12/19/2020 - 10,000,000+ queries Winter Solstice Great Conjunction - 12/20/2020 - 10,000,000+ queries New Year's Eve - 12/30/2020 - 10,000,000+ queries Each of these phrases were connected to a Doodle that sat at the top of Google.com. Every click on the Doodle drove users to the Google result page with the phrase populated in the search box. The case and the punctuation are copied exactly as they are reported in Google Trends so if the phrase has multiple words in lowercase, that’s what we report here. The first keyword is related to the ongoing rhino conservation efforts and the dangers of extinction. With Jupiter and Saturn appearing close to each other in the sky, there was a Doodle created to celebrate a vision that has not been seen in almost 800 years. Lastly, Google had a Doodle up for NYE. The AMP team finds it interesting that the days of the query volume are shifted one day ahead of the actual event (Example: New Year’s Eve is December 31st, not December 30th). This shift in the data may be due to how Google Trends is measuring the beginning and ending of days. An earlier start time could account for this shift. Holidays December is known for its holidays. Here are the phrases that we categorized as Holiday terms. Best Buy - 12/14/2020 - 2,000,000+ queries Santa Tracker - 12/23/2020 - 5,000,000+ queries Merry Christmas wishes - 12/23/2020 - 500,000+ queries Merry Christmas - 12/24/2020 - 1,000,000+ queries Restaurants open on Christmas - 12/24/2020 - 500,000+ queries Happy New Year 2021 - 12/30/2020 - 1,000,000+ queries Ball Drop 2021 - 12/31/2020 - 1,000,000+ queries Best Buy made the list because they had sold out of gaming consoles and were restocking on the 15th. The Santa Tracker is a perennial favorite, but is the popularity waning? Search query volume for this phrase peaked in December 2018. Santa may need a little more PR next year. Along with the other Christmas phrases, we saw the utilitarian phrase of “Restaurants open on Christmas” made the top 3. We hope that restaurants received more orders this year as the pandemic has taken a large toll on the industry. Finally, there were more New Year’s Eve queries including one related to the famous ball drop. What Are We Going To Watch? We saw a good number of queries related to streaming video content. Here’s the list of shows and movies that were noteworthy in December. Selena Netflix - 12/3/2020 - 500,000+ queries Mandalorian - 12/18/2020 - 2,000,000+ queries Mandalorian - 12/18/2020 - 1,000,000+ queries The Midnight Sky - 12/23/2020 - 500,000+ queries Soul - 12/24/2020 - 1,000,000+ queries Wonder Woman 1984 - 12/25/2020 - 5,000,000+ queries The Mandalorian’s Season 2 finale was so popular that it made the top 3 twice (somehow) on the 18th. Glitches like this one are not new to the AMP team, but we report them just the same. The big winner appears to be Wonder Woman 1984, which received the most query volume of any video content related phrase. Broadcast TV drove queries too, but at smaller volumes. Timothee Chalamet - 12/12/2020 - 1,000,000+ queries Who Won 'The Voice' 2020 - 12/15/2020 - 500,000+ queries LeAnn Rimes -12/16/2020 - 500,000+ queries There were a couple of celebrity names queried because of their appearance on shows. Timothée Chalamet hosted Saturday Night Live and LeAnn Rimes won this season’s The Masked Singer competition. People also wanted to know who won The Voice this year, but clearly the winner’s name wasn’t that important. Gaming and Tech News There were some notable keywords that are related to video games, for good and bad reasons, that made the daily top 3 in December. Fortnite Season 5 - 12/1/2020 - 1,000,000+ queries Cyberpunk 2077 - 12/7/2020 - 1,000,000+ queries Cyberpunk 2077 - 12/7/2020 - 500,000+ queries Cyberpunk 2077 - 12/9/2020 - 1,000,000+ queries On December 1, Fortnite Chapter 2, Season 5 launched and is set to end on March 15, 2021. Cyberpunk 2077 had a large promotion and made the top 3 twice (again, somehow) on the 7th. The game launched on the 10th of December, but news of glitches and poor performance on game consoles drove queries even higher. Beyond video games, there were other tech related keywords that made our list. Spotify - 12/1/2020 - 2,000,000+ queries Airbnb stock - 12/9/2020 - 500,000+ queries Bitcoin - 12/16/2020 - 500,000+ queries Spotify’s yearly release of “Your Top Songs” has been gaining popularity over the years. Take a look at what this feature does for search interest in the brand every December. AirBnB went public and Bitcoin hit a record high last month (and it keeps increasing)! Fall and Winter Sports Our last section of the year is focused on sports. Just over a third of the queries that made the daily top 3 were related to sports, which is typical of pre-Covid months. The list of the 2 Million plus queried phrases includes mostly NFL-related keywords. Russell Westbrook - 12/2/2020 - 2,000,000+ queries Steelers - 12/6/2020 - 2,000,000+ queries Cowboys vs Ravens - 12/8/2020 - 2,000,000+ queries Browns - 12/14/2020 - 2,000,000+ queries Raiders - 12/17/2020 - 2,000,000+ queries Alabama football - 12/18/2020 - 2,000,000+ queries NFL scores - 12/19/2020 - 2,000,000 + queries Steelers - 12/21/2020 - 2,000,000+ queries Dolphins vs Raiders - 12/26/2020 - 2,000,000+ queries Maybe when we can attend live games, we’ll see this sports-focused distribution more often in our monthly reports. Check out Google’s Year in Search 2020 if you haven’t already. It is powered by Google Trends so if you have been reading this series regularly, much of it won’t be news to you. