In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for February 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Shortest Month Although there are only 28 days in February, the month is packed with annual, exciting topics to search. With the holidays of Groundhog Day and Valentine’s Day as two of the month’s anchors, this year the celebration of Mardi Gras occurred in February. Of course the biggest “holiday” is Super Bowl Sunday.  We have some great insights on that spectacle in this report. Other big topics that drove searches were the Chinese balloons, the Grammy Awards, the earthquakes in Turkey, multiple video games releases, the State of the Union address, and a food related query.  Lastly, the NBA had their All Star game and a few major trades had people Googling some player names.  Also, a rival search engine made our list of top queried phrases in February 2023.  Here are all our thoughts of the month that was in Google’s Daily Search Trends. Those February Holidays In the dead of winter, it’s nice to have some things to celebrate.  Let’s see how popular the holidays of February are this year. Groundhog Day 2023 - 2/1/2023 - 5,000,000+ queries Valentine's Day - 2/13/2023 - 10,000,000+ queries Mardi Gras - 2/21/2023 - 200,000+ queries As you can see from this chart, queries for Groundhog Day hit a 5 year high last month.   Interest in the holiday may have been aided by the news story about the death of Fred La Marmotte passed away hours before he was supposed to look for his shadow. Valentine’s Day was aided by a Google Doodle but its popularity has not recovered from the pandemic yet.  The 5 year search interest peak occurred in 2020.  On the flip side, Mardi Gras made the daily top 3 this year and has regained pre-pandemic query volume.   The World of Entertainment February had a good number of movie and TV show releases, a couple of award shows, and a concert tour announcement. Beyonce Renaissance Tour - 2/1/2023 - 1,000,000+ queries Yes, Queen Bey is going on tour this year and the Instagram announcement was made on the 1st.  Later on in the month, other musical artists were celebrated at the Grammys.   Grammys 2023 - 2/4/2023 - 5,000,000+ queries Harry Styles - 2/5/2023 - 1,000,000+ queries Harry Styles performed at the show and won the Album of the Year award.  The Screen Actors Guild Awards show happened on the 26th and people searched to learn more. SAG Awards 2023 - 2/26/2023 - 500,000+ queries A couple of new movies that were released in February made the top 3 of Google’s Daily Trends: Ant-Man Quantumania - 2/16/2023 - 200,000+ queries Cocaine Bear - 2/24/2023 - 500,000+ queries The latest Marvel Cinematic Universe movie was released on the 17th and the Elizabeth Banks directed film was released on the 24th. Finally, there were three TV shows that were interesting enough to drive people to query Google to find more information. Last of Us - 2/19/2023 - 200,000+ queries Outer Banks - 2/22/2023 - 500,000+ queries We Have a Ghost - 2/24/2023 - 200,000+ queries Episode 6 of The Last of Us show was compelling.  No spoilers here.  Season 3 of the Netflix show “Outer Banks” was made available for streaming on the 23rd.  Also on Netflix, the show “We Have a Ghost”  was released on the 24th. Spy Balloons Over the first week of February, there were Chinese spy balloons floating over the USA.  Here’s how the ordeal unfolded on Google’s Daily Trends. China spy balloon - 2/2/2023 - 1,000,000+ queries Chinese balloon - 2/2/2023 - 1,000,000+ queries Chinese spy balloon - 2/2/2023 - 500,000+ queries Chinese spy balloons - 2/3/2023 - 500,000+ queries Chinese balloon - 2/4/2023 - 2,000,000+ queries Alaska - 2/10/2023 - 200,000+ queries The last phrase, “Alaska” was connected to news that a high-altitude object was shot down by the US military.   A Big Month For Video Game Releases From time to time, Gaming topics make our report.  February 2023 was an outlier as we saw three big game launches garner enough search interest to pierce the daily top 3.  Hogwarts Legacy - 2/6/2023 - 1,000,000+ queries Atomic Heart - 2/20/2023 - 200,000+ queries Sons of the Forest - 2/23/2023 - 200,000+ queries The team at AMP wonders if we will see more game titles in our future reports. Earthquake in Turkey The devastating earthquakes in Turkey drove users to Google in search of more details. Turkey earthquake - 2/5/2023 - 2,000,000+ queries Turkey earthquake - 2/21/2023 - 200,000+ queries On February 6th local time, there were two major earthquakes that caused major structure damage and tens of thousands of casualties.  Then, just over 2 weeks later, there was another quake that was thankfully less intense but still made people want to learn more. It Ain’t Too Sweet We usually get excited about food-related queries, but not so much with this one. Erythritol - 2/27/2023 - 200,000+ queries The sugar substitute was reported to be linked to higher heart attack and stroke risks.   State of The Union The State of the Union address was a popular topic that span a couple of days last month. State of the Union - 2/6/2023 - 1,000,000+ queries State of the Union 2023 - 2/6/2023 - 500,000+ queries State of the Union 2023 - 2/7/2023 - 500,000+ queries The next week, Nikki Haley announced her presidential bid. Nikki Haley - 2/14/2023 - 500,000+ queries Sports Queries Not Related To The Super Bowl Sports are quite interesting.  Topics related to sports are always in the Daily Trends.  February has the biggest American sporting event of the year but there were other topics that drove searches that were not Super Bowl related. Tom Brady - 2/1/2023 - 2,000,000+ queries Tom Brady announced his retirement again but it is for real this time, we think. The NBA is halfway through its season so that means it is time for trades and the All Star Game.  Some star players and the teams conducting the trade were searched for last month. Kyrie Irving - 2/3/2023 - 1,000,000+ queries Kyrie Irving trade - 2/4/2023 - 200,000+ queries Kyrie Irving - 2/5/2023 - 2,000,000+ queries Lakers - 2/7/2023 - 2,000,000+ queries Russell Westbrook - 2/7/2023 - 2,000,000+ queries Kevin Durant - 2/8/2023 - 2,000,000+ queries Utah Jazz - 2/8/2023 - 200,000+ queries Kyrie Irving - 2/9/2023 - 200,000+ queries Russell Westbrook - 2/20/2023 - 200,000+ queries Clippers - 2/24/2023 - 500,000+ queries Russell Westbrook was moved from the Lakers to the Jazz and then finally to the Clippers.  The All Star game was popular this year with Mac McClung making a name for himself. Mac McClung - 2/17/2023 - 1,000,000+ queries NBA All-Star Game - 2/17/2023 - 200,000+ queries The young G League player won the 2023 slam dunk contest and became a search sensation. The Big Game The most impressive topic of February 2023 from a search volume perspective is the Super Bowl.  In an era where our consumption of entertainment is scattered and diversified, the NFL’s championship game still draws a mass audience on a yearly basis. Here are the top three most queried phrases from the day before the game. Super Bowl - 2/11/2023 - 10,000,000+ queries Super Bowl 2023 time - 2/11/2023 - 2,000,000+ queries What time is the Super Bowl - 2/11/2023 - 2,000,000+ queries We took a screenshot of the top 4 keyword phrases.  Clearly the time the game starts is an important factor for a lot of people.  The AMP Agency team thinks this insight could be used for a marketing campaign that revolves around the preparation for the game.  Maybe you could build a tool that helps you schedule when chicken wings should go in the oven so they are ready for game time. The queries on Super Bowl Sunday are all about the entertainment. Rihanna - 2/12/2023 - 10,000,000+ queries Chris Stapleton - 2/12/2023 - 2,000,000+ queries Rihanna performed the half-time show and Chris Stapleton sang the National Anthem. Bing To close out, Google’s daily trends registered queries for another search engine last month. Bing - 2/8/2023 - 200,000+ queries On the 8th, Microsoft announced they were rolling out a new version of Bing search. This new version would have a component powered by OpenAI's GTP artificial intelligence. The full service can be found in the Edge browser.  Interesting times lie ahead for search with the introduction of AI.  We shall be here to observe and report as it unfolds. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Start of a New Year 2023 began with many of the same topics being searched as we had in 2022. If you don’t know already, the NFL is very popular. It was the most queried subject of the month, and more so this January because of a medical emergency of one of the players. We had a few weather events and tech company layoffs last month. We still can tell what the most popular TV shows and movies are by the volume of search queries. Lastly and sadly, police violence is still a reality and driving search queries. Here’s our analysis of the top trending keywords from January 2023. Two Holidays There were 4 keyword phrases that made the 10 million plus club last month.  Two of them were related to holidays: Dr. Martin Luther King Jr Day - 1/15/2023 - 10,000,000+ queries Lunar New Year - 1/21/2023 - 10,000,000+ queries Both of these holidays were celebrated with Google Doodles.  Here’s the updated logo for MLK day 2023:   The other two queries were related to the NFL and will be examined later in this post. Tyre Nichols On January 26th, the Grand Jury of the State of Tennessee indicted the five Memphis Police officers who are accused of charges related to the beating and death of Tyre Nichols. Tyre Nichols - 1/26/2023 - 2,000,000+ queries Memphis police - 1/26/2023 - 500,000+ queries Tyre Nichols body cam - 1/26/2023 - 200,000+ queries Tyre Nichols - 1/27/2023 - 5,000,000+ queries The video footage from the traffic stop drew a lot of interest from people searching on Google.  Queries for this topic spanned across two days last month. Films and Shows The data tells us the most interesting movies and TV shows of January 2023 are as follows: M3GAN - 1/5/2023 - 200,000+ queries The Pale Blue Eye - 1/6/2023 - 200,000+ queries The Last of Us HBO - 1/15/2023 - 1,000,000+ queries That '90s Show - 1/19/2023 - 500,000+ queries The film M3GAN had its wide theatrical release and The Pale Blue Eye was made available for streaming on Netflix on the 6th.  The HBOMax show The Last of US had its debut on the 15th and That ‘90s Show premiered on the 19th.  Movie Awards After a hiatus, the Golden Globes were back this year and people were interested enough to query Google to learn more. Golden Globes 2023 - 1/10/2023 - 2,000,000+ queries Everything Everywhere All at Once - 1/10/2023 - 500,000+ queries A few of the actors (Michelle Yeoh, Ke Huy Quan) in the film Everything Everywhere All at Once won awards at the ceremony.  Movie award season continued with the announcement of the Oscar nominations on the 23rd. Oscar Nominations 2023 - 1/23/2023 - 2,000,000+ queries Check back for our March 2023 report where we will analyze the queries related to that award show.  