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John Krochune

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Google Trends Search Insights October 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Harvesting Search Queries in October 2022 Autumn 2022 is in full effect across the USA last month and we followed along, recording the top queried keyword phrases each day. Looking at our collection, we see interest in Halloween entertainment options, dreams of big lottery wins, and concerns about tech companies.  With the MLB playoffs, College and Pro Football games, and the NBA season starting up again, we collected a large number of keyword phrases related to sports. Lastly, the two events that best captured the moment in time that was October 2022: McDonalds introduced Happy Meals for adults and a gamer revealed his face. People showed their quest for knowledge of both these things via Google search and the AMP Agency team was there to witness it. The Day of The Dead Doodle We almost got through the whole month without seeing a keyword phrase queried more than 10 million times within a day.  On the last day of October, Google changed its logo and we got our top phrase of the month by query volume: Day of the Dead - 10/31/2022 - 10,000,000+ queries Clicks on the logo sent people to the results page for “Day of the Dead” as a celebration of a holiday  widely observed in Mexico. October 2022 Entertainment Options Thursday the 13th was the day to learn more about the films and TV shows that were made for frights. Halloween Ends - 10/13/2022 - 1,000,000+ queries The Watcher - 10/13/2022 - 500,000+ queries Michael Myers is back for another installment of the Halloween movie series and home ownership is made scarier when letters arrive in the mail in the Netflix show, The Watcher. Yes, even scarier than the utility bills. Swifties were excited about a new album and Heidi Klum dressed as a worm. Taylor Swift - 10/20/2022 - 1,000,000+ queries Heidi Klum - 10/31/2022 - 500,000+ queries Taylor Swift’s Midnights album was released on the 21st and Heidi Klum hosted her first Halloween party since 2019 and was dressed extremely realistically as a human-sized worm. It’s another great sign that things are getting back to a post-pandemic reality.  Powerball Fever In October, they kept drawing numbers and they kept finding no winners. With no winners, the jackpot kept getting larger and so did the search interest. Powerball - 10/25/2022 - 500,000+ queries Powerball - 10/27/2022 - 500,000+ queries Powerball - 10/29/2022 - 2,000,000+ queries There’s definitely a correlation to the size of the jackpot and the number of queries.  When there is a chance to win a billion dollars (or close to it, after taxes), “Powerball” makes the daily top 3 in Google Trends. Two Big Reveals The gaming YouTuber Dream decided to reveal his face after years of concealing it and McDonalds released a Happy Meal made for adults that feature collectables from the streetwear brand, Cactus Plant Flea Market: Dream face - 10/1/2022 - 1,000,000+ queries Cactus Plant Flea Market - 10/3/2022 - 1,000,00+ queries Dream’s face reveal was a big deal.  According to People.com, the video where he showed his face for the first time on YouTube generated over 21.9 million views and 2.5 million likes in less than a day.  Happy Meals for Adults launched with figurines designed in collaboration with CPFM and clearly people were excited to learn more about them. Politics Here and Across The Pond In the US, debates between candidates running for Senate seats drove people to search. Warnock, Walker debate - 10/14/2022 - 200,000+ queries Fetterman - 10/25/2022 - 500,000+ queries We safely predict we’ll see more query volume for keyword phrases related to the midterm elections next month. Stay tuned. Search interest in UK politics continued in October with the appointment of a new Prime Minister. U.K. Prime Minister - 10/19/2022 - 1,000,000+ queries Rishi Sunak - 10/23/2022 - 1,000,000+ queries After Liz Truss stepped down from the post, Rishi Sunak officially became the incumbent Prime Minister on October 25th, 2022. October 2022 Tech News There were three notable queries related to tech companies from our collection last month: Amazon Prime Day - 10/10/2022 - 200,000+ queries Meta stock - 10/26/2022 - 500,000+ queries Elon Musk - 10/26/2022 - 500,000+ queries There was another Amazon Prime Day in October 2022 although the search interest related to this one wasn’t as large as the one that occurred during the summer: Maybe one Prime Day per year is enough?   The other two tech-related keyword phrases were a bit more gloomy as Meta released its third quarter earnings on the 26th, which caused the stock of Facebook’s parent company to fall sharply. On the same day, Elon Musk finalized his purchase of Twitter. What will the future hold for either of these properties?  Whatever happens, people will be searching for answers. The Collegiate Gridiron Roundup Sports-related queries took up the majority of our collection from October 2022.  Here are the top college football keyword phrases: Georgia football - 10/1/2022 - 1,000,000+ queries Alabama football - 10/8/2022 - 1,000,000+ queries Tennessee football - 10/8/2022 - 200,000+ queries Texas Longhorns football - 10/8/2022 - 200,000+ queries Alabama football - 10/15/2022 - 2,000,000+ queries Clemson football - 10/22/2022 - 500,000+ queries Since these keyword phrases were all queried on Saturdays, the intent behind them is most definitely game related.  Just The Top NFL Queries If Saturdays are for college football, then Sundays are for the NFL.  And Mondays.  And Thursdays. Dallas Cowboys - 10/2/2022 - 1,000,000+ queries Chiefs - 10/2/2022 - 1,000,000+ queries Vikings - 10/2/2022 - 1,000,000+ queries 49ers - 10/3/2022 - 2,000,000+ queries Tom Brady - 10/4/2022 - 1,000,000+ queries Broncos - 10/6/2022 - 2,000,000+ queries Packers - 10/9/2022 - 2,000,000+ queries Bengals - 10/9/2022 - 1,000,000+ queries Bears - 10/13/2022 - 2,000,000+ queries Cowboys - 10/16/2022 - 2,000,000+ queries Broncos - 10/17/2022 - 2,000,000+ queries Christian McCaffrey - 10/20/2022 - 1,000,000+ queries Saints - 10/20/2022 - 1,000,000+ queries Dallas Cowboys - 10/23/2022 - 1,000,000+ queries Steelers - 10/23/2022 - 1,000,000+ queries Patriots - 10/24/2022 - 2,000,000+ queries Tampa Bay Buccaneers - 10/27/2022 - 2,000,000+ queries Tom Brady - 10/27/2022 - 1,000,000+ queries Buffalo Bills - 10/30/2022 - 2,000,000+ queries Eagles - 10/30/2022 - 1,000,000+ queries Vikings - 10/30/2022 - 1,000,000+ queries There were more NFL related queries collected last month but we’re only publishing the phrases that were queried more than a million times during a 24 hour period.  This list is long enough! Major League Baseball Is Still Interesting The MLB playoff got a lot of attention from what was reported in Google Trends Aaron Judge - 10/4/2022 - 500,000+ queries Mets - 10/7/2022 - 1,000,000+ queries Phillies - 10/7/2022 - 500,000+ queries Astros - 10/11/2022 - 1,000,000+ queries Dodgers - 10/11/2022 - 1,000,000+ queries Phillies - 10/14/2022 - 1,000,000+ queries Yankees - 10/15/2022 - 1,000,000+ queries Yankees - 10/16/2022 - 2,000,000+ queries Phillies - 10/18/2022 - 2,000,000+ queries Padres vs Phillies - 10/21/2022 - 500,000+ queries World Series - 10/28/2022 - 2,000,000+ queries Astros - 10/31/2022 - 1,000,000+ queries The eventual winner of the World Series will be revealed in our next report - no spoilers! A New NBA Season The 2022-23 season kicked off in October. Before the games started, Draymond Green made headlines for getting into a fight with one of his teammates: Draymond Green - 10/5/2022 - 500,000+ queries Draymond Green - 10/7/2022 - 1,000,000+ queries The rest of the NBA-related queries had more to do with games than individual players. NBA - 10/18/2022 - 1,000,000+ queries Lakers - 10/18/2022 - 500,000+ queries Suns - 10/19/2022 - 200,000+ queries Lakers - 10/21/2022 - 500,000+ queries The volume of NBA queries will pick up in March 2023 and will continue increasing in interest until the Finals in June. Is European Soccer’s Popularity Apparent To You? Finally, Keywords related to European football matches continue to appear in the top 3 of Google’s daily trends.  Here’s the full list of phrases. Man City vs Man United - 10/1/2022 - 1,000,000+ queries Man City vs Copenhagen - 10/5/2022 - 200,000+ queries Chelsea vs Milan - 10/5/2022 - 200,000+ queries Arsenal vs Liverpool - 10/9/2022 - 500,000+ queries Barcelona vs Inter - 10/12/2022 - 500,000+ queries Rangers vs Liverpool - 10/12/2022 - 200,000+ queries Real Madrid vs Barcelona - 10/15/2022 - 1,000,000+ queries Manchester United - 10/19/2022 - 200,000+ queries Chelsea vs Man United - 10/22/2022 - 500,000+ queries The popularity of this non-American sport is quite apparent in search trends. The team at AMP Agency wonders when there will be more domestic coverage of these games.  Perhaps soon is likely the answer. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Site Name Update: What To Know

What is Google’s new update? Google has rolled a new change in the way they present their search results on mobile devices for brand keyword queries. The engine is now prioritizing the site name for brand name queries of a company instead of the contents of the home page’s title tag. For example, before this change, a query of the company name, “rover”, would show the contents of home page’s title tag in Google’s mobile search results: With this change, a query of “rover” on mobile now presents a result with the site name in search results along with the favicon and URL: Currently, site names are available for mobile Google Search results in English, French, Japanese, and German, with more languages to follow in the coming months.   Why is Google using only site names?  Google strives to make it easier for users to find the specific website that is associated with the brand name they are searching for. By using only site names in search results, Google believes it becomes a lot easier to find the specific brand being searched.  These types of keywords are seen as being navigational in nature; that is, a keyword that has the intent of getting a person to the brand’s home page.  This update does not affect results for non-branded or expanded branded keyword queries.  Keeping the company Rover as our example, If one were to search “dog walking” or “rover dog walking”, the title tag’s content will appear as the link text for the home page: How Can You Optimize Your Home Page? Because of this change, AMP Agency recommends brands to add their desired website name using structured data on their site’s home page so it appears properly in Google mobile search results. Specifically, we recommend the use of WebSite schema markup on the home page as depicted in the example below: This implementation allows Google to recognize the “name” property as the site name of the website and provide accurate results on result pages.    The use of structured data is also beneficial for websites with alternate names, like acronyms and shortened names. The Website schema markup allows for these variations to be added to the home page as well.   How can Google understand your site name? Beyond Website schema markup, Google Search does use a number of other sources to determine the site name for a search result including on-page, off-page, and meta data information.   With the addition of schema markup, brands should ensure the headings (H1, H2, etc.), Title Tag, and Open Graph Protocol meta data (og:site_name) are optimized for the same site name.  Keeping up with Google changes are just a part of our SEO Services. Contact us for more information about how we can best position your site for search.

