April 7, 2016

5 Instagram Tips From Mercedes-Benz

Mercedes-Benz has mastered Instagram (50,000 to 100,000 likes per post) by telling powerful stories and using compelling imagery. Their tips: (1) Create content specifically for the platform; (2) Accept that Instagram is about brand building, not selling; (3) Focus on how millennials shop and make decisions; (4) Don’t be afraid to hand over the reins to influencers (even dogs); and (5) Consider it a long-term journey with your customers.

And don’t forget about aesthetics.

Topics: Digital Marketing, Vertical - Automotive, Instagram