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John Krochune

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Google Trends Search Insights June 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for June 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Lazy, Hazy Days of June 2022 As we collected the top three queries from Google’s Daily Search Trends, we noticed that the aggregated sum for June was not as large as the first 5 months of the year.  We know what we collect is only a sample of the total number of Google searches conducted in a day, but we had the pleasant feeling that maybe people were spending more time outside, in real life, and less time using devices.  Hey, it could be true. Looking through the data, we can see that the Supreme Court overturning of the Roe vs. Wade decision was the biggest news story of the month. In Entertainment news, the conclusion of the Johnny Depp/Amber Heard court case and the disorder affecting Justin Bieber drove people to search. The NBA and NHL had their Finals in the month of June and we’ll examine the phrases attached to both of those league’s playoff and championship series. We’ll delve into Doodles, holidays, TV shows, film trailers, award shows, and the latest economic woes.  Lastly, we will analyze the curious case of June 6th.   All right - let’s go.   Google Holiday Doodles Those clicks on Google’s altered logo get counted as queries. Check out the top Doodle driven queries for June 2022: Father's day - 6/18/2022 - 10,000,000+ queries Juneteenth - 6/19/2022 - 10,000,000+ queries Juneteenth gets a Doodle this year as it did last year.  This national holiday occurred on the Monday after Father’s Day in 2022, which also got its own Doodle.    More Holiday Queries Continuing the theme of holiday queries, we present the rest of the non-Doodle driven phrases here: When is Father's Day - 6/3/2022 - 100,000+ queries Is Juneteenth a federal holiday - 6/19/2022 - 200,000+ queries Happy Father's Day - 6/19/2022 - 100,000+ queries Summer solstice 2022 - 6/20/2022 - 500,000+ queries Father’s Day gets 2 appearances in the Daily Top 3 outside of the Doodle-attached query.  It’s interesting to see people asking when the holiday was happening. What we have seen over the past 3 years of data collection is that the search volume attached to Mother’s Day is more than the search volume attached to Father’s Day. We looked into the charts over the last 5 years and we found something interesting:   The search interest gap seems to be closing. The two peaks appear to be closer in 2022 as compared to previous years. We’re not sure why this trend is happening but the two holidays are becoming more equitable in terms of search interest.   A question about Juneteenth’s federal holiday status, which it became in 2021, and the first official day of summer round out our list for this keyword category.   All The Entertainment Here are the shows and films people were excited about in June 2022: The Boys - 6/2/2022 - 200,000+ queries Ms Marvel - 6/7/2022 - 200,000+ queries Hustle - 6/8/2022 - 200,000+ queries Spiderhead - 6/17/2022 - 200,000+ queries Hocus Pocus 2 - 6/28/2022 - 200,000+ queries Stranger Things' Season 4 - 6/30/2022 - 1,000,000+ queries Season 3 of The Boys and the miniseries Ms. Marvel debuted last month. June was a big month for Netflix. Two films distributed by the streaming service spurred strong search interest -  Adam Sandler’s film Hustle and the science fiction psychological thriller film, Spiderhead. At the end of the month, part 2 of Stranger Things’ Season 4 was made available. Finally, the trailer of the Hocus Pocus sequel made the daily top 3 on June 28th. People still like awards shows enough to use Google to learn more about them.   Tony Awards 2022 - 6/12/2022 - 500,000+ queries BET Awards 2022 - 6/26/2022 - 200,000+ queries Although the search volumes are not what they were before the pandemic, both these award shows had a search resurgence in 2022.     We may not ever see the pre-pandemic search volume come back for award shows but they are showing signs of life.   To wrap up our entertainment-related phrase examination, both of these phrases were queried over five million times within a 24 hour period in June. Johnny Depp - 6/1/2022 - 5,000,000+ queries Ramsay Hunt syndrome - 6/10/2022 - 5,000,000+ queries The first of the month had the verdict of the Johnny Depp/Amber Heard trial and Justin Bieber explained that he is suffering from Ramsay Hunt syndrome and needs to postpone dates.  We hope he gets back on the road soon.  His concert tour was named as a top entertainment topic for this summer in our Top Trends for Summer 2022 report.   Roe vs. Wade We discussed it in our May report that we would be monitoring the search volume for this Supreme Court decision and here’s what we collected: Supreme Court decisions today - 6/21/2022 - 200,000+ queries Roe vs Wade - 6/23/2022 - 5,000,000+ queries Roe vs Wade - 6/24/2022 - 10,000,000+ queries This topic dominated the search trends report for 3 days as people were trying to learn more about the court’s decision.  We will keep tracking other key SCOTUS decisions as the year continues. Stephen Breyer - 6/29/2022 - 500,000+ queries Stephen Breyer retired as a Supreme Court Justice and Ketanji Brown Jackson filled his seat on the bench.    The January 6th hearings continued in June 2022 and this witness drove people to search. Cassidy Hutchinson - 6/27/2022 - 2,000,000+ queries Cassidy’s testimony was held on the 27th which drove people to learn more about her and what she had to say under oath.   Sports The NBA finals were held in June and here’s the timeline of the queries related to the championship series: NBA Finals - 6/2/2022 - 2,000,000+ queries Warriors - 6/5/2022 - 1,000,000+ queries Golden State Warriors - 6/5/2022 - 500,000+ queries NBA - 6/8/2022 - 5,000,000+ queries NBA - 6/10/2022 - 2,000,000+ queries Celtics - 6/10/2022 - 2,000,000+ queries Draymond Green - 6/11/2022 - 100,000+ queries Klay Thompson - 6/16/2022 - 200,000+ queries Draymond Green - 6/17/2022 - 200,000+ queries We were rooting for a different outcome here in the AMP Boston office but we look forward to next year.   The Stanley Cup Playoffs and Finals also occurred last month. Check out this timeline of queries leading up to the eventual winner. Rangers - 6/4/2022 - 200,000+ queries Rangers - 6/8/2022 - 200,000+ queries Colorado Avalanche - 6/15/2022 - 500,000+ queries Colorado Avalanche - 6/24/2022 - 500,000+ queries NHL - 6/25/2022 - 500,000+ queries Tampa Bay Lightning - 6/25/2022 - 200,000+ queries Colorado Avalanche - 6/26/2022 - 200,000+ queries Congrats to the Colorado Avalanche for their win over the Tampa Bay Lightning. The NHL may not be as popular as the NBA from a search volume perspective, but the post-pandemic search timeline was nice to see.   Economic Woes With inflation, cryptocurrency values tanking, and the stock market dropping, what else could happen. Oh yeah, mortgage rates are rising. Bitcoin price - 6/12/2022 - 500,000+ queries Stock market - 6/13/2022 - 500,000+ queries Mortgage rates - 6/15/2022 - 500,000+ queries   None of these three phrases were queried over a million times in a day so we guess people weren’t that concerned or only a certain percentage of the population was concerned.   Weather Warnings Beyond Doodles, Google’s daily trends report can get skewed by user clicks on weather warnings.  We present the top queries related to weather in June 2022: Yellowstone National Park - 6/13/2022 - 500,000+ queries Excessive heat warning - 6/13/2022 - 500,000+ queries Severe thunderstorm warning - 6/14/2022 - 500,000+ queries The Yellowstone keyword is related to a flood that happened on the 13th. The other two phrases are related to mobile phone alerts that become queries when clicked on.  Weather-related keywords are making the daily top 3 more often.  There may be an idea of a 2022 retrospective in the works.   What Was Up With June 6th? The daily top three was made up of phrases related to popular tech companies. Apple - 6/6/2022 - 500,000+ queries Google Docs - 6/6/2022 - 500,000+ queries LinkedIn - 6/6/2022 - 500,000+ queries Apple had their 2022 Worldwide Developers Conference (WWDC22) on the 6th, which does drive searches from people seeking the latest from the company. The other two queries, we believe, were related to outages.  LinkedIn was reportedly down on the 6th.  We don’t see any evidence of Google Docs not being available on the 6th, but that’s our guess based on the history of this phrase. Did the Apple conference cause outages?  One may never know.   Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

