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AMPLIFIED INSIGHTS

Our industry is ever-changing – that’s nothing new. But as we face unprecedented challenges during this time, we’re sharing our perspective on how to successfully navigate the marketing landscape.

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Google Search Trends Insights October 2020

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2020.

AMPlifier - Social Media Industry Update - Week of Nov. 16, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

Search Intelligence: Predicting Election Outcomes With Search Insights

A part of AMP’s Search Intelligence service is monitoring and analyzing changes in monthly keyword data such as estimated impressions and average monthly search volume to uncover insights about an audience or category. If you’re familiar with our Google Search Trends Insights series, you’ll know we’re already fans of using Google Trends to work out what’s weighing most heavily on the American mind.

AMPlifier - Social Media Industry Update - Week of Nov. 2, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

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Google Search Trends Insights September 2020

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2020.

AMPlifier - Social Media Industry Update - Week of Oct. 26, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

AMPlifier - Social Media Industry Update - Week of Oct. 19, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

Digital Sports Activations In The COVID Era And Beyond

Whistles blow (then are quickly sanitized), sneakers screech an ex-ballroom-parquet, and broadcasters emphatically argue a holding call from thousands of miles away, but sports are back.

AMPlifier - Social Media Industry Update - Week of Oct. 12, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

Ken Blake Joins AMP Agency as VP of Analytics

We’re excited to announce that Ken Blake has joined the AMP team as the new VP of Analytics. In his new position, Blake will help elevate the analytic footprint of the agency while working with notable clients, such as Zillow. 

Google Search Trends Insights August 2020

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2020.

NETA Digital Marketing Webinar Recap

Our own Samantha Thu, Media Director, recently led a webinar for The National Educational Telecommunications Association (NETA), a professional association representing 277 member public broadcasting stations in 46 states, the Virgin Islands and the District of Columbia. NETA provides leadership, general audience content, educational services, professional development and trusted financial management services, including human resources and benefits administration, to individual public media licensees, their affinity groups and public media as a whole.

How To Create Voice Marketing Strategy For Brands

Many brands are beginning to look at how they can express their brands through voice apps. With the maturing of voice to text technology and the growing prevalence of voice activated devices in our homes and pockets, the time is now to create a voice marketing strategy. In this article, we discuss the steps a brand can take to best express itself through a voice experience and explore some real-world examples. 

Tackling Unexpected Marketing Situations With Everyday Tools

Marketers have many reasons for getting into advertising. Maybe it’s a fascination with brands or love for creativity. For me, it’s my passion for diving into culture and understanding what motivates people. It doesn’t hurt that my job as a Strategist is incredibly variable and fun. On any given day I could be interviewing men about their relationship with their beards or researching snack food super fans. Even when I worked in the more serious pharmaceutical space, I enjoyed tracking patients' journeys and uncovering their concerns when it came to their health. 

Doug Grumet Featured In Retail Digital Ad Spending Report

AMP Agency’s SVP of Media & Analytics, Doug Grumet participated in providing insights for eMarketer’s recently published Retail Services Digital Ad Spending 2020 report. The report looks at trends in Digital Ad spend in the financial service industry. 

Doug Grumet Featured In Financial Services Digital Ad Spending Report

AMP Agency’s SVP of Media & Analytics, Doug Grumet participated in providing insights for eMarketer’s recently published Financial Services Digital Ad Spending 2020 report. The report looks at trends in Digital Ad spend in the financial service industry. 

MITX FutureX Summit - Summer 2020 Recap

Recapping MITX’s FutureX Summit 2020 continues to be a year unlike any other, forcing brands and companies to reexamine their own values and make sharp pivots in the face of public demands.

Google Search Trends Insights July 2020

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for July 2020.

What DTCs Are Missing As They Open Physical Stores

Benjamin Y. Seldin,  Strategy Director In the years leading up to the current pandemic, Casper, the bedding brand, was in the midst of opening 200 stores across North America. It was among a number of direct-to-consumer companies (“DTCs”) opening physical stores at a rapid pace. While these brands are likely now reconsidering expansion plans, this trend will not disappear. DTCs experience awareness and a surge in online sales in markets where they open a physical location.

Google Search Trends Insights June 2020

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for June 2020.

Google Search Trends Insights May 2020

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for May 2020.

COVID-Driven Habit Shifts Provide Marketing Opportunities

The entire US market is going through a routine-shifting life event due to COVID-19, creating space for smart marketers to meet new consumer needs in unexpected industries.

Hack Your Creativity: How Marketers Can Get Creative In Uninspiring Times

A marketer’s job is fueled by creativity. Whether you’re an Account Manager finding a unique way to distribute an annual budget, a Strategist hunting for an insight, or a Project Manager designing a plan for an omnichannel campaign, we are constantly leveraging creativity to come up with unique solutions for our clients.