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Presidential Election - A Day-By-Day Examination Typically, we start these posts with an overview of the month. But last month was different and there’s a good number of topics to examine, so we’re going to jump right in with the first one. As you may have guessed, keywords related to the election drove a larger number of searches last month. Since there was so much volume and each day’s top 3 told a story, we decided to showcase a daily report of the keywords leading up to and after the election. Day 1 - Sunday, November 1 Election results - 11/1/2020 - 5,000,000+ queries Who is winning the election - 11/1/2020 - 2,000,000+ queries Whos [sic] winning the election - 11/1/2020 - 2,000,000+ queries Two days before the election, people were already trying to see election results along with understanding who was predicted to win (and querying the same question with and without a contraction) Day 2 - Monday, November 2 Election results 2020 - 11/2/2020 - 10,000,000+ queries 2020 election results - 11/2/2020 - 10,000,000+ queries Who won the election - 11/2/2020 - 10,000,000+ queries Every one of the top 3 keywords was over the 10 million query mark as the people looked for results before the election day. Day 3 - Tuesday, November 3 Election results 2020 - 11/3/2020 - 10,000,000+ queries Election results - 11/3/2020 - 10,000,000+ queries Election - 11/3/2020 - 10,000,000+ queries Again, all the top 3 queries had over 10 million queries for the day. Looking at the top 10 keywords, 8 of them were reported to have over the Google Trends high water mark: ...even if 3 of them were “Election”. Day 4 - Wednesday, November 4 2020 election results - 11/4/2020 - 10,000,000+ queries 2020 election - 11/4/2020 - 2,000,000+ queries How many registered voters in Wisconsin - 11/4/2020 - 500,000+ queries With no declared winner on Wednesday, people continued to search for election results and to check on registered voter numbers in a key battleground state. Day 5 - Thursday, November 5 Dale Moss - 11/5/2020 - 1,000,000+ queries Stacey Abrams - 11/5/2020 - 500,000+ queries Putin - 11/5/2020 - 500,000+ queries By Thursday, people were ready to move on to more pressing issues, like learning more about the guy on The Bachelorette. However, there still remained a few politics-related queries, including Stacey Abrams and Putin. We thought it would be good to report the day in which search behavior revealed when the audience was either ready to move on or had decided there wasn’t any new information worth searching for related to the election. Day 7 - Saturday, November 7 Kamala Harris - 11/7/2020 - 10,000,000+ queries Trump - 11/7/2020 - 5,000,000+ queries Jill Biden - 11/7/2020 - 2,000,000+ queries Jumping ahead to Day 7 when Pennsylvania was called for Biden and politics-related queries made up all positions of the top 3 again, we see that the name of the first woman Vice President got the top spot. Looking back at the last two years of Google Trends recording and reporting, we’ve never seen a topic drive as much search volume as this election. Taking a look at the all-time charts on the phrase “election” from the tool, you can see that the 2020 was the most searched since January 2004: To put the search volume into even more context, we looked at the past 12 months and compared “election” with “coronavirus”, which we knew drove tens of millions of queries back in March. It’s not even close. It’s clear that this year’s election not only drove record turnouts but also record interest in Google search. Holidays and Shopping November has a number of different holidays - both official and unofficial. The unofficial ones (Black Friday, Cyber Monday) have been created for holiday shopping. Here are the top phrases related to holidays and shopping. Thanksgiving - 11/25/2020 - 2,000,000+ queries Diwali - 11/13/2020 - 500,000+ queries Veterans Day free meals - 11/10/2020 - 500,000+ queries Rockefeller Center tree 2020 - 11/17/2020 - 200,000+ queries For the November holidays, Thanksgiving received the most queries, and the top query for Veterans Day was related to a free emails program. Diwali occurred in November this year and received more search volume than in 2019. Lastly, the Rockefeller Center tree made news on the 17th and it looked like the sad Charlie Brown tree. The keywords specifically related to shopping that caught our eye are as follows: Walmart - 11/11/2020 - 5,000,000+ queries Walmart - 11/25/2020 - 5,000,000+ queries Black Friday deals - 11/26/2020 - 5,000,000+ queries Cyber Monday deals - 11/29/2020 - 2,000,000+ queries We saw in 2019 that Walmart has a strong connection to the beginning of the holiday shopping season. The brand connection to Black Friday is one to be studied. Although last year, there were more brands included in the top 3 searches, only Walmart made the cut in 2020. The query on the 11th was driven by their announcement of having popup centers available for online holiday sales. On a side note, we were expecting to see “small business saturday” to have more search interest this year given the economic climate we’re in due to the pandemic. The phrase was the fifth most queried term on November 28 with 200,000+ queries. Examining the popularity of this phrase over the five years, the interest level is up from last year but the overall trend is down from its peak in 2016. In parallel to the SEO team’s research, our social listening practice reported that the number of articles posted about Small Business Saturday increased 33% YoY. We were excited to see that their data connected to the increase that we saw in Google Trends. This type of cross-channel insight is an example of what AMP provides to our clients who are seeking data to make business decisions. Pay Per View Boxing and The NFL Keywords related to sports always make up a good portion of the top 3 queries of any month. The one sports topic we wanted to explore was the pay per view boxing event that featured Mike Tyson. Tyson vs Jones - 11/27/2020 -5,000,000+ queries Mike Tyson vs Roy Jones - 11/27/2020 - 2,000,000+ queries Jake Paul - 11/27/2020 - 2,000,000+ queries Mike Tyson vs Roy Jones - 11/28/2020 - 5,000,000+ queries Jake Paul vs Nate Robinson - 11/28/2020 - 2,000,000+ queries This fight generated a large amount of search interest, which we have found predicts the success of the event. The reported revenue for this pay per view event was $80 million from 1.6 million purchases. One item we teased in last month’s post was our investigation into the popularity of the NFL. It is the most popular of the major sports leagues in the USA. This year’s search volume was lowered a bit because of cancellation of the preseason, but we were theorizing that the search volume would be shifted to the later months of the year and we would see bigger peaks then. Here’s what we found: Looking at the chart, it appears that the NFL’s search interest is down this year. It was a good lesson for this team to learn that Google Trends partial data predictions need to be verified. It’s clear that the pandemic has affected interest in the NFL as it has with other sports leagues. Vaccine News Lastly, on a positive note, there were announcements of COVID-19 vaccines from a couple of major pharmaceutical companies: Pfizer - 11/9/2020 - 2,000,000+ queries Moderna stock - 11/16/2020 - 500,000+ queries The inclusion of “stock” to the Moderna phrase seems to be focusing on a less important effect of their vaccine announcement but we’re not going to dig into that part and keep the vibe positive. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. October 2020 - We’re Almost Done With This Year Here we are, exploring the search trends of the tenth month of this bizarre, tumultuous year. Maybe someday in the future we can look back at these articles and get a good perspective of where we were as a country at this point in time. October started off with a bang when the President contracted COVID-19 and continued with more queries related to politics as the election got closer. There were plenty of sports queries to examine, as well, including ones related to two championships that occurred in October. There were a few holidays (official and unofficial) that drove keyword interest along with some spikes about Daylight Saving Time ending. Lastly, we saw two product names make the top 3 most queried keywords on the day they were released. The 10 Million Plus Club For October 2020 This month, there was only one Google Doodle driving over 10 million queries in a day (Mary Ann Shadd). The other phrases were driven by news or other events of the day. Trump COVID - 10/1/2020 - 10,000,000+ queries Eddie Van Halen - 10/6/2020 - 10,000,000+ queries Kamala Harris - 10/6/2020 - 10,000,000+ queries Mary Ann Shadd - 10/8/2020 - 10,000,000+ queries Dak Prescott - 10/11/2020 - 10,000,000+ queries Sean Connery - 10/31/2020 - 10,000,000+ queries As mentioned, the announcement of the President testing positive for COVID-19 drove the max number of queries as reported by Google Trends. The deaths of Eddie Van Halen and Sean Connery also drove users to search their names. Kamala Harris was the top keyword related to the Vice Presidential debate that happened on October 7th. Dallas Cowboys quarterback Dak Prescott suffered a gruesome compound right ankle fracture and dislocation during a game on the 11th. A Google Doodle was created for Mary Ann Shadd in honor of what would have been her 197th birthday. She was the first Black female newspaper editor and publisher in North America and fought for abolition and women’s suffrage. The Number Of Politics Related Keywords Continues To Grow With the election coming up on November 3rd, the politics-related phrases increased again as compared to September and August. Here are the most important ones from last month: Trump - 10/1/2020 - 5,000,000+ queries Hope Hicks - 10/1/2020 - 2,000,000+ queries Kayleigh McEnany - 10/5/2020 - 1,000,000+ queries Pence Fly - 10/7/2020 - 2,000,000+ queries 25th Amendment - 10/8/2020 - 1,000,000+ queries Trump town hall - 10/14/2020 - 1,000,000+ queries Hunter Biden - 10/14/2020 - 1,000,000+ queries AOC - 10/20/2020 - 1,000,000+ queries Debate tonight - 10/21/2020 - 2,000,000+ queries Amy Coney Barrett - 10/26/2020 - 2,000,000+ queries Excluding the two politics-related terms that made the 10 million+ club, this list contains the keywords that were queried the most in October. COVID-19 made its way through the White House early in the month, with the President and Hope Hicks being the first ones to get it. Then, Kayleigh McEnany tested positive for the virus. The fly that landed on Mike Pence’s head drove people to search as did the House seeking to invoke the 25th Amendment, which allows a president's Cabinet or Congress to intervene when a president is unable to conduct the duties of the office. The Trump town hall was queried more than the Biden one. On that same day, a New York Post article about Hunter Biden’s business dealings piqued the interest of Google searchers. AOC joined Twitch on the 20th and the last presidential debate was a hot topic. Finally, Amy Coney Barrett was sworn in as a Supreme Court Justice, which was almost a month to the day she was announced as a nominee (Amy Coney Barrett - 9/25/2020 - 2,000,000+ queries) For marketers, it is important to understand how much attention politics draws right before the election. For marketers trying to get their messages across, it may provide an opportunity with an increase in traffic to news sites. Holidays, Time, and Blue Moons (not the beer) October had a good number of holidays that made our keyword list. Columbus Day is still a thing, so people are searching about it. Also, Amazon Prime Day got moved from July to last month because of the pandemic. Columbus Day 2020 - 10/11/2020 - 2,000,000+ queries Amazon Prime Day - 10/12/2020 - 2,000,000+ queries Let’s see if the shift in dates had an effect on the search popularity of “amazon prime day” The interest on that phrase is down from July 2019 but the peak occurred in 2018. Halloween drove searches but so did the other phenomenon (both natural and man made) that happened at the end of the month. Halloween - 10/29/2020 - 1,000,000+ queries Daylight savings time 2020 - 10/30/2020 - 1,000,000+ queries Blue moon on Halloween - 10/30/2020 - 200,000+ queries Blue moon - 10/30/2020 - 500,000+ queries Daylight savings - 10/31/2020 - 1,000,000+ queries Certainly a blue moon that happens on Halloween is interesting and enough people have searched about full moons earlier in the year for those queries to make our list (Example: Strawberry Moon - 6/4/2020 - 500,000+queries) but the subject of Daylight Saving time driving not one but two phrases into the top 3 across two days is odd. It appears that no one cared when we turned the clocks forward back in the spring, but in October, it was a big deal! New Products There were two popular product releases in October 2020: iPhone 12 - 10/13/2020 - 5,000,000+ queries Hummer EV - 10/20/2020 - 1,000,000+ queries Now, an electric Hummer was probably a bit of a surprise but certainly any time a new iPhone is released, there is going to be people searching for it. Let’s look at how the 12 compared to other releases. The peak for “iphone” happened in 2012 with the release of the iPhone 5. We then took a look at how the most recent models compared to each. The iPhone 7 is the clear winner when we compared the model search terms with a timeframe of the last 5 years. Is the popularity of the iPhone decreasing? The level of search interest seems to be dwindling. We Are The Champions Of the 93 keyword phrases we collected in October 2020, 39 of them were sports related. The NFL made up most of the phrases but we thought we’d point out a