Creative Portfolio

COOLGEAR

A print campaign of the re-branded look and feel – complete with a dynamic copy structure and visual lockups – communicated the breadth and depth of products.

COURSESMART

Print, social media and e-commerce store drove 1000s of students to choose e-books over hard copies by communicating time, money and environmental savings.

FOODBANK FOR NEW YORK CITY

Bus stop, subway and urban panel posters and live radio reads showed low-income NYC teens how a few small eating changes can lead to real, positive results.

FOOTJOY

A global campaign utilized TV, radio, print, retail signage and a promotional microsite to launch a new shoe and preserve FootJoy’s 55-year tradition.

HASBRO: PETSITTERS CLUB

This all-things-Littlest Pet Shop website provided hours of engagement, customization and cross-product promotion to entertain 8-year-old girls around the world.

INTEL

In-store creative helped inform purchase decision by segmenting laptops according to consumer benefit, helping to establish Walmart as a reputable retailer in the category.

INTUIT

Eye-catching animated web banners showed project, product and sales managers that Intuit not only understands their pain points, but actually has a solution.

LIFESTYLES

‘Change the Score’ survey, weekly content updates, social network outreach, pre-roll video and digital outreach transformed a condom company into a sex authority.

NASOYA

Print ads drove readers to download a ‘Dish Whiz’ mobile app, making it even easier to browse, shop for and prepare new meals featuring Nasoya products.

NFLPA: COMMUNITY LOGO

Concepted and developed a brand identity to serve as an umbrella platform for the varied and diverse community outreach efforts of NFLPA.

NFLPA: LEGENDS BRUNCH

Created event program, invites, tickets and decor for the NFLPA's invite-only panel discussion with football legends, held every Super Bowl Sunday morning.

NFLPA: PLAYERS PARTY

Concepted, designed and built out the NFLPA's annual Players Party, from theme and aesthetic development to collateral, decor, signage and more.

NFLPA: PULSE AWARDS BOOK

Wrote, designed and laid out the event program for the 2012 version of the NFLPA's PULSE Awards event.

NFLPA: PULSE AWARDS SITE

Wrote, designed and developed the event microsite for the 2012 version of the NFLPA's PULSE Awards.

PRETZEL CRISPS

Standard banners, rich media interactions and in-store collateral launched Pretzel Crisps' new Bold & Spicy flavor line.

SAMSONITE

A fresh interpretation of the brand, supported by an experiential campus tour, e-commerce site, social media and sweepstakes drove a change in perception and excitement around a new bag launch.

STAPLES

A microsite, PSAs, sweepstakes, display units and social media efforts leveraged Staples’ partnership with DoSomething.org to bridge teens and their favorite celebrities to engage with the brands and support a cause.