Summer 2022 Trends Prediction Results

Back in May of 2022, AMP Agency put out a report that predicted what the top trends of Summer 2022 were going to be based on historical search query data. Now that summer is over, we are looking back at a few of those predictions and seeing what we got right.   If you missed it, the Summer Trends report explored 8 relevant categories to the summer season.  Food & Drink Beauty Fashion Entertainment Activities Purchases Weddings Travel In each category, we gathered data on 5 topics.  With 40 topics total, we must have predicted a few correctly, right? In this post, we are recapping the search query volume associated with some of the topics to see how we fared. For each topic, we are posting the search volume charts that we used to fuel our predictions. The original charts presented data from May 2018 through April 2022. We have updated those charts to show the search volume for the last 4 months (May - September 2022). Each chart is marked with an orange vertical line to delineate what data we used for our prediction and the actual data from the Summer of 2022.   Read on to see if our guesses for this summer panned out the way we thought they would.   Food & Beverage Canned Cocktails Pre-mixed cocktails including spirit-based Ready To Drink (RTDs) beverages is the fastest growing format in the category according to this report.  Querying Google Trends on the phrase, “canned cocktails” in both the summer of 2020 and 2021, we found growth in search queries too. We felt we could boldly predict that the summer of 2022 would show higher demand for this beverage type. Pulling the search volume data from Google’s Keyword Planner, we don’t necessarily see a higher spike in queries but more of a prolonged interest. For the months of May-August 2022, the search volume on the phrase “canned cocktails” matched the peak in the summer of 2021 (8,800 a month) based on Keyword Planner data.  This four-month period shows that search interest for this type of drink extended longer than in other summers.  We’ll see if the sales data matches the search data but it certainly seems that popularity for canned cocktails was high this past summer. Burrata If you thought a soft cheese of Italian origin with a rich flavor would become a popular post-pandemic food, well, you would be right. The interest in burrata has really multiplied over the past two years. Seeing the spike in query volume in July 2021 made us think we would see a bigger jump this year. This cheese was a hot trend in the summer of 2022. Comparing the query volume reported by Keyword Planner for the months of July 2021 vs. July 2022, the interest for “burrata” increased by 26%. The AMP team hopes you enjoy it on salads, combined with some fresh tomatoes and olive oil, or mixed in with some pasta.   Beauty Color Wow Dream Coat With the endorsement of Kim Kardashian and her hair stylist, Chris Appleton, search volume skyrocketed for the Color Wow Dream Coat hair product. Seeing this spike in volume we thought this would only continue to increase due to the summer heat that brings a desire for a product that helps combat frizz due to summer humidity and saves your hairstyle.   In April, when we made our predictions, the search volume was 22,200. The search volume increased by 49% in comparison to May, however, it did not keep this upward trend throughout the summer, and search volume ended up decreasing by 45% instead after May. Perhaps everyone already stocked up on their Color Wow Dream Coat product before the summer began!   Elta MD Tinted Sunscreen Considering the “clean girl” makeup look and skincare makeup products are currently trendy, search volume skyrocketed for the Elta MD Tinted Sunscreen, especially after Hailey Bieber revealed this was her favorite face product. With summer bringing higher UV rays, we figured this product would hit a new all-time high in search volume, especially with the need for products with sun-protecting qualities during the summer. Unfortunately, we saw the opposite happen as search volume decreased by 45% in May compared to our predictions in April where the search volume was at its highest at 90,500. The Elta MD Tinted Sunscreen had its’ moment pre-summer 2022 but maybe next summer we will see it reach a new all-time high.   Fashion Lululemon Crossbody Everyone loves a way to keep their hands free but a convenient place to store their belongings, so in comes the crossbody. The Lululemon crossbody offers a sleek and stylish look with a variety of colors available. Lugging a purse around in the summer heat can be annoying, so we figured the Lululemon crossbody search interest would only increase as the summer went on. And we were right! After our predictions were made in April, we saw a 123% increase in search volume, resulting in a new all-time high in search volume for the Lululemon crossbody. Did you snag one for yourself this summer?   Nike Air Monarch Men’s Shoes The resurgence of 90s fashion has brought along the ultimate “dad shoe”, aka the Nike Air Monarch. With the summer bringing lots of outdoor activities, we figured this keyword would only increase in search volume as the need for a stylish but comfy shoe for the summer increased. And we were semi-correct! Even though we did not end up seeing a decrease in search volume, we didn’t see an increase either. The search volume for Nike Air Monarchs flat-lined at 33,100 in search volume from April until August, it did not increase nor decrease once during this time period.   Entertainment Thor: Love and Thunder Thor: Love and Thunder released in May 2022 with high expectations to carry forward the future of the MCU (Marvel Cinematic Universe). We compared increases in search volume for each movie scheduled to be released in the summer and found that Thor had the highest percentage increase in searches in the month that the trailer was released, while also having the highest amount of views in the first 24 hours on YouTube. Based on this, we predicted that Thor: Love and Thunder would be the biggest box office hit of Summer 2022, beating Top Gun: Maverick for the top spot. At its peak, searches for Thor: Love and Thunder had over 2 times the amount of searches that Top Gun: Maverick had. This led to Thor Love and Thunder having a bigger opening weekend domestically than Top Gun Maverick. However, the continued success of Top Gun: Maverick was likely due to word of mouth. Thor came out to mixed reviews, while Top Gun: Maverick surprised critics and led to universally positive reviews. This goes to show that word of mouth doesn’t necessarily translate to Google search volume. If nothing else, Top Gun: Maverick set the bar pretty high for the next classic film from the 80s that inevitably gets a sequel.   Justin Bieber Concert Justin Bieber announced in early 2022 that he would be back to touring after his tour was originally canceled due to the pandemic. Fans were naturally excited as it had been over 2 years since Justin had performed live. The query “justin bieber concert” saw search volume increase 6x from January 2022 to March 2022. Unfortunately in June 2022, Justin Bieber announced he had been diagnosed with Ramsay Hunt Syndrome, which left him temporarily unable to perform. Search volume for “justin bieber concert” instantly decreased, as fans were more concerned for Justin’s health and well-being.  The query “ramsay hunt syndrome” saw an increase in searches from 22,000 in May 2022 to over 5,000,000 in June 2022.   Activities Pickleball We originally predicted that pickleball would be one of the top backyard games that would remain popular in the post-covid world. This turned out to be correct, as search interest for pickleball skyrocketed in the summer of 2021. According to a report, pickleball was the fastest growing sport in the US in 2020 and 2021. Because of this and the growing search volume, we predicted this trend would continue in the summer of 2022. Once again we predicted the trend, as searches for “pickleball” more than doubled from February 2022 to July 2022, and hit the 1,000,000 searches per month mark in May 2022. Pickleball is easy to learn and fun for all ages, so it’s no wonder why the sport is becoming so popular.  The next step in pickleball’s evolution would be to gain popularity internationally. If that happens, maybe we’ll see pickleball in the 2032 Olympics.   Glamping Glamping was another outdoor activity that saw an increase in search interest during the Pandemic, and kept that level of interest into 2021 and beyond. Glamping, or glamorous camping, is a way to enjoy the outdoors without roughing it in the wilderness. We predicted that this trend would continue into 2022, as more music festivals and general interest in outdoor activities continued to rise. We correctly predicted the trend as search volume for the query “glamping” saw an all time high in June 2022 at over 200,000 searches. There is even a website called glamping.com that you can search for any glamping destination around the world based on glamping type. Will you be glamping next summer?   Travel Family Travel As a lingering effect of all the travel restrictions slowly being lifted after the pandemic, we expected that people all over the US would be traveling a lot more this summer and with more people. People began searching for terms related to family travel early in the year, indicating a popular summer to travel with company. This summer, as predicted, was extremely popular for family travel. There was a significant increase in search queries for phrases related to family vacations, which lasted until August. This summer, there were more than 100% more searches for this term than in June and July of last year. Pet Friendly We predicted an increase in dog-friendly hotels this summer, more than ever before, as people sought alternatives to leaving their furry friends at home. With an increase in overall travel predicted this summer, it only indicated an increase in traveling with pets and finding the best dog-friendly hotel to stay in. As the summer came to an end, our predictions proved to be accurate. From May to August, search queries for pet-friendly boarding, how to travel with a pet, and which airlines are easiest to fly with your dog or cat were nearly 70% higher than during the same period last year. This summer saw the highest number of searches in history!   