April 4, 2011
Thoughts from the Search Desk: Google +1
By : Stephen Anderson, SVP, Search Services
Social media scored big points yet again last week as Google announced the new +1 feature to its search listings. Essentially, this is their response to Facebook’s “Like” as it integrates social signals into their search results. Searchers will be able to select a +1 button listed next to paid and organic search results (and in the future can be placed by webmasters next to content a la Facebook connect) for listings deserving of positive feedback. Why is this important? It indicates Google’s continued transition toward weighting personalization and actual user feedback into their results beyond algorithm based indicators such as inbound links. It is also a direct counter move to Microsoft’s Facebook integration into their Bing search results. Yet it moves one step further in enabling +1 on both paid and organic search listings.
At this point distribution of +1 is extremely limited (less than 1% of searches) but will expand over the coming weeks. Initially, my thoughts surround a few topics...