Google Trends Search Insights May 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for May 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.   May 2022 Overview Looking through the top searched phrases in May 2022, it is difficult not to fixate on the topics that may upset our safety.  From the JIF Peanut Butter recall to the outbreak of Monkeypox to the Cryptocurrency crashes, there were many top queries where information was needed to understand the issue and take proper courses of action.   On the flip side, there are many phrases that reinforce our desire to learn more about events.  The Met Gala was a top queried topic for two days in a row to start off the month. Two horse races and two car races also made the daily top 3 in May - another sign that these annual events are reestablishing their hold on our attention like they did before the pandemic. Lastly, we cannot ignore that the tragic mass shooting events in both Buffalo and Uvalde, TX drove people to Google to learn more. Both events claimed the top queried phrases on the days they occurred and we’ll analyze what Google Trends reported on May 14th and 24th.   Five Wonderful Holidays In Month Number 5 Holidays always propel search volume from users seeking more information about the day.  Here are the top 5 from May: May the 4th be with you - 5/3/2022 - 500,000+ queries Cinco de Mayo - 5/4/2022 - 2,000,000+ queries Mother's Day - 5/7/2022 - 10,000,000+ queries Happy Mother's Day - 5/8/2022 - 2,000,000+ queries Memorial Day - 5/29/2022 - 10,000,000+ queries  The unofficial Star Wars day starts the list on the 4th, even though Trends reported it on the 3rd.  Mother’s Day gets two appearances on our list. The one on the 7th was driven by clicks to a Google Doodle. Memorial Day finished off the month with a Doodle of its own. The team dug a little deeper into Cinco de Mayo since it also made the list.  Here’s the chart of search interest into this holiday over the last 5 years: With a dip in popularity in 2019, the topic has seen increasing search volume since then. AMP Agency wrote a blog post about Recalibrating Cinco de Mayo with information about the holiday and how we as marketers can promote celebrating the holiday responsibly.  This notion may be driving some increased search interest in the holiday as people seek more information about it.   Top Queried Video Entertainment It was a low month for the number of film titles or TV shows making the daily top 3 in May 2022.  Here are the three queries that made it. Dr Strange - 5/5/2022 - 2,000,000+ queries Stranger Things season 4 - 5/26/2022 - 2,000,000+ queries Fantastic Beasts - 5/30/2022 - 200,000+ queries The latest installment of the Marvel movie franchise was released near the beginning of the month. We don’t think Dr. Strange will be the subject of the biggest money making film of the summer.  That honor, we predict, will go to Thor. Check out this prediction and more in our Summer 2022 Trends report. The long awaited Stranger Things Season 4 debuted on May 27th and Fantastic Beasts: The Secrets of Dumbledore started streaming on the 30th.   Met Gala After a cancellation in 2020 and a delayed to September event last year, The Met Gala returned to its typical May timeframe and drove users to see the latest in haute couture. Met Gala 2022 - 5/1/2022 - 1,000,000+ queries Met Gala 2022 - 5/2/2022 - 5,000,000+ queries Comparing the daily query numbers to years past, the 5 million plus reported on May 2nd is the largest of the past 4 years.  This event’s popularity has hit a new high if we use search volume as our measure.   News Items Since there were a large number of queries for news items, we decided to include this list in our report for May 2022. Buffalo - 5/14/2022 - 2,000,000+ queries Shooting - 5/14/2022 - 500,000+ queries Monkeypox - 5/18/2022 - 2,000,000+ queries Texas school shooting - 5/24/2022 - 10,000,000+ queries News - 5/24/2022 - 2,000,000+ queries Mona Lisa - 5/30/2022 - 200,000+ queries Johnny Depp Verdict - 5/31/2022 - 5,000,000+ queries Looking at this list, the majority of the topics are horrific.  Note that the same day of the Robb Elementary School shooting, the second most queried phrase was “News”.  We are not sure if that is an accurate query report or a glitch in the Daily Trends reporting but we present the data as we recorded it. There was an attempt to vandalize The Mona Lisa painting on the 30th and the verdict of the Johnny Depp/Amber Heard trial was handed down on the 31st.   Keywords Related to US Politics Along with News Items, topics aligned to the world of US Politics were also a popular category of queries: Roe v. Wade - 5/2/2022 - 5,000,000+ queries J. D. Vance - 5/3/2022 - 500,000+ queries Jen Psaki - 5/5/2022 - 500,000+ queries Pennsylvania primary - 5/17/2022 - 1,000,000+ queries Madison Cawthorn - 5/17/2022 - 1,000,000+ queries Beto O'Rourke - 5/24/2022 - 1,000,000+ queries The keyword with the most search volume of this list is Roe v. Wade, which was queried because of a leaked draft opinion that suggests the court will overturn the 1973 decision. It is reported that a decision will be made in June 2022 so we will report on what Google Trends published in our next report.   Crypto Collapse We can mark May 2022 as a month where the value of cryptocurrency took a tumble. Luna crypto - 5/10/2022 - 200,000+ queries Coinbase - 5/10/2022 - 200,000+ queries Bitcoin - 5/11/2022 - 500,000+ queries Each of these phrases is related to a drop in the value of these coins/companies.  We will continue to monitor the trends related to this subject in the months ahead.   NBA Playoffs and Finals The NBA playoffs has been a hot topic throughout the month of May 2022.  Here we present only the phrases that received 1 million queries or more that are NBA related - there are 19 of them: Warriors vs Grizzlies - 5/1/2022 - 1,000,000+ queries Celtics - 5/9/2022 - 1,000,000+ queries Warriors - 5/9/2022 - 1,000,000+ queries Warriors - 5/11/2022 - 1,000,000+ queries Miami Heat - 5/12/2022 - 1,000,000+ queries Celtics - 5/13/2022 - 2,000,000+ queries Warriors - 5/13/2022 - 1,000,000+ queries Suns - 5/15/2022 - 2,000,000+ queries Celtics - 5/15/2022 - 2,000,000+ queries Celtics - 5/17/2022 - 2,000,000+ queries Dallas Mavericks - 5/18/2022 - 1,000,000+ queries Celtics - 5/19/2022 - 1,000,000+ queries Celtics - 5/21/2022 - 1,000,000+ queries Warriors - 5/22/2022 - 1,000,000+ queries Celtics - 5/23/2022 - 1,000,000+ queries Celtics - 5/25/2022 - 1,000,000+ queries Warriors - 5/26/2022 - 2,000,000+ queries Celtics - 5/27/2022 - 1,000,000+ queries Celtics - 5/29/2022 - 2,000,000+ queries Trying to stay objective here, but as Celtics fans, we’re totally caught up in the search interest of this topic this year.   What We Call Soccer What the rest of the world calls football is popular here in the States, at least from a search perspective. Real Madrid vs Man City - 5/4/2022 - 1,000,000+ queries Liverpool - 5/14/2022 - 500,000+ queries Liverpool - 5/22/2022 - 500,000+ queries Champions League - 5/27/2022 - 2,000,000+ queries Argentina vs Italy - 5/31/2022 - 500,000+ queries Since the World Cup is scheduled for November of this year, we predict that month will be filled with football-related queries. You have been warned.   Horse Racing With in-person sports events back to full capacity, the query volumes for the famous horse races in May have recovered: Kentucky Derby 2022 - 5/6/2022 - 5,000,000+ queries Kentucky Derby 2022 horses - 5/6/2022 - 500,000+ queries Preakness 2022 - 5/20/2022 - 1,000,000+ queries We found it interesting that there was a specific keyword about the horses in this year’s Kentucky Derby. Then again, with online gambling becoming legal in more states, this instance may not be so surprising.   Car Racing Not just horses but also cars, racing was popular in May 2022. Miami Grand Prix - 5/8/2022 - 200,000+ queries Indy 500 - 5/28/2022 - 1,000,000+ queries The Formula One Miami Grand Prix had its debut and the Indy 500 had its 106th running this year.  Again, with people back in the stands, these events have regained their search popularity.   Odds & Ends Finally - we present this category of phrases that we felt were worth showcasing in our report but didn’t fit nicely into an established category: Jif peanut butter recall - 5/21/2022 - 1,000,000+ queries Most times, we are excited to see food related queries make the daily top 3 in Google Trends. Um, not this month. Lunar eclipse - 5/15/2022 - 2,000,000+ queries The Lunar eclipse spurred people to seek more information about the astronomical event. ATOLL - 5/29/2022 - 500,000+ queries We weren’t sure what to make of this query when we saw it on Google Trends but with some investigation, we found that this word was the solution to Wordle 345.  We guess that people hadn’t seen that word before and didn’t know what it meant (a ring-shaped island). We think it is fitting to end this report of the 5th month of 2022 with a 5 letter word.  Wait a minute - how did we end April 2022? Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

AMP Agency Predicts Top Summer Trends of 2022

  AMP Agency’s Top Trends of Summer 2022 Predictions Report   AMP Agency has published a report as a part of their Search Insights service. This report is available for download and provides audience insights to help inform your marketing and business decisions for the coming season.   AMP Agency’s VP of SEO John Krochune thinks that search interest is a strong indicator of future trends.  “My team and I dive deep into historical search query data, using a variety of tools, to uncover trends. I think this public set of audience data is being underutilized in marketing and we are publishing this report to provide a wealth of information that other sources may not provide.”   The Top Trends of Summer 2022 report has insights on 40 topics across 8 different categories including travel, fashion, and entertainment.  The data presented in the report is pulled straight from Google’s Keyword Planner (US only) and is paired with our analysis of why we think the topic will increase in popularity this summer.   Download our Summer Trends report and learn more about our hot predictions for this coming season.

