August 4, 2016

Advertisers Beware: Audiences Are Taking Longer Than Ever to Watch TV Shows


Audiences are taking their sweet old time when it comes to actually watching shows. Delayed viewing is now "the new normal” - sixty-seven percent of those surveyed said they no longer need to watch new episodes of shows when they first air. But given that advertising is still sold based on the number of viewers within three or seven days of an episode airing, how do you make money off of that four-month viewing? They have no idea.

Live viewing is a choice, not a default.

Topics: Advertising, Vertical - Entertainment and Media, Consumer Insights