November 5, 2013
How Celebrities Use Twitter to Build Their Brands
By : Kathryn Chin, ,While some may need to be censored at times (Alec Baldwin, anyone?), here are some ways celebrities are using Twitter to leverage their brands.
By : Erica Melia, SVP, Account ManagementBeing a Bostonian and living through last week’s events has made me reflect on a lot.Throughout this experience, our city has shown an un-surmounted pride that reigned strong throughout the airwaves, digital or not. But, what’s got me is that this ‘always on’ movement of social, content and communities is bigger than any of us can even imagine – and it came to light last week.
By : Lindsey Davis, Brand Planning Coordinator, Brand Strategy“If you are not online, you are completely out of the loop – you don’t have a life, you don’t really exist,” is how one thirteen-year-old describes the importance of being online. For teens, it seems as if online is the new real world. Teens spend an average of 31 hours per week online and much of that time devoted to social networking. To get a better understanding of their social media usage, AMP conducted an online survey of 114 teens, ages 12 to 18. We found that social media consumes most aspects of teenagers' lives with no signs of stopping. In fact, 62% of teens report using Facebook more often this year than they had last year. This may be due to the fact that many consider social media to be more real than their real lives. For brands to have the greatest impact with teens on social media, they must cater to teens' online behavior.
By : Michelle Goodwin, Account Supervisor, Social Media & Public RelationsThere's been lots of buzz recently around social, interest and brand graphs. In this week's Insights Lab episode, Michelle Goodwin, Account Executive on our PR & Social team, explains the difference between the graphs and what these graphs mean for brand marketers.
By : Matt Jacobs, Managing Director, VP, AMP NYCMusic festivals aren't a new venue for brands to market to consumers, but State Farm's partnership with Coachella has taken it to a new level with the live streaming via YouTube (#coachellalive) and the Instagram, Facebook and Twitter integration.
By : Jon Bishop, Creative Technologist, TechnologyI've spent some quality time with social sharing buttons mostly because of my experience developing a social sharing plugin for WordPress. Most of that time was spent researching best practices and analyzing implementations on some of the more popular blogs I could find. Without getting too much into which social sharing buttons you should be using on your site, I wanted to share some additional insights into how you can make those buttons display faster and how to measure their effectiveness.
By : Pavel Khaykin, Manager, SearchBack in 2001-2002, all you needed was a website utilizing basic SEO elements and a few links and Google would love you and you could outrank your competition. Fast forward to today, the game has completely changed. Now, Google will likely ignore you until you’re able to prove your website deserves to rank in their search results based on their criteria. With over 100 factors taken into account into the Google search engine algorithm to determine how a website is ranked, this has lead to new level of abuse and capitalization from certain individuals and companies to try to game the system.
By : Jessica Margolis-Pineo, Account Executive, Integrated Public RelationsI recently read a blog post that detailed a rather upsetting interaction between a fan and the panel of judges from Top Chef. SymiGoddess fell in to a full-blown foodie swoon upon seeing the beloved bad-ass experts at a local bar, and as a Top Chef fanatic I could totally relate to her excited impulse to share her luck via Twitter. Symi sent out tweets saying, “I just met @PadmaLakshmi I'm in love,” and “Tonight just got surreal @ the esquire. Top Chef in the house!!!” Everything was going swimmingly until her evening was interrupted by staff from Bravo telling her that she had compromised the location of the celebrities and needed to stop tweeting. “Now.”
By : Matt Rainone, Senior Manager, Integrated Marketing GroupIt’s like the Sporcle of the business world, and that’s scary as hell. Smarterer – no, the extra “ER” does not stand for Emergency Room, though that’s where some resumes may end up if this catches on – is a new startup that’s trying to put everyone’s job skills on an even playing field. Smarterer – currently in beta – offers business professionals a chance to prove their proficiency at some of the most popular business and web applications used today.