April 12, 2013
The Quantified Self Part II: Is 2013 the New 1984?
By : Iris Cullinan, Intern, Integrated Marketing
Part II: Product Integration or Transhumanism? Who Needs a Smart-Phone When You Have a Smart-Arm?
We have insights. We have ideas. We have things to say. Good thing wehaveablog.
Enjoy – and join – the discussion.
Enjoy – and join – the discussion.
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The Quantified Self: Is 2013 the New 1984?
PR is Your Most Valuable Link Building Tool
A #Winning Move: Facebook Adopts the Hashtag
Tag: technology
January 7, 2013
What We're Looking Forward to at CES 2013
By : Matt Rainone, Senior Manager, Integrated Marketing Group
Next week, AMP will be heading back to Vegas to the 2013 International Consumer Electronics Show. I hope that we find a ton of awesome technology to bring back to our clients and, on a personal level, that I consume much less Sbarro than last year.
November 9, 2012
If You Can’t Beat Them, Copy Apple.
By : Hayley Prendergast, Associate Manager, Integrated Marketing
As I strolled through the Prudential Center in Boston, glancing down at my low-battery iPhone, I was surprised and excited to catch a glimpse of what could only be an Apple store.
October 19, 2012
How Technology will Change Education for College Students
By : AMP Interns, ,
Leading up to our Future M session on How the Class of 2016 Will Change the World of Marketing, we conducted a mini-focus group with our college interns to better understand their mindsets. The next few posts will include millennials responses to a few topical prompts.
August 29, 2012
Trend Spotting: 2012 Holiday Shopping Season
By : Cara Francis, Account Coordinator, Account Management
It’s the most wonderful time of the year (especially for retailers). The holiday shopping season is fast approaching, and whether brands are focusing on Black Friday, Cyber Monday, or beyond, taking total advantage of the latest consumer behaviors and trends is essential.
August 23, 2012
Apple Patent Suggests User-Relevant Ad Serving
By : Ellis Watts, Manager, Strategic Marketing Group
Recently, Engadget uncovered a very interesting entry from the US Patent and Trademark Office from Apple that would allow “systems and methods [to seamlessly switch] media playback between a media broadcast…and media from a local media library.
January 17, 2012
2012 CES: Key Themes
By : Ellis Watts, Manager, Strategic Marketing Group
Following a week in Las Vegas to cover CES, here are four key themes that emerged from the avalanche of keynotes, panel discussions, presentations and exhibitor booths.
January 9, 2012
What we’re looking forward to at 2012 CES
By : Ellis Watts and Matt Rainone, Managers, Strategic Marketing Group
This week a small cadre of AMP’s most tech-minded individuals (nerds) will be going to the 2012 International Consumer Electronics Show in Las Vegas. And fortunately for all of you, what happens there will not stay there, but instead be blogged, live-tweeted, filmed, twit-pic’d, and recapped for your viewing pleasure.
January 14, 2011
Three Awesome Things You Missed at CES Because Everyone Was Too Busy Talking About Tablets
By : Jason Rivera, Director, Consumer Insights
Don't get me wrong, I <3 technology. I am completely enamored by all things plasticy, shiny, button-filled and new. Throw in a blinking light of some sort, and I'll probably fetch my wallet. That aside, I feel that there are several breakthrough technologies that were showcased at CES that the general public will not see for another year until they hit the mainstream. So get your clicking-finger ready to learn about more than tablet computers and 3D everything. These technologies are truly revolutionary and inspiring. Sorry, 10.1ˆ Angry Birds.
January 3, 2011
Experiencing Life through Augmented Reality
By : Michelle Ventresca, Account Coordinator, Account Management
With recent developments in AR technology, we've seen a large influx of AR being used at retail for marketing, promotions and sales needs targeting consumers while at home, on-the-go, or in-store. AR allows for consumers to have an enhanced brand experience, and for retailers to connect with their target audience by utilizing engaging, interactive techniques rather than traditional marketing methods. A handful of retailers, including Ray-Ban, have successfully integrated AR into their marketing strategies.Filter by service offering:
Pretzel Crisps® Asks Fans to #SnackTheVote
Friday, April 26, 2013
Ady Das Joins AMP Agency as SVP of Technology
Friday, April 12, 2013
AMP Agency Opens New York City Office
Thursday, April 11, 2013
Interact With Rich Media Right In Your Facebook Timeline
by Jon Bishop
Marketing Buzzwords: Good and Bad Usage
by Lindsey Davis
Guide To Using Other People’s Content On Your Blog
by Jon Bishop
Why Your Brand Needs Stipple
by Matt Rainone
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AMP_Agency: Say what you want about unicode or overly cute email subject lines, but Jeep knocks it out of the park with this one http://t.co/qDrPWxYDcL
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AMP_Agency: RT @socialmedia2day: "The [social media users] want to be able to access the content anywhere on any device at any time." - Adam Naide http…
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AMP_Agency: RT @YacineBaroudi: More Hispanic Shoppers Using Mobile Devices http://t.co/grdgyiix4M #MM