August 29, 2016

As WhatsApp Starts Sharing Data With Facebook, Some Brands See Dollar Signs

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In an about-face that rankled many of its core users this week, WhatsApp announced it would relax its strident privacy restrictions. The company will soon begin sharing some of its users’ information — such as their phone numbers — with Facebook, which bought WhatsApp in 2014. What’s more, brands will be able to deliver WhatsApp users receipts, shipping updates and urgent messages — for example, information about a delay to their upcoming flight.

A risk they can't afford to miss.

Topics: App Development, Digital Products, Advertising, Monetization

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