Google Trends Search Insights April 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for April 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Top Trending Keywords - April 2022 Overview Last month, we only had one phrase that was queried over 10 million times, according to Google Trends. We’re not sure if “April Showers brings less Unified Search Interest” is the new hip saying but you’ve read it first, for sure.We did see queries across the typical topics: Entertainment, Holidays, Politics.  We’ll delve into all of those phrases.  Oh yeah, and a billionaire decided to buy a social network so we’ll examine the timeline of that topic. Finally, since there were so many and they were spread over five distinct subcategories, we are doing a deep dive into the keywords related to sports.  Those live events certainly capture the attention of Google users.   Climate Change Awareness In coordination with Earth Day, Google changed their logo with a Doodle that linked to search results for the following phrase: Climate Change - 4/21/2022 - 10,000,000+ queries SInce the inception of Google Trends, the search interest for this phrase has never been as high as it was last month. Google has used its Doodle program to bring attention to other topics in the past. We wonder if search interest in this topic will continue to increase in future months and years.   No One Was Slapped At The Grammys After we reported that Will Smith broke Google Trends in March 2022, the AMP team thought there may be a spike in interest in other awards shows. Check out the phrases attached to the Grammys: Grammys 2022 - 4/2/2022 - 2,000,000+ queries Olivia Rodrigo - 4/3/2022 - 2,000,000+ queries The awards show received a respectable number of queries and congrats to Olivia Rodrigo on her wins.  Let’s look at the historical data for this awards show: Looking at the past five years, the search interest in this year’s Grammys was a part of a downward trend.  There appears to be no effect from the Oscars.  We do like the small spike in the chart that is connected to when nominees are announced.   Top Movie Queries Last Month What films drove people to search in April 2022?  Here’s the list we collected: Doctor Strange 2 - 4/6/2022 - 200,000+ queries Sonic 2 - 4/7/2022 - 500,000+ queries Thor: Love and Thunder - 4/18/2022 - 1,000,000+ queries Don't Worry Darling - 4/27/2022 - 500,000+ queries The only phrase that is attached to a movie that premiered in theaters from this list is “Sonic 2”.  The rest are associated with a trailer that was made available online. If interest in a trailer is high, we feel that it’s a good indication that anticipation for the film is high.   Bonus query - the final episodes of the Netflix series Ozark were made available on the 29th: Ozark - 4/29/2022 - 500,000+ queries   Holidays And Natural Occurrences Interest in holidays is strong and we typically see the most popular holidays get queried on the day they occur or when the celebration starts.  Here are the phrases that we collected last month: Passover - 4/14/2022 - 200,000+ queries Happy Easter! - 4/17/2022 - 1,000,000+ queries Earth Day - 4/21/2022 - 1,000,000+ queries It’s clear that the Google Doodle related to climate change dwarfed the search interest in Earth Day.  In this five year view, the interest is in a bit of a down trend. The spike in the middle of the chart shows that search interest was at its highest in April 2020. Some people may not think it’s a great holiday but Tax Day in the US was on the 18th this year and here was the phrase associated with that day: TurboTax - 4/18/2022 - 1,000,000+ queries Procrastinators unite!  Or not. Or whenever you get to it. We saw that the full moon in April drove people to search and another weather related query made the daily top 3: Full moon April 2022 - 4/14/2022 - 200,000+ queries Severe thunderstorm warning - 4/11/2022 - 200,000+ queries Winter is officially over - we did not see any Winter Storm Warning queries in April!   Politics As Usual We had a few queries related to politics, both domestically and abroad, that made our collection from last month: Senator Dianne Feinstein - 4/14/2022 - 200,000+ queries Rudy Giuliani - 4/20/2022 - 500,000+ queries Madison Cawthorn - 4/22/2022 - 200,000+ queries French election - 4/23/2022 - 1,000,000+ queries Sen. Dianne Feinstein made the list because of news stories that she is no longer mentally fit for Congress.  Rudy Giuliani made an appearance on The Masked Singer TV show, which was spoiled back in February.  The North Carolina congressman made headlines on the 22nd and the presidential election in France captured enough attention of the US audience that it was queried over a million times on the 23rd.   Elon Musk  Not sure if you’ve heard but Elon Musk announced that he was going to buy Twitter and then had his offer accepted - all in the month of April 2022. Elon Musk - 4/4/2022 - 500,000+ queries Elon Musk - 4/25/2022 - 5,000,000+ queries At the time of this writing, the deal has not been finalized but all of AMP is watching closely to see what changes may come to this social media platform and its ads policies.   Just a Month About Sports Since people have been allowed to watch events in stadiums and arenas, sports-related searches are back with a vengeance. We did see a dip in the number of phrases that had sports intent between April 2020 through the summer of 2021.  Last month, we saw a good number of phrases that could be grouped to tell a few stories. Check out the timeline of the NCAA Basketball Tournaments: Final Four - 4/1/2022 - 1,000,000+ queries UConn women's basketball - 4/1/2022 - 500,000+ queries Duke - 4/2/2022 - 5,000,000+ queries Duke vs UNC - 4/2/2022 - 2,000,000+ queries UConn women's basketball - 4/3/2022 - 1,000,000+ queries NCAA basketball - 4/4/2022 - 5,000,000+ queries The Masters were back in a big way thanks to Tiger Woods and newcomer Scottie Scheffler.  See how people searched over six days in April: Tiger Woods - 4/5/2022 - 500,000+ queries Masters leaderboard - 4/6/2022 - 2,000,000+ queries Tiger Woods - 4/7/2022 - 1,000,000+ queries Scottie Scheffler - 4/8/2022 - 1,000,000+ queries Scottie Scheffler - 4/9/2022 - 2,000,000+ queries Scottie Scheffler - 4/10/2022 - 2,000,000+ queries Did you know European Football is popular in the US, at least from a search perspective? Check out this list of league and team names: Champions League - 4/5/2022 - 500,000+ queries Real Madrid - 4/6/2022 - 1,000,000+ queries Europa League - 4/7/2022 - 500,000+ queries Liverpool - 4/10/2022 - 500,000+ queries Read Madrid - 4/12/2022 - 1,000,000+ queries Man City - 4/13/2022 - 200,000+ queries Liverpool vs. Man United - 4/19/2022 - 500,000+ queries Liverpool - 4/24/2022 - 200,000+ queries Champions League - 4/26/2022 - 1,000,000+ queries Real Madrid - 4/26/2022 - 200,000+ queries Real Madrid - 4/30/2022 - 200,000+ queries NBA playoffs kicked off in April 2022 and the queries related to it rolled from the 13th through the 29th: Pelicans - 4/13/2022 - 500,000+ queries Hornets - 4/13/2022 - 500,000+ queries Clippers - 4/15/2022 - 500,000+ queries Hawks - 4/15/2022 - 500,000+ queries Warriors - 4/16/2022 - 1,000,000+ queries Timberwolves - 4/16/2022 - 500,000+ queries Bulls - 4/17/2022 - 500,000+ queries Suns - 4/17/2022 - 500,000+ queries Warriors - 4/18/2022 - 1,000,000+ queries Bulls - 4/20/2022 - 1,000,000+ queries 76ers - 4/20/2022 - 500,000+ queries Miami Heat - 4/22/2022 - 200,000+ queries Celtics - 4/23/2022 - 2,000,000+ queries Bulls - 4/23/2022 - 500,000+ queries Pelicans - 4/24/2022 - 500,000+ queries Jimmy Butler - 4/24/2022 - 200,000+ queries Celtics - 4/25/2022 - 2,000,000+ queries Warriors - 4/27/2022 - 1,000,000+ queries Joel Embiid - 4/28/2022 - 1,000,000+ queries Memphis Grizzlies - 4/29/2022 - 1,000,000+ queries Lastly, American Gridiron Football made some appearances in the daily top 3. The first phrase being a new league and the NFL draft. USFL - 4/16/2022 - 1,000,000+ queries NFL Draft - 4/27/2022 - 5,000,000+ queries 2022 NFL Draft - 4/28/2022 - 2,000,000+ queries Phew - that was a lot but each subsection had its own little journey.  You could see how the NBA playoffs are unfolding by just reading through the top queries.  Go Celtics! Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

