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  • April 22, 2013

    This Is Not About Marketing

    Being a Bostonian and living through last week’s events has made me reflect on a lot.Throughout this experience, our city has shown an un-surmounted pride that reigned strong throughout the airwaves, digital or not. But, what’s got me is that this ‘always on’ movement of social, content and communities is bigger than any of us can even imagine – and it came to light last week.

  • June 18, 2012

    Reaching Teens through Social Media

    “If you are not online, you are completely out of the loop – you don’t have a life, you don’t really exist,” is how one thirteen-year-old describes the importance of being online. For teens, it seems as if online is the new real world. Teens spend an average of 31 hours per week online and much of that time devoted to social networking. To get a better understanding of their social media usage, AMP conducted an online survey of 114 teens, ages 12 to 18. We found that social media consumes most aspects of teenagers’ lives with no signs of stopping. In fact, 62% of teens report using Facebook more often this year than they had last year. This may be due to the fact that many consider social media to be more real than their real lives. For brands to have the greatest impact with teens on social media, they must cater to teens’ online behavior.

  • March 8, 2012

    Getting The Most Out Of Your Sharing Buttons

    I’ve spent some quality time with social sharing buttons mostly because of my experience developing a social sharing plugin for WordPress. Most of that time was spent researching best practices and analyzing implementations on some of the more popular blogs I could find. Without getting too much into which social sharing buttons you should be using on your site, I wanted to share some additional insights into how you can make those buttons display faster and how to measure their effectiveness.

  • August 4, 2011

    Buying Your Way to the Top with Social Media

    Back in 2001-2002, all you needed was a website utilizing basic SEO elements and a few links and Google would love you and you could outrank your competition. Fast forward to today, the game has completely changed. Now, Google will likely ignore you until you’re able to prove your website deserves to rank in their search results based on their criteria. With over 100 factors taken into account into the Google search engine algorithm to determine how a website is ranked, this has lead to new level of abuse and capitalization from certain individuals and companies to try to game the system.

  • August 4, 2011

    Buying Your Way to the Top with Social Media

    Back in 2001-2002, all you needed was a website utilizing basic SEO elements and a few links and Google would love you and you could outrank your competition. Fast forward to today, the game has completely changed. Now, Google will likely ignore you until you’re able to prove your website deserves to rank in their search results based on their criteria. With over 100 factors taken into account into the Google search engine algorithm to determine how a website is ranked, this has lead to new level of abuse and capitalization from certain individuals and companies to try to game the system.

  • August 4, 2011

    Buying Your Way to the Top with Social Media

    Back in 2001-2002, all you needed was a website utilizing basic SEO elements and a few links and Google would love you and you could outrank your competition. Fast forward to today, the game has completely changed. Now, Google will likely ignore you until you’re able to prove your website deserves to rank in their search results based on their criteria. With over 100 factors taken into account into the Google search engine algorithm to determine how a website is ranked, this has lead to new level of abuse and capitalization from certain individuals and companies to try to game the system.