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June 8, 2012

Video Strategy, Insights Lab Episode 14

“Video” is tossed around

like it’s such a simple content format but in the digital media world, it has a whole host of implications for brands. Video impacts content, production, advertising, and viewing devices.

With the proliferation of multiple screens, there are various channels available to view video in a digital form—TV, tablets, desktop/laptop and smartphones. For marketers, multiple screens mean multiple ways to reach the audience.

In this week’s Insights Lab, Sonny Kim, AMP’s SVP of Digital Strategy, shares recommendations on how to approach video with Matt Rainone, Senior Manager of AMP’s Integrated Group.

Tweet us @AMP_Agency to let us know what topics you want to hear about!

Matt Rainone

Matt Rainone - Senior Manager, Integrated Marketing Group

Marketing guy. Boston sports fan. Pop culture nerd. Closet Justin Bieber fan. Apparently I was sunburned when that photo was taken.

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