May 18, 2016

2016 Food Trends on Google: The Rise of Functional Foods

How do Millennials feed their growing interest in health and wellness? In Google’s latest Food Trends Report they analyze search data to find five major trends, including the biggest one: the rise of functional foods. Now, the focus of people's diets is less about eliminating foods than about adding the foods they think they need.

Read more about the shifting food trends of 2016.

Topics: Research and Insights, Branding, Millennials, Vertical - CPG, Consumer Insights