Weddings Reception Dress As expected, Summer 2022 was undoubtedly the Summer of the Wedding. We predicted a high volume of wedding-related searches as a result of the backlog of couples who wanted to be wed during the pandemic. Early in the summer, we could already see a dramatic spike in searches for reception dresses as people began getting ready for their weddings, leading us to predict a peak this summer. As the season came to an end, the search for reception dresses only kept rising. During the summer months, our predictions were proved to be correct. Search queries reached almost 30,000 towards the end of the summer, over 3,000 queries more than this time last summer, confirming our expected results! Green Wedding Dress This summer wedding season, we expected a lot of color to fill venues. This includes the bride herself as search queries for non-traditional wedding dresses increased steadily. In particular, green dress-related searches saw an uprise in popularity in the previous months, leading us to expect a summer filled with colorful wedding dresses. And we were right! Green Wedding Dresses were confirmed to be the craze this past summer wedding season. There was a rise in search for a variation of different tonalities of green wedding dresses. As predicted, Dresses that are not white did in fact see a peak and reached the same search volume as last year as they are rapidly becoming more accepted and encouraged than ever before.   Purchases Shibumi Shade This beach season, we predicted a rise in popularity of one outdoor product in particular: the Shibumi Shade. This “wind-powered” beach canopy was gaining interest in 2020 and 2021 and went viral on TikTok last summer as videos of North Carolina beaches showed dozens of the canopies dotting (or crowding!) the beach. With the ease of pandemic restrictions, we predicted Americans would be more interested than ever in hitting the beach - locally or on vacation. As predicted the Shibumi Shade took off in popularity in 2022, hitting a peak in June with 165,000 searches - a whopping 811% increase over June 2021. Comparing the peak month of each summer (July 2021 vs June 2022), Shibumi Shade still had a 172% increase in searches. If you didn’t get yours don’t worry, we won’t be surprised to see them again next year! In conclusion, we feel like our batting average is pretty high on our predictions. Of course, we’re still using search volume as a proxy to interest and/or sales, but the connection of what people search and what they buy is strong.  We look forward to checking on our predictions for the Fall.

September 2022 Google Search Trends

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Three Main Topics - September 2022 If we had to boil the month of search topics down to three (not that anyone is asking us to do that), we’d say: Hurricane Ian, The Queen, and Adam Levine. Beyond that trio, we had a couple of Google Doodles that drove queries.  We got a good sense of what people were watching on big and small screens.  Apple released a new phone, we celebrated coffee, and wanted to know how big the interest rate increase was.  We are still wondering if the Artemis rocket will launch and we love football on the professional and collegiate level.  Let’s examine the details. Top Queries of the Month There were four keyword phrases that were queried over 10 million times in a 24 hour period, according to Google Trends.  A couple were driven by Google Doodles: Labor Day - 9/4/2022 - 10,000,000+ queries How do i register to vote - 9/19/2022 - 10,000,000+ queries Google Doodles are modifications to the Google logo where, when clicked, direct people to a results page.  The query that is attached to the result page gets recorded by Google Trends’ Daily Trend report.  We had some clicks on a Labor Day Doodle along with a call to register to vote. Before you started reading this post, you probably knew that the biggest news story of the month was the death of Queen Elizabeth II.  Here’s the timeline of keywords throughout the month: Queen Elizabeth - 9/6/2022 - 10,000,000+ queries Two days before her death, the queen met with the new British Prime Minister Liz Truss and there was a photo taken at the meeting. This event led to lots of searches in Google. Queen - 9/8/2022 - 10,000,000+ queries Prince Charles - 9/8/2022 - 5,000,000+ queries Princess Diana - 9/8/2022 - 1,000,000+ queries On the day of her death, the top three most queried keywords were of the Queen, her son, and Princess Diana. Queen Elizabeth funeral - 9/18/2022 - 1,000,000+ queries People search for information about her funeral on the 18th.   Top Viewing Choices Do you ever wonder what films or TV shows people are the most excited to see?  Search query volume is a good indicator of excitement levels.  Here’s the list of the most searched, video-based entertainment in September 2022: Don't Worry Darling - 9/5/2022 - 2,000,000+ queries Ana de Armas - 9/28/2022 - 500,000+ queries Hocus Pocus 2 - 9/30/2022 - 2,000,000+ queries The opening weekend of Olivia Wilde’s film Don’t Worry Darling was certainly buzzworthy with two million queries behind it.  Ana de Armas plays Marilyn Monroe in the movie, Blonde, and it was released on Netflix on the 28th.  Finally, the sequel to the 1993 film Hocus Pocus made its debut on the 30th. Cobra Kai - 9/9/2022 - 500,000+ queries Emmy winners 2022 - 9/12/2022 - 1,000,000+ queries Andor - 9/20/2022 - 200,000+ queries Dahmer Netflix - 9/21/2022 - 500,000+ queries For TV shows, Cobra Kai launched its 5th season on the 9th while Emmy winners were looked up on the 12th.  On the 20th, people were excited to see the Star Wars series Andor start streaming on Disney+ the next day and the release biographical series Dahmer – Monster: The Jeffrey Dahmer Story drove people to search on the 21st. Oh My - Adam Levine We typically don’t include celebrity scandal news in these reports unless it just can’t be ignored. This timeline of queries over the course of four days made it difficult not to examine it. Adam Levine - 9/19/2022 - 1,000,000+ queries Adam Levine cheated on wife - 9/20/2022 - 200,000+ queries Adam Levine messages - 9/22/2022 - 200,000+ queries The AMP team thinks it’s fairly amazing that this story had such stay power. Furthermore, the list of keywords goes from a general query of the singer’s name to the specific messages he sent.  It’s like a real world example of a search keyword consideration funnel! Celebrate Coffee We do love our coffee in the USA and there is a day to celebrate it every year.   National Coffee Day 2022 - 9/29/2022 - 200,000+ queries We predicted that interest in this special day would be high this Autumn.  Let’s see what the Google Trends chart shows on the search term “national coffee day” over the last 5 years. From this chart, you can see the interest (query volume) was larger last year. Not satisfied with these results, we looked at different queries, used the Google Trends topic “International Coffee Day to generate the data in the chart, and adjusted the category to Food & Drink and didn’t see anything that indicated the holiday was more popular this year.  Still, these national food and drink holidays can be a day on the calendar for brands to plan campaigns around. A Brand To Save The World Sometimes brand names make the daily trend top 3.  In September 2022, one of those brands was Patagonia. Patagonia - 9/14/2022 - 500,000+ queries On the 14th, the founder, Yvon Chouinard, announced that he was transferring ownership to a trust created to protect the firm’s values, as well as a nonprofit organization giving away all profits to protect the planet. AMP Agency had the pleasure of working with Patagonia and the details of our engagement are in this case study. The Annual Apple Update Another brand driving search queries last month was Apple. l  Apple event - 9/6/2022 - 500,000+ queries iPhone 14 - 9/7/2022 - 5,000,000+ queries Google Maps - 9/12/2022 - 1,000,000+ queries At their event, they announced their latest iPhone.  Later on in the month, Google announced new features of their Maps app for iOS.  These changes enticed people to learn more via search. Interest Rates Keep Rising… To counter inflation, the Federal Reserve announced an increase to interest rates in September. Fed rate hike - 9/21/2022 - 200,000+ queries Queries related to the economy have been gaining popularity over recent months.  We’ll keep monitoring these phrases and will discuss them in these monthly posts. …But The Rockets Stays Grounded We thought for sure that the Artemis rocket was going to launch last month after the mission was delayed in August. Well, no, that didn’t happen. Artemis launch - 9/2/2022 - 1,000,000+ queries NASA - 9/26/2022 - 500,000+ queries The NASA query was driven by the news the organization was postponing the launch again due to Hurricane Ian.  Hurricane Ian’s Path Over the span of six days, people searched for more information about this destructive and deadly Category 4 hurricane.    