Google Trends Search Insights March 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for March 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Will Smith Broke Google Trends Well, let’s not bury the lead. The biggest story from our collected data stems from The Slap Heard ‘Round The World. There was a huge spike in search volume related to the slapper, Will Smith on the night of the Oscars.. Because of the large number of searches, it made the reporting of Google Trends’ daily trends a little funky.  We’ll examine those queries in their own section below, but the rest of the month did have some other interesting search topics. There were other topics related to the world of entertainment outside of the Oscars. We’ll examine what movies and TV shows people were hoping to see. March Madness took up a lot of real estate in Google Trends’ report so we’ll take you through those queries, and we think we know why weather-related keywords are getting more queries lately. Without further ado, here are our insights into Google Trends for March 2022.   The Other Top Quered Phrases For March 2022 Beyond Will Smith, there were two other  topics that drove over 10 million queries in a day. Those topics were attached to Google Doodles, which become queries when someone simply clicks on the altered Google logo. Winter Paralympics - 3/3/2022 - 10,000,000+ queries Rosa Bonheur - 3/15/2022 - 10,000,000+ queries The Winter Paralympics were held between March 4th and 13th and interest in the games was supported by Google Doodle.  The French painter Rosa Bonheur was celebrated on what would have been her 200th birthday.    Holiday Searching - March 2022 Style This year, March was full of holidays.  Let’s take a look at the list. Ash Wednesday - 3/1/2022 - 1,000,000+ queries Mardi Gras 2022 - 3/1/2022 - 1,000,000+ queries International Womens Day - 3/7/2022 - 2,000,000+ queries Pi - 3/14/2022 - 1,000,000+ queries St. Patrick's Day 2022 - 3/16/2022 - 1,000,000+ queries April Fools pranks - 3/31/2022 - 1,000,000+ queries The start of Lent kicked off March and people interested in both Mardi Gras and Ash Wednesday took to Google to learn more about those holidays. One of the members of our AMP SEO team went to New Orleans to see the celebrations first hand and lived to tell the tale!   The highest queried holiday in this list was International Women’s Day, which occurs every March 8th.  This holiday has picked up in search interest over the last 5 years.  It looks like there was a lull in 2020 (gee, I wonder what else was happening around March 8th that year?) but has rebounded nicely to where the interest was in 2018.  An unofficial holiday that is celebrated on March 14th is Pi Day.  Since Pi the mathematical constant of the ratio of a circle's circumference to its diameter is 3.14 (rounded up), it corresponds with the month number and day of March 14th.  Let’s see the five year trends of Pi Day. The search interest peak for this holiday happened in 2018. During the pandemic, the interest took a big blow but it appears to be back on the rise. Holidays present a big opportunity for marketers.  How can you use these upward trending holidays in your plans for 2023?   Since these two queries were aligned with the passage of time, we’re discussing here in the Holiday section. Google searchers also wanted to know more about Daylight Savings time for two different reasons.  Daylight savings 2022 - 3/11/2022 - 2,000,000+ queries Daylight savings time - 3/15/2022 - 2,000,000+ queries The first reason was to figure out when to change the clocks.  The second reason was to find out more about Congress trying to keep Daylight Savings in place for good.  We’d like the time to stay in one place but it probably should be Standard time (sorry).   Entertainment That Wasn’t The Oscars Ceremony Here is the list of all the TV shows, films, and trailers that were released in March 2022 that made the Google Trends daily top 3: The Dropout - 3/3/2022 - 500,000+ queries Pieces of Her - 3/4/2022 - 200,000+ queries ACM Awards 2022 - 3/6/2022 - 500,000+ queries Turning Red - 3/11/2022 - 1,000,000+ queries Deep Water - 3/18/2022 - 500,000+ queries Where the Crawdads Sing - 3/22/2022 - 200,000+ queries Bridgerton - 3/25/2022 - 1,000,000+ queries Moon Knight - 3/29/2022 - 1,000,000+ queries Morbius - 3/31/2022 - 1,000,000+ queries The Dropout, Pieces of Her, Bridgerton, and Moon Knight are all shows that you can stream and the spike in search interest corresponds with their release date.  Turning Red, Deep Water, and Morbius are all films that were released last month.  Where the Crawdads Sing is a film that is adapted from a novel and its trailer dropped on the 22nd. It will be shown exclusively in theaters in July.  Lastly, the American Country Music awards were held on the 7th and, for the first time, were not on network television. The show was streamed on Amazon to mixed reviews. Queries related to this award show were probably related to understanding where one could watch them.   The Effect Of Extremely High Query Volume There are some events that occur that drive people to search.  The last one we saw was the November 2020 Presidential Election. Looking back at those insights, the queries were stretched out over many days.  The immediate reaction of Will Smith slap on The Oscars caused a big spike in queries during a short amount of time.  Here’s our recording of the queries: Will Smith - 3/27/2022 - 10,000,000+ queries Will Smith Oscars - 3/27/2022 - 10,000,000+ queries Will Smith - 3/27/2022 - 10,000,000+ queries Here’s a screenshot from Google Trends’ Daily Search Trends page:    It’s not often you see the same query in the first and third position. The volume of searches were too much for the reporting module to take.   We noted in the February report that the Oscars had a down year in 2021 in terms of search interest and we would be monitoring the trend in March. Any guesses if the trend is up or down this year?  Here’s the chart: This chart is of the Academy Awards topic over the last five years.  It’s hard to decipher if the search interest would have been as high as it's shown here without the slap but it’s clear that it is much higher than it’s been since 2018.   News Queries As the Russian Invasion of Ukraine continues, so do queries related to it persist in Google Trends. Ukraine nuclear power plant - 3/2/2022 - 200,000+ queries Ukraine nuclear power plant - 3/3/2022 - 500,000+ queries Oil Prices - 3/7/2022 - 100,000+ queries Unlike February 2022, there were only these three queries that made Google’s daily top 3.   March Madness Throughout The Month The most persistent topic during March 2022 was the NCAA basketball tournament.  Take a look at how people searched for their teams, the matchups, and the tourney itself over the month. Duke basketball - 3/5/2022 - 1,000,000+ queries Michigan basketball - 3/9/2022 - 500,000+ queries NCAA bracket - 3/13/2022 - 2,000,000+ queries NCAA Tournament - 3/16/2022 - 1,000,000+ queries March Madness - 3/17/2022 - 2,000,000+ queries NCAA Tournament - 3/17/2022 - 1,000,000+ queries Baylor basketball - 3/19/2022 - 1,000,000+ queries Gonzaga - 3/19/2022 - 1,000,000+ queries Michigan basketball - 3/19/2022 - 500,000+ queries Duke basketball - 3/20/2022 - 500,000+ queries Duke Basketball - 3/24/2022 - 1,000,000+ queries Texas Tech basketball - 3/24/2022 - 500,000+ queries NCAA basketball - 3/25/2022 - 2,000,000+ queries Duke Basketball - 3/26/2022 - 2,000,000+ queries Kansas basketball - 3/26/2022 - 500,000+ queries Duke vs Arkansas - 3/26/2022 - 200,000+ queries UConn women's basketball - 3/28/2022 - 200,000+ queries Clearly, there are a few Duke fans out there.   Players Making Moves In The NFL The most popular sport in the USA from a search perspective is the NFL.  The league doesn’t stay out of the Daily Trends of Google Trends for long - even in the off-season. Russell Wilson - 3/8/2022 - 5,000,000+ queries Carson Wentz - 3/9/2022 - 500,000+ queries Tom Brady - 3/13/2022 - 5,000,000+ queries Von Miller - 3/16/2022 - 500,000+ queries Davante Adams - 3/17/2022 - 1,000,000+ queries Deshaun Watson - 3/18/2022 - 2,000,000+ queries Matt Ryan - 3/21/2022 - 1,000,000+ queries Tyreek Hill - 3/23/2022 - 2,000,000+ queries All of these players made changes of employment.  Most of them are going to play for another team next year, except for Tom Brady who just can’t stay retired.   Weather Queries Aren’t Getting More Popular But …they are becoming easier to plug into Google’s search bar.  As a part of a user’s Google Discover feed, there is a clickable button that leads to Google search results that are tied to weather queries!  Because of this new feature, millions of queries related to extreme weather are now appearing in Google Trends. Winter Storm Warning - 3/11/2022 - 1,000,000+ queries Severe Thunderstorm warning - 3/29/2022 - 1,000,000+ queries Mystery solved!  We didn’t think that people were suddenly really, really interested in the weather but one never knows.   Tech Woes, Tech Shows Finally, the two top Tech queries from March 2022 happened on the same day. Spotify - 3/8/2022 - 2,000,000+ queries Apple - 3/8/2022 - 500,000+ queries Spotify had a major outage on the 8th as Apple had an event announcing their newest devices and operating system release dates.  Not having Spotify makes pulling Google Trends data mor difficult for some reason.   Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

