By : Matt Rainone, Senior Manager, Integrated Marketing Group
"Video" is tossed around like it's such a simple content format but in the digital media world, it has a whole host of implications for brands. Video impacts content, production, advertising, and viewing devices.
By : Katelyn Stokes, Associate Manager, Integrated Marketing
As Lil’ Wayne so eloquently states, “Got money and you know it. Take it out your pocket and show it. Then throw it...” FKi, Iggy Azalea and Diplo are taking Lil’ Wayne’s lyrics to heart with their new interactive shoppable music video, which leverages clickable video technology to create a unique user experience.
By : Allison Marsh, Vice President, Consumer Insights
In July, Japanese band sour released a new video for its song “Hibi no Neiro” (Tone of Everyday). As of today, the video has received over 1.6 million hits on YouTube and even for those of us that don’t understand Japanese it is something that you must see