Hurricane Tracker - 9/23/2022 - 1,000,000+ queries Hurricane Ian - 9/24/2022 - 1,000,000+ queries Hurricane Ian - 9/24/2022 - 1,000,000+ queries Ian path - 9/25/2022 - 2,000,000+ queries Hurricane Ian tracker - 9/26/2022 - 5,000,000+ queries Florida Hurricane - 9/26/2022 - 500,000+ queries Ian - 9/28/2022 - 2,000,000+ queries The timeline of keyword phrases shows how the topic developed over time, how many queries there were about the topic (noting that it caused a glitch in Google Trends reporting as it listed the same phrase twice on the 24th, and the importance of search in times of crisis. It’s clear the Google is trying to understand the motivation behind these keywords related to emergency situations as we can see from this Opinion Rewards question: College Football Teams With the calendar change, people’s attention turns to the gridiron. Take a look at the list of College Football queries last month: Ohio State football - 9/3/2022 - 2,000,000+ queries LSU football - 9/3/2022 - 500,000+ queries LSU football - 9/4/2022 - 1,000,000+ queries Clemson football - 9/5/2022 - 1,000,000+ queries Texas A&M football - 9/10/2022 - 500,000+ queries Ohio State football - 9/10/2022 - 500,000+ queries Florida State football - 9/16/2022 - 200,000+ queries App State football - 9/17/2022 - 500,000+ queries Nebraska football - 9/17/2022 - 200,000+ queries Syracuse football - 9/17/2022 - 100,000+ queries Clemson football - 9/24/2022 - 500,000+ queries Did your favorite team make the list?  If not, did your favorite NFL team make this list? Another NFL Season Dallas Cowboys - 9/11/2022 - 2,000,000+ queries NFL - 9/11/2022 - 2,000,000+ queries Steelers - 9/11/2022 - 1,000,000+ queries Chiefs - 9/15/2022 - 2,000,000+ queries Packers - 9/18/2022 - 1,000,000+ queries Eagles - 9/19/2022 - 2,000,000+ queries Steelers - 9/22/2022 - 2,000,000+ queries Packers - 9/25/2022 - 1,000,000+ queries Buffalo Bills - 9/25/2022 - 1,000,000+ queries Teams weren’t the only part of the NFL that drove queries.  Unfortunately, injuries to starting quarterbacks did as well. Justin Herbert Injury - 9/15/2022 - 500,000+ queries Trey Lance - 9/18/2022 - 1,000,000+ queries Tua Tagovailoa - 9/29/2022 - 5,000,000+ queries More NFL queries will fill our reports until February.  That’s a prediction you can bet on. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Trends Search Insights August 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. August 2022 - A Summary Looking through the top queried phrases by day last month, there were a few topics that surfaced as macro trends. As primary elections happened across different states, candidates and ballot questions landed in the top 3 daily queries.  The NFL preseason stoked interest in fans as they searched for their favorite team in Google results. The other big sports topic was Champions League soccer and we’ll present the sheer number of queries related to that European-centric subject. Lastly, there were TV and films that people wanted to learn more about and we’ll examine which ones were the most popular.   A Doodle and a Travolta Curiosity These two phrases were the only two that made the elusive 10 million plus club last month. Anna Mani - 8/22/2022 - 10,000,000+ queries Google changed their logo on August 23rd to celebrate “the 104th birthday of Indian physicist and meteorologist Anna Mani, one of the country’s first female scientists.”  You can read more about her on their post. We tend to see interesting Doodles get top query status as the logo is hyperlinked to a result page tied to a keyword - in this case, “Anna Mani”.  The second phrase is a bit of a head scratcher but it’s not unprecedented.  John Travolta - 8/8/2022 - 10,000,000+ queries On August 8th, Olivia Newton-John passed away and the news sent people to Google to search. When we first looked at Google's Daily Search Trends, it was her name that was the top query. From our experience, it takes 24 hours for the report to finalize.  We have seen queries shift or change completely when we revisit the report after that 24 hour period. When we looked back at the daily top 3 for August 8th on August 10th, the phrase above replaced the Olivia Newton-John query and it was the top queried phrase of the day.  The other surprising thing was there were no Olivia Newton-John related phrases in the top 3 at all.   SInce we have been collecting this data for years now, we recalled this same sort of phenomena happening when Kelly Preston, John Travolta's wife, died in 2020.  Here’s the top phrase from July 12th of that year: John Travolta - 7/12/2020 - 10,000,000+ queries Again, there are no queries related to Kelly Preston in the daily top three of that day.  The phrase that was reported was John Travolta’s name.  The AMP team is not sure what to make of this reporting shift. It doesn’t make sense that his name would be a higher queried phrase than either Olivia’s or Kelly’s.  It does make us wonder what kind of query consolidation is happening as the Daily Search Trends report gets finalized.  Is there a knowledge graph consideration? Does the weight of the John Travolta entity make the report combine related terms underneath it?  It’s odd, for sure, and for it to happen twice in the last two years is odder.  Pet Holidays Did you know that August has two days that celebrate two of the most popular household pets?  We didn’t either. CAT - 8/7/2022 - 1,000,000+ queries National Dog Day - 8/26/2022 - 200,000+ queries On International Cat Day, Google implemented a search result “Easter Egg” where the result page for the query “cat”  was altered with animation.   Although dogs are certainly more popular than cats nationwide, the enhanced result page helped to drive more search queries for cats on their special day this year.   Martin vs. Tolkien and Other Entertainment Every month, TV show and movie queries make the daily top 3.  AMP likes looking for these phrases to figure out how large the audience is for each.  Here are the top movie related keywords from August 2022: Batgirl - 8/2/2022 - 200,000+ queries Prey - 8/3/2022 - 200,000+ queries Prey - 8/5/2022 - 500,000+ queries Orphan: First Kill - 8/18/2022 - 200,000+ queries So, the Batgirl query is a bit of an anomaly since the volume behind it is related to the decision to never release this movie by Warner Bros. People really wanted to know where they could see the latest installment of the Predator franchise, Prey (Hint: Hulu & Disney+) Lastly, the horror film, Orphan: First Kill also received a top 3 query phrase placement on the 18th a day before its release date. A couple of non-epic fantasy TV shows made our collection. They include a new series about an established character and an awards show:   Wednesday Netflix - 8/17/2022 - 100,000+ queries VMAs 2022 - 8/28/2022 - 1,000,000+ queries Netflix is producing a TV series about Wednesday Addams, a character from the fictional Addams Family.  A trailer for the show was released on the 17th.  Also, The MTV Video Music Awards still stir a buzz and search interest in this year’s show drove more than a million queries on the day it aired. As we alluded to in the previous section, the biggest news for the TV audience was the release of 2 anticipated fantasy shows last month: House of Dragon - 8/21/2022 - 2,000,000+ queries Rings of Power - 8/31/2022 - 200,000+ queries From the query volume, it appears that the Game of Thrones prequel series is more popular than the Lord of the Rings prequel series. We’ll keep monitoring to see which show’s season finale makes the daily top 3.  Elections and Federal Acts With the first wave of elections this year, we saw some queries related to US politics with high volumes last month, if only for a day.  Liz Cheney - 8/15/2022 - 1,000,000+ queries Harriet Hageman - 8/16/2022 - 500,000+ queries Alaska primary 2022 Results - 8/16/2022 - 200,000+ queries Mary Peltola - 8/31/2022 - 500,000+ queries On the 16th, U.S. representative for Wyoming Liz Cheney lost in the Republican primary to Harriet Hageman.The Alaska primary results were also popular as it led to Sarah Palin loss to Mary Petola in the special election to replace the late Rep. Don Young.  The other topics in this category were related to the Kansas special election and two measures moving forward in the Federal government. Kansas abortion amendment - 8/2/2022 - 500,000+ queries Inflation Reduction Act - 8/7/2022 - 200,000+ queries Student loans - 8/23/2022 - 2,000,000+ queries Voters in Kansas decided to keep abortion legal in the state.  The Inflation Reduction Act getting voted into law and details of the student loan forgiveness program drove people to search.    August 2022’s Sports-Related Queries Do you know what gets keywords related to the NFL back into Google’s daily search trends?  The preseason. Raiders - 8/4/2022 - 500,000+ queries NFL - 8/4/2022 - 500,000+ queries Patriots - 8/11/2022 - 200,000+ queries 49ers - 8/12/2022 - 500,000+ queries Zach Wilson - 8/12/2022 - 500,000+ queries Steelers - 8/13/2022 - 500,000+ queries Dallas Cowboys - 8/13/2022 - 500,000+ queries Patriots - 8/19/2022 - 200,000+ queries 49ers - 8/20/2022 - 200,000+ queries 49ers - 8/25/2022 - 200,000+ queries Packers - 8/25/2022 - 200,000+ queries Dallas Cowboys - 8/26/2022 - 200,000+ queries Chicago Bears - 8/27/2022 - 200,000+ queries Steelers - 8/28/2022 - 500,000+ queries Did your favorite team make the list?  If so, you’re in good (large) company.  Major League Baseball’s season is still going on and a couple of phrases were  Juan Soto - 8/1/2022 - 1,000,000+ queries Field of Dreams Game 2022 - 8/11/2022 - 500,000+ queries Juan Soto was included in a major trade between the Washington Nationals and the San Diego Padres.  