#set( $page_title = "Integrated Experiential Marketing Agency : The Belief Project : AMP Agency" )
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#set( $page_meta_desc = "Read our experiential marketing case study on The Belief Project small budget film at AMP Agency." )
#set( $page_keywords = "experiential marketing agency, experiential marketing" )

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				<p>See other Experiential case studies</p>
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			<h1>Wireless consumers get a brand to believe in.</h1>
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					In 2010, U.S. Cellular snapped the wireless world out its slumber with The Belief Project - an array of customer-centric features and services, including the industry's first rewards program with points and an end to the contract-after-contract cycle that has left consumers trapped for years. 
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					For the nation's 6th largest wireless provider, The Belief Project was a brand-changer. And AMP was brought on board to develop an experiential marketing campaign to build mystery leading up to the launch and to pay it off in the days after. 
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					The central goal of The Belief Project was to "wake up the wireless world". AMP leveraged this core theme to develop a series of eye-catching, consumer-first engagements - both online and off - to intrigue and educate by literally helping people "wake up". 
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					AMP Agency selected the top 10 markets within the U.S. Cellular footprint to activate The Belief Project launch. Consumers in each market were bombarded with a combination of efforts. 
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				Wake Up Wagons delivered key messaging along with morning coffee and snacks in high-traffic areas. Consumers could even summon the Wagon to their offices, dorms and homes via a text messaging campaign. Sleep Mobs - pajama-clad flash mobs symbolically "waking up" in the streets - created public spectacles that stopped consumers in their tracks. 
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				Radio spots, live remotes and mobile billboards spread the word while an interactive microsite let consumers speculate about The Belief Project and share their hopes for a better wireless experience. 
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					AMP Agency's efforts built incredible interest and buzz leading up to The Belief Project launch and created an industry-wide stir immediately after. Word-of-mouth reached nearly 400,000 consumers. Over 80,000 visited thebeliefproject.net in its short five day lifespan. In total, the program netted an impressive 1.8 million impressions in just under two weeks. 
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