November 2, 2016

And Then Advertising Got Weird: What is Oddvertising?

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Just before the original dot-com bubble burst all over the economy, some marketers started pushing the edges of advertising. Most were startups and brands trying to grab attention with unconventional work, but what emerged was something even more unusual in tone. Eager to reach younger audiences with discretionary income, the ads became more risky and offbeat, as marketers grew fascinated with exploring how weird they can get before crossing a line. And more than a decade later, we’re still defining that line.

Odd for odd's sake.

Topics: Big Idea, Innovation, Branding, Advertising, humor