Hopefully, it won’t involve any slapping. Tech Layoffs As we saw towards the end of last year, big tech companies had layoffs in January 2023, which led to search queries of company names. Salesforce - 1/4/2023 - 200,000+ queries Spotify - 1/9/2023 - 500,000+ queries We hope there won’t be more topics related to layoffs in the coming year. Weather Near the beginning of the month, wild weather drove people to query these keywords to learn more. Bomb cyclone - 1/3/2023 - 200,000+ queries California storm - 1/4/2023 - 200,000+ queries In other natural occurrence news, the appearance of a comet also piqued the interest of Google Searchers. Green Comet - 1/31/2023 - 500,000+ queries We hope you were able to see it. Comet C/2022 E3 (ZTF) isn’t due back for thousands of years.  The Most Popular Sport in the USA Far and away, the US search audience queries about the National Football League more than any other professional sports organization.  Last month, 30 of the 93 phrases we collected were related to the NFL.  In this section, we present only the keywords that were queried over 1 million times in a day - starting with the ones that were queried over 10 million times. Damar Hamlin - 1/2/2023 - 10,000,000+ queries Bengals vs Chiefs - 1/28/2023 - 10,000,000+ queries Damar Hamlin’s on-field medical emergency was a topic that went beyond sports and drove a large number of queries.  The keyword phrase related to the AFC championship game was the other topic that drove the highest reported query volume from Google Trends.  We guess people were not as interested in the NFC championship game. Here’s the rest of the NFL-related keywords:  NFL - 1/7/2023 - 5,000,000+ queries Chiefs - 1/7/2023 - 1,000,000+ queries Jacksonville Jaguars - 1/7/2023 - 1,000,000+ queries Seahawks - 1/8/2023 - 1,000,000+ queries 49ers - 1/13/2023 - 2,000,000+ queries Chargers - 1/14/2023 - 5,000,000+ queries Giants - 1/15/2023 - 2,000,000+ queries Kansas City Chiefs - 1/20/2023 - 2,000,000+ queries Giants vs Eagles - 1/20/2023 - 1,000,000+ queries Cowboys - 1/21/2023 - 5,000,000+ queries Cowboys vs 49ers - 1/21/2023 - 2,000,000+ queries 49ers vs Eagles - 1/27/2023 - 1,000,000+ queries Chiefs vs Bengals - 1/28/2023 - 2,000,000+ queries 49ers vs Eagles - 1/28/2023 - 2,000,000+ queries Next month, we will have the recap on the Superbowl queries.  We wonder if people will be interested in when the game starts. It’s Not The World Cup The other football known as soccer here in the States is still popular.  Check out these 5 queries related to matches held in January 2023. Chelsea vs Man City - 1/5/2023 - 500,000+ queries Man United vs Man City - 1/13/2023 - 500,000+ queries Real Madrid vs Barcelona - 1/14/2023 - 1,000,000+ queries PSG vs Al Nassr - 1/18/2023 - 2,000,000+ queries Man City vs Tottenham - 1/19/2023 - 500,000+ queries It’s not at the level of the World Cup but still enough volume to make the daily top 3. NBA We saw a good number of queries related to the NBA.  Donovan Mitchell - 1/2/2023 - 500,000+ queries Lakers - 1/12/2023 - 500,000+ queries Celtics - 1/12/2023 - 100,000+ queries Celtics - 1/24/2023 - 100,000+ queries Knicks - 1/24/2023 - 100,000+ queries Lakers - 1/25/2023 - 200,000+ queries Warriors - 1/25/2023 - 200,000+ queries Donovan Mitchell scored 71 points on the 2nd.  The other queries were related to teams playing on that day. Did your favorite team make the list?   Wrestling Some may argue the validity of the sport, but Professional Wrestling made the daily top 3 twice last month. Jay Briscoe - 1/17/2023 - 500,000+ queries Royal Rumble 2023 - 1/27/2023 - 500,000+ queries Jay Briscoe was a Ring of Honor wrestler who passed away on the 17th. The other keyword phrase was related to their annual Royal Rumble event. Although the number of phrases related to Wrestling are small, they do pick up when there are big events or news stories related to this form of entertainment.  Looking Towards February The last phrase on our list was a forward-looking keyword. Black History Month - 1/30/2023 - 200,000+ queries As we look back at the first month of the year, it’s good to know that there is more to come in the near future. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

The AMP Agency SEO team is dedicated to learning more about consumer behavior via search query data. Right after Labor Day, we put out a report that predicted what the top trends of Fall 2022. That season is over and now it is time to see how we did. Let’s examine some of our predictions from our report.  For our Fall 2022 report, we explored 8 consumer topic categories:  Fashion & Beauty Home Decor Entertainment Food & Drink Back to School Halloween Thanksgiving Black Friday Each category had 5 topics where we gathered historical data and tried to make predictions for the Fall season. In this post, we are reviewing the search query volume for certain topics and comparing it to our predictions. We are providing charts updated with 3 months of data (September-November 2022) that was released by Google’s Keyword Planner after we published the report.  Let’s see if our autumn predictions hit the mark.   Fashion & Beauty Loafers Each season brings new weather-appropriate shoes that are in style. Loafers were a popular shoe in the 80s and now they have made a comeback as the “it” shoe this past Fall. Last Fall, we saw a pretty big spike in search volume compared to previous years but we predicted there was going to be more popularity around loafers this Fall and we were right.   In July, when we made our predictions, the search volume for the keyword “loafers” was 165,000 versus 135,000 in July 2021. Seeing that search volume was already higher compared to last year's numbers, we believed we would see a new all-time high this Fall, and we did! This Fall “loafers” hit a new all-time high in search volume reaching 246,000 searches from October to November, a 22% increase in search volume compared to last Fall.   Black French Tip Nails With Fall comes “spooky season” which means some fun, Halloween nail designs begin to appear on everybody’s Pinterest nail inspiration boards. If you’re not one for intricate spooky nail designs, black french tip nails are a great way to tap into the Halloween spirit in a more subtle way. So did more people search for black french tip nails this Fall?   Last Fall, “black french tip nails” saw a decent increase in search volume with a peak in October 2021 at 49,500. By July 2022, we could see the search volume beginning to steadily increase to reach a new all-time high, with a 123% increase in search volume compared to July 2021. These numbers continued to climb with “black french tip nails” reaching a new peak in search volume in October 2022 at 60,500, surpassing last year's peak by 22%. In conclusion, more people searched for “black french tip nails” this Fall!   Home Decor Pumpkin Pillow With each season comes cute, trendy home decor and this season in Fall, home decor brought the pumpkin pillow! Pumpkins are the true staple of Fall with pumpkin desserts, drinks, patches, decorations, and more. But did the pumpkin pillow reach a lot more homes this year?   Since 2018, we have seen a steady increase in peaks each Fall. When we made our predictions in July, we were already seeing a 125% increase in search volume compared to last year which made us pretty confident in saying that the pumpkin pillow will be a trendy decor item this Fall, and we were correct. The keyword “pumpkin pillow” reached a new, all-time high at 33,100, which is an increase of 49% compared to last year's peak and an increase of 123% compared to the peak in 2020. So it looks like maybe the pumpkin pillow really did reach a lot of new homes this year!   Ghost Mug Last year, the Target ghost mug took over the internet, mainly by TikTok, when a user posted the cute mug online and people went rushing over to their local Target to get one, selling it out in stores across the country. Talks of the ghost mug began again over the summer and we believed this would contribute to a new all-time high in search volume this Fall. And we nailed it! Search volume for the keyword “ghost mug” hit a new all-time high this Fall at 27,100 searches, surpassing last year's peak by 50%! During the summer of 2022, search volume for the “ghost mug” saw an 83% increase compared to the previous summer of 2020 so we knew the “ghost mug” was destined to reach a new large peak this Fall.   Entertainment Salem, MA Salem, Massachusetts - The Witch City is a popular destination for tourists in the month of October.  Everyone wants to visit the haunted houses, the museums, and see the history of the city that is synonymous with Halloween. After a couple years of stagnant growth in search volume & visitors (likely due to COVID), we predicted that crowds would be out in full force this Fall.     Our prediction came true as crowds visiting Salem were at record highs in October, and the search volume showed that as well. Searches for “salem ma” saw over double the amount of searches the previous year, hitting the 1,000,000 mark for searches in the month of October 2022.   Cider Mill Cider-based drinks have been gaining popularity over the past few years, so why not learn how it’s made and visit a Cider Mill? Searches for the keyword “cider mill” had already been steadily increasing over the past few years, which shows that consumers wanted different beverage tour experiences outside of visiting a winery or brewery. We dug into the volume more to see if this trend would continue in 2022.     We had already seen search interest start to increase at the end of the summer, matching the highs of Fall 2021. Our prediction that visiting a Cider Mill would be a popular Fall activity came true as we saw search volume increase 83% over the previous October.    Food & Drink Pumpkin Spice Is the populace tired of Pumpkin Spice and Pumpkin-flavored food and drink items yet?  That was one question we wanted to answer. The data we had on-hand from Keyword Planner when we were researching topics for the Fall report was no, we are not sick of this flavor trend yet.  The data was leading us to believe that 2022 was going to be a strong year for pumpkin spice. Leading into the Fall months, “pumpkin spice latte” was queried more times in August 2022 than any other month in history. So much for getting tired of this trend.  The Pumpkin flavor search interest was a little higher in 2022 vs 2021, with more search queries in September than in previous years.   McDonald’s When we chose McDonald’s as a topic for our Fall 2022 trends, we had a notion that tough economic times drives interest in fast food or inexpensive food options. What we saw in the Autumn months was a sustained surge in search queries for the brand name “McDonald’s” with a small drop in the month of November.   Besides examining Google’s Keyword Planner data, which you can see in the chart, we started to look at Google Trends data more closely. Keyword Planner data only goes back 4 years so we wanted to know if we were seeing all-time highs for search interest in the brand. Google Trends data goes back to 2004, so it provides almost 20 years of data. Take a look at the ascension of search interest in the brand as reported by Google Trends:     The peak of search volume for this Fast Food chain happened in October 2022.  