Google Trends Search Insights February 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for February 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Well, That Was Quick We always feel like February comes and goes so quickly. Since it has less days than the other months, it makes sense. During its 28 days, we collected search queries from Google Trends. There were some big topics to query last month including the Winter Olympics, the Super Bowl, and the War in Ukraine. Overall, there were 9 keyword phrases that were queried over 10 million times in February 2022, which is only 2 less than the previous month.  Maybe we just did more in less days last month. Along with the aforementioned topics, we’ll examine the top queried phrases related to the world of entertainment, politics, and the weather. Winter can bring some tough conditions and we need to know how to deal with them.  Google seems to be the tool to help us learn more and figure out the best course of action.  Here’s our take on the search trends of February 2022.    Doodles To Noodle You know the score:  Google changes their logo to a clickable visual.  Those clicks become queries to their engine and they get counted in Trends.  These three phrases were triggered by Doodle clicks: Lunar New Year - 2/2/2022 - 10,000,000+ queries Toni Stone - 2/8/2022 - 10,000,000+ queries Dr Michiaki Takahashi - 2/16/2022 - 10,000,000+ queries The Lunar New Year made our list again. We saw it first as a Doodle on January 31st but the Doodle fun lingered into February.  Toni Stone was celebrated on the 8th as she was the first of three women to play professional baseball. Her Doodle was published in honor of the 1 year anniversary of her induction into the Minnesota Sports Hall of Fame.  Dr Michiaki Takahashi invented the first chickenpox vaccine and his Doodle coincided with what would have been his 94th birthday.   Holidays February has some minor holidays.  Let’s take a look at the ones that made the daily top 3: Groundhog Day 2022 - 2/1/2022 - 5,000,000+ queries Valentine's Day - 2/14/2022 - 2,000,000+ queries We went a little further to understand the popularity of these two holidays over time.  Let’s just say the data tells two different tales: Groundhog Day is gaining popularity and riding a 2 year wave, with a peak in interest this past February. On the other hand, Valentine’s Day is decreasing in search popularity and has been on a 4 year skid. For Google searchers, a season-predicting rodent is better than a box of chocolates.   The TV & Movies Were Worth Searching For February had an interesting mix of video entertainment that made the Google Trends daily top 3: Tommy Lee - 2/2/2022 - 1,000,000+ queries Jackass Forever - 2/4/2022 - 500,000+ queries Inventing Anna - 2/11/2022 - 1,000,000+ queries Uncharted - 2/17/2022 - 500,000+ queries John Mulaney - 2/26/2022 - 500,000+ queries Euphoria Season 3 - 2/27/2022 - 1,000,000+ queries For movies, Jackass Forever and Uncharted were released last month and drove interest on their opening nights.  For TV events, The Pam & Tommy miniseries debuted on Hulu last month and drove queries for Tommy Lee.  Inventing Anna was released on Netflix and piqued the interest of Google users. Towards the end of the month, John Mulaney, who is no stranger to the Google Trends daily top 3, made the list due to his hosting of Saturday Night Live. His entry on February 26th was his third appearance since May 2021.  Lastly, the season 3 finale of the HBO original series Euphoria captivated searchers to learn more about the episode.   It’s awards season so people want to know more about the performers getting nominated for and winning awards. Oscar Nominations 2022 - 2/8/2022 - 2,000,000+ queries SAG Awards 2022 - 2/27/2022 - 500,000+ queries The Oscars had a down year in 2021 in terms of search interest.  We’ll monitor and report next month if the awards show had a turnaround in interest this year.   In The News When news breaks, people search.  The biggest news story in February was Russia’s invasion of Ukraine, but there were other stories that triggered queries in Google. Jeff Zucker - 2/2/2022 - 2,000,000+ queries Similac recall - 2/17/2022 - 1,000,000+ queries CDC mask guidelines - 2/25/2022 - 500,000+ queries Jeff Zucker resigned from CNN because of his relationship with a colleague and Similac and other baby formula brands were recalled following complaints about bacterial infections in infants who consumed the products. Finally, after several months of COVID-related queries that were not so great, the CDC relaxing mask guidelines drove queries on the 25th.   Ukraine Invasion It’s been in the news and on our minds for a couple of months now.  We present this timeline as a record of how the war has unfolded via search queries. Ukraine - 2/11/2022 - 1,000,000+ queries Ukraine - 2/21/2022 - 2,000,000+ queries Russia - 2/21/2022 - 1,000,000+ queries Ukraine - 2/22/2022 - 10,000,000+ queries Ukraine - 2/22/2022 - 2,000,000+ queries Russia Ukraine - 2/22/2022 - 2,000,000+ queries Ukraine - 2/23/2022 - 10,000,000+ queries Russia - 2/23/2022 - 5,000,000+ queries NATO - 2/23/2022 - 2,000,000+ queries Fox News - 2/24/2022 - 1,000,000+ queries Russia invades Ukraine - 2/24/2022 - 1,000,000+ queries SWIFT - 2/26/2022 - 500,000+ queries From this list, we saw some duplication in the list as the search volume was very high for this topic on the 22nd and 23rd. In the past, we have seen Google Trends have an issue with duplication of phrases, especially on keywords that have a huge spike in interest. We’ll keep collecting the top 3 phrases of the day, hoping that the conflict comes to an end.   Politics Topics Last month, there was a nominee for a new Supreme Justice.   Ketanji Brown Jackson - 2/24/2022 - 2,000,000+ queries Ketanji Brown Jackson husband - 2/25/2022 - 500,000+ queries The AMP team found it interesting that not only did the candidate’s name make the daily top 3 but also queries about her husband. We guess it’s interesting that Judge Ketanji Brown Jackson is related to former Speaker of the House Paul Ryan through marriage.   President Biden’s first State of the Union address drove queries on the 28th. State of the Union - 2/28/2022 - 1,000,000+ queries State of the Union 2022 - 2/28/2022 - 500,000+ queries We wonder if users needed to refine their search to include the year since it seems as Google should have been able to give up-to-date results on the first query.   Tech Sector Keywords From the world of technology, there were subjects that people queried to understand better and gain information. Samsung - 2/9/2022 - 500,000+ queries Truth Social - 2/20/2022 - 500,000+ queries Starlink - 2/26/2022 - 500,000+ queries On the 9th, the Samsung Galaxy Unpacked 2022 event took place and the new S22 series was unveiled.  Donald Trump’s long awaited social media platform launched on the 21th and Elon Musk launched Starlink on the 26th.   Winter Weather  Snow, ice, and wind are a big part of winter weather in the USA.  Here are two weather related phrases that made the daily top 3: Winter Storm Warning - 2/16/2022 - 1,000,000+ queries Snow squall - 2/18/2022 - 500,000+ queries We don’t think we have figured out the Winter Storm Warning query yet since it has appeared numerous times over the past few months. We thought there was a Google-enabled automatic query for the phrase, but it may be an aggregation of related phrases for the purposes of Google Trends Daily Trend reporting. You can see that the volume on the topic has exploded only recently: It’s odd because there have been winter storm warnings issued by the National Weather Service before 2022.  We are not sure why they are becoming a topic that Google is picking up on now. Who learned the definition of a snow squall this year?  It looks many people did.   This Year’s Winter Olympics The 2022 Winter Olympics were held in Beijing and although the TV ratings were down, there was enough search interest for the games and the athletes to report in our post. Winter Olympics - 2/3/2022 - 10,000,000+ queries Shaun White - 2/3/2022 - 5,000,000+ queries Olympic medal count - 2/4/2022 - 500,000+ queries Eileen Gu - 2/6/2022 - 500,000+ queries Nathan Chen - 2/7/2022 - 500,000+ queries Eileen Gu - 2/8/2022 - 1,000,000+ queries Shaun White - 2/10/2022 - 2,000,000+ queries Nathan Chen - 2/10/2022 - 1,000,000+ queries Women's figure skating - 2/17/2022 - 1,000,000+ queries The volume on the first query of this list was assisted by a Google Doodle. Other than that, interest in the games did spur keyword queries throughout their duration with specific athlete’s names being the most searched for topics.     What Time Does That Big Game Start? Every year, the NFL’s championship game drives search queries. It is still the most popular sporting event in the USA and the search volume proves it. It may be popular, but people still need to verify when it’s happening. Superbowl Kickoff time - 2/11/2022 - 500,000+ queries What time is the Super Bowl - 2/12/2022 - 5,000,000+ queries Check out related queries from the past 3 years: Super Bowl time - 2/5/2021 - 500,000+ queries Super Bowl 2020 time - 2/1/2020 - 2,000,000+ queries Super Bowl Time - 2/2/2019 - 1,000,000+ queries The AMP SEO team thinks that knowledge of the kickoff time is important for party meal prep.  You have to know when to start the chili or put the wings in the oven so they are ready for the game.  Here are the other keywords related to the Super Bowl that made our list:  Super Bowl 2022 - 2/12/2022 - 10,000,000+ queries Mary J. Blige - 2/12/2022 - 10,000,000+ queries Joe Burrow - 2/13/2022 - 10,000,000+ queries Super Bowl score - 2/13/2022 - 5,000,000+ queries NBC - 2/13/2022 - 1,000,000+ queries Notable queries include Mary J. Blige, who was among several different performers of the halftime show, and Joe Burrow, the losing quarterback of the game.  Both of them must have more star power than the others.   Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