Creation in the Time of Quarantine

Making adjustments during a shoot is nothing new. Weather occasionally doesn’t permit. Scripts require rewrites. Talent informs you that being in front of a camera makes them uncomfortable and visibly sweaty. One time, years ago, we couldn’t find a sound guy because he had wandered off into the woods collecting bird calls. Creative teams pride themselves on rolling with such punches, parrying potential knock out blows in order to capture what’s been painstakingly storyboarded.
Voice App

Hey Listen - We Made a Voice App

After months of staying home and not seeing another human being for days on end, it got kind of lonely for me. So with the help of a conversational experience software partner, I built something to keep me sane under the guise of my agency’s first foray into the world of voice activated technology. Well, that’s not exactly what happened.

What You Need to Know About Marketing to Generation Z

There's a new wave of influential consumers on the horizon, and now is the time to pay attention. This past month, our media team attended the Her Campus GenZology Summit where we learned how marketers can connect with Generation Z, an emerging demographic of rapidly evolving consumers.

How to Evaluate if Influencer Marketing is Right for Your Brand Right Now

Anna Tremblay, Senior Manager PR & Influencer Relations Jennifer Carroll, Director PR & Media Relations May 27, 2o2o As our world continues to face lots of change, each level of the marketing funnel is changing and influencer marketing is no different.

The Absence Of Sports Effects On Advertising

Guy Rancourt, VP of Media May 14, 2020 I miss sports – both personally and professionally – and I know I’m not alone. Those sentiments are echoed in conversations almost as frequently as you hear people say they miss seeing friends or just going out to eat.

Google Search Trends Insights April 2020

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for April 2020.

Creating Brand Experiences While Social Distancing

Luis Infante, Creative Director April 30, 2020 The rise of experiential design over the last decade has sent ripples across the marketing landscape. We have just begun to scratch the surface of what it is and what it can achieve.

Consumers Expectations For Brand Leadership Has Changed

Jacob Steinfield, Assistant Account Executive May 7, 2020 An acronym soup for breakfast: COVID, WCS, and KPIs It does not look like our distancing days are going to go anywhere soon, but even when mobility comes back – and we rise dramatically from the couch – consumer relationships with brands will have been transformed.

Content Production During Quarantine: How Brands Can Keep Creating, No Studio Required

John Degray, Associate Creative Director Liz Furze, Associate Creative Director April 30, 2020 High-quality digital content has become a core pillar of marketing for modern brands. It’s how you reach new audiences, engage with your existing fans, hone your message, and express your brand’s unique values and personality.

5 Tips To Pivot Your Media Plan During COVID-19

Sascha Lock, VP of Media April 23, 2020   Nowadays, we’re concerned about many things: financial preparedness, getting sick, having enough toilet paper. For those working in marketing and advertising, we’re also concerned about things like shifting and rebuilding our media plans for resilience during COVID-19, an upcoming recession, and in times of volatility.

Marketing Land Reports SEO Focus In Downturn

Marketing Land recently released an article discussing a recent survey by Conductor. The survey argued the importance of SEO during an economic downturn and had respondents from a wide range of industries including retail, healthcare and travel. Check out some of the key findings from the article below. 

Use Community Management To Connect To Your Audience

Marketing is a multifaceted field filled with strategies, creative executions and everything in between. While all of this is important to the success of a brand, it’s also crucial that every brand maintains strong relationships with consumers – especially during uncertain times such as these.

3 Tips To Tailor Your Social Content and Strategy

To be completely candid, life is weird right now. We’re all living at a greater distance from one another than usual, and we’re spending more time in digital spaces than real ones. Needless to say, our sense of normalcy is shifting – which means our approaches to social should shift, too.

How COVID-19 Will Change The Video Ecosystem

Guy Rancourt, VP of Media April 23, 2020 As we all continue to adjust to the new normal, it’s fair to speculate on what the future holds for the video landscape. It’s no surprise that with most of the country confined to their homes that media consumption is up across the board – especially in linear TV and OTT. But what will these changes mean long term?

eMarketer: COVID-19 Will Cause Change In Grocery eCommerce

eMarketer recently published an article that discussed a potential shift in consumer behavior that may change how consumers shop for groceries. Check out some key findings below or go read the full article here. 

Ad Age Tracks Marketers’ Coronavirus Response

As COVID-19 continues to cause a major disruption for marketers, it can be difficult to stay up to date on the latest news and industry updates. Lucky for us, Ad Age is continuously tracking and updating their list of marketers’ response to COVID-19. 

Google Search Trends Insights March 2020

John Krochune, VP of SEO April 23, 2020 In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for March 2020.

Campaign US: Mobile Apps Spend Surges During Pandemic

Digital marketing and traditional media ad spend has taken a hit during the COVID-19 pandemic. Despite this, one thing that has seen a surge in consumer spend during this time is mobile apps. Check out some of the key insights and findings from a recent Campaign US article. 

eMarketer: Attitudes Towards COVID-19 Vary Among Age Groups

eMarketer recently published an article where they compiled rapid-response polls from different sources that looked at how individual’s attitudes toward the Coronavirus vary among age groups