Unveiling the Future: 5 Trends on Social Team Watchlist in 2024
Explore the 2024 forecast for social media trends spanning various platforms, industries, and digital creators, which is on our social team’s watchlist.
Over the upcoming months, we anticipate the ascent of text-only platforms and the decline of prominent social media channels, opening doors for alternative platforms. As brands and consumers shift their focus from X (previously known as Twitter), platforms such as Threads, The Spill, or Bluesky are gaining momentum, attracting niche audiences.
“Text-only platforms will make a comeback in the upcoming months because of platforms like Threads and X. I think users are excited to see new platforms like The Spill and Bluesky and what they can offer.” -Rashida Hull, Senior Engagement Strategist
“I predict that X will shut down and Threads will step in to fill the void, introducing updates reminiscent of X and seamlessly taking over the platform.” - Destiny Velazquez, Engagement Strategist
The emphasis on video content will persist in 2024 because it enhances engagement. Regardless of whether it's short-form or long-form videos, consumers remain immersed in the art of storytelling. As a result, Instagram and other platforms will maintain their focus on prioritizing video content.
“Instagram is set to prioritize the appearance of Stories on the feed by implementing changes.” -Ainsley Robertson, Senior Engagement Strategist
We're entering a creator economy that will offer cost-effective benefits and top-notch content. The creator economy is expected to grow even more in the upcoming year, so investing in creators who genuinely represent your brand and believe in the products is essential.
“The Creator Economy isn’t going anywhere and will likely continue to grow. Utilizing content creators in social content will be table stakes and expected. Brands will be more critical than ever to be partners and not supervisors for creators, which helps build longevity. Creators and brands will prioritize long-term partnerships because of their cost-effective benefits and best-in-class content.” -Molly Miloscia, Director, Social Media
The influence of dupe culture is on the rise and is expected to expand further in 2024. Nevertheless, the distinguishing factor between authentic brands and dupe companies lies in the presence of community managers. These individuals play a crucial role in fostering connections with the audience and humanizing the brand. The significance of community management and nurturing customer relationships will be essential in 2024.
“Community Management and Customer Responses will now become an essential part of the content mix as brands look to take customer care out of the direct messages and into the spotlight; we’ll see more and more brands aim for virality in providing the ultimate customer service for their followers.” -Molly Miloscia, Director, Social Media
Gen Z finds pleasure in viewing extended content on platforms like TikTok, Reels, and YouTube. They are particularly drawn to creators who utilize these platforms to delve into narratives such as true crime stories, overlooked history, or unconventional professions like morticians. Gen Z will push forward long-form content in niche subcultures.
“I think with YouTube being such a popular platform with Gen Z, we’ll see longer-form content creators thriving in niche subcultures: law tube, true crime, beauty, etc. A couple of examples are Bailey Sarian (Murder, Mystery and Makeup), Emily Baker (Law Tube), and The Lawyer You Know (Law Tube also recently featured in Max’s documentary about Gweneth Paltrow—illustrating the voice these YouTubers have in mainstream media!” -Laura Bluett, Associate Director, Social Media Strategy