April 14, 2016

An Exploration on Sleep + Society

Is sleeping the new juicing? Please be so! The Slowave movement is reframing sleep as an essential part of life, not an opportunity cost. Somehow, despite all the technology innovations, we continue to ignore the importance of sleep and can’t figure out how to schedule enough time for it. At current, sleep is a luxury good for those with privilege, power and money when it should be a commodity.

The iPhone giveth and the iPhone taketh away.

Topics: Culture, Consumer Insights