The new featured game that takes place near a corn field also drove people to search for more information about it. If you didn’t think European soccer was popular in the USA, think again. Fulham vs Liverpool - 8/6/2022 - 200,000+ queries Everton vs Chelsea - 8/6/2022 - 200,000+ queries West Ham vs Man City - 8/7/2022 - 200,000+ queries Real Madrid - 8/9/2022 - 500,000+ queries Real Madrid - 8/13/2022 - 500,000+ queries Chelsea vs Tottenham - 8/14/2022 - 500,000+ queries Liverpool vs Crystal Palace - 8/15/2022 - 200,000+ queries Leeds United vs. Chelsea - 8/21/2022 - 200,000+ queries Man United vs Liverpool - 8/22/2022 - 500,000+ queries Champions League draw - 8/24/2022 - 500,000+ queries Liverpool vs Bournemouth - 8/27/2022 - 500,000+ queries Some members of the AMP team have a theory that online sports betting has increased the visibility of the Champions League in this country.  Looking at the phrases that are match-related where both teams are included, the checking of scores may be a reason for this query volume. Finally, Serena Williams’s progress in her last U.S. Open drove people to learn more.  She announced her retirement earlier last month.  Serena Williams - 8/29/2022 - 1,000,000+ queries Other Topics Worthy of Mention Working with CPG brands, we monitor search queries for them to keep check on negative sentiment.  You hate to see it, but recalls can wreak havoc for a brand.  August 2022 was not a good month for Capri Sun Group Holding: Capri Sun recall - 8/15/2022 - 200,000+ queries People were looking to the skies with the full moon and the Aurora Borealis on their minds last month: Full moon August 2022 - 8/9/2022 - 200,000+ queries Northern Lights - 8/17/2022 - 200,000+ queries They kept thinking about those skies in anticipation of our continuing mission to the moon Artemis launch - 8/28/2022 - 1,000,000+ queries Maybe someday that rocket will blast off. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Trends Search Insights July 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for July 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. July 2022 - Hawt Weather & Hawt Queries Not sure that’s how you spell the word hot, but last month was full of query curiosities. There were three keywords related to food in our recorded list. Dreams of large jackpots drove people to search about the Mega Millions drawings and other lottery games. Our pick for the biggest movie of the summer made the daily top 3 not just once but twice along with other shows and films. Other topics people queried were Amazon Prime Day and keywords related to the economy.  In Sports, the MLB All Star game was a hot topic along with UFC events.  Lastly, the name of a face recognition disorder made our list (Ramsay Hunt Syndrome is soooo June 2022), but let’s kick off with some deep looks into our universe. Photos From Space In July 2022, one of the top queries by volume as reported by Google’s Daily Search Trends was driven by the Doodle for the new James Webb telescope that went online during the month. Before that Google Doodle was posted, people were already very excited about the views from outer space we were about to see. James Webb telescope - 7/11/2022 - 1,000,000+ queries James Webb Space Telescope - 7/12/2022 - 10,000,000+ queries It’s good to see that a topic related to science made the daily top 3 for two days in a row, even if some of us were duped into thinking a slice of chorizo was a faraway star.  Next, it’s a topic of more Earthly pursuits.  Let’s Get Rich Quick Every so often, the Mega Millions jackpot gets really big - over a billion dollars big.  When it does, it captivates the Google search audience.  Take a look at the progression through the month of July.   Mega Millions - 7/19/2022 - 1,000,000+ queries Mega Millions - 7/26/2022 - 5,000,000+ queries Mega Millions - 7/29/2022 - 10,000,000+ queries On the 19th, the total prize was just over a half billion dollars. We believe that once the word ‘billion’ starts getting used when describing Mega Millions, then the search volume starts to spike.  After the announcement that there was a winner from the July 29th drawing, it appears there was a hangover effect and people wanted to learn more about the Powerball game. Powerball - 7/30/2022 - 500,000+ queries It was “only” a $170 million jackpot, so it seems the amount wasn’t the driving force behind the query and just the habit of querying for quick riches. Economic Factors From these two queries, maybe the current trouble with the economy had people thinking about ways to supplement their income. Inflation - 7/13/2022 - 200,000+ queries Fed rate hike - 7/27/2022 - 200,000+ queries Although lower in query volume than the lottery-related phrases in the last section, concerns over inflation and rising interest rates are clearly on people’s minds. Amazon Prime Day Hyped as the biggest shopping day of the year next to Black Friday, Amazon Prime Day returned to its typical July occurrence after the pandemic shifted it a bit for a couple of years.  Here are the phrases we captured last month. Amazon Prime Day - 7/11/2022 - 1,000,000+ queries Amazon Prime Day 2022 - 7/11/2022 - 500,000+ queries Amazon Prime Day - 7/12/2022 - 500,000+ queries We grabbed a chart to see the deals day’s popularity over the past 5 years.  You can see that the pandemic did have an effect on the search volume in 2022 and 2021, but the downtrend started in 2019. It’s safe to state that even with less query volume on the actual phrase “amazon prime day” that the summer shopping event is still quite popular with Prime members. Summer Eats We’re so happy to see food-related queries in our data.  Here are the three top keywords from July 2022. Nathan's hotdogs Contest 2022 - 7/4/2022 - 200,000+ queries National Ice Cream Day - 7/17/2022 - 200,000+ queries Choco Taco - 7/25/2022 - 200,000+ queries The hot dog eating contest always brings out the searches. In past years, Joey Chestnut has been top term related to the contest but he had a non-record breaking performance in 2022. It’s nice to see National Ice Cream Day make the daily top 3. We wish that it had a bigger response last year when we predicted it was going to be huge and it wasn’t.  We pulled the chart to see what’s up: Based on this chart, you can see the search interest spiked in 2019 and then trailed off.  It was more popular in 2022 vs. 2021 so that’s something.  Looking back at those previous articles, it’s clear that the improvement applied to their data collection system on January 1, 2022 changed the data on this topic. No matter - ice cream should be celebrated even when novelties are being discontinued like the choco taco. Clearly, it will be missed. Streaming, Taking In a Flick, and a New Album The conclusion of Stranger Things Season Four had people querying in Google. Stranger Things - 7/1/2022 - 1,000,000+ queries Noah Schnapp - 7/7/2022 - 1,000,000+ queries One of the actors from the show, Noah Schnapp, received some extra attention when he shared private messages from the pop star Doja Cat.  Any publicity is good publicity? Our pick for the biggest movie of the summer had a good showing in the daily trends report: Thor: Love and Thunder - 7/5/2022 - 500,000+ queries Thor: Love and Thunder - 7/7/2022 - 1,000,000+ queries Does high search volume equal box office success?  We will examine that question in a follow up to our 2022 Summer Trends report. Marvel continued to drive search interest with the release of the new Black Panther movie trailer and details of its Phase 5 film plans. Black Panther 2 - 7/23/2022 - 500,000+ queries Marvel Phase 5 - 7/23/2022 - 500,000+ queries Again, the fan interest is strong for the Marvel Cinematic Universe.  Search query data is a great indication of the fan’s devotion. We tend to see award shows drive search queries.  Here’s the interest for the Emmys: Emmy nominations 2022 - 7/12/2022 - 500,000+ queries We’ll report in September if people are interested in the show.  Fans of Disney Channel movies were pleased to see that the latest installment of the Zombies film series was released on the 15th. Zombies 3 - 7/15/2022 - 200,000+ queries This film can be streamed on Disney+ and a fourth film has not been confirmed or denied at the time of this writing. Lastly, Queen Bey released an album in July 2022. Beyonce - 7/28/2022 - 500,000+ queries According to Variety.com, Renaissance is the second best album debut of the year behind Harry Styles’ Harry’s House  All Star Activities and Other Sports Near the middle of the month, Major League’s Baseball’s All-Star Game.  People seem to love the long ball.  Home Run Derby 2022 - 7/17/2022 - 500,000+ queries Home Run Derby - 7/18/2022 - 500,000+ queries Albert Pujols - 7/18/2022 - 200,000+ queries All-Star game 2022 - 7/19/2022 - 500,000+ queries Albert Pujols played in his final All-Star game as he is retiring at the end of this season. Since the other major sports leagues are not in season, we thought we’d look at other sports-related keywords that were queried last month. They include Formula One racing, Ultimate Fighting Championship, and Professional Wrestling: F1 - 7/3/2022 - 200,000+ queries UFC 272 - 7/2/2022 - 500,000+ queries UFC - 7/16/2022 - 200,000+ queries UFC - 7/31/2022 - 500,000+ queries Money in the Bank 2022 - 7/2/2022 - 100,000+ queries SummerSlam 2022 - 7/29/2022 - 200,000+ queries UFC and Wrestling event keywords are mainstays in our data collection but Formula One racing is increasing in popularity.  We’ll keep an eye on this auto racing keyword as the months go on.     Cat Games, Face Blindness, and Concern With CERN In our final section, here’s a collection of keyword phrases that fit uniquely into their own categories so we packed them all together here. Did you know that cat video games were a thing? Stray - 7/18/2022 - 200,000+ queries The long awaited game Stray (for those who wait for cat video games) was released on July 19th but people were searching for information the day before.  