few terms of other sports. UFC/Boxing: Lomachenko vs Lopez - 10/16/2020 - 500,000+ queries Khabib vs Gaethje - 10/23/2020 - 2,000,000+ queries Clemson football Clemson football - 10/17/2020 - 200,000+ queries Clemson football - 10/29/2020 - 500,000+ queries Clemson football - 10/31/2020 - 1,000,000+ queries UEFA Champions League Soccer Champions League - 10/21/2020 - 500,000+ queries Juventus vs Barcelona - 10/28/2020 - 500,000+ queries It’s important to note that the search interest for sports – even ones that we may not think have mass appeal. We’re waiting until the American Cornhole League keywords start showing up in the daily top 3. The NBA and MLB had their championship series occur in October. The NBA is certainly more popular from a search perspective. Lakers - 10/6/2020 - 5,000,000+ queries Lakers - 10/11/2020 - 5,000,000+ queries World Series - 10/20/2020 - 1,000,000+ queries Dodgers - 10/27/2020 - 2,000,000+ queries Next month, we’ll report if the NFL’s popularity is continuing to increase. The early data for November suggest it is, but we’ll provide our analysis in December. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services, Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. September 2020 At a Glance In September 2020, we saw that sports-related keywords took up many of the top 3 queries on a daily basis. Out of the 90 we collected for the month, 48 of them were about a sports team, event, or athlete. There was so much interest in sports that we saw peculiar results in what Google Trends reported on two days of the month. On September 11 and 22, the same phrase was repeated twice as the second and third most popular query of the day: Naomi Osaka - 9/11/2020 - 1,000,000+ queries Naomi Osaka - 9/11/2020 - 500,000+ queries Lakers - 9/22/2020 - 1,000,000+ queries Lakers - 9/22/2020 - 1,000,000+ queries The AMP team is not sure what happened here or why there was a glitch. Since we look at these phrases every day, we have noticed that the results can vary from day to day. The top 3 can be different in 48 hours from the first time we check it, which is typically the next morning. This is the first time we have seen the top 3 have duplicates in two days of the month. Politics were the other big category for keyword volume where the first Presidential debate drove searches. Lastly, video games and a fast food chain’s celebrity meal made for interesting data points that we will showcase later on in this article. The Top Queried Phrases (Mostly Google Doodles) As is typical, many of the keyword phrases that drove over 10 million queries in a day were connected to Google Doodles. These queries are recorded whenever a user clicks on the Doodle and is brought to a result page for the user to learn more about the subject. The one exception happened on the 18th with the news of Ruth Bader Ginburg’s death. Labor Day - 9/6/2020 - 10,000,000+ queries Terry Fox - 9/12/2020 - 10,000,000+ queries Felicitas Mendez - 9/14/2020 - 10,000,000+ queries Ruth Bader Ginsburg - 9/18/2020 - 10,000,000+ queries Jovita Idár - 9/20/2020 - 10,000,000+ queries Google - 9/27/2020 - 10,000,000+ queries There was a Doodle created to commemorate Labor Day. We’ve seen this kind of Doodle for other holidays like the 4th of July, but there were no other related queries to the holiday unlike what we covered for the Fourth in our July Search Trends post Terry Fox was a Canadian athlete and humanitarian who, after losing his leg to cancer, decided to run across his country to raise awareness and funds for cancer research. This first run was called the “Marathon of Hope '' and is now celebrated each year since 1981 on September 13th were people can walk, run or cycle as a part of the Terry Fox Run. On the first day of Hispanic Heritage Month 2020, Puerto Rican civil rights pioneer Felicitas Mendez was celebrated. She led and won the lawsuit that resulted in the first US federal court ruling against public school segregation in 1946. Another Google Doodle celebrated Jovita Idár, who was a pioneer in the fight for Mexican-American civil rights at the turn of the 20th century. Finally, Google’s declared birthday is September 27th and they celebrated with a Doodle. Happy 22nd birthday! Political Queries As we reported last month, we are seeing an increase in the number of queries related to US politics making the daily top 3 due to this year’s Presidential Election. Here is the list of the most popular ones from last month: Amy Coney Barrett - 9/25/2020 - 2,000,000+ queries Presidential debate - 9/27/2020 - 1,000,000+ queries Debate - 9/28/2020 - 5,000,000+ queries Presidential debate - 9/28/2020- 5,000,000+ queries Presidential debate - 9/29/2020 - 1,000,000+ queries Trump - 9/30/2020 - 2,000,000+ queries The announcement of Amy Coney Barrett as the Supreme Court nominee drove queries on the 25th. Then, the topic of the Presidential debate really motivated people to query Google as debate-related keywords stayed on Google Trends’ top 3 for three days straight. Knowing that this year’s Presidential debate didn’t have as many viewers as the one in 2016 did (73 million vs. 84 million viewers), we pulled charts to see if the search volume levels followed the same pattern. Looking at the past 5 year trend on “presidential debate”, the 2020 timeframe actually had higher search volume. We then researched the trend for “debate” over the past 5 years. Looking at this phrase’s 5 year trend, we saw that the 2016 Presidential debate drove more query volume than this years. When we looked at data from 2004 to present on each of those phrases, the 2012 debate was the winner in terms of search volume. McDonald’s Celebrity Meals Last month, McDonald’s revitalized their celebrity meals program and announced their first one since Michael Jordan’s in 1992. Travis Scott McDonald's - 9/8/2020 - 1,000,000+ queries Supported with TV commercials, Travis Scott’s favorite Mikey D’s order made the top most queried phrases on September 8th. This phrase was the first one that fit into the AMP Team’s category of “Food” since last year when the restaurant chain WingStop was giving out free wings on July 29th. We’re fascinated when marketing a new promotion gets enough momentum to drive people to search for more information about it. We’ll keep an eye on Google Trends to see if other McDonald’s celebrity meals are as popular. Video Games There were two big news releases about video game systems in September 2020. PS5 