Google Trends Search Insights January 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Welcome to 2022  We flipped another page on the calendar and here we are. Although the number has changed, we still hear from people who say 2020 has been the longest year ever. Writing these posts gives us a different perspective.  The whims of the audience using Google Search are ever-changing and to document it monthly helps to put the passage of time into clearer focus. As we look back at January 2022, it appears no one is searching for “Who won The Voice 2021?” That phrase is sooooo December 2021. From our collected data, we saw a large number of keywords that were queried over 10 million times as reported by Google Trends.  We also saw the concern regarding Russia’s amassing forces at the border of Ukraine drive searches in Google. Interest in the NFL, which is definitely the most searched American sports league, came to life across 24 phrases we collected (out of 93).  Lastly, with winter in full effect, we saw a big increase in a certain weather related keyword.  Let’s get into it.   The Top Queries from Google Trends’ Daily Search Trends Not sure why, but January 2022 had a larger than typical number of phrases that Google Trends recorded as being queried over 10 million times. There are so many that we need to break them into different categories to examine them properly here in this post rather than just list them all out in one section.  Let’s look at the top phrases related to sports: Antonio Brown - 1/2/2022 - 10,000,000+ queries Alabama vs Georgia - 1/10/2022 - 10,000,000+ queries Green Bay Packers - 1/22/2022 - 10,000,000+ queries Rams - 1/22/2022 - 10,000,000+ queries Super Bowl 2022 - 1/30/2022 - 10,000,000+ queries Joe Burrow - 1/30/2022 - 10,000,000+ queries When you quit your team in spectacular fashion, people will query your name.  That is the case with Antonio Brown as he left the field mid-game on the 2nd.  The College Football Playoff National Championship was held on the 10th and drove search interest in the outcome of that game. The remaining phrases are all NFL-related and are a mix of the victorious and the defeated (sorry, Packers fans).   One note on the Super Bowl phrase, our team at AMP agency has uncovered a keen insight for marketers who seek to tie their efforts to the Big Game.  Super Bowl search interest traditionally starts in earnest right after the outcomes of the conference championship games.  If you’re looking to capture the attention of the audience who is planning Super Bowl parties or other activities related to the game, dial up your campaigns 2 weeks before it.  That’s when the mindset changes!      Two holidays drove people to search last month. Here’s the data we captured for them: Dr. Martin Luther King Jr. Day - 1/16/2022 - 10,000,000+ queries Lunar New Year - 1/31/2022 - 10,000,000+ queries The query numbers for both holidays were assisted by Google Doodles.  Modified corporate logos on Google’s site tends to drive many queries of the topic the Doodle is associated with, including this Polish avant-garde sculptor:  Katarzyna Kobro - 1/25/2022 - 10,000,000+ queries Google posted this Doodle in honor of what would have been the artist’s 124th birthday. Lastly, there were a couple of keyword phrases related to celebrity deaths and births: Bob Saget - 1/9/2022 - 10,000,000+ queries Betty White birthday - 1/17/2022 - 10,000,000+ queries When there is a celebrity death, the search volume on their name spikes and we see it in the Daily Search Trends.  Bob Saget’s death was surprising and drove over 10 million queries.    On what would have been Betty White’s 100th birthday, Google updated their results to show an animated overlay in tribute to the late actress.   This Google result Easter Egg could be seen throughout the day on the 17th.   Tensions On The Ukraine Border The news of Russia building up its armed forces near Ukraine led people to search in order to learn more about the escalation: Ukraine - 1/19/2022 - 200,000+ queries Ukraine - 1/23/2022 - 1,000,000+ queries Ukraine - 1/24/2022 - 1,000,000+ queries You can see that the need for updates and news on this situation was a multi-day affair.   From the World of Entertainment It’s always interesting to see what’s distracting us from more pressing issues. If you want to know what’s hot in entertainment, check out Daily Search Trends from Google Trends: Daniel Radcliffe - 1/1/2022 - 1,000,000+ queries Eternals - 1/11/2022 - 500,000+ queries Adam Sandler - 1/11/2022 - 500,000+ queries Scream 5 - 1/14/2022 - 200,000+ queries Moon Knight - 1/17/2022 - 1,000,000+ queries When We Were Young Festival - 1/18/2022 - 1,000,000+ queries Jeopardy! - 1/26/2022 - 5,000,000+ queries Neil Young - 1/27/2022 - 500,000+ queries So, here’s our breakdown of the list. Daniel Radcliffe was in the Harry Potter reunion special called Return to Hogwarts.  Why people searched his name rather than the special is unknown.  Google Trends is odd like that.     The film, Eternals, started to stream on Disney+ on the 11th and the fifth installment of the Scream movie franchise hit theaters on the 14th. A trailer for the Disney+ series Moon Knight premiered on the 17th and the lineup for the When We Were Young Festival was announced on the 18th.   A rumor about Adam Sandler’s death that was started and spread on TikTok drove people to query his name. At this writing, those rumors are unfounded. Amy Schneider’s winning streak came to an end on 26th, pushing the game show name into the Google Trends daily top 3.  Lastly, Neil Young wanted off of Spotify in protest of Joe Rogan’s podcast.  He got his wish on the 26th.   Winter Comes With Warnings There were a few storms that triggered winter storm warning alerts in the month of January 2022 and we saw when they happened by looking at Google Trends: Winter storm warning - 1/5/2022 - 1,000,000+ queries Winter storm warning - 1/28/2022 - 2,000,000+ queries Winter storm warning - 1/31/2022 - 2,000,000+ queries The AMP SEO team is looking into the uniformity of the query over these three days.  We believe that the phrase is attached to a Google search feature or Google Trends is compiling multiple “winter storm warning” phrases under one heading.  Once we learn more, we’ll report it. We wonder if this query will become more commonplace in the daily top 3.   Other News Items When news breaks, people search.  While we were dealing with winter storms in the USA, Tonga was dealing with a volcano causing many types of disruption. Tonga - 1/15/2022 - 5,000,000+ queries Back at home, people seeking to get rich quickly were searching to learn more about the Powerball jackpot that grew to over half a billion dollars. Powerball - 1/1/2022 - 2,000,000+ queries Powerball - 1/4/2022 - 2,000,000+ queries Congrats to the winner! Last month, we stated that we didn’t want to report on any more COVID terms but here we are: IHU variant - 1/4/2022 - 500,000+ queries Thankfully, there were not any other COVID queries in January 2022.    Wha? Taco Bell Has Wings? Taco Bell offered wings for a limited time and the excitement for this new menu item was seen in Google Trends. Taco Bell wings - 1/6/2022 - 500,000+ queries The AMP SEO team loves to see food items make the daily top 3.  We’ll keep watching to see if and/or when wings come back.   The Top Business Queries There were a good number of keyword phrases related to different business items so we grouped them together for this section: Microsoft - 1/18/2022 - 1,000,000+ queries Peloton - 1/20/2022 - 200,000+ queries Google Docs - 1/24/2022 - 1,000,000+ queries Dow Jones - 1/24/2022 - 1,000,000+ queries Microsoft reportedly is acquiring Activision Blizzard and drew interest from the gaming crowd.  Peloton announced they were going to halt production of its bikes and treadmills as demand waned.  On the 24th, the Dow Jones industrial average dropped 450 points and Google Docs rolled out a new watermark feature. Both topics were big enough news to drive people to search and learn more. January Is For The NFL If you don’t know already, topics related to sports drive many people to search in Google.  The NFL playoffs happened throughout the month so there were many keyword phrases related to the team, games, and players in our database. Since a few of them made the 10 million plu query club, we thought we’d just showcase the 5 million plus queries to round out the story.   Raiders - 1/9/2022 - 5,000,000+ queries Cowboys - 1/15/2022 - 5,000,000+ queries NFL - 1/15/2022 - 5,000,000+ queries Rams - 1/16/2022 - 5,000,000+ queries Chiefs - 1/16/2022 - 5,000,000+ queries Buffalo Bills - 1/23/2022 - 5,000,000+ queries Tom Brady - 1/29/2022 - 5,000,000+ queries All of these teams played in the playoffs, with Tom Brady’s retirement making headlines (even though it wasn’t official) on the 29th.  Next month, we will examine the Super Bowl queries leading up to and on the day of the championship game. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