Also, did you know that prosopagnosia is the medical term for face blindness? Prosopagnosia - 7/6/2022 - 100,000+ queries It was reported that Brad Pitt suffers from prosopagnosia so people looked it up on the 6th. For what it’s worth, more people wanted to know what the affliction that affected Justin Bieber was last month.  Lastly, the organization that operates everybody’s favorite Large Hadron Collider made headlines last month. CERN - 7/5/2022 - 500,000+ queries No, they didn’t create a black hole to swallow the planet but they are trying to collect data on dark matter. We really hope they don’t create a black hole, though. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Trends Search Insights June 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for June 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Lazy, Hazy Days of June 2022 As we collected the top three queries from Google’s Daily Search Trends, we noticed that the aggregated sum for June was not as large as the first 5 months of the year.  We know what we collect is only a sample of the total number of Google searches conducted in a day, but we had the pleasant feeling that maybe people were spending more time outside, in real life, and less time using devices.  Hey, it could be true. Looking through the data, we can see that the Supreme Court overturning of the Roe vs. Wade decision was the biggest news story of the month. In Entertainment news, the conclusion of the Johnny Depp/Amber Heard court case and the disorder affecting Justin Bieber drove people to search. The NBA and NHL had their Finals in the month of June and we’ll examine the phrases attached to both of those league’s playoff and championship series. We’ll delve into Doodles, holidays, TV shows, film trailers, award shows, and the latest economic woes.  Lastly, we will analyze the curious case of June 6th.   All right - let’s go.   Google Holiday Doodles Those clicks on Google’s altered logo get counted as queries. Check out the top Doodle driven queries for June 2022: Father's day - 6/18/2022 - 10,000,000+ queries Juneteenth - 6/19/2022 - 10,000,000+ queries Juneteenth gets a Doodle this year as it did last year.  This national holiday occurred on the Monday after Father’s Day in 2022, which also got its own Doodle.    More Holiday Queries Continuing the theme of holiday queries, we present the rest of the non-Doodle driven phrases here: When is Father's Day - 6/3/2022 - 100,000+ queries Is Juneteenth a federal holiday - 6/19/2022 - 200,000+ queries Happy Father's Day - 6/19/2022 - 100,000+ queries Summer solstice 2022 - 6/20/2022 - 500,000+ queries Father’s Day gets 2 appearances in the Daily Top 3 outside of the Doodle-attached query.  It’s interesting to see people asking when the holiday was happening. What we have seen over the past 3 years of data collection is that the search volume attached to Mother’s Day is more than the search volume attached to Father’s Day. We looked into the charts over the last 5 years and we found something interesting:   The search interest gap seems to be closing. The two peaks appear to be closer in 2022 as compared to previous years. We’re not sure why this trend is happening but the two holidays are becoming more equitable in terms of search interest.   A question about Juneteenth’s federal holiday status, which it became in 2021, and the first official day of summer round out our list for this keyword category.   All The Entertainment Here are the shows and films people were excited about in June 2022: The Boys - 6/2/2022 - 200,000+ queries Ms Marvel - 6/7/2022 - 200,000+ queries Hustle - 6/8/2022 - 200,000+ queries Spiderhead - 6/17/2022 - 200,000+ queries Hocus Pocus 2 - 6/28/2022 - 200,000+ queries Stranger Things' Season 4 - 6/30/2022 - 1,000,000+ queries Season 3 of The Boys and the miniseries Ms. Marvel debuted last month. June was a big month for Netflix. Two films distributed by the streaming service spurred strong search interest -  Adam Sandler’s film Hustle and the science fiction psychological thriller film, Spiderhead. At the end of the month, part 2 of Stranger Things’ Season 4 was made available. Finally, the trailer of the Hocus Pocus sequel made the daily top 3 on June 28th. People still like awards shows enough to use Google to learn more about them.   Tony Awards 2022 - 6/12/2022 - 500,000+ queries BET Awards 2022 - 6/26/2022 - 200,000+ queries Although the search volumes are not what they were before the pandemic, both these award shows had a search resurgence in 2022.     We may not ever see the pre-pandemic search volume come back for award shows but they are showing signs of life.   To wrap up our entertainment-related phrase examination, both of these phrases were queried over five million times within a 24 hour period in June. Johnny Depp - 6/1/2022 - 5,000,000+ queries Ramsay Hunt syndrome - 6/10/2022 - 5,000,000+ queries The first of the month had the verdict of the Johnny Depp/Amber Heard trial and Justin Bieber explained that he is suffering from Ramsay Hunt syndrome and needs to postpone dates.  We hope he gets back on the road soon.  His concert tour was named as a top entertainment topic for this summer in our Top Trends for Summer 2022 report.   Roe vs. Wade We discussed it in our May report that we would be monitoring the search volume for this Supreme Court decision and here’s what we collected: Supreme Court decisions today - 6/21/2022 - 200,000+ queries Roe vs Wade - 6/23/2022 - 5,000,000+ queries Roe vs Wade - 6/24/2022 - 10,000,000+ queries This topic dominated the search trends report for 3 days as people were trying to learn more about the court’s decision.  We will keep tracking other key SCOTUS decisions as the year continues. Stephen Breyer - 6/29/2022 - 500,000+ queries Stephen Breyer retired as a Supreme Court Justice and Ketanji Brown Jackson filled his seat on the bench.    The January 6th hearings continued in June 2022 and this witness drove people to search. Cassidy Hutchinson - 6/27/2022 - 2,000,000+ queries Cassidy’s testimony was held on the 27th which drove people to learn more about her and what she had to say under oath.   Sports The NBA finals were held in June and here’s the timeline of the queries related to the championship series: NBA Finals - 6/2/2022 - 2,000,000+ queries Warriors - 6/5/2022 - 1,000,000+ queries Golden State Warriors - 6/5/2022 - 500,000+ queries NBA - 6/8/2022 - 5,000,000+ queries NBA - 6/10/2022 - 2,000,000+ queries Celtics - 6/10/2022 - 2,000,000+ queries Draymond Green - 6/11/2022 - 100,000+ queries Klay Thompson - 6/16/2022 - 200,000+ queries Draymond Green - 6/17/2022 - 200,000+ queries We were rooting for a different outcome here in the AMP Boston office but we look forward to next year.   The Stanley Cup Playoffs and Finals also occurred last month. Check out this timeline of queries leading up to the eventual winner. Rangers - 6/4/2022 - 200,000+ queries Rangers - 6/8/2022 - 200,000+ queries Colorado Avalanche - 6/15/2022 - 500,000+ queries Colorado Avalanche - 6/24/2022 - 500,000+ queries NHL - 6/25/2022 - 500,000+ queries Tampa Bay Lightning - 6/25/2022 - 200,000+ queries Colorado Avalanche - 6/26/2022 - 200,000+ queries Congrats to the Colorado Avalanche for their win over the Tampa Bay Lightning. The NHL may not be as popular as the NBA from a search volume perspective, but the post-pandemic search timeline was nice to see.   Economic Woes With inflation, cryptocurrency values tanking, and the stock market dropping, what else could happen. Oh yeah, mortgage rates are rising. Bitcoin price - 6/12/2022 - 500,000+ queries Stock market - 6/13/2022 - 500,000+ queries Mortgage rates - 6/15/2022 - 500,000+ queries   None of these three phrases were queried over a million times in a day so we guess people weren’t that concerned or only a certain percentage of the population was concerned.   Weather Warnings Beyond Doodles, Google’s daily trends report can get skewed by user clicks on weather warnings.  We present the top queries related to weather in June 2022: Yellowstone National Park - 6/13/2022 - 500,000+ queries Excessive heat warning - 6/13/2022 - 500,000+ queries Severe thunderstorm warning - 6/14/2022 - 500,000+ queries The Yellowstone keyword is related to a flood that happened on the 13th. The other two phrases are related to mobile phone alerts that become queries when clicked on.  Weather-related keywords are making the daily top 3 more often.  There may be an idea of a 2022 retrospective in the works.   What Was Up With June 6th? The daily top three was made up of phrases related to popular tech companies. Apple - 6/6/2022 - 500,000+ queries Google Docs - 6/6/2022 - 500,000+ queries LinkedIn - 6/6/2022 - 500,000+ queries Apple had their 2022 Worldwide Developers Conference (WWDC22) on the 6th, which does drive searches from people seeking the latest from the company. The other two queries, we believe, were related to outages.  LinkedIn was reportedly down on the 6th.  We don’t see any evidence of Google Docs not being available on the 6th, but that’s our guess based on the history of this phrase. Did the Apple conference cause outages?  One may never know.   Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

