June 16, 2016

Are Father's Day-Themed Campaigns Successful?


Father's Day-themed emails have a lower open rate than general emails, according to new data from Yesmail, raising questions as to how marketers should prepare for the upcoming holiday. However, although Father’s Day campaigns saw lower engagement rates, they performed significantly higher than general marketing newsletters in terms of conversion rates.

Both dads and brands win this weekend.

Topics: Research and Insights, Integrated Campaigns, Digital Strategy, Dads