Google Trends Search Insights December 2021

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. 2021 Comes To a Merciful End Another year comes to a close and so does our reporting of Google Trends analysis for 2021. It is sometimes fun to compare our takes with what Google’s marketing presents from its own data.  Their campaign showcased an increase in the search volume for the phrase “how to heal”. Yes, we do see that uptick in Google Trends for that search term in this all time view. Looking at this chart, we can see that there are peaks in the month of July over the last few years, which lines up with a related phrase “how to heal tattoo”.   Are we, as a people, trying to heal holistically from the pressures of the modern world or just from body art that we get in the summer?  We can only guess.   Last month, we saw top searched keywords in the typical categories: Sports, Entertainment, and Holidays. There were a few phrases attached to current events that are worth noting and a few keywords related to tech companies. With that, here’s our take on December 2021 Google Trends.   The Top Queried Phrases In December 2021 There were two Google Doodles that drove people to query a phrase in the search engine just by clicking on the modified logo: Winter Season - 12/20/2021 - 10,000,000+ queries New Year's Eve - 12/30/2021 - 10,000,000+ queries Appropriate for this month, the start of winter and NYE doodles got people to interact with Google results   The third phrase, also queried ten million plus times, was less celebratory in nature with the passing of American actress Betty White on the 31st. Betty White birthday - 12/31/2021 - 10,000,000+ queries It’s curious that the phrase reported by Google Trends was related to her birthday in January as she was about to turn 100 on January 17th.  Typically when a famous person dies, their name is what is reported by Google Trends. We feel that this keyword shows that people were wondering how soon she was going to reach the century mark.    ‘Tis The Holiday Season When we think of December, we think of holidays.  Here are the holiday-related queries from last month: Pearl Harbor Day - 12/6/2021 - 500,000+ queries NORAD Santa tracker - 12/23/2021 - 2,000,000+ queries Merry Christmas - 12/24/2021 - 1,000,000+ queries New Year's Day - 12/31/2021 - 5,000,000+ queries We can attribute some of the query volume of the New Year’s Day term to a Doodle that was published on Jan.1. Knowing that Google is on Pacific Standard Time, some of that New Year query volume was captured on the 31st. What Do You Want To Watch? We love our TV shows. Here are the most popular ones that aired or premiered in December 2021: Facts of Life Live - 12/7/2021 - 200,000+ queries And Just Like That - 12/8/2021 - 500,000+ queries Miss Universe - 12/11/2021 - 500,000+ queries Who won The Voice 2021 - 12/13/2021 - 500,000+ queries The Witcher - 12/17/2021 - 500,000+ queries The AMP SEO team thinks that if a movie title appears in the top 3 phrases in Google Trends daily searches, people will go see it in droves. If it appears across multiple days, then it really has high interest. Spider-Man: No Way Home - 12/14/2021 - 1,000,000+ queries Spider-Man: No Way Home - 12/16/2021 - 500,000+ queries Matrix - 12/22/2021 - 1,000,000+ queries Sing 2 - 12/22/2021 - 200,000+ queries Don't Look Up - 12/24/2021 - 1,000,000+ queries Now The Matrix Resurrections, Sing 2, and Don’t Look Up are probably going to be viewed by many people, but Spider-Man: No Way Home is on its own level. As of this writing, the film has earned $668.8 million to date and is the sixth-highest-grossing U.S. distributed theater movie of all time. Over the course of 2021, the film appeared in Google Trends Top 3 queries on seven separate dates.  From Google Trends, we could see that the buzz/hype for this movie was enormous.   Weather Event and Other Natural Occurrences There were a few weather events that drove people to search.  Some, unfortunately, were deadly: Hawaii blizzard - 12/3/2021 - 200,000+ queries Mayfield, Ky - 12/10/2021 - 5,000,000+ queries Meteor shower tonight - 12/13/2021 - 200,000+ queries Colorado - 12/30/2021 - 2,000,000+ queries The devastating tornado that affected Mayfield, KY among other towns and cities was the event that drove the most volume.   Yep, More COVID-19 Queries Just when we thought we were out of the woods, the Omicron variant brought COVID cases back up. Right after Christmas, people were searching about COVID: CDC COVID guidelines - 12/27/2021 - 1,000,000+ queries Walgreens COVID testing - 12/27/2021 - 500,000+ queries We really hope we don’t have to report any COVID keywords in 2022.    What’s Going On In Tech? We categorized these phrases as tech-related but their intent varies. Spotify Wrapped 2021 - 12/1/2021 - 2,000,000+ queries Bitcoin - 12/3/2021 - 200,000+ queries AWS outage - 12/7/2021 - 500,000+ queries   Let’s get the phrases with negative intent out of the way first. On the 3rd, Bitcoin lost value and Amazon Web Services had an outage on the 7th. On the positive side, we love the Spotify Wrapped feature and look forward to it each December. From its inclusion in the daily Top 3, it appears that many people enjoy it too.  Looking at search volume over the last 5 years, it looks like 2020 was the bigger year for Wrapped.  We’ll see what 2022 will bring for the music streaming company.   The Wide World of Sports Over the last three years of recording this data, we know that sports-related keywords get the most volume. We decided to break down the most popular phrases into their own sub-categories: The 5 million plus club had a couple of notable deaths and a college football team: Demaryius Thomas - 12/9/2021 - 5,000,000+ queries John Madden - 12/28/2021 - 5,000,000+ queries Alabama football - 12/31/2021 - 5,000,000+ queries Jake Paul boxes and people are interested in his bouts: Jake Paul - 12/17/2021 - 1,000,000+ queries Jake Paul vs Tyron Woodley - 12/17/2021 - 500,000+ queries Jake Paul - 12/18/2021 - 2,000,000+ queries European Football has fans in the USA: Manchester United - 12/2/2021 - 200,000+ queries The most popular NFL teams are the ones that are searched the most: Cowboys - 12/2/2021 - 2,000,000+ queries Patriots - 12/6/2021 - 2,000,000+ queries Steelers - 12/9/2021 - 2,000,000+ queries Packers - 12/12/2021 - 2,000,000+ queries Dallas Cowboys - 12/12/2021 - 2,000,000+ queries Rams - 12/13/2021 - 2,000,000+ queries Patriots - 12/18/2021 - 2,000,000+ queries Tampa Bay Buccaneers - 12/19/2021 - 2,000,000+ queries Packers - 12/25/2021 - 2,000,000+ queries Dallas Cowboys - 12/26/2021 - 2,000,000+ queries Miami Dolphins - 12/27/2021 - 2,000,000+ queries We can say the same thing about college football teams too: Oregon football - 12/3/2021 - 500,000+ queries Alabama vs Georgia - 12/4/2021 - 2,000,000+ queries Michigan football - 12/4/2021 - 2,000,000+ queries Georgia Football - 12/4/2021 - 2,000,000+ queries Michigan football - 12/5/2021 - 2,000,000+ queries Army Navy game - 12/10/2021 - 1,000,000+ queries Oklahoma football - 12/29/2021 - 500,000+ queries Over the last three years of recording this data, we know that sports-related keywords get the most volume. We decided to break down the most popular phrases into their own sub-categories:   The 5 million plus club had a couple of notable deaths and a college football team: Demaryius Thomas - 12/9/2021 - 5,000,000+ queries John Madden - 12/28/2021 - 5,000,000+ queries Alabama football - 12/31/2021 - 5,000,000+ queries Jake Paul boxes and people are interested in his bouts: Jake Paul - 12/17/2021 - 1,000,000+ queries Jake Paul vs Tyron Woodley - 12/17/2021 - 500,000+ queries Jake Paul - 12/18/2021 - 2,000,000+ queries European Football has fans in the USA: Manchester United - 12/2/2021 - 200,000+ queries The most popular NFL teams are the ones that are searched the most: Cowboys - 12/2/2021 - 2,000,000+ queries Patriots - 12/6/2021 - 2,000,000+ queries Steelers - 12/9/2021 - 2,000,000+ queries Packers - 12/12/2021 - 2,000,000+ queries Dallas Cowboys - 12/12/2021 - 2,000,000+ queries Rams - 12/13/2021 - 2,000,000+ queries Patriots - 12/18/2021 - 2,000,000+ queries Tampa Bay Buccaneers - 12/19/2021 - 2,000,000+ queries Packers - 12/25/2021 - 2,000,000+ queries Dallas Cowboys - 12/26/2021 - 2,000,000+ queries Miami Dolphins - 12/27/2021 - 2,000,000+ queries We can say the same thing about college football teams too: Oregon football - 12/3/2021 - 500,000+ queries Alabama vs Georgia - 12/4/2021 - 2,000,000+ queries Michigan football - 12/4/2021 - 2,000,000+ queries Georgia Football - 12/4/2021 - 2,000,000+ queries Michigan football - 12/5/2021 - 2,000,000+ queries Army Navy game - 12/10/2021 - 1,000,000+ queries Oklahoma football - 12/29/2021 - 500,000+ queries An NBA player broke the three-pointer record:  Steph Curry - 12/14/2021 - 500,000+ queries Lastly, UFC has a large following too: UFC - 12/11/2021 - 2,000,000+ queries There were more sports related phrases, 46 in all.  When you collect 93 phrases and their estimated search volume on a daily basis, you get a good understanding of how popular sports are in the USA.   Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

