This week, The Harlem Shake took off. We think we know why.
As the music industry has been turned on its head over the past decade and a half, the music video has become even more of a critical element to an artist’s promotional repertoire. While music videos have moved largely from TV rotation to online, the dynamic for how we watch music videos has changed as well. We no longer have to endure brutal cable countdown shows (remember TRL? guuhh) for the hottest videos; instead, we can watch virtually anything on-demand.
Therefore, the need to create unique, buzz-worthy music videos is as important as ever. Many brands today share a similar goal with their own unique content (and often, what sounds appealing to a brand manager does not nearly sound as appealing to a consumer). What can we learn from music videos that will allow marketers to create better content?
Matt’s recent blog post “I Have a Meme” made me do some thinking. How really DO things become viral and how the heck can our clients get in on the secret? So with Matt’s four steps in mind, I started looking back at some of my favorite viral videos, and asking around for new ones that I hadn’t been infected with yet to do some more research.
Sign Up for Our Newsletter
- Our prediction for @LillyPulitzer and @Target: An increase in reverse showrooming. http://t.co/DXJezGR3Se
- 37% of Large Retailers to Deploy Beacons This Year: Many large and small retailers plan to... http://t.co/9BGADQ5IWa
- Interesting Data Showing The Worldwide Social Media Trends http://t.co/dMXexvlbkB
Boston · New York City
At AMP, we believe in better ideas created a different way. It’s in our heritage. Through the years, we’ve morphed from a non-traditional marketing agency into a full-service shop. Today, we’re a 100 + team of intellectually curious individuals who are eager to solve your business challenges. We’re ready to put our digital marketing and advertising services to work for you.Contact Us