pre-order - 9/16/2020 - 5,000,000+ queries Xbox Series X pre order - 9/21/2020 - 2,000,000+ queries The PS5 has made the top 3 queries in both April and June of 2020. The Xbox made its debut last month. Without knowledge of query volume from previous months, you can see that the more popular system is Sony’s Playstation. Brands should closely inspect the amount of search volume their products receive as compared to their competitors as a part of their own brand health analysis. The NFL Returns And So Do The Queries In August, we were amazed at the query volume the NBA was getting and wondered how it would fare once the NFL came back to playing live games. Well, the league’s return certainly made an impact into our daily collection. Here are the top phrases across the month: NFL - 9/9/2020 - 5,000,000+ queries Eagles - 9/12/2020 - 2,000,000+ queries Tom Brady - 9/13/2020 - 2,000,000+ queries NFL Scores - 9/13/2020 - 2,000,000+ queries Dallas Cowboys - 9/13/2020 - 2,000,000+ queries Steelers - 9/14/2020 - 2,000,000+ queries Broncos - 9/14/2020 - 2,000,000+ queries Thursday Night Football - 9/17/2020 - 2,000,000+ queries Patriots - 9/20/2020 - 2,000,000+ queries Packers - 9/27/2020 - 2,000,000+ queries Chiefs - 9/28/2020 - 2,000,000+ queries The term “NFL” has seen steady search volume growth since 2004: With no pre-season games and other sports competing for attention, the phrase “NFL” underperformed last month when compared to September 2019. We’re wondering if we are seeing a shift in search behavior this year. We’re keeping an eye on this trend line to see if October 2020 will outperform September 2020 as fans get more acclimated to this weird season. On the NBA side of the sports keyword universe, the AMP team felt nostalgic to see the battle between the Celtics and Lakers in the daily top three keywords. Celtics - 9/3/2020 - 500,000+ queries Lakers - 9/4/2020 - 1,000,000+ queries Celtics - 9/5/2020 - 200,000+ queries Lakers - 9/6/2020 - 1,000,000+ queries Celtics - 9/7/2020 - 500,000+ queries Celtics - 9/9/2020 - 1,000,000+ queries Celtics - 9/11/2020 - 1,000,000+ queries Celtics - 9/17/2020 - 1,000,000+ queries Lakers - 9/18/2020 - 2,000,000+ queries Celtics - 9/19/2020 - 1,000,000+ queries Lakers - 9/22/2020 - 1,000,000+ queries Lakers - 9/22/2020 - 1,000,000+ queries Lakers - 9/24/2020 - 2,000,000+ queries Celtics - 9/25/2020 - 500,000+ queries Lakers - 9/26/2020 - 1,000,000+ queries Lakers -9/29/2020 - 2,000,000+ queries Although they didn’t meet each other on the court during the 2020 NBA playoffs, it was nice to see them competing in Google Trends. (Beat L.A. in 2021!) Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. August 2020 Overview In August 2020, many keywords related to politics made the daily top 3 as both the Democrats and Republicans held their National Conventions to elect their candidates for U.S. President. Sports-related phrases made up a higher percentage of the keywords we collected as compared to July. Out of the 93 phrases we collected, 34 were about sports subjects, with the majority related to the NBA and European soccer. Keyword phrases related to the entertainment industry were a popular subject matter with a few movie trailers driving searches. Lastly, August had a few breaking news stories that compelled users to seek more information via Google. Google Doodles As is typical, many of the keyword phrases that drove over 10 million queries in a day were connected to Google Doodles. These queries are recorded whenever a user clicks on the Doodle and is brought to a result page for the user to learn more about the subject. Vicki Draves - 8/2/2020 - 10,000,000+ queries Julius Lothar Meyer - 8/18/2020 - 10,000,000+ queries Barbara Hepworth - 8/24/2020 - 10,000,000+ queries Vicki Draves was the first Asian American woman to win an Olympic medal, and the Doodle was published to celebrate the day she won gold in the women’s 3-meter springboard event at the London Summer Olympics. Julius Lothar Meyer was a German Chemist who had a hand in developing the periodic table of the chemical elements. The Doodle was in honor of his 190th birthday. Barbara Hepworth was an English abstract sculptor and the Doodle commemorated the day that she established her art studio. Although there is no marketing angle to these types of phrases, it is notable how many queries are driven by users interacting with the Doodle. Political Queries Since this is a Presidential election year, we are seeing an increase in the number of queries related to US politics making the daily top 3. Here is the list of the most popular ones from last month: Kamala Harris - 8/10/2020 - 10,000,000+ queries Michelle Obama - 8/17/2020 - 1,000,000+ queries Steve Bannon - 8/20/2020 - 1,000,000+ queries Kellyanne Conway - 8/23/2020 - 2,000,000+ queries Kimberly Guilfoyle - 8/24/2020 - 2,000,000+ queries Kamala Harris drove the most queries on the day it was announced she would be Joe Biden’s running mate. Michelle Obama and Kimberly Guilfoyle made the top 3 on the days they made speeches during political conventions. Steve Bannon was arrested for fraud and Kellyann Conway announced that she was leaving her post in the Trump administration. We will continue to monitor phrases related to politics and report if their query volume continues to increase as we get closer to Election Day. Breaking News Topics As news breaks and people seek more information on topics they learned from other media or from word-of-mouth, queries surge in Google. In August, we had a good number of queries that had over 5 million queries in a day. Beirut explosion today - 8/4/2020 - 10,000,000+ queries Beirut - 8/4/2020 - 5,000,000+ queries Kenosha shooting - 8/23/2020 - 5,000,000+ queries Hurricane Laura - 8/25/2020 - 5,000,000+ queries Hurricane Laura - 8/26/2020 - 5,000,000+ queries The Beirut explosion drove two queries on the 4th, and we found it interesting to see the search refinement of “explosion today” had more reported volume than the city name. We believe the results returned on the city-name only keyword of “Beirut” were not matching the intent of the query and users were refining their search to find results related to the devastating explosion. The shooting in Kenosha and Hurricane Laura over two days received over 5 million queries. Google continues to be a resource for people to find more information for important news stories. Entertainment Industry Keywords In August 2020, the top queried terms