November 28, 2016

At $10, "Super Mario Run" Could Be Great For Nintendo, Phone Owners, and the Industry

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After years of scornfully dismissing the potential of smartphone gaming, Nintendo has decided to release Super Mario Run, the first Super Mario game for the iPhone. Though the Japanese gaming giant has famously pursued a "blue ocean" strategy—by creating products such as the Wii that catered to markets that competitors such as Sony and Microsoft didn't serve—it's also been held back by its share of dogma. The debut of Super Mario Run will take Nintendo to what may be the most significant part of its future: smartphone games.

Make peace, not Wario.

Topics: App Development, Mobile Web Development, Digital Strategy, Vertical - Gaming

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