When you see a chart like this one, it’s easy to see that there is more driving search interest to McDonald’s than just economic factors (although it’s helping). Hats off to the McD’s brand managers’ efforts - it’s working.  Back to School Bento Box Lunch Box The popularity of these Japanese single-portion lunch boxes saw a gradual increase over time and did in fact peak this past Fall. With over 2.4 billion Tiktok views on the hashtag #bentobox in 2022, these useful lunch boxes even became a popular trend! Parents and adults of all ages packed lunches quickly and effortlessly using bento boxes.   Given the early Back to School preparation seen since July 2022, we already expected a high search volume for this query during the Fall. As we predicted, “bento box lunch box” saw an 11% increase in search volume compared to last Fall, reaching over 246,000 searches in September 2022.    Twin XL Bedding As every Fall season approaches, people begin to search for dorm bed sheets and dimensions given the extra-long mattresses that require special bedding. College dorm shopping, along with Back to School preparation, began early this year. We began seeing an increase in search volume for Twin XL Bedding and Twin XL dimensions since June.    As with many topics related to in-person school activities, this type of bedding saw a drop in 2020 but is now seeing a resurgence. Fall 2022 did not surpass the peak search volume in August 2021, however, it saw 48% more interest than in 2020 and an overall longer and more sustained interest throughout the Fall months.    Halloween Halloween Squishmallow Squishmallows have been gaining huge popularity over the past few years - these stuffed animal pillow hybrids come in all shapes and sizes, offering limited edition seasonal varieties for avid Squishmallow collectors. For those looking to expand their “squish army” with adorably spooky characters, Halloween Squishmallows have started to be released each year and we have seen search results reflect a growing interest.    In Fall 2022, we saw nearly identical interest as 2021, topping out each year at 201,000 searches in September. So although the squish army may not be expanding, it is maintaining steady ranks - we think Squishmallows are here to stay for a while.   Peaky Blinders Costume British drama series Peaky Blinders went on to its sixth, and final, season in 2022, capturing the interest of American viewers and providing plenty of Halloween costume inspiration from characters dressed as 1900s-era gangsters in sharp suits, newsboy caps, and waistcoats. The sixth season generated big buzz on social media, so we predicted the Peaky Blinders Costume would have even more interest than previous years. As we predicted, Halloween 2022 did see an increase in searches for Peaky Blinders Costumes - 22% more than October 2021. While season six is the final installment of the series, a Peaky Blinders movie is slated to be released, leading us to believe we may continue seeing this turn of the century fashion in Halloweens ahead.   Thanksgiving Thanksgiving Cocktails Over the past several years, we have seen significant interest in Thanksgiving cocktails, with inclusions of Fall flavors like cranberry, pumpkin, and apple cider. Although the peak of search interest was in 2020, we predicted 2022 would see a stronger “buzz” for these delectable drinks. This Thanksgiving there was a 22% increase in queries for Thanksgiving cocktails over last year. Although 2022 didn’t surpass 2020 numbers, it rose to meet them at about 165,000 searches each year, showing us it wasn’t just a quarantine phenomenon. We can’t wait to see what traditional Thanksgiving dinner concoctions pop up next year (gravy cocktail anyone?).   Thanksgiving Charcuterie Board As charcuterie boards in general become trendier, we have seen all manner of spins on them. This last Thanksgiving we predicted Thanksgiving themed boards would be more popular than ever, after search interest tripled in volume between 2020 and 2021.    Searches for Thanksgiving charcuterie boards reached an all-time high in 2022, with 20% more searches than in 2021 peaking at 110,000 searches. With a combination of people looking to add another element to the dinner table with a classic charcuterie board, and those looking for an expressly Thanksgiving themed spread, we hope Thanksgiving boards will maintain their popularity next year as well (we want to snack!).    Black Friday Boots (Thursday Boots) Black Friday marks the (unofficial) start of the winter season, and there’s no better time to buy that new pair of boots you’ve been eyeing. Searches for Boots saw a decrease in volume during the 2020 season, but have since seen increased volume into 2021. With more and more activities being open post-pandemic, we predicted that this trend would continue into the Black Friday season of 2022.     Search interest for Boots did see an increase based on October 2020 volume, however we didn’t see the interest reach the 2021 volume. Consumers were searching for individual boot brands such as Thursday Boots and Tecovas, as we saw both of those brands have increased search volume in October 2022.    Electric Toothbrush In previous years, we have seen small spikes in search volume for “electric toothbrush” in the summer months. We’ve determined this is likely due to June being National Smile Month and Amazon Prime Day in July. We also saw search volume have a sharp increase in October & November of previous years - most notably in 2021. Based on these trends, we predicted that search interest for “electric toothbrush” would continue to increase in 2022.     Unfortunately, our prediction here did not come true. It seems that unlike previous years, consumers saw deals on Prime Day that were too good to pass up and by Black Friday they had already made their purchase. Maybe next year the Black Friday deals on Electric Toothbrushes will be worth the wait.   That concludes our look back at this seasonal trends report.  We feel like we did pretty well.  Some topics weren’t as popular as we expected them to be but most of them lived up to expectation.  Secretly, we were hoping that the Pumpkin flavor thing was going to show some decrease, but the people have searched and the data doesn’t lie.  We will examine our Top Trends For Winter 2022-2023 in a few months.

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.   The Final Report For 2022 When the calendar flips to the month of December, there’s a feeling of reflection that we, as writers of this blog series, feel we must express.  Capturing the top 3 queries from Google’s Daily Trends reporting module is a manual effort and because this effort takes time, our minds need to be focused on these phrases. We can’t escape the pondering of why these keywords were queried in Google.  At the end of the year, our thoughts drift to the wonder of what we learned. Have we learned anything from examining these top keywords? Looking back at the year, we observed behavior that’s similar to past years with little nuances that were unique to 2022.  For instance, people really like searching about sports but this year, the World Cup captivated Google searchers. You’ll learn more about World Cup queries in this report. When famous people die, their name typically becomes a top query of the day. Predictably, queries related to Queen Elizabeth II’s death were on another level in terms of volume. Lastly, the biggest takeaway was the searches for medical conditions.  If there was an announcement of a famous person having a condition, it drove people to search.  For example, when the family of Bruce Willis stated he was stepping back from acting on March 30th, 2022 because of his aphasia diagnosis, it was queried over 10 million times.  Last month, we had another query that fit this particular category, which we’ll examine later on in this post.    Top Phrases of 2022 12th Month The top queries of December 2022 are as follows: Kirstie Alley - 12/5/2022 - 10,000,000+ queries tWitch - 12/14/2022 - 10,000,000+ queries Argentina vs France - 12/17/2022 - 10,000,000+ queries Sadly, the first two are associated with deaths.  Kirstie Alley died on December 5th and the DJ Stephen "tWitch" Boss died on the 13th. The championship match for the World Cup occurred on the 17th and many people were engaged with the game on Google Search. December is for Holidays December is the month for holidays.  Let’s see which ones were searched for the most. Pearl Harbor Day - 12/7/2022 - 500,000+ queries Merry Christmas - 12/24/2022 - 1,000,000+ queries Boxing Day - 12/25/2022 - 200,000+ queries Happy New Year 2023 - 12/30/2022 - 1,000,000+ queries Pearl Harbor Day has been gaining search query popularity over the past two years. We were not surprised to see the query make the daily top 3 last year since it was the 80 year anniversary of the attack.  This year, the query volume for the phrase wasn’t as high as it was in 2021 but it was still enough to make our collection.  The new holiday query for this year was Boxing Day.  In our 4 year records, we never saw this holiday make the list.  2022 changed that. Let’s look at all the available data for this term.     The highest peak occurred in 2019 but slid a bit in 2020. Since then, search interest has been on the rise. Will we see a larger peak for this day after Christmas celebration in the USA in 2023? We will have to see!  Medical Condition Queries As it was stated in the look back at 2022, medical conditions of famous people drive search queries. Stiff person syndrome - 12/8/2022 - 2,000,000+ queries When Celine Dion revealed she was postponing her tour because she had Stiff-Person Syndrome (SPS), the need to know more was satisfied with Google Search. It’s important to know that when it comes to health information, Google is still the place to research. Popular Movies & Shows December 2022 had a few entertainment options that were worth noting: White Lotus - 12/11/2022 - 500,000+ queries Black Adam - 12/16/2022 - 200,000+ queries Emily in Paris - 12/21/2022 - 200,000+ queries Glass Onion - 12/23/2022 - 500,000+ queries The season 2 finale of the HBO TV show, “The White Lotus” aired on December 11th and people wanted to know more.  The Black Adam film was available for streaming on the 16th.  The third season of “Emily in Paris” became available on the 21st and on the 23rd, Glass Onion: A Knives Out Mystery was released on Netflix. In addition to these queries, Amazon announced that it secured the rights to the intellectual property of the Warhammer 40,000 game.  Warhammer - 12/16/2022 - 100,000+ queries Henry Cavill is set to star and serve as an executive producer in future shows and films. Special Elections and Other News The final election of the 2022 midterms was held on the 6th of December.   