January 5, 2017

As Live Streaming Booms, More Brands Seek Camera-Ready Staff

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Brands have enthusiastically embraced live streaming — but not every brand comes camera-ready. Those looking to get started find themselves needing to beg, borrow or hire on-screen talent first. While some companies have tapped TV personalities to host their broadcasts, others are asking their employees to do it themselves – because audiences want to see real faces and build a connection with the people at a brand.

 

Lights, Camera, Action!

Topics: Social Media, Branding, Video

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