were related to new movies, an awards show, a marriage, and the sad news of actors’ deaths. Wilford Brimley - 8/1/2020 - 1,000,000+ queries The Batman - 8/21/2020 - 1,000,000+ queries Batman Trailer - 8/22/2020 - 500,000+ queries Bill and Ted - 8/28/2020 - 500,000+ queries Chadwick Boseman - 8/28/2020 - 10,000,000+ queries VMAs - 8/30/2020 - 1,000,000+ queries Niecy Nash - 8/31/2020 - 1,000,000+ queries The newest Batman reboot’s trailer hit the web last month and made the daily top 3 across two days. The third Bill and Ted film was released in theaters and on video-on-demand platforms. Usually when we see queries related to films make the daily top 3, it means the film will be successful. We’ll have to wait to see how successful these films are in terms of profitability. MTV’s Video Music Awards are a perennial top query. This year, the awards were a little more popular than they were last year in terms of search volume. Although the awards show saw an increase in 2020, it has been driving less queries over the past 5 shows with a peak in 2016. The remaining top Entertainment Industry related phrases are driven by celebrity news. Specifically, Niecy Nash got married and users wanted to know more about her nuptials. Lastly, as we have reported in the past, celebrity deaths are big drivers of search queries and the passing of Wilford Brimley and Chadwick Boseman were the most noteworthy last month. NBA Dominating Sports Queries As stated in the overview, sports-related queries took up a third of our overall list of keywords we captured from Google Trends last month. Of the sports-related keywords, the NBA was a top topic. Here are the phrases related to the NBA from August 2020: Lakers vs Pacers - 8/8/2020 - 200,000 Blazers - 8/13/2020 - 500,000 Grizzlies vs Trail Blazers - 8/15/2020 - 500,000 NBA Playoffs - 8/17/2020 - 1,000,000 Clippers - 8/17/2020 - 500,000 Lakers - 8/18/2020 - 2,000,000 Clippers - 8/19/2020 - 500,000 NBA Draft Lottery - 8/20/2020 - 1,000,000 Lakers - 8/21/2020 - 500,000 Kobe Bryant - 8/22/2020 - 2,000,000 Luka Doncic - 8/22/2020 - 500,000 NBA boycott - 8/26/2020 - 1,000,000 Cliff Robinson - 8/29/2020 - 1,000,000 It’s interesting to note that in August, two other major sports leagues (MLB, NHL) were playing live games. If search query volume can be used as an indication of popularity, the NBA is the most popular of these three leagues. With the NFL kicking off in September, we’ll see how the NBA fares in the daily top 3. Stayed tuned for next month’s article to see for sure. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services, Until next month.
Many brands are beginning to look at how they can express their brands through voice apps. With the maturing of voice to text technology and the growing prevalence of voice activated devices in our homes and pockets, the time is now to create a voice marketing strategy. In this article, we discuss the steps a brand can take to best express itself through a voice experience and explore some real-world examples. How To Create a Voice Marketing Strategy At its core, a voice marketing strategy is defining how a brand can reach its audience as they interface with voice-enabled technology. To set up this strategy, three main areas need to be discussed and understood. A brand should have a good sense of how their audience is using voice technology in their day to day. Knowing what the audience is seeking via voice queries or commands will help to shape the brand’s strategy. A brand should understand what part of its overall marketing and/or communication strategy would work well on voice-enabled technology. If there is information that has been deemed important in other marketing channels to deliver to the audience that can be satisfied by answering natural language questions, this type of communication may be a good candidate for a part of a voice marketing strategy. A brand should bring to light any part of the marketing strategy that would fit in the unique format of a voice-enabled experience. Using the framework of voice technology can provide brands with new touchpoints to increase and strengthen audience engagements. Examples of Voice Marketing Strategies In Action Brands often find inspiration for their own strategy (or counterstrategy) by reviewing other applications already in the marketplace. Here are some examples of voice strategies in action. Voice Marketing In Customer Service Voice assistants by definition are set up to “listen” for input from someone asking a question or stating a command and providing a response through the interpretation of that input. Backed up with AI, voice enabled technology can provide great support for your brand’s customer care unit. They can handle many of the frequently asked questions from your audience, providing quick answers when needed. Typically designed as chatbots, these applications can improve your brand’s efficiency and productivity. Since they can be available 24/7. Voice enabled services can provide helpful services to your audience whenever they need them. Chatbots can save up to 30% in customer support cost and can help businesses save on customer service costs by speeding up response times and answering up to 80% of routine questions. In addition to the efficiency that comes from the speed of answers and “always-on” services, the audience queries can be used to create helpful content in other areas to improve customer relations in other brand touchpoints. Voice Marketing In Search Optimizing your website for voice activated searches is becoming more important than ever as more people use devices with Google Assistant by speaking their queries. Most often, a featured snippet in Google’s search result is the answer to a voiced query. Featured snippets appear at the top of organic results and receive an 8.6% click through rate. Conducting research on natural question queries that are related to your brand is the first step for voice search. Once you have a list of query targets, you can use a tool like SEMRush to see which of those queries trigger a featured snippet result. From there, you can make changes to your site so that your site’s information is presented in that spot of Google results; therefore, putting your brand’s content as the script that Google reads back to the person who asked the query. Some of the changes to the site you can make include creating bullet point lists that answer natural language questions succinctly. Beyond this