Georgia Senate Race - 12/6/2022 - 5,000,000+ queries Brittney Griner was released from Russian custody on the 8th after being detained for months. Brittney Griner - 12/8/2022 - 2,000,000+ queries Sorry if you were traveling last month on Southwest Airlines, but you probably know better than most that their canceled flights were a hot topic. Southwest Airlines - 12/26/2022 - 1,000,000+ queries The former pope passed away on the 31st, almost 10 years after resigning from the papacy in 2013. Pope Benedict - 12/31/2022 - 2,000,000+ queries Greta Owned Twitter and Search We’re not sure if you follow the trends on Twitter. We don’t follow them as closely as we do for Google.  Last month, Greta Thunberg traded barbs with the former professional kickboxer Andrew Tate.  The viral exchange eventually led to Tate’s arrest in Romania.  Greta Thunberg - 12/27/2022 - 2,000,000+ queries Greta Thunberg - 12/28/2022 - 500,000+ queries Greta Thunberg - 12/29/2022 - 2,000,000+ queries For three days straight, Greta not only owned Andrew Tate but also Google Search. NFL As usual, sports-related queries made up most of our collection from last month.  We broke up the list into 3 sections; NFL, NBA, and World Cup.  Here is the timeline for teams in December 2022:  Packers - 12/4/2022 - 500,000+ queries Detroit Lions - 12/4/2022 - 500,000+ queries Rams - 12/7/2022 - 500,000+ queries Dallas Cowboys - 12/11/2022 - 1,000,000+ queries Buccaneers - 12/11/2022 - 500,000+ queries Patriots - 12/12/2022 - 500,000+ queries 49ers - 12/15/2022 - 1,000,000+ queries Seahawks - 12/15/2022 - 1,000,000+ queries NFL - 12/17/2022 - 2,000,000+ queries Patriots - 12/18/2022 - 1,000,000+ queries Jacksonville Jaguars - 12/18/2022 - 500,000+ queries Jets - 12/22/2022 - 1,000,000+ queries Dallas Cowboys - 12/23/2022 - 2,000,000+ queries Green Bay Packers - 12/24/2022 - 1,000,000+ queries Raiders - 12/24/2022 - 1,000,000+ queries Chargers - 12/26/2022 - 1,000,000+ queries Dallas Cowboys - 12/28/2022 - 2,000,000+ queries Were people searching because their team won or lost in dramatic fashion?  The answer is both.  Here’s a list of NFL player names that made the list: Deion Sanders - 12/2/2022 - 500,000+ queries Jimmy Garoppolo - 12/4/2022 - 1,000,000+ queries Kyler Murray - 12/12/2022 - 1,000,000+ queries Russell Wilson - 12/25/2022 - 500,000+ queries J.J. Watt - 12/25/2022 - 200,000+ queries J.J. Watt - 12/27/2022 - 500,000+ queries Derek Carr - 12/28/2022 - 500,000+ queries An ex-player took another job (Sanders), a few players got hurt (Garoppolo, Murray), a couple of players didn’t play well (Wilson, Carr), and one player is retiring (Watt). NBA When it comes to American professional sports, the NBA is the second most popular in search interest (next to the NFL).  Did your favorite team/player make the list? Celtics - 12/10/2022 - 200,000+ queries Warriors - 12/14/2022 - 200,000+ queries Knicks - 12/20/2022 - 100,000+ queries Nets - 12/21/2022 - 200,000+ queries Luka Doncic - 12/27/2022 - 500,000+ queries The lone player name (Doncic) scored 60 points on the 27th. World Cup Finally, the World Cup was still the most popular subject this month as it was in November 2022.  Take a look at this timeline!  Can you follow the teams through the matches?   Cameroon vs Brazil - 12/1/2022 - 2,000,000+ queries South Korea vs Portugal - 12/1/2022 - 2,000,000+ queries Costa Rica vs Germany - 12/1/2022 - 2,000,000+ queries Netherlands vs USA - 12/2/2022 - 5,000,000+ queries Argentina vs Australia - 12/2/2022 - 2,000,000+ queries England vs Senegal - 12/3/2022 - 2,000,000+ queries France vs Poland - 12/3/2022 - 1,000,000+ queries England vs Senegal - 12/3/2022 - 1,000,000+ queries Portugal vs Switzerland - 12/5/2022 - 5,000,000+ queries Brazil vs South Korea - 12/5/2022 - 2,000,000+ queries Croatia vs Brazil - 12/8/2022 - 5,000,000+ queries Netherlands vs Argentina - 12/9/2022 - 5,000,000+ queries Morocco vs Portugal - 12/9/2022 - 5,000,000+ queries England vs France - 12/9/2022 - 2,000,000+ queries France vs Morocco - 12/10/2022 - 200,000+ queries Argentina vs Croatia - 12/12/2022 - 5,000,000+ queries France vs Morocco - 12/13/2022 - 5,000,000+ queries Francia vs Marruecos - 12/13/2022 - 200,000+ queries Messi - 12/13/2022 - 200,000+ queries Argentina vs France - 12/14/2022 - 500,000+ queries Croatia vs Morocco - 12/17/2022 - 1,000,000+ queries The championship query is listed in the first section of this report and it received over 10 million queries on the 17th.  Interesting to note that the Spanish version of the France vs Morocco query also made the top 3 of the Daily Trends on the 13th. After the past two months, we have a better understanding of the USA’s interest in the World Cup and the diversity of the audience with a Spanish query making the report. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Long Story Short Elections and World Cup - that’s it. If you wanted us to boil down the full list of Google Search queries that happened in November 2022, we’d tell you those two topics were the top ones.  Of course, there is more to our search behavior than just voting and soccer.  If it were that easy, the AMP Agency SEO team could keep these reports down to a few lines each month. But no, life is not easy and we do have 90 keywords to sift through. The Powerball lottery was popular again this month until somebody won. There were tech layoffs and wild weather to learn more about. There were shows and movies to watch and Black Friday Deals to research. Lastly, there were other sports to follow besides soccer although at times, it didn’t seem like it.  Let’s examine the month that was with the search keywords as reported by Google Trends. 10 Million Queries of These Phrases In total, there were seven keywords that were queried over ten million times in a 24 hour period last month.  Most of them fit into other categories so we’ll discuss them later on in the article.  Here are the three phrases that sit outside our groupings: Takeoff - 11/1/2022 - 10,000,000+ queries Aaron Carter - 11/5/2022 - 10,000,000+ queries Veterans Day - 11/10/2022 - 10,000,000+ queries Sadly, the first two were triggered by celebrity deaths. The AMP team doesn’t typically report on these types of phrases but their query numbers met the tool’s reporting maximum.  Google changed their logo on Veterans Day, which led to a large number of queries for the holiday. Powerball Fever Continues As it was in October 2022, the Powerball lottery was a popular subject last month.  Powerball - 11/1/2022 - 5,000,000+ queries Powerball - 11/2/2022 - 5,000,000+ queries Powerball - 11/7/2022 - 10,000,000+ queries That is, until somebody won. Then, people didn’t care as much.  When the jackpot is high, so is the search interest. Midterm Elections With Google’s help, the topic of the midterm elections was very popular in the first couple of weeks in November 2022. How do i vote - 11/3/2022 - 1,000,000+ queries Where to vote - 11/7/2022 - 10,000,000+ queries Election results - 11/8/2022 - 10,000,000+ queries Where to vote - 11/8/2022 - 10,000,000+ queries Georgia election results - 11/8/2022 - 5,000,000+ queries The natural language questions that you see in the bullet points above were driven by Google Doodles that presented people with results on how and where they could vote. Big Tech Keywords Early in the month, the keywords queried about big tech companies didn’t have a happy intent. Twitter layoffs - 11/4/2022 - 200,000+ queries Meta Layoffs - 11/9/2022 - 200,000+ queries Both Twitter and Meta had layoffs that were newsworthy and led to people searching for information. On a more positive note, Spotify released its annual Wrapped presentation to its users. Spotify Wrapped 2022 - 11/30/2022 - 1,000,000+ queries According to Wikipedia, Wrapped is a viral marketing campaign and it has garnered a lot of publicity for the brand. The AMP team wondered if the popularity for this feature was increasing or decreasing: The peak interest occurred in 2020. SInce then, the popularity has waned a bit although the search interest in 2022 was higher than 2021. Hurricanes and Snowfall Wild weather calls for search to get the most up-to-date and accurate information.  Here are the keywords that people queried Google last month that were weather-related. Hurricane tracker - 11/6/2022 - 1,000,000+ queries Hurricane watch - 11/7/2022 - 2,000,000+ queries Buffalo Weather - 11/16/2022 - 200,000+ queries Lake effect snow warning - 11/16/2022 - 200,000+ queries As the hurricane season of 2022 came to a close, there was one more hurricane to track.  Named Nicole, the storm made landfall on November 9th. The Buffalo, NY area was hit by a storm where they were measuring snow totals in feet and not inches.  News outlets reported 80 inches of snow dropped from the sky. Are You Not Entertained? Beyond live sports, there are other things to watch.  Here’s a rundown of the most popular shows and movies. CMA Awards 2022 - 11/9/2022 - 500,000+ queries Alan Jackson - 11/9/2022 - 200,000+ queries Black Panther 2 - 11/10/2022 - 2,000,000+ queries Yellowstone Season 5 - 11/13/2022 - 2,000,000+ queries Spirited - 11/18/2022 - 100,000+ queries The Country Music Association Awards aired on the 9th and Alan Jackson won a lifetime achievement award.  The sequel to Black Panther was released on November 11th and the first episode from the fifth season of Yellowstone aired on the 13th.  Lastly, the Will Farrell and Ryan Reynolds Apple TV film was available to stream on the 18th. Also, we’re not sure if you’ve heard, but Taylor Swift broke Ticketmaster: Ticketmaster - 11/14/2022 - 2,000,000+ queries We’re not sure if they will be fixed any time soon.   Thinking About The Time, The Moon, and The Economy We had to turn the clocks back an hour and people wanted to know more. Daylight Savings - 11/5/2022 - 2,000,000+ queries It would be nice to have one time and stick with it. The Artemis rocket finally launched and it happened a day before a lunar eclipse. Artemis launch - 11/15/2022 - 1,000,000+ queries Lunar eclipse - 11/6/2022 - 500,000+ queries The topic of the Artemis has been popular since late August 2022 and there won’t be another total lunar eclipse until March 14, 2025. The economy is on people’s minds and it’s evident in both of these keywords. Fed rate hike - 11/2/2022 - 200,000+ queries Black Friday Deals - 11/24/2022 - 2,000,000+ queries The rise in interest rates has driven people to search so much that we have reported this phrase in our July and September 2022 reports as well.  Black Friday deals are an annual top queried topic but it was interesting to see that other retailers did not make the daily top 3 this year.  