Google Trends Search Insights May 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for May 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.   May 2022 Overview Looking through the top searched phrases in May 2022, it is difficult not to fixate on the topics that may upset our safety.  From the JIF Peanut Butter recall to the outbreak of Monkeypox to the Cryptocurrency crashes, there were many top queries where information was needed to understand the issue and take proper courses of action.   On the flip side, there are many phrases that reinforce our desire to learn more about events.  The Met Gala was a top queried topic for two days in a row to start off the month. Two horse races and two car races also made the daily top 3 in May - another sign that these annual events are reestablishing their hold on our attention like they did before the pandemic. Lastly, we cannot ignore that the tragic mass shooting events in both Buffalo and Uvalde, TX drove people to Google to learn more. Both events claimed the top queried phrases on the days they occurred and we’ll analyze what Google Trends reported on May 14th and 24th.   Five Wonderful Holidays In Month Number 5 Holidays always propel search volume from users seeking more information about the day.  Here are the top 5 from May: May the 4th be with you - 5/3/2022 - 500,000+ queries Cinco de Mayo - 5/4/2022 - 2,000,000+ queries Mother's Day - 5/7/2022 - 10,000,000+ queries Happy Mother's Day - 5/8/2022 - 2,000,000+ queries Memorial Day - 5/29/2022 - 10,000,000+ queries  The unofficial Star Wars day starts the list on the 4th, even though Trends reported it on the 3rd.  Mother’s Day gets two appearances on our list. The one on the 7th was driven by clicks to a Google Doodle. Memorial Day finished off the month with a Doodle of its own. The team dug a little deeper into Cinco de Mayo since it also made the list.  Here’s the chart of search interest into this holiday over the last 5 years: With a dip in popularity in 2019, the topic has seen increasing search volume since then. AMP Agency wrote a blog post about Recalibrating Cinco de Mayo with information about the holiday and how we as marketers can promote celebrating the holiday responsibly.  This notion may be driving some increased search interest in the holiday as people seek more information about it.   Top Queried Video Entertainment It was a low month for the number of film titles or TV shows making the daily top 3 in May 2022.  Here are the three queries that made it. Dr Strange - 5/5/2022 - 2,000,000+ queries Stranger Things season 4 - 5/26/2022 - 2,000,000+ queries Fantastic Beasts - 5/30/2022 - 200,000+ queries The latest installment of the Marvel movie franchise was released near the beginning of the month. We don’t think Dr. Strange will be the subject of the biggest money making film of the summer.  That honor, we predict, will go to Thor. Check out this prediction and more in our Summer 2022 Trends report. The long awaited Stranger Things Season 4 debuted on May 27th and Fantastic Beasts: The Secrets of Dumbledore started streaming on the 30th.   Met Gala After a cancellation in 2020 and a delayed to September event last year, The Met Gala returned to its typical May timeframe and drove users to see the latest in haute couture. Met Gala 2022 - 5/1/2022 - 1,000,000+ queries Met Gala 2022 - 5/2/2022 - 5,000,000+ queries Comparing the daily query numbers to years past, the 5 million plus reported on May 2nd is the largest of the past 4 years.  This event’s popularity has hit a new high if we use search volume as our measure.   News Items Since there were a large number of queries for news items, we decided to include this list in our report for May 2022. Buffalo - 5/14/2022 - 2,000,000+ queries Shooting - 5/14/2022 - 500,000+ queries Monkeypox - 5/18/2022 - 2,000,000+ queries Texas school shooting - 5/24/2022 - 10,000,000+ queries News - 5/24/2022 - 2,000,000+ queries Mona Lisa - 5/30/2022 - 200,000+ queries Johnny Depp Verdict - 5/31/2022 - 5,000,000+ queries Looking at this list, the majority of the topics are horrific.  Note that the same day of the Robb Elementary School shooting, the second most queried phrase was “News”.  We are not sure if that is an accurate query report or a glitch in the Daily Trends reporting but we present the data as we recorded it. There was an attempt to vandalize The Mona Lisa painting on the 30th and the verdict of the Johnny Depp/Amber Heard trial was handed down on the 31st.   Keywords Related to US Politics Along with News Items, topics aligned to the world of US Politics were also a popular category of queries: Roe v. Wade - 5/2/2022 - 5,000,000+ queries J. D. Vance - 5/3/2022 - 500,000+ queries Jen Psaki - 5/5/2022 - 500,000+ queries Pennsylvania primary - 5/17/2022 - 1,000,000+ queries Madison Cawthorn - 5/17/2022 - 1,000,000+ queries Beto O'Rourke - 5/24/2022 - 1,000,000+ queries The keyword with the most search volume of this list is Roe v. Wade, which was queried because of a leaked draft opinion that suggests the court will overturn the 1973 decision. It is reported that a decision will be made in June 2022 so we will report on what Google Trends published in our next report.   Crypto Collapse We can mark May 2022 as a month where the value of cryptocurrency took a tumble. Luna crypto - 5/10/2022 - 200,000+ queries Coinbase - 5/10/2022 - 200,000+ queries Bitcoin - 5/11/2022 - 500,000+ queries Each of these phrases is related to a drop in the value of these coins/companies.  We will continue to monitor the trends related to this subject in the months ahead.   NBA Playoffs and Finals The NBA playoffs has been a hot topic throughout the month of May 2022.  Here we present only the phrases that received 1 million queries or more that are NBA related - there are 19 of them: Warriors vs Grizzlies - 5/1/2022 - 1,000,000+ queries Celtics - 5/9/2022 - 1,000,000+ queries Warriors - 5/9/2022 - 1,000,000+ queries Warriors - 5/11/2022 - 1,000,000+ queries Miami Heat - 5/12/2022 - 1,000,000+ queries Celtics - 5/13/2022 - 2,000,000+ queries Warriors - 5/13/2022 - 1,000,000+ queries Suns - 5/15/2022 - 2,000,000+ queries Celtics - 5/15/2022 - 2,000,000+ queries Celtics - 5/17/2022 - 2,000,000+ queries Dallas Mavericks - 5/18/2022 - 1,000,000+ queries Celtics - 5/19/2022 - 1,000,000+ queries Celtics - 5/21/2022 - 1,000,000+ queries Warriors - 5/22/2022 - 1,000,000+ queries Celtics - 5/23/2022 - 1,000,000+ queries Celtics - 5/25/2022 - 1,000,000+ queries Warriors - 5/26/2022 - 2,000,000+ queries Celtics - 5/27/2022 - 1,000,000+ queries Celtics - 5/29/2022 - 2,000,000+ queries Trying to stay objective here, but as Celtics fans, we’re totally caught up in the search interest of this topic this year.   What We Call Soccer What the rest of the world calls football is popular here in the States, at least from a search perspective. Real Madrid vs Man City - 5/4/2022 - 1,000,000+ queries Liverpool - 5/14/2022 - 500,000+ queries Liverpool - 5/22/2022 - 500,000+ queries Champions League - 5/27/2022 - 2,000,000+ queries Argentina vs Italy - 5/31/2022 - 500,000+ queries Since the World Cup is scheduled for November of this year, we predict that month will be filled with football-related queries. You have been warned.   Horse Racing With in-person sports events back to full capacity, the query volumes for the famous horse races in May have recovered: Kentucky Derby 2022 - 5/6/2022 - 5,000,000+ queries Kentucky Derby 2022 horses - 5/6/2022 - 500,000+ queries Preakness 2022 - 5/20/2022 - 1,000,000+ queries We found it interesting that there was a specific keyword about the horses in this year’s Kentucky Derby. Then again, with online gambling becoming legal in more states, this instance may not be so surprising.   Car Racing Not just horses but also cars, racing was popular in May 2022. Miami Grand Prix - 5/8/2022 - 200,000+ queries Indy 500 - 5/28/2022 - 1,000,000+ queries The Formula One Miami Grand Prix had its debut and the Indy 500 had its 106th running this year.  Again, with people back in the stands, these events have regained their search popularity.   Odds & Ends Finally - we present this category of phrases that we felt were worth showcasing in our report but didn’t fit nicely into an established category: Jif peanut butter recall - 5/21/2022 - 1,000,000+ queries Most times, we are excited to see food related queries make the daily top 3 in Google Trends. Um, not this month. Lunar eclipse - 5/15/2022 - 2,000,000+ queries The Lunar eclipse spurred people to seek more information about the astronomical event. ATOLL - 5/29/2022 - 500,000+ queries We weren’t sure what to make of this query when we saw it on Google Trends but with some investigation, we found that this word was the solution to Wordle 345.  We guess that people hadn’t seen that word before and didn’t know what it meant (a ring-shaped island). We think it is fitting to end this report of the 5th month of 2022 with a 5 letter word.  Wait a minute - how did we end April 2022? Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

AMP Agency Predicts Top Summer Trends of 2022

  AMP Agency’s Top Trends of Summer 2022 Predictions Report   AMP Agency has published a report as a part of their Search Insights service. This report is available for download and provides audience insights to help inform your marketing and business decisions for the coming season.   AMP Agency’s VP of SEO John Krochune thinks that search interest is a strong indicator of future trends.  “My team and I dive deep into historical search query data, using a variety of tools, to uncover trends. I think this public set of audience data is being underutilized in marketing and we are publishing this report to provide a wealth of information that other sources may not provide.”   The Top Trends of Summer 2022 report has insights on 40 topics across 8 different categories including travel, fashion, and entertainment.  The data presented in the report is pulled straight from Google’s Keyword Planner (US only) and is paired with our analysis of why we think the topic will increase in popularity this summer.   Download our Summer Trends report and learn more about our hot predictions for this coming season.

