Finely-focused outreach inspires Lady Hennessey hopefuls.
As Hennessey toured the nation in search of a stylish, sophisticated spokeswoman to hold the title of Lady Hennessey, the iconic brand needed a creative plan to reach African-American and Hispanic consumers in a meaningful way.
Enter AMP Integrated PR. Using target-specific insights and market intelligence, our team designed a program to connect with consumers through the channels they turn to most for information on what's new and what's next.
To put Lady Hennessy top of mind for consumers, AMP engaged local media along the tour route via a national multimedia press release, Spanish- and English-language press releases and media exclusives. And to leverage crucial digital influencers, bloggers and editors, AMP held invite-only VIP events with post-event photo distribution, as well as interviews and access to the "Ladies" and Hennessy executives.
With 121 placements, 210,380,274 impressions and an Ad Equivalency Value of $2.1 million, AMP delivered results worth toasting.
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