Is there a lower interest in holiday shopping this year because of the economy? The Other Non-World Cup Sports Topics Major League Baseball’s World Series captured search interest this year. The two teams that participated both grabbed a daily top 3 most search keyword spot early in November 2022. Phillies - 11/1/2022 - 2,000,000+ queries Astros - 11/5/2022 - 2,000,000+ queries People were also interested in the National Football League last month. Eagles - 11/3/2022 - 2,000,000+ queries Panthers - 11/10/2022 - 500,000+ queries Cowboys - 11/13/2022 - 2,000,000+ queries Seahawks - 11/13/2022 - 1,000,000+ queries Packers - 11/17/2022 - 2,000,000+ queries NFL - 11/24/2022 - 2,000,000+ queries Eagles - 11/27/2022 - 2,000,000+ queries Gridiron football tends to be the most queried sport in November, but this year, we have the World Cup. World Cup Dominance Without comment, outside of the fact that almost a third of all of the keywords we captured for this article were related to the World Cup, here is the list of all the phrases, the dates that they were reported,and their query volume. Qatar - 11/18/2022 - 500,000+ queries Qatar vs Ecuador - 11/19/2022 - 2,000,000+ queries England vs Iran - 11/19/2022 - 1,000,000+ queries Senegal vs Netherlands - 11/19/2022 - 1,000,000+ queries USA vs Wales - 11/20/2022 - 2,000,000+ queries World Cup - 11/20/2022 - 2,000,000+ queries Argentina vs Saudi Arabia - 11/21/2022 - 2,000,000+ queries England vs Iran - 11/21/2022 - 1,000,000+ queries France vs Australia - 11/21/2022 - 1,000,000+ queries Mexico vs Poland - 11/22/2022 - 2,000,000+ queries Spain vs Costa Rica - 11/22/2022 - 1,000,000+ queries Germany vs Japan - 11/22/2022 - 1,000,000+ queries England vs USA - 11/23/2022 - 2,000,000+ queries Brazil vs Serbia - 11/23/2022 - 2,000,000+ queries Uruguay vs South Korea - 11/23/2022 - 1,000,000+ queries Portugal vs. Ghana - 11/24/2022 - 2,000,000+ queries Argentina vs Mexico - 11/25/2022 - 5,000,000+ queries England vs USA - 11/25/2022 - 5,000,000+ queries Portugal vs Uruguay - 11/26/2022 - 2,000,000+ queries Spain vs Germany - 11/26/2022 - 1,000,000+ queries Brazil vs Switzerland - 11/27/2022 - 2,000,000+ queries South Korea vs Ghana - 11/27/2022 - 1,000,000+ queries Iran vs USA - 11/28/2022 - 5,000,000+ queries Mexico vs Saudi Arabia - 11/28/2022 - 1,000,000+ queries Ecuador vs Senegal - 11/28/2022 - 1,000,000+ queries Saudi Arabia vs Mexico - 11/29/2022 - 5,000,000+ queries Japan vs Spain - 11/29/2022 - 5,000,000+ queries Poland vs Argentina - 11/29/2022 - 2,000,000+ queries Japan vs Spain - 11/30/2022 - 5,000,000+ queries It certainly has become a popular topic in search. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Harvesting Search Queries in October 2022 Autumn 2022 is in full effect across the USA last month and we followed along, recording the top queried keyword phrases each day. Looking at our collection, we see interest in Halloween entertainment options, dreams of big lottery wins, and concerns about tech companies.  With the MLB playoffs, College and Pro Football games, and the NBA season starting up again, we collected a large number of keyword phrases related to sports. Lastly, the two events that best captured the moment in time that was October 2022: McDonalds introduced Happy Meals for adults and a gamer revealed his face. People showed their quest for knowledge of both these things via Google search and the AMP Agency team was there to witness it. The Day of The Dead Doodle We almost got through the whole month without seeing a keyword phrase queried more than 10 million times within a day.  On the last day of October, Google changed its logo and we got our top phrase of the month by query volume: Day of the Dead - 10/31/2022 - 10,000,000+ queries Clicks on the logo sent people to the results page for “Day of the Dead” as a celebration of a holiday  widely observed in Mexico. October 2022 Entertainment Options Thursday the 13th was the day to learn more about the films and TV shows that were made for frights. Halloween Ends - 10/13/2022 - 1,000,000+ queries The Watcher - 10/13/2022 - 500,000+ queries Michael Myers is back for another installment of the Halloween movie series and home ownership is made scarier when letters arrive in the mail in the Netflix show, The Watcher. Yes, even scarier than the utility bills. Swifties were excited about a new album and Heidi Klum dressed as a worm. Taylor Swift - 10/20/2022 - 1,000,000+ queries Heidi Klum - 10/31/2022 - 500,000+ queries Taylor Swift’s Midnights album was released on the 21st and Heidi Klum hosted her first Halloween party since 2019 and was dressed extremely realistically as a human-sized worm. It’s another great sign that things are getting back to a post-pandemic reality.  Powerball Fever In October, they kept drawing numbers and they kept finding no winners. With no winners, the jackpot kept getting larger and so did the search interest. Powerball - 10/25/2022 - 500,000+ queries Powerball - 10/27/2022 - 500,000+ queries Powerball - 10/29/2022 - 2,000,000+ queries There’s definitely a correlation to the size of the jackpot and the number of queries.  When there is a chance to win a billion dollars (or close to it, after taxes), “Powerball” makes the daily top 3 in Google Trends. Two Big Reveals The gaming YouTuber Dream decided to reveal his face after years of concealing it and McDonalds released a Happy Meal made for adults that feature collectables from the streetwear brand, Cactus Plant Flea Market: Dream face - 10/1/2022 - 1,000,000+ queries Cactus Plant Flea Market - 10/3/2022 - 1,000,00+ queries Dream’s face reveal was a big deal.  According to People.com, the video where he showed his face for the first time on YouTube generated over 21.9 million views and 2.5 million likes in less than a day.  Happy Meals for Adults launched with figurines designed in collaboration with CPFM and clearly people were excited to learn more about them. Politics Here and Across The Pond In the US, debates between candidates running for Senate seats drove people to search. Warnock, Walker debate - 10/14/2022 - 200,000+ queries Fetterman - 10/25/2022 - 500,000+ queries We safely predict we’ll see more query volume for keyword phrases related to the midterm elections next month. Stay tuned. Search interest in UK politics continued in October with the appointment of a new Prime Minister. U.K. Prime Minister - 10/19/2022 - 1,000,000+ queries Rishi Sunak - 10/23/2022 - 1,000,000+ queries After Liz Truss stepped down from the post, Rishi Sunak officially became the incumbent Prime Minister on October 25th, 2022. October 2022 Tech News There were three notable queries related to tech companies from our collection last month: Amazon Prime Day - 10/10/2022 - 200,000+ queries Meta stock - 10/26/2022 - 500,000+ queries Elon Musk - 10/26/2022 - 500,000+ queries There was another Amazon Prime Day in October 2022 although the search interest related to this one wasn’t as large as the one that occurred during the summer: Maybe one Prime Day per year is enough?   The other two tech-related keyword phrases were a bit more gloomy as Meta released its third quarter earnings on the 26th, which caused the stock of Facebook’s parent company to fall sharply. On the same day, Elon Musk finalized his purchase of Twitter. What will the future hold for either of these properties?  Whatever happens, people will be searching for answers. The Collegiate Gridiron Roundup Sports-related queries took up the majority of our collection from October 2022.  Here are the top college football keyword phrases: Georgia football - 10/1/2022 - 1,000,000+ queries Alabama football - 10/8/2022 - 1,000,000+ queries Tennessee football - 10/8/2022 - 200,000+ queries Texas Longhorns football - 10/8/2022 - 200,000+ queries Alabama football - 10/15/2022 - 2,000,000+ queries Clemson football - 10/22/2022 - 500,000+ queries Since these keyword phrases were all queried on Saturdays, the intent behind them is most definitely game related.  Just The Top NFL Queries If Saturdays are for college football, then Sundays are for the NFL.  And Mondays.  And Thursdays. Dallas Cowboys - 10/2/2022 - 1,000,000+ queries Chiefs - 10/2/2022 - 1,000,000+ queries Vikings - 10/2/2022 - 1,000,000+ queries 49ers - 10/3/2022 - 2,000,000+ queries Tom Brady - 10/4/2022 - 1,000,000+ queries Broncos - 10/6/2022 - 2,000,000+ queries Packers - 10/9/2022 - 2,000,000+ queries Bengals - 10/9/2022 - 1,000,000+ queries Bears - 10/13/2022 - 2,000,000+ queries Cowboys - 10/16/2022 - 2,000,000+ queries Broncos - 10/17/2022 - 2,000,000+ queries Christian McCaffrey - 10/20/2022 - 1,000,000+ queries Saints - 10/20/2022 - 1,000,000+ queries Dallas Cowboys - 10/23/2022 - 1,000,000+ queries Steelers - 10/23/2022 - 1,000,000+ queries Patriots - 10/24/2022 - 2,000,000+ queries Tampa Bay Buccaneers - 10/27/2022 - 2,000,000+ queries Tom Brady - 10/27/2022 - 1,000,000+ queries Buffalo Bills - 10/30/2022 - 2,000,000+ queries Eagles - 10/30/2022 - 1,000,000+ queries Vikings - 10/30/2022 - 1,000,000+ queries There were more NFL related queries collected last month but we’re only publishing the phrases that were queried more than a million times during a 24 hour period.  This list is long enough! Major League Baseball Is Still Interesting The MLB playoff got a lot of attention from what was reported in Google Trends Aaron Judge - 10/4/2022 - 500,000+ queries Mets - 10/7/2022 - 1,000,000+ queries Phillies - 10/7/2022 - 500,000+ queries Astros - 10/11/2022 - 1,000,000+ queries Dodgers - 10/11/2022 - 1,000,000+ queries Phillies - 10/14/2022 - 1,000,000+ queries Yankees - 10/15/2022 - 1,000,000+ queries Yankees - 10/16/2022 - 2,000,000+ queries Phillies - 10/18/2022 - 2,000,000+ queries Padres vs Phillies - 10/21/2022 - 500,000+ queries World Series - 10/28/2022 - 2,000,000+ queries Astros - 10/31/2022 - 1,000,000+ queries The eventual winner of the World Series will be revealed in our next report - no spoilers! A New NBA Season The 2022-23 season kicked off in October. Before the games started, Draymond Green made headlines for getting into a fight with one of his teammates: Draymond Green - 10/5/2022 - 500,000+ queries Draymond Green - 10/7/2022 - 1,000,000+ queries The rest of the NBA-related queries had more to do with games than individual players. NBA - 10/18/2022 - 1,000,000+ queries Lakers - 10/18/2022 - 500,000+ queries Suns - 10/19/2022 - 200,000+ queries Lakers - 10/21/2022 - 500,000+ queries The volume of NBA queries will pick up in March 2023 and will continue increasing in interest until the Finals in June. Is European Soccer’s Popularity Apparent To You? Finally, Keywords related to European football matches continue to appear in the top 3 of Google’s daily trends.  Here’s the full list of phrases. Man City vs Man United - 10/1/2022 - 1,000,000+ queries Man City vs Copenhagen - 10/5/2022 - 200,000+ queries Chelsea vs Milan - 10/5/2022 - 200,000+ queries Arsenal vs Liverpool - 10/9/2022 - 500,000+ queries Barcelona vs Inter - 10/12/2022 - 500,000+ queries Rangers vs Liverpool - 10/12/2022 - 200,000+ queries Real Madrid vs Barcelona - 10/15/2022 - 1,000,000+ queries Manchester United - 10/19/2022 - 200,000+ queries Chelsea vs Man United - 10/22/2022 - 500,000+ queries The popularity of this non-American sport is quite apparent in search trends. The team at AMP Agency wonders when there will be more domestic coverage of these games.  Perhaps soon is likely the answer. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