Google Trends Search Insights April 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for April 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Top Trending Keywords - April 2022 Overview Last month, we only had one phrase that was queried over 10 million times, according to Google Trends. We’re not sure if “April Showers brings less Unified Search Interest” is the new hip saying but you’ve read it first, for sure.We did see queries across the typical topics: Entertainment, Holidays, Politics.  We’ll delve into all of those phrases.  Oh yeah, and a billionaire decided to buy a social network so we’ll examine the timeline of that topic. Finally, since there were so many and they were spread over five distinct subcategories, we are doing a deep dive into the keywords related to sports.  Those live events certainly capture the attention of Google users.   Climate Change Awareness In coordination with Earth Day, Google changed their logo with a Doodle that linked to search results for the following phrase: Climate Change - 4/21/2022 - 10,000,000+ queries SInce the inception of Google Trends, the search interest for this phrase has never been as high as it was last month. Google has used its Doodle program to bring attention to other topics in the past. We wonder if search interest in this topic will continue to increase in future months and years.   No One Was Slapped At The Grammys After we reported that Will Smith broke Google Trends in March 2022, the AMP team thought there may be a spike in interest in other awards shows. Check out the phrases attached to the Grammys: Grammys 2022 - 4/2/2022 - 2,000,000+ queries Olivia Rodrigo - 4/3/2022 - 2,000,000+ queries The awards show received a respectable number of queries and congrats to Olivia Rodrigo on her wins.  Let’s look at the historical data for this awards show: Looking at the past five years, the search interest in this year’s Grammys was a part of a downward trend.  There appears to be no effect from the Oscars.  We do like the small spike in the chart that is connected to when nominees are announced.   Top Movie Queries Last Month What films drove people to search in April 2022?  Here’s the list we collected: Doctor Strange 2 - 4/6/2022 - 200,000+ queries Sonic 2 - 4/7/2022 - 500,000+ queries Thor: Love and Thunder - 4/18/2022 - 1,000,000+ queries Don't Worry Darling - 4/27/2022 - 500,000+ queries The only phrase that is attached to a movie that premiered in theaters from this list is “Sonic 2”.  The rest are associated with a trailer that was made available online. If interest in a trailer is high, we feel that it’s a good indication that anticipation for the film is high.   Bonus query - the final episodes of the Netflix series Ozark were made available on the 29th: Ozark - 4/29/2022 - 500,000+ queries   Holidays And Natural Occurrences Interest in holidays is strong and we typically see the most popular holidays get queried on the day they occur or when the celebration starts.  Here are the phrases that we collected last month: Passover - 4/14/2022 - 200,000+ queries Happy Easter! - 4/17/2022 - 1,000,000+ queries Earth Day - 4/21/2022 - 1,000,000+ queries It’s clear that the Google Doodle related to climate change dwarfed the search interest in Earth Day.  In this five year view, the interest is in a bit of a down trend. The spike in the middle of the chart shows that search interest was at its highest in April 2020. Some people may not think it’s a great holiday but Tax Day in the US was on the 18th this year and here was the phrase associated with that day: TurboTax - 4/18/2022 - 1,000,000+ queries Procrastinators unite!  Or not. Or whenever you get to it. We saw that the full moon in April drove people to search and another weather related query made the daily top 3: Full moon April 2022 - 4/14/2022 - 200,000+ queries Severe thunderstorm warning - 4/11/2022 - 200,000+ queries Winter is officially over - we did not see any Winter Storm Warning queries in April!   Politics As Usual We had a few queries related to politics, both domestically and abroad, that made our collection from last month: Senator Dianne Feinstein - 4/14/2022 - 200,000+ queries Rudy Giuliani - 4/20/2022 - 500,000+ queries Madison Cawthorn - 4/22/2022 - 200,000+ queries French election - 4/23/2022 - 1,000,000+ queries Sen. Dianne Feinstein made the list because of news stories that she is no longer mentally fit for Congress.  Rudy Giuliani made an appearance on The Masked Singer TV show, which was spoiled back in February.  The North Carolina congressman made headlines on the 22nd and the presidential election in France captured enough attention of the US audience that it was queried over a million times on the 23rd.   Elon Musk  Not sure if you’ve heard but Elon Musk announced that he was going to buy Twitter and then had his offer accepted - all in the month of April 2022. Elon Musk - 4/4/2022 - 500,000+ queries Elon Musk - 4/25/2022 - 5,000,000+ queries At the time of this writing, the deal has not been finalized but all of AMP is watching closely to see what changes may come to this social media platform and its ads policies.   Just a Month About Sports Since people have been allowed to watch events in stadiums and arenas, sports-related searches are back with a vengeance. We did see a dip in the number of phrases that had sports intent between April 2020 through the summer of 2021.  Last month, we saw a good number of phrases that could be grouped to tell a few stories. Check out the timeline of the NCAA Basketball Tournaments: Final Four - 4/1/2022 - 1,000,000+ queries UConn women's basketball - 4/1/2022 - 500,000+ queries Duke - 4/2/2022 - 5,000,000+ queries Duke vs UNC - 4/2/2022 - 2,000,000+ queries UConn women's basketball - 4/3/2022 - 1,000,000+ queries NCAA basketball - 4/4/2022 - 5,000,000+ queries The Masters were back in a big way thanks to Tiger Woods and newcomer Scottie Scheffler.  See how people searched over six days in April: Tiger Woods - 4/5/2022 - 500,000+ queries Masters leaderboard - 4/6/2022 - 2,000,000+ queries Tiger Woods - 4/7/2022 - 1,000,000+ queries Scottie Scheffler - 4/8/2022 - 1,000,000+ queries Scottie Scheffler - 4/9/2022 - 2,000,000+ queries Scottie Scheffler - 4/10/2022 - 2,000,000+ queries Did you know European Football is popular in the US, at least from a search perspective? Check out this list of league and team names: Champions League - 4/5/2022 - 500,000+ queries Real Madrid - 4/6/2022 - 1,000,000+ queries Europa League - 4/7/2022 - 500,000+ queries Liverpool - 4/10/2022 - 500,000+ queries Read Madrid - 4/12/2022 - 1,000,000+ queries Man City - 4/13/2022 - 200,000+ queries Liverpool vs. Man United - 4/19/2022 - 500,000+ queries Liverpool - 4/24/2022 - 200,000+ queries Champions League - 4/26/2022 - 1,000,000+ queries Real Madrid - 4/26/2022 - 200,000+ queries Real Madrid - 4/30/2022 - 200,000+ queries NBA playoffs kicked off in April 2022 and the queries related to it rolled from the 13th through the 29th: Pelicans - 4/13/2022 - 500,000+ queries Hornets - 4/13/2022 - 500,000+ queries Clippers - 4/15/2022 - 500,000+ queries Hawks - 4/15/2022 - 500,000+ queries Warriors - 4/16/2022 - 1,000,000+ queries Timberwolves - 4/16/2022 - 500,000+ queries Bulls - 4/17/2022 - 500,000+ queries Suns - 4/17/2022 - 500,000+ queries Warriors - 4/18/2022 - 1,000,000+ queries Bulls - 4/20/2022 - 1,000,000+ queries 76ers - 4/20/2022 - 500,000+ queries Miami Heat - 4/22/2022 - 200,000+ queries Celtics - 4/23/2022 - 2,000,000+ queries Bulls - 4/23/2022 - 500,000+ queries Pelicans - 4/24/2022 - 500,000+ queries Jimmy Butler - 4/24/2022 - 200,000+ queries Celtics - 4/25/2022 - 2,000,000+ queries Warriors - 4/27/2022 - 1,000,000+ queries Joel Embiid - 4/28/2022 - 1,000,000+ queries Memphis Grizzlies - 4/29/2022 - 1,000,000+ queries Lastly, American Gridiron Football made some appearances in the daily top 3. The first phrase being a new league and the NFL draft. USFL - 4/16/2022 - 1,000,000+ queries NFL Draft - 4/27/2022 - 5,000,000+ queries 2022 NFL Draft - 4/28/2022 - 2,000,000+ queries Phew - that was a lot but each subsection had its own little journey.  You could see how the NBA playoffs are unfolding by just reading through the top queries.  Go Celtics! Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

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