By : Michelle Goodwin, Account Supervisor, Social Media & Public Relations
There's been lots of buzz recently around social, interest and brand graphs. In this week's Insights Lab episode, Michelle Goodwin, Account Executive on our PR & Social team, explains the difference between the graphs and what these graphs mean for brand marketers.
By : Katelyn Stokes, Associate Manager, Integrated Marketing
Confession: 90’s pop music is my jam. I may or may not still tune into the blissful harmonies of *NSYNC and reminisce about Brittney Spears’ glory days. While I am coming clean, I recently starting running again after a 4 year hiatus. Thanks to the information provided by the Nike + GPS app, I learned you apparently do not pick up where you left off. Although appearing to be a cathartic relief, I just shared those oh-so-flattering tidbits to showcase how as a 23-year-old, I am sometimes still embarrassed by my music choices and dwindling athletic prowess amongst other things. I can only imagine how my angst-ridden teenage self would feel about sharing these “offline” activities with the online world. A few weeks ago, Facebook made that concern a reality with the unveiling of 60 frictionless sharing apps ranging from Pinterest to LivingSocial to Foodily. What does this blur between the offline and online world means for teens?