What is Google’s new update? Google has rolled a new change in the way they present their search results on mobile devices for brand keyword queries. The engine is now prioritizing the site name for brand name queries of a company instead of the contents of the home page’s title tag. For example, before this change, a query of the company name, “rover”, would show the contents of home page’s title tag in Google’s mobile search results: With this change, a query of “rover” on mobile now presents a result with the site name in search results along with the favicon and URL: Currently, site names are available for mobile Google Search results in English, French, Japanese, and German, with more languages to follow in the coming months.   Why is Google using only site names?  Google strives to make it easier for users to find the specific website that is associated with the brand name they are searching for. By using only site names in search results, Google believes it becomes a lot easier to find the specific brand being searched.  These types of keywords are seen as being navigational in nature; that is, a keyword that has the intent of getting a person to the brand’s home page.  This update does not affect results for non-branded or expanded branded keyword queries.  Keeping the company Rover as our example, If one were to search “dog walking” or “rover dog walking”, the title tag’s content will appear as the link text for the home page: How Can You Optimize Your Home Page? Because of this change, AMP Agency recommends brands to add their desired website name using structured data on their site’s home page so it appears properly in Google mobile search results. Specifically, we recommend the use of WebSite schema markup on the home page as depicted in the example below: This implementation allows Google to recognize the “name” property as the site name of the website and provide accurate results on result pages.    The use of structured data is also beneficial for websites with alternate names, like acronyms and shortened names. The Website schema markup allows for these variations to be added to the home page as well.   How can Google understand your site name? Beyond Website schema markup, Google Search does use a number of other sources to determine the site name for a search result including on-page, off-page, and meta data information.   With the addition of schema markup, brands should ensure the headings (H1, H2, etc.), Title Tag, and Open Graph Protocol meta data (og:site_name) are optimized for the same site name.  Keeping up with Google changes are just a part of our SEO Services. Contact us for more information about how we can best position your site for search.

Back in May of 2022, AMP Agency put out a report that predicted what the top trends of Summer 2022 were going to be based on historical search query data. Now that summer is over, we are looking back at a few of those predictions and seeing what we got right.   If you missed it, the Summer Trends report explored 8 relevant categories to the summer season.  Food & Drink Beauty Fashion Entertainment Activities Purchases Weddings Travel In each category, we gathered data on 5 topics.  With 40 topics total, we must have predicted a few correctly, right? In this post, we are recapping the search query volume associated with some of the topics to see how we fared. For each topic, we are posting the search volume charts that we used to fuel our predictions. The original charts presented data from May 2018 through April 2022. We have updated those charts to show the search volume for the last 4 months (May - September 2022). Each chart is marked with an orange vertical line to delineate what data we used for our prediction and the actual data from the Summer of 2022.   Read on to see if our guesses for this summer panned out the way we thought they would.   Food & Beverage Canned Cocktails Pre-mixed cocktails including spirit-based Ready To Drink (RTDs) beverages is the fastest growing format in the category according to this report.  Querying Google Trends on the phrase, “canned cocktails” in both the summer of 2020 and 2021, we found growth in search queries too. We felt we could boldly predict that the summer of 2022 would show higher demand for this beverage type. Pulling the search volume data from Google’s Keyword Planner, we don’t necessarily see a higher spike in queries but more of a prolonged interest. For the months of May-August 2022, the search volume on the phrase “canned cocktails” matched the peak in the summer of 2021 (8,800 a month) based on Keyword Planner data.  This four-month period shows that search interest for this type of drink extended longer than in other summers.  We’ll see if the sales data matches the search data but it certainly seems that popularity for canned cocktails was high this past summer. Burrata If you thought a soft cheese of Italian origin with a rich flavor would become a popular post-pandemic food, well, you would be right. The interest in burrata has really multiplied over the past two years. Seeing the spike in query volume in July 2021 made us think we would see a bigger jump this year. This cheese was a hot trend in the summer of 2022. Comparing the query volume reported by Keyword Planner for the months of July 2021 vs. July 2022, the interest for “burrata” increased by 26%. The AMP team hopes you enjoy it on salads, combined with some fresh tomatoes and olive oil, or mixed in with some pasta.   Beauty Color Wow Dream Coat With the endorsement of Kim Kardashian and her hair stylist, Chris Appleton, search volume skyrocketed for the Color Wow Dream Coat hair product. Seeing this spike in volume we thought this would only continue to increase due to the summer heat that brings a desire for a product that helps combat frizz due to summer humidity and saves your hairstyle.   In April, when we made our predictions, the search volume was 22,200. The search volume increased by 49% in comparison to May, however, it did not keep this upward trend throughout the summer, and search volume ended up decreasing by 45% instead after May. Perhaps everyone already stocked up on their Color Wow Dream Coat product before the summer began!   Elta MD Tinted Sunscreen Considering the “clean girl” makeup look and skincare makeup products are currently trendy, search volume skyrocketed for the Elta MD Tinted Sunscreen, especially after Hailey Bieber revealed this was her favorite face product. With summer bringing higher UV rays, we figured this product would hit a new all-time high in search volume, especially with the need for products with sun-protecting qualities during the summer. Unfortunately, we saw the opposite happen as search volume decreased by 45% in May compared to our predictions in April where the search volume was at its highest at 90,500. The Elta MD Tinted Sunscreen had its’ moment pre-summer 2022 but maybe next summer we will see it reach a new all-time high.   Fashion Lululemon Crossbody Everyone loves a way to keep their hands free but a convenient place to store their belongings, so in comes the crossbody. The Lululemon crossbody offers a sleek and stylish look with a variety of colors available. Lugging a purse around in the summer heat can be annoying, so we figured the Lululemon crossbody search interest would only increase as the summer went on. And we were right! After our predictions were made in April, we saw a 123% increase in search volume, resulting in a new all-time high in search volume for the Lululemon crossbody. Did you snag one for yourself this summer?   Nike Air Monarch Men’s Shoes The resurgence of 90s fashion has brought along the ultimate “dad shoe”, aka the Nike Air Monarch. With the summer bringing lots of outdoor activities, we figured this keyword would only increase in search volume as the need for a stylish but comfy shoe for the summer increased. And we were semi-correct! Even though we did not end up seeing a decrease in search volume, we didn’t see an increase either. The search volume for Nike Air Monarchs flat-lined at 33,100 in search volume from April until August, it did not increase nor decrease once during this time period.   Entertainment Thor: Love and Thunder Thor: Love and Thunder released in May 2022 with high expectations to carry forward the future of the MCU (Marvel Cinematic Universe). We compared increases in search volume for each movie scheduled to be released in the summer and found that Thor had the highest percentage increase in searches in the month that the trailer was released, while also having the highest amount of views in the first 24 hours on YouTube. Based on this, we predicted that Thor: Love and Thunder would be the biggest box office hit of Summer 2022, beating Top Gun: Maverick for the top spot. At its peak, searches for Thor: Love and Thunder had over 2 times the amount of searches that Top Gun: Maverick had. This led to Thor Love and Thunder having a bigger opening weekend domestically than Top Gun Maverick. However, the continued success of Top Gun: Maverick was likely due to word of mouth. Thor came out to mixed reviews, while Top Gun: Maverick surprised critics and led to universally positive reviews. This goes to show that word of mouth doesn’t necessarily translate to Google search volume. If nothing else, Top Gun: Maverick set the bar pretty high for the next classic film from the 80s that inevitably gets a sequel.   Justin Bieber Concert Justin Bieber announced in early 2022 that he would be back to touring after his tour was originally canceled due to the pandemic. Fans were naturally excited as it had been over 2 years since Justin had performed live. The query “justin bieber concert” saw search volume increase 6x from January 2022 to March 2022. Unfortunately in June 2022, Justin Bieber announced he had been diagnosed with Ramsay Hunt Syndrome, which left him temporarily unable to perform. Search volume for “justin bieber concert” instantly decreased, as fans were more concerned for Justin’s health and well-being.  The query “ramsay hunt syndrome” saw an increase in searches from 22,000 in May 2022 to over 5,000,000 in June 2022.   Activities Pickleball We originally predicted that pickleball would be one of the top backyard games that would remain popular in the post-covid world. This turned out to be correct, as search interest for pickleball skyrocketed in the summer of 2021. According to a report, pickleball was the fastest growing sport in the US in 2020 and 2021. Because of this and the growing search volume, we predicted this trend would continue in the summer of 2022. Once again we predicted the trend, as searches for “pickleball” more than doubled from February 2022 to July 2022, and hit the 1,000,000 searches per month mark in May 2022. Pickleball is easy to learn and fun for all ages, so it’s no wonder why the sport is becoming so popular.  The next step in pickleball’s evolution would be to gain popularity internationally. If that happens, maybe we’ll see pickleball in the 2032 Olympics.   