Google Trends Search Insights November 2021

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. What Were The Takeaways For November 2021? Looking back at last month, we’re reminded that elections happen somewhere in the country in November.  There were a few elections that gained national attention and we saw that in the top searches near the beginning of the month. Two criminal trials were big news and people were interested in them enough to search for details related to the cases. Holidays and holiday shopping are always big in November and we’ll showcase this year’s keywords. Lastly, there were a few interesting odds and ends to discuss to wrap up our examination of the month.   Oodles of Doodles The month of November had special Google logos that drove more than 10 million queries each. Here’s the list of the queries attached to those Doodles in chronological order: Day of the Dead - 11/2/2021 - 10,000,000+ queries Dr. Kamal Ranadive - 11/7/2021 - 10,000,000+ queries Veterans Day - 11/10/2021 - 10,000,000+ queries Johannes Vermeer - 11/11/2021 - 10,000,000+ queries History of Thanksgiving - 11/25/2021 - 10,000,000+ queries Day of the Dead was a multi-day Doodle and we also recorded the 10 million plus queries at the end of October too. Dr. Ranadive was honored on what would have been her 104th birthday for her research on links between cancers and viruses.  The Dutch painter Johannes Vermeer got a Doodle that celebrated the 26th anniversary of the exhibition that opened at Washington D.C.’s national Gallery of Art. Lastly, Veterans Day and Thanksgiving received Doodles that sent people to learn more about these holidays.   State Governor Elections Right at the start of the month, search interest in U.S. elections grew and was captured by the AMP SEO team: Glenn Youngkin - 11/1/2021 - 5,000,000+ queries N.J governor race - 11/2/2021 - 5,000,000+ queries Virginia election results - 11/2/2021 - 2,000,000+ queries Election day 2021 - 11/3/2021 - 200,000+ queries   The Governor races in New Jersey and Virginia were the elections that drove the most queries, including the winner of the VA election, Glenn Youngkin.  This list is a reminder that important elections happen every year and not just every four years.   The Criminal Trials of November A couple of high profile court cases drove search volume over many days in November 2021. Kyle Rittenhouse - 11/8/2021 - 500,000+ queries Kyle Rittenhouse trial - 11/10/2021 - 1,000,000+ queries Rittenhouse - 11/15/2021 - 2,000,000+ queries Kyle Rittenhouse - 11/15/2021 - 1,000,000+ queries Rittenhouse - 11/19/2021 - 5,000,000+ queries Ahmaud Arbery - 11/22/2021 - 1,000,000+ queries Ahmaud Arbery - 11/24/2021 - 2,000,000+ queries   From the lists above, queries related to the Rittenhouse trial made the daily top 3 in Google’s Daily Trends across five days.  Queries related to the Ahmaud Arbery murder trial only appeared on two days.  The AMP SEO team pulled some charts from Google Trends to see a visualization of the query volume.   This chart represents query volume (interest) for the names of Kyle Rittenhouse and Ahmaud Arbery.  The blue line shows that the volume was much higher for Kyle’s name. Curiously, a slightly different take on the same subjects revealed a different story.  By switching the categorization of each of their names from “Search term” to “Topic”, we saw this chart: In this chart, you can see that queries related to the topic of Ahmaud Arbery appear to be larger than those of Kyle Rittenhouse.  From our understanding, topics are set up to include more phrases than just the singular keyword inputted into the tool.  It appears that Google Trends Daily report is more in line with exact keywords and not topics.  Queries From The World of Entertainment   Moving to a lighter subject, here are the queries related to what Americans were interested in watching in November. Eternals - 11/4/2021 - 1,000,000+ queries Yellowstone season 4 - 11/7/2021 - 2,000,000+ queries CMA Awards 2021 - 11/10/2021 - 1,000,000+ queries Spider-Man: No Way Home - 11/16/2021 - 1,000,000+ queries King Richard - 11/19/2021 - 1,000,000+ queries Hawkeye - 11/23/2021 - 500,000+ queries Spider-Man: No Way Home - 11/28/2021 - 2,000,000+ queries The Spider-Man movie queries were driven by trailers. The film isn’t hitting theaters until December 2021 but it’s clear people are excited about it.  Even though The Beatles documentary was released in November, search interest was not big enough to appear in the daily top 3. Interest in two singers was captured in November 2021: Britney Spears - 11/12/2021 - 500,000+ queries Adele - 11/14/2021 - 2,000,000+ queries Yes, Britney’s conservatorship finally ended on the 12th and Adele performed on national television on the 14th ahead of her 30 album release. Holidays and Holiday Spending Besides Thanksgiving, there were other holidays including some shopping holidays: Diwali - 11/3/2021 - 500,000+ queries Thanksgiving - 11/24/2021 - 2,000,000+ queries Happy Thanksgiving - 11/24/2021 - 2,000,000+ queries Black Friday deals - 11/25/2021 - 5,000,000+ queries Best Buy - 11/26/2021 - 2,000,000+ queries Cyber Monday deals - 11/28/2021 - 2,000,000+ queries   Diwali drove search interest on the 3rd and that search interest has grown over the last 5 years.  You can see how it has grown in this chart: After Thanksgiving, holiday shopping starts traditionally and the deals you can find on both Black Friday and Cyber Monday had people searching.  In years past, retailer names also made the daily top 3. This year, Best Buy was the lone brand with that distinction.    So Why Were People Searching Urban Dictionary So Much? Sometimes, keywords will appear in our daily capture and we’ll be left scratching our heads.  This keyword in particular not only had us guessing about the reason why people were querying it so much but also had us feeling a bit tentative about the prospect of learning more   Urban Dictionary - 11/21/2021 - 2,000,000+ queries Thankfully, the reason was fairly innocuous. Because of a trending topic on Twitter, people were driven to search the online slang definition provider to learn more about their names as defined by Urban Dictionary. The AMP SEO team warns that your first name’s definition may not be safe for work.   Saving Time and Natural Phenomena Oh, turning our clocks back an hour always makes people search and sometimes, if there’s something to look at in the sky, people will search for that event too. Daylight Savings - 11/6/2021 - 2,000,000+ queries Lunar Eclipse 2021 - 11/18/2021 - 2,000,000+ queries We have to guess that some of those Daylight Savings queries are from people who wonder why we change our collective understanding of what time it is twice a year.  Omicron Variant Just when you thought we’d had enough of COVID-19 variants, there’s reports of a new one named Omicron.  Omicron variant symptoms - 11/27/2021 - 200,000+ queries This query shows us how people are seeking to understand the symptoms of this new variant rather than just general information about it. We’re keeping positive thoughts that this variant is the last one that we need to know about. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

Search Trends Prediction Results

Predicting the future is a tough business. No one can really do it with 100% accuracy. If I were a true soothsayer, I wouldn’t be writing this article. I’d be living on my own private tropical island with all the money I made betting on sports and stocks, but I digress.  In reality, I am writing this post to examine what I boldly predicted back in the spring of 2021. In this Summer Food and Beverage Days post, I theorized that 3 days associated with either a food or drink item would drive users to search for more information about these “holidays”. Using historic Google Trends data, and thinking that an ease of pandemic restrictions may help boost interest, I thought the search popularity of these days would be the biggest ever (or at least, be bigger than last year. The three food/beverage days are: National Doughnut or Donut Day - occurred on June 4th in 2021 National Ice Cream Day - occurred on July 18th in 2021  National Tequila Day - occurred on July 24th in 2021 So how did I do?  Is 1 out 3 good? National Doughnut or Donut Day I will take full credit for predicting this one.  Clearly, the chart shows that search interest in this national day was higher than it was in 2020.  Was it an all-time high? No, but I will take the win.  I was only predicting a lift over last year. National Ice Cream Day I am shocked and saddened that this day wasn’t queried as much as last year.  Who doesn’t like ice cream?  What could have been the problem this year?  I can’t think of anything that would have stopped the populace of this country from celebrating the frozen delight that makes summer a wonderful time to be alive.  Ok, maybe one thing. Not enough discounts or free cones being advertised. Not enough brands wanted to own the holiday.  That, or maybe the weather.  National Tequila Day This one just bums me out. This holiday saw a jump in 2020 so I thought we would see another one this year. Nope. I guess there wasn’t enough to celebrate this summer. It’s a real shame, too.  We should have seen a real jump in search interest with more people getting out there and celebrating.  I guess not. What Does It All Mean? Like I stated, it’s hard to predict the future even with strong data to help guide you. People are a fickle bunch and we’re still trying to figure out how to interact with each other.  The other aspect to ponder is if there is a brand or two who are promoting these food holidays.  If there is a big push one year and not the other, search volume can be affected tremendously. I still think that these national holidays can be owned. We have years worth of data that shows that people want to be part of them.  All a brand needs to do is to tap into that potential.   Who knew that International Coffee Day was going to be so big this year? If you’d like to know how to own these holidays, contact us and we can talk about it more.

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