initial strategy, brands who are focused on a voice search marketing strategy make a plan to create pages that are designed to quickly answer important audience questions as they discover them through analyzing their site’s data and audience surveys. Voice Marketing In Applications Brands are developing applications that are made available on marketplaces such as Google and Amazon. Each of these marketplaces have different names for the applications that live on their platforms - Skills are for Alexa and Actions are for Google. These applications are stand-alone entities and can be used to expand the brand’s reach in new ways. Many voice apps provide information that compliments the products they sell like Tide with their app that has advice for removing 200 different kinds of stains or Patron Tequila’s app that has personalized cocktail recipes. Other apps like Domino’s allows people to order a pizza and get it delivered to them with a voice command. The landscape for voice apps is still in its early stages and is ripe for innovation for brands that want to take advantage of this new frontier. Voice-enabled devices and applications can provide brands with another intimate touchpoint to reach and engage their target audience. AMP Agency can assist any brand that is looking to create their voice marketing strategy along with developing and implementing a plan to make it come to life.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for July 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. July 2020 Overview Last month, as we predicted, we saw an increase in sports-related terms making the daily top 3 queries across the month. As the major sports leagues resumed live games, search interest grew around general phrases about the leagues and players in the leagues. The Fourth of July drew people to search for information about the holiday along with the name of a competitive eater, which over the past two years has been a top searched keyword phrase on July 4th. Lastly, there was an uptick in technology terms, driven wholly by news related to TikTok. Top Keyword Searches Here’s a rundown of the top searched keywords in July 2020. There were 6 phrases that drove over 10 million queries as reported by Google Trends: Fourth of July - 7/3/2020 - 10,000,000+ queries Naya Rivera - 7/8/2020 - 10,000,000+ queries John Travolta - 7/12/2020 - 10,000,000+ queries Naya Rivera - 7/13/2020 - 10,000,000+ queries Dilhan Eryurt - 7/19/2020 - 10,000,000+ queries Pacita Abad - 7/30/2020 - 10,000,000+ queries Three of the phrases (Fourth of July, Dilhan Eryurt, and Pacita Abad) were driven by clicks on a Google Doodle. The remaining queries are associated with celebrity deaths (although it is curious that “John Travolta” was reported as the top query on July 12th even though it was news of Kelly Preston’s death that drove the query volume). While we don’t typically report on keywords related to celebrity deaths, we saw an uptick in 10 million+ queried keywords last month, with six in July 2020 and just one in June 2020. July Holidays Outside of the big Fourth of July holiday, there were other holidays that cracked the daily top 3 last month: 4th of July - 7/4/2020 - 1,000,000+ queries National Tequila Day - 7/24/2020 - 200,000+ queries National Girlfriends Day - 7/31/2020 - 500,000+ queries With many Fourth of July events cancelled because of the pandemic, we theorized the search volume would not be as high on the holiday name this year. We pulled this chart to learn more: The data backed up our notion – the search volume for this phrase was at its lowest volume when compared to the last 5 years. One traditional brand event that is connected to the Fourth is Nathan’s Famous Hot Dog Eating Contest. The event’s name may not drive top 3 keyword level queries for the day, but for the last 2 years, one of the contestants has. Joey Chestnut - 7/4/2020 - 500,000+ queries Joey Chestnut won the contest in 2019 and 2020, and looking at the chart for the last 5 years, the query volume peak occurred in 2018. Will future generations refer to things being “as American as baseball, apple pie, and Joey Chestnut”? Potentially. Another holiday we have been tracking trends over the past two years for is National Tequila Day. With alcohol sales up over the past few months, we thought that we would see a big jump in query volume this year. Coincidentally, like Joey Chestnut, the query volume peak occurred in July 2018. We theorize that the popularity of these lesser known holidays are dependent on brand promotions. It does show there is opportunity for brands to own relevant, lesser-known holidays with the proper strategy. The final holiday of our July collection is National Girlfriends Day. Although Google Trends reported the phrase in its top 3 on July 31st, the actual holiday happens on August 1st. The holiday did not make the top 3 in 2019, but it appears the popularity of the phrase has hit a peak in 2020. Sometimes when we look at the charts, we will see “echos” that are attached to a different date. When we look into the data further, in the case of holidays, it may be that another English speaking country celebrates the same holiday on a different date. For instance, the UK celebrates Mother’s Day in March rather than in May like the USA. In this instance, the echoes we see in the chart above are related to National Boyfriends Day (October 3rd). It appears that on Oct. 3rd, there is a spike in queries related to “National Girlfriends Day”. Let’s take a look at the trends from last year. As you can see in 2019, there was more search volume for the phrase “National Girlfriends Day” during the week of National Boyfriends Day than during the week of National Girlfriends Day. You can draw your own conclusions, but we think there are some users who are wondering if there is a corresponding holiday to the Boyfriend one. Live Sports Are Back and So Are The Queries Of the 93 queries we recorded for July 2020, 17 of them were related to sports (18 if you count Joey Chestnut - competitive eating is a sport). Here’s the rundown of the most popular ones: NBA - 7/30/2020 - 2,000,000+ queries Joe Kelly - 7/28/2020 - 1,000,000+ queries Patrick Mahomes - 7/6/2020 -1,000,000+ queries Washington Redskins - 7/12/2020 - 1,000,000+ queries Seattle Kraken -7/23/2020 - 1,000,000+ queries Washington Redskins - 7/16/2020 - 500,000+ queries MLB - 7/27/2020 -500,000+ queries The NBA resumed play on the 30th and people