Glamping Glamping was another outdoor activity that saw an increase in search interest during the Pandemic, and kept that level of interest into 2021 and beyond. Glamping, or glamorous camping, is a way to enjoy the outdoors without roughing it in the wilderness. We predicted that this trend would continue into 2022, as more music festivals and general interest in outdoor activities continued to rise. We correctly predicted the trend as search volume for the query “glamping” saw an all time high in June 2022 at over 200,000 searches. There is even a website called glamping.com that you can search for any glamping destination around the world based on glamping type. Will you be glamping next summer?   Travel Family Travel As a lingering effect of all the travel restrictions slowly being lifted after the pandemic, we expected that people all over the US would be traveling a lot more this summer and with more people. People began searching for terms related to family travel early in the year, indicating a popular summer to travel with company. This summer, as predicted, was extremely popular for family travel. There was a significant increase in search queries for phrases related to family vacations, which lasted until August. This summer, there were more than 100% more searches for this term than in June and July of last year. Pet Friendly We predicted an increase in dog-friendly hotels this summer, more than ever before, as people sought alternatives to leaving their furry friends at home. With an increase in overall travel predicted this summer, it only indicated an increase in traveling with pets and finding the best dog-friendly hotel to stay in. As the summer came to an end, our predictions proved to be accurate. From May to August, search queries for pet-friendly boarding, how to travel with a pet, and which airlines are easiest to fly with your dog or cat were nearly 70% higher than during the same period last year. This summer saw the highest number of searches in history!   Weddings Reception Dress As expected, Summer 2022 was undoubtedly the Summer of the Wedding. We predicted a high volume of wedding-related searches as a result of the backlog of couples who wanted to be wed during the pandemic. Early in the summer, we could already see a dramatic spike in searches for reception dresses as people began getting ready for their weddings, leading us to predict a peak this summer. As the season came to an end, the search for reception dresses only kept rising. During the summer months, our predictions were proved to be correct. Search queries reached almost 30,000 towards the end of the summer, over 3,000 queries more than this time last summer, confirming our expected results! Green Wedding Dress This summer wedding season, we expected a lot of color to fill venues. This includes the bride herself as search queries for non-traditional wedding dresses increased steadily. In particular, green dress-related searches saw an uprise in popularity in the previous months, leading us to expect a summer filled with colorful wedding dresses. And we were right! Green Wedding Dresses were confirmed to be the craze this past summer wedding season. There was a rise in search for a variation of different tonalities of green wedding dresses. As predicted, Dresses that are not white did in fact see a peak and reached the same search volume as last year as they are rapidly becoming more accepted and encouraged than ever before.   Purchases Shibumi Shade This beach season, we predicted a rise in popularity of one outdoor product in particular: the Shibumi Shade. This “wind-powered” beach canopy was gaining interest in 2020 and 2021 and went viral on TikTok last summer as videos of North Carolina beaches showed dozens of the canopies dotting (or crowding!) the beach. With the ease of pandemic restrictions, we predicted Americans would be more interested than ever in hitting the beach - locally or on vacation. As predicted the Shibumi Shade took off in popularity in 2022, hitting a peak in June with 165,000 searches - a whopping 811% increase over June 2021. Comparing the peak month of each summer (July 2021 vs June 2022), Shibumi Shade still had a 172% increase in searches. If you didn’t get yours don’t worry, we won’t be surprised to see them again next year! In conclusion, we feel like our batting average is pretty high on our predictions. Of course, we’re still using search volume as a proxy to interest and/or sales, but the connection of what people search and what they buy is strong.  We look forward to checking on our predictions for the Fall.

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Three Main Topics - September 2022 If we had to boil the month of search topics down to three (not that anyone is asking us to do that), we’d say: Hurricane Ian, The Queen, and Adam Levine. Beyond that trio, we had a couple of Google Doodles that drove queries.  We got a good sense of what people were watching on big and small screens.  Apple released a new phone, we celebrated coffee, and wanted to know how big the interest rate increase was.  We are still wondering if the Artemis rocket will launch and we love football on the professional and collegiate level.  Let’s examine the details. Top Queries of the Month There were four keyword phrases that were queried over 10 million times in a 24 hour period, according to Google Trends.  A couple were driven by Google Doodles: Labor Day - 9/4/2022 - 10,000,000+ queries How do i register to vote - 9/19/2022 - 10,000,000+ queries Google Doodles are modifications to the Google logo where, when clicked, direct people to a results page.  The query that is attached to the result page gets recorded by Google Trends’ Daily Trend report.  We had some clicks on a Labor Day Doodle along with a call to register to vote. Before you started reading this post, you probably knew that the biggest news story of the month was the death of Queen Elizabeth II.  Here’s the timeline of keywords throughout the month: Queen Elizabeth - 9/6/2022 - 10,000,000+ queries Two days before her death, the queen met with the new British Prime Minister Liz Truss and there was a photo taken at the meeting. This event led to lots of searches in Google. Queen - 9/8/2022 - 10,000,000+ queries Prince Charles - 9/8/2022 - 5,000,000+ queries Princess Diana - 9/8/2022 - 1,000,000+ queries On the day of her death, the top three most queried keywords were of the Queen, her son, and Princess Diana. Queen Elizabeth funeral - 9/18/2022 - 1,000,000+ queries People search for information about her funeral on the 18th.   Top Viewing Choices Do you ever wonder what films or TV shows people are the most excited to see?  Search query volume is a good indicator of excitement levels.  Here’s the list of the most searched, video-based entertainment in September 2022: Don't Worry Darling - 9/5/2022 - 2,000,000+ queries Ana de Armas - 9/28/2022 - 500,000+ queries Hocus Pocus 2 - 9/30/2022 - 2,000,000+ queries The opening weekend of Olivia Wilde’s film Don’t Worry Darling was certainly buzzworthy with two million queries behind it.  Ana de Armas plays Marilyn Monroe in the movie, Blonde, and it was released on Netflix on the 28th.  Finally, the sequel to the 1993 film Hocus Pocus made its debut on the 30th. Cobra Kai - 9/9/2022 - 500,000+ queries Emmy winners 2022 - 9/12/2022 - 1,000,000+ queries Andor - 9/20/2022 - 200,000+ queries Dahmer Netflix - 9/21/2022 - 500,000+ queries For TV shows, Cobra Kai launched its 5th season on the 9th while Emmy winners were looked up on the 12th.  On the 20th, people were excited to see the Star Wars series Andor start streaming on Disney+ the next day and the release biographical series Dahmer – Monster: The Jeffrey Dahmer Story drove people to search on the 21st. Oh My - Adam Levine We typically don’t include celebrity scandal news in these reports unless it just can’t be ignored. This timeline of queries over the course of four days made it difficult not to examine it. Adam Levine - 9/19/2022 - 1,000,000+ queries Adam Levine cheated on wife - 9/20/2022 - 200,000+ queries Adam Levine messages - 9/22/2022 - 200,000+ queries The AMP team thinks it’s fairly amazing that this story had such stay power. Furthermore, the list of keywords goes from a general query of the singer’s name to the specific messages he sent.  It’s like a real world example of a search keyword consideration funnel! Celebrate Coffee We do love our coffee in the USA and there is a day to celebrate it every year.   National Coffee Day 2022 - 9/29/2022 - 200,000+ queries We predicted that interest in this special day would be high this Autumn.  Let’s see what the Google Trends chart shows on the search term “national coffee day” over the last 5 years. From this chart, you can see the interest (query volume) was larger last year. Not satisfied with these results, we looked at different queries, used the Google Trends topic “International Coffee Day to generate the data in the chart, and adjusted the category to Food & Drink and didn’t see anything that indicated the holiday was more popular this year.  Still, these national food and drink holidays can be a day on the calendar for brands to plan campaigns around. A Brand To Save The World Sometimes brand names make the daily trend top 3.  In September 2022, one of those brands was Patagonia. Patagonia - 9/14/2022 - 500,000+ queries On the 14th, the founder, Yvon Chouinard, announced that he was transferring ownership to a trust created to protect the firm’s values, as well as a nonprofit organization giving away all profits to protect the planet. AMP Agency had the pleasure of working with Patagonia and the details of our engagement are in this case study. The Annual Apple Update Another brand driving search queries last month was Apple. l  Apple event - 9/6/2022 - 500,000+ queries iPhone 14 - 9/7/2022 - 5,000,000+ queries Google Maps - 9/12/2022 - 1,000,000+ queries At their event, they announced their latest iPhone.  Later on in the month, Google announced new features of their Maps app for iOS.  These changes enticed people to learn more via search. Interest Rates Keep Rising… To counter inflation, the Federal Reserve announced an increase to interest rates in September. Fed rate hike - 9/21/2022 - 200,000+ queries Queries related to the economy have been gaining popularity over recent months.  We’ll keep monitoring these phrases and will discuss them in these monthly posts. …But The Rockets Stays Grounded We thought for sure that the Artemis rocket was going to launch last month after the mission was delayed in August. Well, no, that didn’t happen. Artemis launch - 9/2/2022 - 1,000,000+ queries NASA - 9/26/2022 - 500,000+ queries The NASA query was driven by the news the organization was postponing the launch again due to Hurricane Ian.  Hurricane Ian’s Path Over the span of six days, people searched for more information about this destructive and deadly Category 4 hurricane.    