August 19, 2016

'A Different Way of Storytelling': How the Washington Post Shifts to Video


Video is where the money is for publishers – or at least, they hope so. The Washington Post has 40 people on the video team and has nearly tripled the amount of videos it publishes per day compared to last year. Digiday speaks to Micah Gelman, Director of Editorial Video for the Washington Post, to discuss why video is difficult for traditional publishers — and why it’s got such potential.

Where we go, they go.

Topics: Content Development, Vertical - Entertainment and Media, Video, Content Strategy