The Top Trends of Winter 2022/2023 - Predicted By Search Data

The Top Trends of Winter 2022-2023 - Predicted By Search Data

As we come to the end of 2022, the time is right to analyze consumer behavior through the lens of search query data. For the Winter season, AMP Agency has reviewed products and activities that are seasonally relevant. From our research and analysis, we have predicted the topics that consumers are excited about and where they are looking to spend their money this Winter.

Bold Predictions Backed By User Queries

As a part of our Search Intelligence service, our team sought out topics using different tools that are related to Winter activities or are closely aligned with the season. Once our topics were discovered, we sorted them into 8 categories that are aligned with consumer behavior.

See The Top Trends in Your Category

From Winter sports and activities that may be new to you (Bandy, anyone?) to Travel, see the consumer search interest trends that brands can leverage to gain a competitive advantage.

Data-Backed Insights on 24 Topics

From our research, we found numerous topics where consumer interest is rising, proven by increasing query volume as reported by Google's Keyword Planner (US only).

Audience Intelligence from Keyword Queries

Be inspired to use another data source to power your business strategy: Audience Intelligence from Search!