want to know more. Joe Kelly, a pitcher for the Los Angeles Dodgers, may have thrown at some Astros hitters intentionally. The NFL had a couple of top keywords: Patrick Mahomes signed a big contract and the Washington Redskins announced they are going to think about – and then later confirmed – they were changing their name. Seattle has a new hockey team – the Kraken – and will join the NHL in the 2021-2022 season. Lastly, MLB started their season, but looking at the numbers, it’s clear there wasn’t as much interest as the NBA. With live games resuming, sports-related queries are up. What we haven’t seen yet, which was common before the pandemic, were game-related queries; i.e. ‘team vs. team” queries. We may see those as the leagues continue to play. TikTok TikTok hit the headlines a number of times in July. There was a glitch that happened on the 8th where TikToks were shown without likes or views in the U.S. and the U.K for a time that drove queries. The other top keywords were driven by users seeking information about the platform’s ban in the USA. TikTok ban - 7/31/2020 - 5,000,000+ queries TikTok - 7/7/2020 - 1,000,000+ queries TikTok - 7/8/2020 - 1,000,000+ queries TikTok Banned in US - 7/8/2020 - 500,000+ queries Beyond being a short video social media platform, it’s also an advertising platform that AMP Agency’s clients are using for their media buys. Our media team is keeping a close eye on the developments with TikTok and have started plans for media budget reinvestment options for the clients live on platform right now. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services, Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for June 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. June 2020 Overview June 2020 was another month where keywords related to a current event news story. Of the 90 phrases we captured over the month, a third of them were news-related. Before the pandemic, the most popular keyword category was “sports”. In June, there were a few sports-related terms that we will examine later on in the article. Beyond news keywords, we saw a few holidays drive users to search as well as a few gaming-related phrases specifically related to PlayStation 5 or PS5. Here are our takes on the keywords driving the most queries in June 2020. Google Doodle The keyword that drove the most queries last month was connected to a Google Doodle. Marsha P. Johnson - 6/29/2020 - 10,000,000+ queries Quoting from the Doodle Page, the illustration featured “LGBTQ+ rights activist, performer, and self-identified drag queen Marsha P. Johnson, who is widely credited as one of the pioneers of the LGBTQ+ rights movement in the United States.” The timing of the Doodle was to commemorate the one year anniversary of Marsha being posthumously honored as a grand marshal of the New York City Pride March. Google publishing this Doodle during Pride Month inspired us to view the 5-year trend for this phrase. Based on this graph, the search interest is continuing to grow for Pride Month, although the biggest jump occurred between 2018 and 2019. We believe that marketers should be aware of the increasing interest and align campaigns accordingly and authentically. June Holidays Last month had a few holidays that drove users to Google to search for more information. There were three on our list that we wanted to analyze further to understand the year-over-year trends: National Best Friends Day - 6/8/2020 - 500,000+ queries Juneteenth - 6/18/2020 - 5,000,000+ queries Happy Father's Day - 6/21/2020 - 2,000,000+ queries The first holiday that cracked the top 3 most queried terms of the day was National Best Friends Day that brands like Starbucks and ProFlowers have used in ad campaigns. This year, the search interest for this lighthearted, social-media-friendly holiday hit a new peak. The volume isn’t large for this holiday as compared to other, more established holidays but it has been trending up over the past three years. It could be considered for content calendar planning for 2021. With the protests for racial equality and justice being in the forefront of peoples’ minds over the past six weeks, it makes sense there would be a very large increase in search volume around the holiday of Juneteenth: Looking at Google search trends data from 2004 to present, you can see that this year may have been a watershed moment for this holiday – and we may see more governments recognize it as an official holiday. Lastly, Father’s Day had its top query day on the 21st. Father’s Day-related keywords also made the top 3 for the days of June 19 (Happy Father's Day - 1,000,000+ queries) and June 20 (Father’s Day message - 500,000+ queries). This year appeared to be a down year for queries related to this holiday as the peak occurred in 2017. Just remember, if there is any debate about which parent is more popular, check the data before you take a position. A Few Keywords Related To Sports In pre-pandemic days, most of the searches we collected were sports related but now they are a minor category of keywords. Here are the most queried phrases related to sports in June 2020: Drew Brees - 6/3/2020 - 2,000,000+ queries Bubba Wallace - 6/21/2020 - 2,000,000+ queries Cam Newton - 6/28/2020 - 2,000,000+ queries Searchers were interested in what Drew Brees had to say in terms of other players kneeling during the National Anthem before games. Bubba Wallace, who is a NASCAR driver, may have been the victim of a hate crime. Lastly, Cam Newton became a top searched sports-related query when he signed with the New England Patriots. It’s telling that without live games, sports queries have decreased over the past three months. With the major professional leagues set to resume play in July and August, it will be interesting to see if sports-related terms drive users to search like they did earlier in the year. Marketers should keep a close eye on sports keyword volume if live games resume. PlayStation 5 Is a Big Deal Sony revealed many details about their new gaming console and many people choose to learn more about it. PS5 - 6/10/2020 - 5,000,000+ queries PS5 Price - 6/11/2020 -2,000,000+ queries We have seen gaming become more popular as a keyword category over the months we have collected data. It seems the pandemic has driven more interest in gaming topics. Marketers should be aware of this growing trend and see if it continues to grow at the same rate in 2021. Thanks for reading. Until next month.