September 6, 2016

5 Things Streaming Music Data Can Teach Marketers


Top 40 radio is notorious for spinning the same small list of tracks over and over and over again, rendering any road trip a literal carousel of the Biebs and RiRi. But do these artists truly reflect all listeners want to hear? Analytics service Next Big Sound aggregated social, streaming and event data between an artist and a fan. Given how indicative this data is of what listeners really want, there's plenty marketers can learn from this data.

Tell me what I want to hear.

Topics: Research and Insights, Big Data, Analytics, Vertical - Entertainment and Media