June 22, 2016

Advertisers Need to Be Storytellers—First and Foremost

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We, as an industry, have forgotten that first and foremost we need to be storytellers. But storytelling isn’t just a piece of film. Great storytelling in this business happens everywhere if it is done right. We tell brand stories not only in traditional advertising but with events and sponsorships, through advocates, with new products, with new technology, packaging, licensing, stores.

Where the brand is, the story is.

Topics: Advertising, Content Strategy, Content Marketing, Branding, Mobile Web Development

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