June 21, 2016

6 Ways to Maintain Brand Continuity


As trends are identified and balloon, the marketer’s decision to ignore or capitalize becomes more urgent. How do you decide what to pay attention to and what to let pass you by? The answer is that all moving parts of a brand need to report back to first principles. A brand that understands its own identity, and adheres to these six crucial principles, will communicate value in a consistent way to consumers across time.

Marketers get FOMO too.

Topics: Research and Insights, Digital Strategy, Branding, Inspiration, Content Strategy