Cooperative partnering inspires a Spring Break branding bash.
AMP knows how to throw a party. And when a cooperative of hotels, nightclubs and media properties were looking to connect with college students by creating an unforgettable Spring Break, AMP got the nod.
As a top Spring Break destination for decades, Panama City was the ideal site for AMP's 21-day sponsorship event. AMP secured prime beach real estate and exclusive branding and marketing rights at area venues, giving its partners clear access to over 350,000 students.
Sponsored VIP events, drink nights, and on-site banners, guest room branding and product sampling generated huge buzz. And AMP delivered on the excitement by turning 75,000 square feet of beach into Spring Break HQ, complete with DJs, concerts and contests, as well as street teams and promotional vehicles to spread the word about our partner brands.
This major branding event drew coverage from the likes of CNN and MTV, captured 4,212,000 Beach Activation Impressions and 10,446,000 Hotel Media Impressions, and distributed over 65,000 branded premiums and food items. Some party.
prev
next
