July 29, 2016

Apple Can Still Make Money After the iPhone—But Brand Loyalists Won’t Like It


Apple reported lackluster earnings on Tuesday as the company’s iPhone sales continued to slide. The numbers make it clear that the future of the consumer products behemoth is no longer in its consumer products. The fix? Apple should release a version of iOS for non-Apple devices. This suggestion will seem like heresy to the brand’s loyalists, but it may be necessary for the success of the company.

What a conundrum.

Topics: Digital Strategy, Vertical - Consumer Electronics, Monetization