September 29, 2016

5 Charts: The Global State of Programmatic Right Now


Programmatic is sucking up more and more ad dollars as its buzzword status becomes more deeply entrenched. But as programmatic advertising continues to grow, marketers are becoming more concerned with issues of fraud, transparency and visibility. In recent months, a few research companies have released reports documenting trends in programmatic. Here are five charts that tell their story.

Nowhere to go but up.

Topics: Digital Marketing, Mobile Web Development, Digital Strategy, Advertising, Digital Life, Technology