Hurricane Tracker - 9/23/2022 - 1,000,000+ queries Hurricane Ian - 9/24/2022 - 1,000,000+ queries Hurricane Ian - 9/24/2022 - 1,000,000+ queries Ian path - 9/25/2022 - 2,000,000+ queries Hurricane Ian tracker - 9/26/2022 - 5,000,000+ queries Florida Hurricane - 9/26/2022 - 500,000+ queries Ian - 9/28/2022 - 2,000,000+ queries The timeline of keyword phrases shows how the topic developed over time, how many queries there were about the topic (noting that it caused a glitch in Google Trends reporting as it listed the same phrase twice on the 24th, and the importance of search in times of crisis. It’s clear the Google is trying to understand the motivation behind these keywords related to emergency situations as we can see from this Opinion Rewards question: College Football Teams With the calendar change, people’s attention turns to the gridiron. Take a look at the list of College Football queries last month: Ohio State football - 9/3/2022 - 2,000,000+ queries LSU football - 9/3/2022 - 500,000+ queries LSU football - 9/4/2022 - 1,000,000+ queries Clemson football - 9/5/2022 - 1,000,000+ queries Texas A&M football - 9/10/2022 - 500,000+ queries Ohio State football - 9/10/2022 - 500,000+ queries Florida State football - 9/16/2022 - 200,000+ queries App State football - 9/17/2022 - 500,000+ queries Nebraska football - 9/17/2022 - 200,000+ queries Syracuse football - 9/17/2022 - 100,000+ queries Clemson football - 9/24/2022 - 500,000+ queries Did your favorite team make the list?  If not, did your favorite NFL team make this list? Another NFL Season Dallas Cowboys - 9/11/2022 - 2,000,000+ queries NFL - 9/11/2022 - 2,000,000+ queries Steelers - 9/11/2022 - 1,000,000+ queries Chiefs - 9/15/2022 - 2,000,000+ queries Packers - 9/18/2022 - 1,000,000+ queries Eagles - 9/19/2022 - 2,000,000+ queries Steelers - 9/22/2022 - 2,000,000+ queries Packers - 9/25/2022 - 1,000,000+ queries Buffalo Bills - 9/25/2022 - 1,000,000+ queries Teams weren’t the only part of the NFL that drove queries.  Unfortunately, injuries to starting quarterbacks did as well. Justin Herbert Injury - 9/15/2022 - 500,000+ queries Trey Lance - 9/18/2022 - 1,000,000+ queries Tua Tagovailoa - 9/29/2022 - 5,000,000+ queries More NFL queries will fill our reports until February.  That’s a prediction you can bet on. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. August 2022 - A Summary Looking through the top queried phrases by day last month, there were a few topics that surfaced as macro trends. As primary elections happened across different states, candidates and ballot questions landed in the top 3 daily queries.  The NFL preseason stoked interest in fans as they searched for their favorite team in Google results. The other big sports topic was Champions League soccer and we’ll present the sheer number of queries related to that European-centric subject. Lastly, there were TV and films that people wanted to learn more about and we’ll examine which ones were the most popular.   A Doodle and a Travolta Curiosity These two phrases were the only two that made the elusive 10 million plus club last month. Anna Mani - 8/22/2022 - 10,000,000+ queries Google changed their logo on August 23rd to celebrate “the 104th birthday of Indian physicist and meteorologist Anna Mani, one of the country’s first female scientists.”  You can read more about her on their post. We tend to see interesting Doodles get top query status as the logo is hyperlinked to a result page tied to a keyword - in this case, “Anna Mani”.  The second phrase is a bit of a head scratcher but it’s not unprecedented.  John Travolta - 8/8/2022 - 10,000,000+ queries On August 8th, Olivia Newton-John passed away and the news sent people to Google to search. When we first looked at Google's Daily Search Trends, it was her name that was the top query. From our experience, it takes 24 hours for the report to finalize.  We have seen queries shift or change completely when we revisit the report after that 24 hour period. When we looked back at the daily top 3 for August 8th on August 10th, the phrase above replaced the Olivia Newton-John query and it was the top queried phrase of the day.  The other surprising thing was there were no Olivia Newton-John related phrases in the top 3 at all.   SInce we have been collecting this data for years now, we recalled this same sort of phenomena happening when Kelly Preston, John Travolta's wife, died in 2020.  Here’s the top phrase from July 12th of that year: John Travolta - 7/12/2020 - 10,000,000+ queries Again, there are no queries related to Kelly Preston in the daily top three of that day.  The phrase that was reported was John Travolta’s name.  The AMP team is not sure what to make of this reporting shift. It doesn’t make sense that his name would be a higher queried phrase than either Olivia’s or Kelly’s.  It does make us wonder what kind of query consolidation is happening as the Daily Search Trends report gets finalized.  Is there a knowledge graph consideration? Does the weight of the John Travolta entity make the report combine related terms underneath it?  It’s odd, for sure, and for it to happen twice in the last two years is odder.  Pet Holidays Did you know that August has two days that celebrate two of the most popular household pets?  We didn’t either. CAT - 8/7/2022 - 1,000,000+ queries National Dog Day - 8/26/2022 - 200,000+ queries On International Cat Day, Google implemented a search result “Easter Egg” where the result page for the query “cat”  was altered with animation.   Although dogs are certainly more popular than cats nationwide, the enhanced result page helped to drive more search queries for cats on their special day this year.   Martin vs. Tolkien and Other Entertainment Every month, TV show and movie queries make the daily top 3.  AMP likes looking for these phrases to figure out how large the audience is for each.  Here are the top movie related keywords from August 2022: Batgirl - 8/2/2022 - 200,000+ queries Prey - 8/3/2022 - 200,000+ queries Prey - 8/5/2022 - 500,000+ queries Orphan: First Kill - 8/18/2022 - 200,000+ queries So, the Batgirl query is a bit of an anomaly since the volume behind it is related to the decision to never release this movie by Warner Bros. People really wanted to know where they could see the latest installment of the Predator franchise, Prey (Hint: Hulu & Disney+) Lastly, the horror film, Orphan: First Kill also received a top 3 query phrase placement on the 18th a day before its release date. A couple of non-epic fantasy TV shows made our collection. They include a new series about an established character and an awards show:   Wednesday Netflix - 8/17/2022 - 100,000+ queries VMAs 2022 - 8/28/2022 - 1,000,000+ queries Netflix is producing a TV series about Wednesday Addams, a character from the fictional Addams Family.  A trailer for the show was released on the 17th.  Also, The MTV Video Music Awards still stir a buzz and search interest in this year’s show drove more than a million queries on the day it aired. As we alluded to in the previous section, the biggest news for the TV audience was the release of 2 anticipated fantasy shows last month: House of Dragon - 8/21/2022 - 2,000,000+ queries Rings of Power - 8/31/2022 - 200,000+ queries From the query volume, it appears that the Game of Thrones prequel series is more popular than the Lord of the Rings prequel series. We’ll keep monitoring to see which show’s season finale makes the daily top 3.  Elections and Federal Acts With the first wave of elections this year, we saw some queries related to US politics with high volumes last month, if only for a day.  Liz Cheney - 8/15/2022 - 1,000,000+ queries Harriet Hageman - 8/16/2022 - 500,000+ queries Alaska primary 2022 Results - 8/16/2022 - 200,000+ queries Mary Peltola - 8/31/2022 - 500,000+ queries On the 16th, U.S. representative for Wyoming Liz Cheney lost in the Republican primary to Harriet Hageman.The Alaska primary results were also popular as it led to Sarah Palin loss to Mary Petola in the special election to replace the late Rep. Don Young.  The other topics in this category were related to the Kansas special election and two measures moving forward in the Federal government. Kansas abortion amendment - 8/2/2022 - 500,000+ queries Inflation Reduction Act - 8/7/2022 - 200,000+ queries Student loans - 8/23/2022 - 2,000,000+ queries Voters in Kansas decided to keep abortion legal in the state.  The Inflation Reduction Act getting voted into law and details of the student loan forgiveness program drove people to search.    August 2022’s Sports-Related Queries Do you know what gets keywords related to the NFL back into Google’s daily search trends?  The preseason. Raiders - 8/4/2022 - 500,000+ queries NFL - 8/4/2022 - 500,000+ queries Patriots - 8/11/2022 - 200,000+ queries 49ers - 8/12/2022 - 500,000+ queries Zach Wilson - 8/12/2022 - 500,000+ queries Steelers - 8/13/2022 - 500,000+ queries Dallas Cowboys - 8/13/2022 - 500,000+ queries Patriots - 8/19/2022 - 200,000+ queries 49ers - 8/20/2022 - 200,000+ queries 49ers - 8/25/2022 - 200,000+ queries Packers - 8/25/2022 - 200,000+ queries Dallas Cowboys - 8/26/2022 - 200,000+ queries Chicago Bears - 8/27/2022 - 200,000+ queries Steelers - 8/28/2022 - 500,000+ queries Did your favorite team make the list?  If so, you’re in good (large) company.  Major League Baseball’s season is still going on and a couple of phrases were  Juan Soto - 8/1/2022 - 1,000,000+ queries Field of Dreams Game 2022 - 8/11/2022 - 500,000+ queries Juan Soto was included in a major trade between the Washington Nationals and the San Diego Padres.  The new featured game that takes place near a corn field also drove people to search for more information about it. If you didn’t think European soccer was popular in the USA, think again. Fulham vs Liverpool - 8/6/2022 - 200,000+ queries Everton vs Chelsea - 8/6/2022 - 200,000+ queries West Ham vs Man City - 8/7/2022 - 200,000+ queries Real Madrid - 8/9/2022 - 500,000+ queries Real Madrid - 8/13/2022 - 500,000+ queries Chelsea vs Tottenham - 8/14/2022 - 500,000+ queries Liverpool vs Crystal Palace - 8/15/2022 - 200,000+ queries Leeds United vs. Chelsea - 8/21/2022 - 200,000+ queries Man United vs Liverpool - 8/22/2022 - 500,000+ queries Champions League draw - 8/24/2022 - 500,000+ queries Liverpool vs Bournemouth - 8/27/2022 - 500,000+ queries Some members of the AMP team have a theory that online sports betting has increased the visibility of the Champions League in this country.  Looking at the phrases that are match-related where both teams are included, the checking of scores may be a reason for this query volume. Finally, Serena Williams’s progress in her last U.S. Open drove people to learn more.  She announced her retirement earlier last month.  Serena Williams - 8/29/2022 - 1,000,000+ queries Other Topics Worthy of Mention Working with CPG brands, we monitor search queries for them to keep check on negative sentiment.  You hate to see it, but recalls can wreak havoc for a brand.  August 2022 was not a good month for Capri Sun Group Holding: Capri Sun recall - 8/15/2022 - 200,000+ queries People were looking to the skies with the full moon and the Aurora Borealis on their minds last month: Full moon August 2022 - 8/9/2022 - 200,000+ queries Northern Lights - 8/17/2022 - 200,000+ queries They kept thinking about those skies in anticipation of our continuing mission to the moon Artemis launch - 8/28/2022 - 1,000,000+ queries Maybe someday that rocket will blast off. Thanks for reading. 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