Stephen Anderson

  • April 24, 2011

    What’s New In Social Media this Week?

    Let’s see what’s new in social media this week…

    Facebook introduces a new suite of safety features, ReadWriteWeb dives into the “why’s” of location-based applications, Mashable breaks down the qualities of an effective community manager, and AMP’s own Stephen Anderson explores how Facebook is changing the world of Search Marketing. Click through for article links and to read more news from this week!

  • April 24, 2011

    What's New In Social Media this Week?

    Let’s see what’s new in social media this week…

    Facebook introduces a new suite of safety features, ReadWriteWeb dives into the “why’s” of location-based applications, Mashable breaks down the qualities of an effective community manager, and AMP’s own Stephen Anderson explores how Facebook is changing the world of Search Marketing. Click through for article links and to read more news from this week!

  • April 4, 2011

    Thoughts from the Search Desk: Google +1

    Social media scored big points yet again last week as Google announced the new +1 feature to its search listings. Essentially, this is their response to Facebook’s “Like” as it integrates social signals into their search results. Searchers will be able to select a +1 button listed next to paid and organic search results (and in the future can be placed by webmasters next to content a la Facebook connect) for listings deserving of positive feedback. Why is this important? It indicates Google’s continued transition toward weighting personalization and actual user feedback into their results beyond algorithm based indicators such as inbound links. It is also a direct counter move to Microsoft’s Facebook integration into their Bing search results. Yet it moves one step further in enabling +1 on both paid and organic search listings.

    At this point distribution of +1 is extremely limited (less than 1% of searches) but will expand over the coming weeks. Initially, my thoughts surround a few topics…

  • September 9, 2010

    Thoughts from the Search Desk: Google Instant

    Yesterday Google announced the release of Google Instant an enhancement that serves results as you type. In classic Google fashion this is a subtle tweak that may have substantial implications for brands across both paid and organic search. Before getting two excited though the reality is it’s all theory until the data can support it. So, as we enter into the new world of Google Instant here are a few initial thoughts for advertisers to consider…

  • April 29, 2010

    Here Comes Twitter – Thoughts on Promoted Tweets from the Search Desk

    Recently Twitter announced their first step toward a business model via the ad unit – Promoted Tweets. At 140 characters in length, Promoted Tweets look and act like standard (free) Tweets only they will be keyword targeted, highlighted when moused over and serve at the top of Twitter search result pages. So, in a sense Twitter has followed in the tradition of paid search by aligning their ad placements with their core content offering both in keyword relevance and appearance.

    There have been plenty of articles and blog posts covering the details of this launch so I will just share a few initial thoughts and spare the world from regurgitating the little we still know.

  • October 4, 2009

    Halloween Costume Planning From The Search Desk

    I’m addicted to Google Insights for Search. For those who are not familiar, Google Insights provides an index comparing popularity of a search term vs. overall Google searches. So, whenever I have a question on public opinion it’s one of the first sources I turn to get a general sense of what is on peoples’… Read more »

  • August 3, 2009

    Microhoo! What, Where, When, Why, How…

    Assuming the FCC doesn’t spoil the fun, it looks like the second time is a charm for a search agreement between Yahoo and Microsoft. At a high level, Yahoo will use Microsoft’s Bing search platform to power searches across Yahoo properties and Yahoo will be responsible for selling and servicing search for premium advertisers. Specific… Read more »